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Tips for Planning a Successful School Bus Rental for Sports Teams and Clubs
Whether you are organizing a field trip, sports event, or club outing, renting a school bus can be an efficient and cost-effective transportation solution. School bus rentals provide a safe and reliable mode of transportation for large groups of students. However, planning a successful school bus rental requires careful consideration and attention to detail. In this article, we will discuss some essential tips to help you plan a successful school bus rental for sports teams and clubs.
Determine Your Needs
Before diving into the logistics of renting a school bus, it is crucial to determine your specific needs. Consider the number of students or participants who will be traveling, the duration of the trip, and any additional requirements such as wheelchair accessibility or storage space for equipment. Having a clear understanding of your needs will help you choose the right type and size of school bus that can accommodate everyone comfortably.
Research Reliable Bus Rental Companies
When it comes to renting a school bus, it is important to choose a reliable and reputable rental company. Start by doing thorough research online or seek recommendations from other schools or organizations that have previously rented buses. Look for companies with positive reviews, well-maintained vehicles, experienced drivers, and proper licensing and insurance. Contact multiple companies to compare prices and services before making your final decision.
Planning ahead is essential when organizing any event involving transportation. Once you have chosen a rental company, make sure to book your school bus well in advance to secure availability on your desired date(s). School buses are in high demand during peak seasons such as summer vacations or major sporting events. By planning ahead, you can ensure that you have the necessary transportation arrangements in place without any last-minute hassles.
Furthermore, communicate with the rental company about any specific requirements or preferences you might have regarding pick-up/drop-off locations or timing. Providing detailed information in advance will help the bus rental company tailor their services to meet your needs effectively.
The safety of your students or participants should be a top priority when renting a school bus. Ensure that the rental company adheres to all safety regulations and has a good track record of safe operations. The buses should be regularly inspected and well-maintained, with functioning seat belts and emergency exits.
Additionally, verify that the drivers employed by the rental company are experienced and hold the necessary licenses and certifications. It is also a good practice to inquire about driver background checks conducted by the rental company.
Before embarking on your trip, educate your students or participants about basic safety rules on the bus. Remind them to remain seated while the bus is in motion, keep noise levels down, and follow any instructions provided by the driver.
In conclusion, renting a school bus for sports teams and clubs can be an efficient transportation solution for large groups of students. By determining your needs, researching reliable rental companies, planning ahead, and prioritizing safety precautions, you can ensure a successful school bus rental experience that meets all your requirements while keeping everyone safe during their journey.
This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.
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Nightclub Business Plan
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Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.">
It’s not the lights; it’s not the liquor; and it’s not the sound. It’s the people!
And its the FUN! Successful nightclubs are based on an accurate understanding of the core customers.
The spot will create a nightclub environment that satisfies the changing tastes and expectations of our core customers; i.e. college-age women. If the women come, the men will follow. In order to achieve this goal, we must constantly improve our response to the customers’ entertainment needs.
The Spot will focus on college-age women who are looking for a high energy, fun nightclub environment to socialize and dance. Of course, we are also focused on college-age men but it has been our observation that the club scene is driven by where women choose to spend their money when they go out with friends. At present, none of the local bars create an environment that is responsive to the entertainment demands of this core customer group. This also extends to the areas surrounding the university that we expect will attract new customers to the Spot.
The current competition is not the point. We are refocusing the competition on having the club that attracts women, for good reasons. And we assume that the way things work will work in our favor when we do.
We can do competitive analysis in detail for due diligence. It doesn’t affect our plan.
The mission of the Spot is to create a nightclub environment that satisfies the changing tastes and expectations of our core customers; i.e. college-age women. If the women come, the men will follow. In order to achieve this goal, we must constantly improve our response to the customers’ entertainment needs.
Our forecast is clearly too profitable, for now. We will be doing annual reviews and we expect to have to revise expense budgets upward over time.
Financial Highlights by Year
Each of the three principals will invest $70K, making a total of $210K owner investment.
Robert Shaw : $70,000
Jill Morse : $70,000
Sheila Thompson : $70,000
We will also need a line of credit to get through early months of negative balances.
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The Ultimate Nightclub Business Plan Sample
It’s well established that the Covid-19 pandemic has had a profound impact on bars and nightclubs around the world. As vaccines are rolled out worldwide, many nightclubs have been able to reopen under strict health protocols.
Despite these silver linings, opening and managing a successful nightclub in the current climate is more challenging than ever before. This is why creating a well-thought-out nightclub business plan is absolutely essential.
Doing so will help you lay out the steps you need to take to start a nightclub and plan how to get your target market through the door. However, it can be challenging to know exactly what to include.
This article is a sample nightclub business plan you can use as inspiration for your own. It will focus on a fictional venue called The Edge. Before we go into more detail about that, let’s first take a look at why a business plan can be useful.
Table of Contents
- 1 Why does my nightclub need a business plan?
- 2 Nightclub Business Plan – Executive Summary
- 3 Business Overview
- 4 Mission Statement
- 5 Start-up Expenses
- 6 Market Analysis
- 7 Market Challenges
- 8 Competitive Edge
- 9 Competitor Analysis
- 10 Customer Analysis
- 11 Sales Plan
- 12 Marketing Plan
- 13.1 Financial Plan
- 14 Wrapping up
Why does my nightclub need a business plan?
If this is your first time writing a business plan, you may be wondering what the purpose of these documents are and why they are so important. Here are a few reasons why business plans are helpful:
Establish key milestones
When starting a new business, it’s easy to get swept up in the excitement of the process. A business plan will help you outline what your business’s long-term goals are and how you will achieve them.
Having a clear understanding of your long-term goals will also guide your decision-making process. For example, if you intend on expanding your business in future, a business plan will outline when you will need to secure funding to get this right.
Image: Green Chameleon/Unsplash
Identify the competition
Creating a business plan will also help you to identify who the competitors in your area are and what your nightclub’s unique selling proposition is. This section of your business plan will also help potential investors understand how your nightclub will stand out from competitors and why it will be successful.
Understand your customers
A business plan also gives you the opportunity to do extensive research into who your customers are to better understand their buying habits. This allows you to create better experiences for your customers and find out the best marketing strategies to reach them.
Assess the viability of your business
One of the other benefits of creating a business plan is that it allows you to critically evaluate whether or not your business will be viable. The process of creating a business plan involves researching the market and whether or not your business will be a good fit for it. This process will also help investors understand the underlying strengths and weaknesses of your business and whether it’s worth funding.
Image: Campaign Creators/Unsplash
Determine your financial requirements
Writing a business plan requires you to outline how much start-up capital you will need to get your business off the ground, what your projected profits are and whether or not you need additional funding. This is also useful because it might help you identify other revenue streams you can explore to make your business a success.
Nightclub Business Plan – Executive Summary
The Edge is a new nightclub in the growing downtown area of the city.
The area has seen several bars and music venues open up in recent years, and it’s becoming a popular place to go out. However, the city does not yet have a nightclub. This means there is an opportunity for The Edge to fill a gap in the market.
The nightclub will have space for 500 customers. It will specialize in high-energy electronic music and put club nights on from Wednesday through to Friday. The night club will also run after-parties for gigs and other events in the city.
The Edge will earn money through a cover charge and serving mixed drinks. The price of entry will vary depending on the night. We will offer discounts to those who arrive early or sign up to the guest list to help build an audience. We will also run a customer loyalty scheme to build a dedicated core customer group.
Other marketing ideas we will explore include being active on social media, building an email list, and collaborating with non-competing businesses near our location.
The nightclub will have two large bars that will serve spirits, soft drinks, mixers, and beer. We will also have higher-value drinks such as bottles of premium spirits and champagne for VIP customers.
The Edge will have start-up expenses of $275,000. In the first three years, we anticipate a total income of $511,200, $616,000, and $732,700.
This will lead to net profits of:
Year 1: -$62,040
Year 2: $8,750,
Year 3: $62,040.
The Edge will be a partnership between Jordan Craft and Anna Penn. Both owners have significant experience running clubs and will share management duties.
The nightclub will be located in an old office block on Second Street. This is a central location that is a short walk from several of the area’s most popular bars. It is also easily accessible by public transport from other parts of the city.
The two owners have already received permission from the relevant authorities to open a nightclub business in the area. The new venue is well-placed to be used as a nightclub but will require renovations such as soundproofing, creating a bar and dance area, and adding fixtures to ensure the venue adheres to social distancing protocols.
The Edge’s main selling points are:
- It will be the only club in an area with a growing nightlife scene.
- Its location is near to other bars.
- The owners’ experience of running successful entertainment venues.
The Edge aims to provide a Covid-friendly, inclusive space for those who want to dance and have a good time late into the night. It will showcase cutting-edge, high-energy music trends and host talented DJs. This will help establish it as a top music venue, not just locally but throughout the city.
Jordan and Anna will each invest $150,000 in The Edge. This will cover the start-up expenses of $275,000. A breakdown of these costs is listed below.
The popularity of high-energy Electronic Dance Music (EDM) in the U.S. has seen year-on-year growth. As a result of the pandemic, total revenue in the bar and nightclub industry has seen a decline.
This has also coincided with a decrease in the number of nightclub venues. However, with vaccines being rolled out and economies opening up again, the steady increase in demand suggests there is room for our business to be successful.
Additionally, nightlife in the local area has grown over the last five years, with several new venues opening and operating successfully. Before the pandemic the bars nearby were busy, especially on weekends, and many of them had to turn away customers on busy nights. We believe this shows there is room in the market for The Edge.
In addition to the pandemic, we are aware of other challenges in the industry.
Drinking guidelines are in place that suggest limits for the amount of alcohol people should consume. Additionally, the latest figures show that young people are drinking less than in previous years. As a venue that will generate cash flow from liquor sales, this is a worry.
There are several policies we will put in place to overcome this challenge to make our venue attractive to our target market. First, we sell a variety of non-alcoholic drinks at the bar. We are especially excited about the trend for non- or low-alcohol beers.
Additionally, by attracting strong local and national DJ talent, we expect to create events that appeal due to the music, not just as a chance to drink alcohol. By charging an entrance fee for these events, we will be able to monetize customers who do not purchase drinks.
Another challenge is the possibility that other clubs will open nearby. However, there are currently no planning applications for another nightclub in the area. While this could change, we believe that by being the first we will be able to cement our reputation as a high-quality venue.
There are several reasons why we believe The Edge will be a successful business.
Reason #1: The Owners
Jordan and Anna have been involved in the nightlife business for several years. They have experience of what it takes to open and run a successful nightlife venue.
They also have expertise in promoting and they know what makes a great event. Their experience means they have an extensive network and plenty of industry connections, including venue owners, DJs, promoters, and suppliers.
Reason #2: The Location
The club is located in an up-and-coming district with a high-energy nightlife scene. While there are other bars around, there are no other clubs in the area, which means no direct competition. While competitors may open in the future, being there first is a fantastic opportunity to cement The Edge’s reputation as a quality venue.
Reason #3: The Venue Itself
The club has a great location nearby other venues, yet it stands out due to being significantly larger and having space for customers to keep a safe distance from one another and still have an enjoyable time. The venue has not been used as a nightclub before, so it will require complete renovations—this is an excellent opportunity for Jordan and Anna to create a specialized music venue.
While there are no clubs in the area, there are eight other bars as well as two live music venues. There are also several restaurants.
The Edge’s main advantage over these businesses is that it will be a place specifically for dancing. We will open later, and our competitors simply do not provide similar services.
Citywide, there are six other clubs that we consider to be competitors. The population of the city means there is plenty of room for another new venue. We believe we can provide an experience that is better than the majority of the existing clubs.
The area has a high percentage of young professionals who enjoy nightlife and have money to spend on entertainment—as demonstrated by its growing nightlife scene.
Additionally, there are several new developments—both apartments and offices—being built nearby that means the size of the population is only likely to increase.
We have surveyed 1,000 members of the local community between the ages of 21 and 30, and they were receptive to the idea of a club. 85% said that if one opened they would be interested in attending, with 68% saying they would likely visit at least once a month.
Image: Samantha Gades/Unsplash
We may attract some students from the nearby college or older professionals on special nights out, but we anticipate the majority of our crowd being young professionals. As such, this is where we will focus our marketing.
We will bring in revenue from both door takings and drinks. We anticipate setting door fees at between $5 and $15, depending on the night. On less busy nights during the week, there will be no entrance fee.
We expect the average cover to be $10.
Drinks will sell for between $2 and $6. Our VIP section will allow people to buy full bottles of spirits or champagne. The average cost of a drink will be $4.
We will also sell snacks at the end of the night. These will cost $8.50 on average.
Based on these figures, we anticipate bringing in $511,200 in year 1. This will go up to $616,500 in the year 2 and $732,700 in year 3.
Minus the cost of sales, this will result in a gross revenue of $428,560, $516,150, and $610,940.
We will promote The Edge using a variety of nightclub marketing strategies. We have already spoken to several local bars, and they seem open to collaborations. Ideas currently being considered include offering discounts on nightclub entry to people who can show drinks receipts from those bars.
Before opening, we will reach out to both local news outlets and local nightlife outlets to get press coverage. We will focus on our USP of being the first nightclub in the area, the owners’ strong connection to the scene and how we will adhere to Covid-19 protocols.
Once we are open, we will work to build a following on Facebook, Twitter, and Instagram, which we will use to promote our club nights. We will also develop an email list by providing discounts to people who give us their email address when entering the club.
We will use these platforms to build anticipation and promote events, as well as operate our guest list. In the future, we may sell tickets online for special occasions such as New Year or if we bring in well-known DJs to perform.
Image: Zac Bromell/Unsplash
Creating a community and a base of repeat customers as a new venue is important to us. We will increase the chances of this happening by operating an app-based VIP loyalty scheme, which will see regular customers receive benefits such as priority entrance and drink discounts.
Management Team and Personnel
The owners, Jordan and Anna, will manage the day-to-day running of the nightclub. As well as their industry experience, Anna studied management during her undergraduate degree and Jordan has spent time as a touring DJ.
The Edge will require six bar staff on busy nights and three bar staff during the week. Each shift will have one senior employee to supervise the team. For nights with a door fee, we will hire someone to receive payments.
We will also hire a house DJ as well as other special DJs for events. We anticipate hiring three security staff to man the door and perform security inside.
Jordan and Anna will each pay themselves $25,000 per year in the first year, with this increase in the following years. Bar staff, security, and other help will be paid $12 per hour, with the average shift lasting from 9 pm till 5 am at weekends or 9 pm till 3 am during the week. This includes prep time and post-closing processes.
Total expected personnel costs for the first three years are listed below.
We have included detailed financial projections for The Edge in the table below.
Opening a nightclub in the current climate will be no easy feat. Not only will you need to make sure you get enough customers through the door to make a profit, but you will also need to ensure all health protocols are followed to a tee.
By following the structure of the business plan in this article, you’ll better understand the steps you need to take to make your nightclub venture successful and the challenges you will need to overcome. For nightclub promotion ideas, take a look at this article.
If you’re planning to open a nightclub and are interested in building an app to encourage customer loyalty, get in touch with AppInstitute today .
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Nightclub Business Plan Template
Nightclub business plan.
You’ve come to the right place to create your nightclub business plan.
We have helped over 10,000 entrepreneurs and business owners create business plans and many have used them to start or grow their nightclubs.
Below is a template to help you create each section of your Nightclub business plan.
Electric City Nightclub is a newly established nightclub located in Miami, Florida. The company is founded by Francisco Colon, a local entrepreneur who knows the nightlife industry very well. The club will be located in a very trendy part of Miami where there are already dozens of bars and restaurants. Electric City will be a nightclub offering a full bar, large dance floor, and live music or a DJ playing the latest dance music every Wednesday through Sunday.
The following are the products that Electric City Nightclub will provide:
- Premium and well liquor
- Domestic and premium beer
- Wines by the bottle or glass
- Champagne by the bottle or glass
- Cocktail drinks served with a variety of liquors
- Live music or DJ
- VIP section with dedicated cocktail waitress
Electric City Nightclub will target adult men and women between the ages of 21 – 55 with disposable income in Miami, Florida. This demographic will consist of local college students, young professionals, millennials, and tourists visiting the city looking to embark in Miami nightlife.
Electric City Nightclub is solely owned and operated by local entrepreneur and nightlife enthusiast Francisco Colon. Francisco is a native of Miami who has over ten years in the nightlife industry. He will develop the beer, wine, champagne, and cocktail menu as well as hire and train all staff. Francisco will be in charge of alcohol inventory, communicating with alcohol distributors, and oversee all marketing and social media. He will work in conjunction with the marketing company as well as a local accounting firm to ensure compliance with tax regulations, permitting, and budgeting/forecasting for cash flow purposes.
Electric City Nightclub will be able to achieve success by offering the following competitive advantages:
- Hottest live music and DJ in the Miami metropolitan area
- Wide selection of champagne and cocktails
- Modern and comfortable environment
- Classy VIP area that allows for those purchasing the area more privacy, private cocktail waitress, while still partaking in the nightclub music and dancing
- Best pricing in town for entrance and alcoholic beverages
Electric City Nightclub is seeking $175,000 in debt financing to launch its nightclub. The funding will be dedicated towards securing the club space and purchasing furniture, decorations, opening inventory, and working capital. The breakout of the funding is below:
- Nightclub space build-out: $80,000
- Opening inventory, supplies, furniture, decorations: $50,000
- Three months of overhead expenses (payroll, rent, utilities): $15,000
- Marketing costs: $5,000
- Working capital: $25,000
The following graph below outlines the pro forma financial projections for Electric City Nightclub.
Who is electric city nightclub.
Electric City Nightclub is a newly established nightclub located in Miami, Florida. The company is founded by Francisco Colon, a local entrepreneur who knows the nightlife industry very well. Francisco has worked as a bar back, bartender, and nightclub promoter for ten years and knows the ins and outs of nightclub ownership from all roles. He knows the Miami market very well and knows where to find the club patrons and make them stay once they enter the club.
The club will be located in a very trendy part of Miami where there are already dozens of bars and restaurants. There are only two other nightclubs in the area and they do not offer the same experience Electric City will provide. Establishing the nightclub in this location will allow the nightlife crowd the complete experience to eat at a restaurant, bar hop, and eventually make their way to Electric City Nightclub.
Electric City will be a nightclub offering a full bar, large dance floor, and live music or a DJ playing the latest dance music every Wednesday through Sunday. The decor will be modern, dark, and include a VIP section, three bars, and tall cocktail tables spread around the dance floor. Aside from the three bars that will be spread out, there will also be an array of cocktail waitresses offering liquor shots, champagne, or any other simple alcoholic beverage so that patrons do not have to wait an extended time at the bar.
Electric City Nightclub History
Electric City Nightclub is owned and operated by Francisco Colon, a local entrepreneur who has over ten years of experience in the nightlife industry. His experience comes from small bars to large nightclubs working as a bar back, bartender, and club promoter. He has worked for a variety of owners and managers and has learned the right way and wrong ways to manage and operate a profitable nightclub with lasting success. Francisco has educated himself in networking, marketing, branding, and financial oversight so that he can become an effective leader who can be involved in all aspects of his organization.
Since the pandemic of 2020, Francisco witnessed multiple nightlife businesses close down and now that the country has reopened and social distancing is dwindling, he is ready to emerge on his own and open the nightclub he always envisioned.
Since incorporation, Electric City Nightclub has achieved the following milestones:
- Obtained a beer and liquor license permit to be able to serve alcoholic beverages in Miami
- Obtained a sales and use tax permit for use in Miami.
- Developed the nightclub’s branding image, social media, and website.
- Has a lease contract in place for the 5,000 square foot nightclub.
- Has developed the champagne and wine list, beer menu, and cocktail menu.
- Began recruiting a staff of cocktail servers and bartenders.
Electric City Nightclub Products
The following will be the services Electric City Nightclub will provide:
The Nightclub industry in the United States is expected to increase in revenue over the next five years. Consumers are expected to continue spending on services away from home.Bars will also likely continue to introduce upscale products, such as craft beer and organic wine, to menus to appeal to consumer tastes. Growth during most of the period will be supported by increased consumer spending and per capita expenditure on alcohol. Nightclub owners have also adapted to changing preferences by diversifying into new and niche concepts such as wine bars, cocktail lounges and brewpubs.
Demographic profile of target market.
The precise demographics for Miami, Florida are:
Electric City Nightclub will primarily target the following customer profiles:
- Local college students
- Young professionals
- Working professionals
- Men and women with disposable income between the ages of 21 – 55
- Tourists visiting the city looking to partake in Miami nightlife
Direct and indirect competitors.
Electric City Nightclub will face competition from other companies with similar business profiles. A description of each competitor company is below.
Cuban Heat is located in the historic and trendy part of Miami that offers a vibrant nightlife. It is a favorite of locals and visitors. The nightclub also operates as a restaurant, bar, and event venue. Cuban Heat serves lunch and dinner and has daily drink specials. All drinks and entrees are served with the Cuban theme as the owners are two brothers who immigrated from Cuba thirty years ago. The establishment has a large dancefloor, comfortable dining area, and private smoke lounge for patrons to smoke their Cuban cigars. Cuban Heat is a favorite nightclub for those looking to experience authentic Cuban entertainment.
Poppin’ Bottles is an exotic nightclub located in a trendy area of Miami that has numerous clubs and bars. The nightclub combines the fun, vibrant spirit of Miami with the luxury of champagne. Owner/Operator Chastity Franco opened the concept in 2019 right before the pandemic. Through PPP loans, the nightclub was able to reopen and offer the same exotic flair that Chastity envisioned. She loves to entertain and provide hospitality to all her patrons so that they can unwind after a long week of work.
The champagne list is extensive and is one of the most sought after in the United States. She has champagne that includes all price points – from affordable sparklers to renowned Grande Marque Champagnes. The drink menu boasts over 100 premium liquors that includes something for all palates. Champagne and premium liquor can be purchased by the glass or by the bottle. Poppin’ Bottles is one large VIP experience for anyone to come and indulge in quality alcoholic beverages and the latest dance music.
Ice Lounge is a hip and trendy nightclub that caters to the local college scene. The club is open Thursday – Sunday from 8:00 pm to 6:00 am. They offer a full bar with premium and well liquor, beer and wine. Ice Lounge is known for the ultimate nightclub experience for those looking to dance the night away. Ice Lounge frequently hosts DJs that come from all over the world and are well known to bring a large following. The club is three stories, has 8 different bars, a VIP lounge, and comfortable restrooms at all levels. There is a dress code and a $30 cover fee for all entrants. Ice Lounge recently made a lot of technological upgrades to prohibit anyone’s drink from being laced with a narcotic and extra security at entrances and around the club to ensure no one is being harassed.
Electric City Nightclub will be able to offer the following advantages over their competition:
- Large selection of premium and well liquor, extensive cocktail, beer, and champagne menu
- Hottest live music and DJs in Miami that play the latest dance music
- Modern and comfortable environment that will be welcoming to patrons of all ages and demographics
- Latest technology to ensure all patrons are safe
- Unpretentious pricing to welcome all income levels and backgrounds
Brand & value proposition.
Electric City Nightclub will offer the unique value proposition to its clientele:
- Hottest DJs that play the most popular dance music.
- Safe, modern, trendy, and comfortable environment for anyone looking to let loose and enjoy a night out.
- Reasonable pricing for all income levels.
The promotions strategy for Electric City Nightclub is as follows:
Electric City’s location is a promotion strategy in itself. It will be located in an area of Miami that is surrounded by trendy restaurants and bars. This segment of Miami is where the most popular bars and nightlife is located and where the majority of locals and tourists congregate that are looking for a great time.
Electric City Nightclub will use social media to cater to the millennials and the social media obsessed portion of Miami. Francisco will create TikTok, Instagram, Twitter, and Facebook business accounts to post “Coming Soon” announcements as well as different DJs who will be performing at the club.
SEO Website Marketing
The nightclub will invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local nightclub” or “Miami nightclub”, Electric City Nightclub will appear in the top three choices. The website will include the full bar menu, location, hours, pictures, and upcoming live music and DJ events.
The pricing of Electric City Nightclub will be moderate and on par with competitors so customers feel they receive value when purchasing the bar menu and VIP area.
The following will be the operations plan for Electric City Nightclub.
- Francisco Colon will be the Owner/Operator of the nightclub. He will be in charge of developing the drink menus, ordering the alcohol inventory, training the staff, and ensuring optimal customer service. He will also work directly with the CPA and marketing company to make sure his business is compliant and is frequently reaching a large audience.
- 11 – 13 part-time bartenders to prepare and serve drinks, help clean, and provide excellent customer service.
- 6 bar backs to assist the bartenders with cleaning and service.
- 9 – 11 cocktail servers that will walk around the nightclub and serve drinks and provide excellent customer service.
- Francisco will hire a third party marketing company to develop the website, social media accounts, photography, and maintain the SEO presence.
- Francisco will also work with an outside accounting firm/CPA to handle all necessary licensing and permitting, accounting, budgeting, forecasting, and tax payments, asd well as a liquor attorney to ensure all compliance regulations are being met.
Electric City Nightclub will have the following milestones complete in the next six months.
8/1/202X – Execute lease for prime nightclub location
8/2/202X – Begin construction of nightclub build-out
8/10/202X – Finalize beer, wine, cocktail, and champagne menus
8/15/202X – Hire marketing company to begin developing marketing efforts
9/15/202X – Start of marketing campaign with social media
9/30/202X – Final walk-thru of completed bar build-out
10/1/202X – Hire bar and cocktail server staff
10/5/202X – Employee training begins
10/15/202X – Decoration and set up of nightclub
11/1/202X – Grand Opening of Electric City Nightclub
Electric City Nightclub will be solely owned by Francisco Colon.
Francisco Colon, Owner
Francisco Colon is a native of Miami who has over ten years in the nightlife industry. He has worked at numerous nightclubs and bars as a bar back, bartender, and most recently as a club promoter. Throughout his ten years, he has become acquainted with other bar and nightclub owners, patrons, beer and alcohol distributors, and local DJ’s. He is familiar with all of the components required to own and operate a nightclub. Francisco’s true passion is providing a comfortable and safe environment for people to enjoy a fun night out and enjoy themselves to the fullest.
Francisco will own and operate the nightclub. He will develop the beer, wine, champagne, and cocktail menu as well as hire and train all staff. Francisco will be in charge of alcohol inventory, communicating with alcohol distributors, and oversee all marketing and social media. He will work in conjunction with the marketing company as well as a local accounting firm to ensure compliance with tax regulations, permitting, and budgeting/forecasting for cash flow purposes.
Key revenue & costs.
The revenue drivers for Electric City Nightclub are the sales from wine, cocktails, liquor, beer, champagne, entrance fee, and VIP reservations. Francisco will push to sell as many VIP reservations as possible as this is the highest revenue generator with little overhead.
The cost drivers will be the beer, wine, liquor, champagne, and DJs. Other expenses will be the bar supplies needed (glasses, shakers, champagne flutes, etc.). Other cost drivers will be the overhead expenses of payroll for the employees, accounting firm, and cost of the marketing company.
Funding Requirements and Use of Funds
The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.
- Initial Number of Customers Per Day: 200
- Average Ticket Price: $50
- Average Revenue per Month: $10,000
- Annual Lease: $200,000
Income statement, balance sheet, cash flow statement, nightclub business plan faqs, what is a nightclub business plan.
A nightclub business plan is a plan to start and/or grow your nightclub business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
You can easily complete your nightclub business plan using our Nightclub Business Plan Template here .
What are the Main Types of Nightclubs?
There are a number of different kinds of nightclubs, some examples include: Dance Club, Live Music Club, Comedy Club, and Adult or Gentlemen’s Club.
How Do You Get Funding for Your Nightclub Business Plan?
Nightclubs are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding. This is true for opening a nightclub business plan or a business plan to grow your nightclub.
What are the Steps To Open a Nightclub Business?
Opening a nightclub business can be an exciting endeavor. Having a clear roadmap of the steps to open a business will help you stay focused on your goals and get started faster.
1. Develop A Nightclub Business Plan - The first step in opening a business is to create a detailed nightclub business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.
2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your nightclub business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your nightclub business is in compliance with local laws.
3. Register Your Nightclub Business - Once you have chosen a legal structure, the next step is to register your nightclub business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.
4. Identify Financing Options - It’s likely that you’ll need some capital to open your nightclub business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.
5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.
6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.
7. Acquire Necessary Nightclub Equipment & Supplies - In order to open your nightclub business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.
8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to open promoting and marketing your nightclub business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.
Learn more about how to start a successful nightclub business and how to start a nightclub business plan:
- How to Start a Nightclub Business
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Nightclub Business Plan Template
If you want to start a nightclub or expand your current one, you need a business plan.
Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their nightclub businesses.
To write a successful nightclub business plan, you will first need to decide what type of night club you want to open. Do you want to run a dance club, live music club or a comedy club. You will then need to gather information about your specific business and the nightclub industry.
Below are links to each section of a sample nightclub business plan template:
Next Section: Executive Summary >
Nightclub Business Plan FAQs
What is the easiest way to complete my nightclub business plan, growthink's ultimate business plan template allows you to quickly and easily complete your nightclub business plan., what is a night club business plan, a business plan provides a snapshot of your nightclub as the business stands today- its product offering, business model, business operations, marketing efforts and promotional strategies. it explains your business goals and your strategy for reaching them . it also includes a marketing plan and market research to help identify your target market and provide supporting data on the nightclub industry. your plan will also require a 5-year pro-forma financial statements (income statement, balance sheet and cash flow statement)., why do you need a business plan, if you’re looking to start a nightclub or grow your existing nightclub you need a business plan. a business plan will help you raise funding, if needed, and plan out the growth of your nightclub in order to improve your chances of success. your nightclub business plan is a living document that should be updated annually as your business grows and changes., what are the sources of funding for a nightclub, nightclubs are usually funded through small business loans, personal savings, credit card financing and/or angel investors. to secure funding, you need a solid business plan to show potential investors you are well-prepared to be a nightclub owner and start your own business..
NIGHTCLUB BUSINESS PLAN OUTLINE
- Nightclub Business Plan Home
- 1. Executive Summary
- 2. Company Overview
- 3. Industry Analysis
- 4. Customer Analysis
- 5. Competitive Analysis
- 6. Marketing Plan
- 7. Operations Plan
- 8. Management Team
- 9. Financial Plan
- 10. Appendix
- Nightclub Business Plan Summary
Start Your Nightclub Plan Here
Other Helpful Business Plan Articles & Templates
Nightclub Business Plan Template [Updated 2023]
Nightclub Business Plan Template
If you want to start a Nightclub business or expand your current Nightclub business, you need a business plan.
The following Nightclub business plan template gives you the key elements to include in a winning Nightclub business plan.
You can download our Business Plan Template (including a full, customizable financial model) to your computer here.
Below are links to each of the key sections of your Night club business plan: Night club Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan
Click below to see each section of our free nightclub business plan template. You can also click here to get our nightclub business plan pdf.
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Nightclub Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan
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How to Become a Nightclub Owner and Open a Nightclub Business
1. figure out what type of nightclub business you want to run., 2. obtain the necessary licenses and permits., 3. research your target market, 4. the spot of your nightclub.
Nightclub Business Plan Risk Assessment Example
Nightclub Sample Business Plan Example
(Continued) How to Become a Nightclub Owner and Open a Nightclub Business
5. calculate your approximate total costs, 6. time to hire people., 7. naming your nightclub business, 8. advertise, premiere nightclub business plan example, proposed nightclub business plan example, sample bar business plan example.
Tips for Opening a Nightclub on a Budget
- Finding a place where you are going to build your nightclub business can be really pricey. This is why it is encouraged and advised that you should search for an old nightclub space that does not operate anymore instead of building a whole new building altogether. You may also see lawn care business plan examples .
- If you have already found an old nightclub space, it is then the time for you to place your finishing touches on the space to make it your own or to achieve the branding you have envisioned for your nightclub business. Your “finishing touches” can go from hanging paintings or photos to the lights—it really depends on you. The goal is to make your nightclub spot look like a million bucks so make every design element count! You may also see self-catering business plan examples .
- Setting up a nightclub business is not the only thing you will have to consider but you will also have to think of the expenses you are going to make when you nightclub business will be finally up and running. You will then have to book people such as performers and DJ’s and their talent fees can get pricey, too. You have to be creative and think of fun ways and concepts that would not need for you to spend too much. You may also see convenience store business plan examples .
- If you want to be known as a famous nightclub business without having to break the bank, you have to ensure two simple things to your customers—excellent service and cleanliness. People will be grateful to you if you will provide them these. Sure, they might really enjoy your famous guests but those guests would easily come and go but your service, whether good or bad, will be there to stay.
- No matter how much budget you have, ensure that you know your concept by heart. Staying true to your concept will help you become successful in your business endeavor and this will also help your business become longlasting despite the present tight competition. You may also see business financial plan examples .
- Always have a well-planned nightclub business plan. Enough said—we have already provided you the steps on how to make one in this article! And to top that, we also have provided you excellent picks of nightclub business plans that can definitely help you get started. You may also see remodeling business plan examples .
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BUSINESS PLAN WILD OASIS
1039 Thurman Avenue Cliff, Massachusetts 01862
The Wild Oasis nightclub provides a local solution to the lack of dance and live music venues in a medium-sized market, and will help keep late-night entertainment expenditures within the region. The company's good grasp of how to market a nightclub adds to the plan's attractiveness.
Marketing plan, management plan, financial documents, industry description.
Dance clubs in the 1990s have significantly impacted cities from coast to coast. Los Angeles Hollywood, New York's Times Square, and Seattle's Pioneer Square are just a few examples. Dazzling their audiences with high-powered lights, sound, and music, these venues are still one of the highest cash flow businesses in the world. Studies have shown that the average person will spend three to four hours per weekend in an entertainment environment and will spend an average of 20 to 50 dollars in that timeframe. This trend also shows no signs of declining.
The typical dance club is open from 9:00 P.M. to 2:00 A.M., and within this span of five hours, the venue can achieve gross revenues anywhere from $5,000 to $35,000 nightly. The primary sources of revenue in a nightclub are high-volume traffic, coupled with nominal spending. In addition to alcohol revenues, a nightclub also generates substantial revenues from door charges that can typically range from five to ten dollars per person.
For example, a 1,000-person capacity nightclub will typically accommodate approximately 1,500 people in the five-hour span of operation. A $5 door charge, in addition to a conservative figure of $12.25 collected from each patron in alcohol sales, would generate approximately $30,000 in nightly revenue.
Nightclubs in the late 1980s and early 1990s focused on spectacular light shows and energetic dance music. This relatively simple concept is still quite popular today. However, these concepts have greatly evolved with society. In recent years this industry has become more sophisticated with the availability of new technology. Larger metropolitan areas have taken this technology to new heights with sound and lighting designs that create an exciting and memorable experience. Fortunately, no one in the downtown Cliff area has capitalized on this specific segment of the industry to date.
Additionally, the nightclub industry is shifting towards a more entertainment-oriented concept. Guests of these clubs are not only offered a dynamic place to dance, but also a place to participate in the entertainment through interactive contests, theme nights, and other events. We intend to heavily utilize entertainment-oriented marketing in an effort to withstand the perpetual shift in trends and cater to as large a client base as possible.
Nightclubs and other drinking establishments rely heavily on their primary suppliers. The primary suppliers are the various beverage distributors that provide the establishment with both alcoholic and non-alcoholic beverages. The alcoholic beverages (beer, wine, and liquor) are the primary sources of income in this industry. Other beverage suppliers also play a crucial role by providing non-alcoholic beverages. These are either served alone or mixed with alcohol.
In the Cliff area, all major brands of alcoholic beverages are available, in addition to several regional brands of beer. Initial research shows that the major distributors in the market have a high rating in both product availability and delivery.
The resurgence of the downtown Cliff area represents a unique opportunity for a high-energy dance club. The city's central location, demographics, and lack of direct competition are major advantages to this project. The proposed club—tentatively named "Wild Oasis"—will provide a local solution to the lack of dance and live music venues geared toward the 21 to 35 age group in the Noble County area and will help keep late night entertainment expenditures within the region.
The development of the University of Waters Cliff campus has been, and will continue to be, a major catalyst in bringing people to the area. With current enrollment of over 1,300 students, the year-and-a-half old campus is slated for steady expansion through 2010 when enrollment is expected to hit 6,000 students. Additional surrounding educational institutions (two universities, two community colleges) also contribute to the potential customer base. Other proposals in the area such as the Multiplex Theatre and shopping center will also greatly impact the city's traffic flow and nightlife.
The new nightclub will specialize in high-energy dance music with a quality light show, and will offer beer, wine, and an array of liquors and mixed drinks. In addition, the club will sell non-alcoholic beverages such as soft drinks, juices, and bottled water. A small food menu consisting mostly of appetizers and small entrees ranging in cost from $6 to $9 will also be available. The initial hours of operation will be 8:00 P.M. to 2:00 A.M. Wednesday through Saturday. The club will draw primarily from the Cliff market while attracting guests from the area's other major cities in the state.
Our goal is to provide a comfortable and welcoming environment as well as a unique, exciting nightclub experience. This dance club will feature high ceilings and a contemporary look with dynamic upscale decor, furnishings, and color scheme modeled after a big city loft. The central area of the club will consist of a large dance floor with cocktail seating along the perimeter and a large bar located nearby. A VIP lounge for special guests is also being explored.
The focus of the club's design will be to create a highly social atmosphere. This will be achieved through the placement of couches, booth seating, and a quieter lounge area located away from the dancing and music.
State-of-the-art sound and lighting will round off the club's environment. A RMS point-of-sale system will be put into place and will serve as a sales, labor, and liquor/inventory control system. This system will ensure an accurate, secure, and efficient control over labor costs, as well as day to day inventory, thus minimizing the possibility of loss or theft.
The geographic target market for this nightclub is all of Noble County, which includes the city of Cliff and many others. Current population of the county is over 680,000 people, 26% of whom fall into the proposed age demographic (21 to 35) for the club. This number is expected to rise significantly over the next decade.
Cliff, the city in which the proposed club will reside, is Noble County's largest city, accounting for 28% of the total population, and the third largest city in the state. The 51-square-mile city has been nationally recognized for its outstanding quality of living in national consumer magazines.
There are several contributing factors behind the emergence of the downtown area of Cliff. The $70 million redevelopment of the University of Waters Cliff campus has been the largest stimulus for economic growth in the area to date. Various other projects, including a multiplex theater, shopping center, marina, numerous restaurants, and residential housing, have been proposed or are currently in development. Growth in the area is also attributable to the expansion or relocation of major corporations representing the computer, sportswear, and aircraft production industries. Many of these companies have created new, higher-technology jobs in the areas that have welcomed in a younger and more affluent workforce.
Cliff was chosen as the location for the new club for several reasons. First, the city is an emerging market with lower real estate rates and at the same time high levels of commercial development. Second, Cliff lacks direct competition from other dance clubs. The next major city, which is over 45 minutes away from downtown Cliff, maintains a highly competitive nighttime entertainment market yet poses little threat to the development of a Cliff dance club.
The proposed location for the venue is at 1039 Thurman Avenue on the first and second floors of the Pfeiffer Building. Thurman Avenue is the downtown area's primary commercial business street, and has excellent freeway and back street access. The club would occupy approximately 7,300 square feet (5,500 downstairs and 1,800 upstairs) of the building. This location is centrally located to many existing and proposed attractions in downtown Cliff. Its second-story addition provides for an excellent nighttime view of parts of the city and the Mark Anthony Waterway.
The site and the proposed club are a perfect fit. The Pfeiffer Building is the creation of its current owner, a prominent local developer responsible for downtown's newest office complex, the Maximus Building. His experience with renovation of historic buildings will facilitate the development of the nightclub. Additionally, the Pfeiffer Building resides in one of downtown Cliff's busiest intersections with access to the city's major interstate freeways. Plans for the building include installation of high-speed Internet connections in an effort to attract technology companies. Thus far, a technology firm as well as a local recruiting company already have agreed to lease space.
Target Market & Demographics
The primary target market for this venue is the age group of 21 to 35. Market research indicates that the demand for a new dance club in Cliff among this demographic is very high. Most are tired of the existing scene and are looking for a local place to dance, meet people, and have a good time. Currently, high-energy dance clubs are only found in the next largest city, but the 45-minute drive north discourages much of Noble County's market from frequenting these venues. This, coupled with the tremendous current and forecasted growth throughout the region, indicates that the time is perfect for such a venture in Cliff.
The market research study included men and women within the target market that do, or would, support the downtown Cliff nightclub entertainment industry. The most common responses and comments regarding existing venues in the area were:
- Not enough room to dance
- Tired of the existing sports bar/tavern atmosphere
- Existing venues play the same music every night; no variety
- Low quality light and sound
- Lack of energy and excitement; too low key
Therefore, the venue being proposed will address all of these concerns. It will maintain a heavy focus on dancing—offering the largest dance floor in the downtown area—and will offer a high-energy, very social atmosphere for the prospective market. The interior will be designed with an upscale decor and the lighting and sound will drive the ambience. Most of all, the music will be consistent, but not played out. DJs will be responsible for playing a variety of music our patrons like, from Top 40 to remixed techno to hits from the 1970s and 1980s.
Demographic data obtained from Noble County's web site demonstrates that the region contains over 175,000 individuals within our target market, 26% of the total population. Estimates indicate an expected 3-4% annual growth over the next 10 years.
Population Estimates for 1999
Promotional efforts are critical to the proposed club's success. Accordingly, the venue will offer nightly, weekly, and monthly promotional specials. These promotions will help to stimulate excitement for the new club, thus leading to high traffic and exposure. The main idea is to offer a new entertainment experience night after night. This is the key ingredient for success and profitability, as well as longevity, in the nightclub industry. Proposals include:
- Prize giveaways
- Nightly dance floor and stage contests
- Cooperative promotions with local radio stations
Entertainment will be provided by charismatic disc jockeys featuring a blend of current Top 40 and dance music. During the week, special theme nights and promotions will be used to attract a more diverse crowd, and to increase the number of customers who frequent the dance club. These theme nights will change as popularity and demand dictate.
The market will be targeted and reached via the following primary vehicles: advertisements in local print media, strategically broadcast radio spots, and an Internet web site. Advertisements printed in the local and college newspapers, as well as broadcasts over the local radio stations will provide exciting club information on current promotions and specials. A more "grass roots" marketing campaign also will be employed. This includes club representatives and spokespersons attending area events, postering of college campuses, a "prize patrol" van, and other person-to-person marketing efforts.
The new nightclub will meet a demand in the Cliff area that is not currently being served. We will provide a high quality, energetic nightclub while maintaining a safe, secure atmosphere for guests to enjoy themselves and the surroundings. Providing a safe nightclub is essential to maintaining customer loyalty and growth. Therefore, security at the new club will be top priority.
Currently, nighttime competition in the area is limited to mostly bar/tavern facilities including McArthur's, Lucky Six, Jubilee, The Harbor, and Westside Elite. Only Jubilee and The Harbor offer large-scale dancing facilities. The proposed club will be the largest dance facility in the downtown area. While the proposed club will be in direct competition with these other facilities, it also will attract a different clientele of individuals seeking a superior dance venue which can currently only be found in the next largest city in the state, 45 minutes away.
Our review of the market concludes that there are four entertainment venues that can be considered direct competition to the proposed new venue. We do realize that the proposed venue will also compete indirectly for every entertainment dollar spent in the Cliff area.
Ed Tiller will fulfill the role of Owner/Operating Partner of this venture. He is currently the president of XTZ. Mr. Tiller's background is largely within the scope of business development and project management as well as commercial and residential construction. His fields of expertise will be utilized in this venture via his direct responsibility for the overall business management structure and personnel. Additionally, he will assume the public relations and marketing roles for the club.
XTZ has contracted entertainment industry specialists, SVC Nightclub and Bar Services, Inc. Their involvement will exist in several facets, most notably, through providing assistance in launching this nightclub venue. SVC has over 12 years of experience in the nightclub industry and has assisted many first-time club operators in getting their proposed venues off the ground successfully. SVC will assist in the development of the design, concept, and strategies of the new nightclub. SVC is also a full-service advertising agency and will assist in all production and placement of all advertisement for the new venue. In addition, they will assist in the hiring process of the management staff, disc jockeys, bartenders, waitresses, and security staff. They will also provide educational services for management-level personnel who will be responsible for the day to day operations of the club.
Interviews for a general manager, bar manager, and all other personnel will be conducted by Joe Sorge of SVC. Final decisions for each position will be made by Mr. Tiller.
Summary of Financial Needs
- The company is seeking a loan for start-up purposes for a new nightclub venue in Cliff, Massachusetts.
- Funds needed to accomplish goal referenced above will be $200,000. Applicant will require the entire $200,000 to finish project build-out.
Loan Funds Dispersal Statement
We will utilize the anticipated loans in the amount of $200,000 to renovate the approximate 7,200-square-foot space and purchase equipment necessary for the start-up of a new nightclub venue.
The estimated revenues are based on a 350 capacity nightclub venue, with an average daily incoming traffic ranging from approximately 225 to 325 guests Wednesday through Saturday. These forecasts are considered somewhat conservative based on the size and scope of the market. Additionally, each guest is forecasted to spend an average of $8 to $13 on beverages, depending on the night. The total door covers are less than the bar covers, due to special promotions and VIP passes. Door cover charges are anticipated to be five dollars.
Daily Revenue Breakdown
*based on 350-person capacity
Based on local industry averages, publications from ALPHA Nightclub & Bar Services, and Entrepreneur Magazine 's Bar/Nightclub Start-up Guide, we have generated the following expense figures. These figures are based on an approximate 7,200 square foot venue with a capacity of 350 guests.
The following page illustrates the staffing scenario for the new nightclub venue.
Daily Staffing Breakdown (*based on 350-person capacity)
Pro Forma Cash Flow Statement - First Year
Three-Year Income Projection
Extended Cash Flow Analysis
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Nightclub and Bar Business Plan [Sample Template]
By: Author Tony Martins Ajaero
Home » Business ideas » Hospitality, Travel & Tourism » Night Club
Are you about starting a night club business ? If YES, here is a complete sample nightclub business plan template & feasibility report you can use for FREE .
It is not a new thing to have people unwind in the United States of America after a long week of hard work and no play. As a matter of fact, all over the globe it is a known fact that the nightclub business have continued to gain more grounds as the years roll by.
If you think starting a nightclub on the front burner of your goals, then you may want to take some time out to do the needful- register your business, secure location, secure the various means through which you want to raise the capital that is needed to launch your business and sundry.
A Sample Nightclub and Bar Business Plan Template
1. industry overview.
In the united states of America just like in most countries of the world, the nightclub and bar industry is indeed a very lucrative industry especially in countries / cities with healthy nightlife. For instance in the United States alone, statistics has it that the nightclub and bar industry generate a whooping sum of $20 billion in revenue annually from about 45,000 established and recognized bars and nightclubs in the US.
The distilled spirits industry generates around $100 billion in United States of America. For those that run bars and night clubs, there major sources of revenue generation are the sale of assorted beers, distilled spirits, liquor, martinis, wine, food and non – alcoholic beverages.
Beer which is the major selling point for bars and nightclubs accounting for 37% of the revenue generated by nightclubs and bars in the United States is manufactured by more than 3,000 breweries (both conventional and microbrewery).
For example, statistics has it that the United States of America produced about 196 million barrels (23.0 GL) of beer in 2012 alone, and consumes roughly 28 US gallons (110 L) of beer per capita annually, and a larger percentage of this beers are sold in bars and night club.
In 2011, the United States was ranked fifteenth in the world in per capita consumption, while total consumption was second only to China. This goes to show that bar and night club business is indeed a very lucrative business in the United States.
Although people still gather to socialize in bars and night clubs, just as they have always done in time past, but with factors such as driving while intoxicated and the increase in crime rates, the drinking pattern in bars is being affected.
Also, the growing concern as regards health and fitness toward the end of the 20th century was part of what redefined non – alcohol consumption in the US. In essence, the rate at which people consume beers and other drinks – both alcoholic and non – alcoholic is what determines the growth of bar and night club industry.
Any entrepreneur who wants to start a nightclub business in the US would definitely be confronted with tough competition out there. The truth is that, you will not only compete with other nightclubs in your location or city, but you would be competing with every other entertainment options such as bars (pubs), restaurants, casinos et al.
For instance, people go to bars to drink and socialize and they tend to get more when they go to night clubs or other entertainment hub. In night clubs, people do not only drink and socialize, but they also dance if they choose to and get entertained.
Lastly it is important to state that in as much as starting a nightclub business can be profitable and rewarding, the success of any new nightclub in the United States is not automatic. The chances of new nightclubs to struggle within the first 6 months of launching can’t be ruled out.
As a matter of fact, it can take between two to five years before most nightclubs can recover their initial investment. In order words, just like loads of new businesses, the statistics for nightclubs do not favor the startups, you just have to have a long term investment plan if you intend starting your own nightclub and bar business.
2. Executive Summary
Banner & Bunny Nightclub and Bar is a standard nightclub and bar that will be located in the heart of Las Vegas – Nevada less than 20 minute drive from McCarran International Airport in Las Vegas, and few minute drive from Mandalay Bay Event Center. We conveniently located in the world’s headquarter for casinos and games; a commercial center that never goes to bed.
We are set to contribute our own quota to the already healthy nightlife that Las Vegas is known for. Aside from running a nightclub, we will also run a standard bar and we will make available assorted beers, crafted beers, wines, liquors, distilled spirits, martinis, non-alcoholic drinks, beverages and foods to all those that will patronize our nightclub and bar.
Banner & Bunny® Nightclub and Bar is going to be located in a conducive environment that is specifically designed for socializing and networking and free from all forms of violence.
Our nightclub and bar facility is centrally located in a busy street and it has the capacity to accommodate 200 people per time. The facility is designed and constructed to meet both the health and safety standard as recommended by the local authority.
Our customers are going to be treated with good music at all times. We have made provision for live band, karaoke, country side music and jazz et al. This will be played at different times / days to create the ambience that our customers will cherish and opportunity for them to dance and be happy.
We are in the nightclub and bar business to make profits, and at the same time to give our customers value for their money and time; we want to give people patronize our nightclub and bar the opportunity to choose from the wide range of beers and other drinks that are manufactured in the United States of America.
Banner & Bunny® Nightclub and Bar will go all the way to bring in both local and national music artists to perform live in our nightclub and also to make available most of the brand of beers produced in the US.
Our goal is to make every day a day of celebration, networking and socializing for as many people that will patronize our nightclub and bar. No doubt, we will employ all publicity strategies that will enable our nightclub and bar to become the talk of town amongst the socialites in Las Vegas.
We have put plans in place to make our nightclub and car bubbling especially during weekends and also our facility will be highly secured because who want to attract everybody both celebrities and non-celebrities alike.
Banner & Bunny® Nightclub and Bar is owned by Barnabas Duke who has successfully managed several bars and nightclubs in Los Angeles and Las Vegas prior to opening his own. He has the magic wand to attract people who go to bars and nightclub on a regular basis.
Barnabas Duke has good working relationship with celebrities and key stakeholders in the entertainment industry not only in Las Vegas and Los Angeles, but also throughout the United States of America.
3. Our Products and Services
Banner & Bunny® Nightclub and Bar is going to operate a standard nightclub and bar that will make available every activity, services and product that can be found in a standard nightclubs and bars in the United States and in any part of the world.
We are in the nightclub and bar business to favorably compete with leaders in our industry. Aside from good music and dance, we will ensure that we go all length to make available assorted drinks in our bars. These are some of the products and services that will be found in our bar;
- Music and Dance (live band, karaoke, R & B, country side music and jazz et al)
- Standup Comedy
- Hall Rental Services for Parties
- Beers (Bud Light, Coors Light, Miller Lite, Budweiser, Michelob Ultra-Light, Natural Light, Busch Light, Bush, Redds Apple Ale, Sierra Nevada Pale Ale, Keystone Light, Pabst Blue Ribbon, Bud Light Lime, Bud Light Platinum Lager et al)
- Locally Crafted Beers (Pale Beers, Amber Beers, Dark Beers, Hebrew Beers, Gluten Free, Organic Brews, Cider et al)
- Distilled spirits
- Small Chops
- Non – alcoholic beverages
4. Our Mission and Vision Statement
- Our vision is to establish a standard and secured nightclub and bar in Las Vegas – Nevada that will be the melting pot of all lovers of nightlife, social life, alcoholic and non – alcoholic drinks.
- Our mission is to establish a nightclub and bar business that will create a standard of excellence in the industry.
- We want to grow our nightclub and bar business to be listed amongst the top 10 nightclubs and bars in the United State within the first 5 years of opening our doors to the general public.
Our Business Structure
Banner & Bunny® Nightclub and Bar is a business that is established to be a pacesetter when it comes to how standard nightclubs and bars should be run in Las Vegas and even in the United States of America.
We have the goal of assembling a team of dedicated workforce who will give our customers excellent customer service at all times, a team that will ensure that we will continue to have repeated customers and a team that will indeed make us the melting pot of all lovers of nightlife, social life, alcoholic and non – alcoholic drinks in Las Vegas – Nevada.
In view of the above, we have been able to follow suit on what is obtainable in standard nightclubs and bars in the U.S. and perhaps improve on the structure with time when the need arises. Below is the shape and structure we will build Banner & Bunny® Nightclub and Bar on;
- Chief Executive Officer (Owner)
- Nightclub / Bar Manager
- Bartender / Baristas
- Accountants / Cashiers
Greeters / Customer Service Agent / Table Attendant
5. Job Roles and Responsibilities
Chief Executive Officer – CEO:
- Responsible for providing direction for the business
- Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for fixing prices and signing business deals
- Responsible for recruitment
- Responsible for payment of salaries
- Responsible for signing checks and documents on behalf of the company
- Evaluates the success of the organization
Nightclub / Bar Manager:
- Responsible for managing the daily activities in the nightclub
- Ensure that the facility is in tip top shape and conducive enough to welcome customers
- Interfaces with vendors
- Reports to the Chief Executive Officer
- Attends to Customers complains and enquiries
- Prepares budget and reports for the organization
- Responsible for Training and Development in the organization
- Responsible for procuring of raw materials and equipment
- Handles any other duty as assigned by the CEO
Bartender / Baristas:
- Interacts with customers, take orders for drinks and snacks.
- Plans and presents bar menu.
- Checks identification of the guest to make sure they meet age requirements for purchase of alcohol and tobacco products.
- Mixes ingredients to prepare cocktails and other drinks.
- Mixes drinks, cocktails and other bar beverages as ordered and in compliance with hotel standard drink recipes.
- Prepares alcohol or non-alcohol beverages.
- Services Wine and Beer to guests.
- Arranges bottles and glasses to make attractive displays .
- Assesses customers’ needs and preferences and make recommendations
- Makes lists of supplies in conjunction with the bar manager / management
- Prepares inventory or purchase requisitions as needed to replenish supplies.
- Ensures that the assigned bar area is fully equipped with tools and products needed for Mixing beverages and serving guests.
Accountant / Cashier:
- Collects payment for drinks served and balance all receipts.
- Prepares financial report at the end of every working week
- Handles all financial transaction on behalf of the company
- Interfaces with our bankers
- Responsible for payment of tax, levies and utility bills
- Handles any other duty as assigned by the CEO / microbrewery manager
Disc Jockey (DJ)
- Ensures that customers are entertained with the best of music per time
- Manage the sound system for the nightclub
- In charge of music collections
- Responsible for providing music at events.
- Responsible for developing music playlists.
- Interacts with public at parties.
- Responsible for mixing music tracks.
- Opens doors and welcome customers
- Ensures that customers feel relaxed and at home
- Handles customers enquiries
- Ability to Sell or influence others for up selling and suggestive selling.
- Provides recommendations and suggestions to guest for choosing Drinks and Snacks.
- Serves customers in a friendly and helpful manner.
- Provide guidance to guests on resort activities, dining options and general resort and Regional information.
- Determines when a customer has had too much alcohol and if required refusing any further serving on a polite way.
- Demonstrates a thorough knowledge of food and beverage products, menus and Promotions
- Handles any other duty as assigned by the night club / bar manager
- Handles and move objects, such as glasses and bottles, using hands and arms.
- Cleans up after customers and clean work area.
- Clears ashtrays as and when required.
- Washes glassware and utensils after each use.
- Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
- Ensures that toiletries and supplies don’t run out of stock
- Handles any other duty as assigned by the Nightclub / bar manager .
- Ensures that the nightclub and bar facility is secured at all time
- Controls traffic and organize parking
- Gives security tips to staff members from time to time
- Patrols around the building on a 24 hours basis
- Submit security reports weekly
- Handles any other duty as assigned by the nightclub / bar manager
6. SWOT Analysis
Banner & Bunny® Nightclub and Bar is established with the aim of becoming the melting pot of all lovers of nightlife, social life, alcoholic and non – alcoholic drinks in Las Vegas – Nevada and to become a pacesetter when it comes to how standard nightclubs and bars should be run in Las Vegas and even in the United States of America.
Which is why we have taken our time to critically analyze and conduct SWOT analysis to be able to identify areas we need to work on if indeed we want to achieve our business goals and objectives.
No investor would want to invest his or her hard earned money without assessing the risks involved in the venture and also his or her capability to deliver and make profits from the business. The ability to make profits from any business and to favorably compete with competitors in the industry starts with the result you get from your SWOT analysis.
In view of that, Banner & Bunny® Nightclub and bar hired a business and HR specialist to help conduct SWOT analysis for the business and below is a summary of the result that was generated;
Our strength as a nightclub and bar business are, excellent and detailed customer service, highly secured and safe facility, Availability of a wide range of assorted drinks, beverages, tobaccos and food. We can boast of having some of the best hands in the industry, excellent facility, excellent ambience and perfect location for a nightclub and bar in metropolitan and bubbling city like Las Vegas.
Our perceived weakness could be that we are a new nightclub and bar in a highly competitive city like Las Vegas, and we may not have the financial muscle to sustain the kind of publicity we want to give our business.
There are unlimited business opportunities available to nightclub and bar businesses in busy cities like Las Vegas. No doubt, Las Vegas happens to be one of the cities in the world where social life is at its peak. Another opportunity that we stand to leverage on is the fact that we can easily order any brand or beer and drinks directly from the manufacturer with little or no stress.
One of the threats that is likely going to confront us is unfavorable government policies, security threat, downturn in the economy which is likely going to affect sales and perhaps the emergence of new night clubs and bars (competitors) within the same location where our bar is located.
7. MARKET ANALYSIS
- Market Trends
In recent time, the societal shift away from alcoholic drinks toward healthier lifestyles is to a larger extent contributing to a steady decline in the amount of individual spending allocated to trips to bars and nightclubs plus the fact that nobody wants to be caught driving while drunk.
As a matter of fact, it is now becoming trending to find nightclubs and bars educating their customers on the danger of driving while drunk.
The recent market trend in the nightclub and bar industry is such that the increase in the number of consumers choosing packaged beverages and entertainment for home consumption rather than at bars or nightclubs is also on the increase. This trend is surely going to have lasting impacts on both the bar business and nightclub business.
Statistics has it that the number of bar and nightclub business establishments is forecast to decline slightly but that does not in any way affect the revenue generated by those who are still in business. In fact, the revenues are expected to grow as the economy improves and consumer spending increases.
The industry revenue is projected to grow to about 2.5% per year over the next 6 years. It is also important to point out that personal income and entertainment contributes greatly to the numbers of people that patronize bars and night clubs.
Although there are loads of clients for nightclub and bar business, but the profitability of individual nightclubs and bars within the location where they operate depends largely on their ability to drive traffic and develop a loyal customer’s base.
Bars and nightclubs do not only compete with one another alone, they also share the available market with other businesses like restaurants, hotels, casinos and outlets that retails drinks for home consumption.
8. Our Target Market
As a standard nightclub and bar, Banner & Bunny® Nightclub and Bar will offer a wide range of services and products hence we are well trained and equipped to services a wide range of clientele base. The target market for our nightclub and bar cuts across people of different classes and people from all walks of life, local and international tourists as well.
We have done our feasibility studies and market survey and we were able to identify those who we expect will patronize our nightclub and bar eventually become our loyal customers; our target market. Below is a list of the people and organizations that we have specifically design our nightclub and bar (products and services) for;
- Corporate Executives
- Business People
- People in the entertainment industry
- Event planners
- Sports Men and Women
- Government Officials
- College Students
Our competitive advantage
We are aware of the stiff competition that exist in the nightclub and bar cum entertainment industry in Las Vegas, the truth is that despite the fact that the level of competition for nightclub and bar business is pretty high in Las Vegas, one thing is certain, if you know how to drive traffic to your nightclub and bar, you will sure make huge returns from the business.
Good enough, the owner of our nightclub and bar has the magic wand to attract nightlife lovers; he has done it with several nightclubs and bars that he has managed both in Los Angeles and Las Vegas.
Part of what is going to be our selling point in Las Vegas is the fact that we operate a standard nightclub and bar, in a perfect location for the kind of business that we run and also the fact that our nightclub and bar facility is highly secured.
Another factor that will give Banner & Bunny® Nightclub and Bar competitive edge is that we have enough packing space to accommodate the numbers of customers our nightclub and bar can contain per time.
We are not ignoring the fact that we are among the few neighborhood nightclubs and bars in downtown Las Vegas that sells almost all the brands of beers, crafted beers, wines, distilled spirits, liquors et al and obviously, that will surely count towards our advantage in the market place and also the robust experience of our CEO and the nightclub and bar manager is also a positive for Banner & Bunny® Nightclub and Bar.
9. SALES AND MARKETING STRATEGY
- Sources of Income
Banner & Bunny® Nightclub and Bar is established with the aim of maximizing profits in the nightclub and bar cum entertainment industry and we are going to go all the way to ensure that we do all it takes to attract clients on a regular basis.
Banner & Bunny® Nightclub and Bar will generate income by offering the following products and services;
- Sales of Beers (Bud Light, Coors Light, Miller Lite, Budweiser, Michelob Ultra-Light, Natural Light, Busch Light, Bush, Redds Apple Ale, Sierra Nevada Pale Ale, Keystone Light, Pabst Blue Ribbon, Bud Light Lime, Bud Light Platinum Lager et al)
- Sales of Locally Crafted Beers (Pale Beers, Amber Beers, Dark Beers, Hebrew Beers, Gluten Free, Organic Brews, Cider et al)
- Sales of Assorted Wines
- Sales of Distilled spirits
- Sales of Liquor
- Sales of Martinis
- Sales of Small Chops
- Sales of Non – alcoholic beverages
- Sales of Tobacco
10. Sales Forecast
It is important to state that our sales forecast is based on the data gathered during our market survey and feasibility studies and also some of the assumptions readily available on the field. Below is the sales projection based on the location of our nightclub and bar and all the products and services we offer;
- First Year-: $200,000
- Second Year-: $550,000
- Third Year-: $1,500,000
N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and any major competitor offering same additional services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.
- Marketing Strategy and Sales Strategy
Top of the list on our marketing and sale strategy document is generating a buzz for our night club and bar via word-of-mouth and leveraging on road show.
The model of nightclub and bar we intend running is a standard nightclub and bar that can favorably compete with other leading nightclubs and bars in the United States hence we are not going to rely only on the conventional ways of marketing.
We have the plans to run paid adverts on Local TV stations, local radio stations and local newspaper. We will sure maximize every other available means to promote our business. Our unique selling proposition is that we have a collection of almost all the brand of beers produced in America in our nightclub and bar, we have assorted drinks and tobaccos et al.
In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers to patronize our nightclub and bar but generate repeated sales from them; Part of the marketing and sales strategies that we will adopt is;
- Open our nightclub and bar in a grand style with a party for all.
- Ensure that we have a wide range entertainment services (standup comedy, live band, concerts and karaoke et al) and products (beers, wines, liquors, distilled spirits, martinis and non-alcoholic drinks) at all times.
- Make use of attractive hand bills to create awareness and also to give direction to our nightclub and bar
- Position our signage / flexi banners at strategic places
- Position our greeters to welcome and direct potential customers
- Create a loyalty plan that will enable us reward our regular customers
- Engage on road shows within our neighborhood to create awareness for our nightclub and bar.
11. Publicity and Advertising Strategy
We know that being in the faces of our potentials is one of the keys to really breaking even. That is exactly what we plan to do. Regardless of the fact that our nightclub and bar is well located in Las Vegas, Nevada, we will still go ahead to intensify publicity for the business.
We are going to explore all available conventional and non – conventional means to promote our retail business. Banner & Bunny® Nightclub and Bar is a standard nightclub and bar hence we will ensure that we create the buzz that will make people in Las Vegas know about us and what we do.
We are quite aware that one of the effective ways of promoting our nightclub and bar is to create special internal promotions which in turn will help us achieve our aim of leveraging on word of mouth publicity. Here are the platforms we intend leveraging on to promote and advertise Banner & Bunny® Nightclub and Bar;
- Encourage our loyal customers to help us use Word of Mouth
- Sponsor relevant community programs
- Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our nightclub and bar brand
- Install our Bill Boards on strategic locations
- List our nightclub and bar in local directories (Yellow Pages)
- Engage in road show from time to time
- Distribute our fliers and handbills in target areas
- Position our Flexi Banners at strategic positions around our bar location.
12. Our Pricing Strategy
The prices of our Beers, Locally Crafted Beers, Wines, Distilled spirits, Liquor, Martinis, Small chops, Non – alcoholic beverages, and Tobacco will be what is obtainable in the market. In fact we will try as much as we can to sell below the industry’s average so as to attract loads of customers.
We also have plans in place to discount our products and services once in a while and also to reward our loyal customers. The prices for gate fees for our special shows such as musical concert and standup comedy show will depend on the caliber of artists that will be performing in the show.
- Payment Options
Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our pub;
- Payment by cash
- Payment via Point of Sale (POS) Machine
- Payment via online bank transfer (online payment portal)
- Payment via Mobile money
In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any difficulty.
13. Startup Expenditure (Budget)
If you are looking towards starting a nightclub and bar business, then you should be ready to go all out to ensure that you raise enough capital to cover some of the basic expenditure that you are going to incur. The truth is that starting this type of business does not come cheap.
You would need money to secure a standard facility in a secure environment, you could need money to acquire sound system / public address system and you would need money to pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to pay them.
Besides it is expensive to acquire a standard facility with enough car parking space. The items listed below are the basics that we would need tick when starting our nightclub and bar business in the United States, although costs might vary slightly;
- The Total Fee for Registering the Business in Las Vegas, Nevada – $750.
- Legal expenses for obtaining licenses and permits as well as the accounting services totaling – $1,200.
- Marketing promotion expenses (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
- Cost for hiring Business Consultant – $2,500.
- Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
- Cost of accounting software, CRM software and Payroll Software – $15,000
- Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of – $105,600.
- Cost for facility remodeling – $25,000.
- Other start-up expenses including stationery – $500
- Phone and utility deposits – $2,500
- Operational cost for the first 2 months (salaries of employees, payments of bills et al) – $60,000
- The cost for Start-up inventory – $16,027
- Storage hardware (bins, utensil rack, shelves, glasses case) – $3,720
- The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
- Cost for serving area equipment ( glasses, flatware) – $3,000
- Cost for store equipment (cash register, security, ventilation, signage) – $13,750
- The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
- The cost of Launching a Website – $600
- The cost for our grand opening party – $5,000
- Miscellaneous – $2,500
We would need an estimate of $500,000 to successfully launch our nightclub and bar in heart of Las Vegas, Nevada. This amount includes the salary of all employees and the CEO (Owner) for 2 months.
Generating Funding / Startup Capital for Banner & Bunny® Nightclub and Bar
Banner & Bunny® Nightclub and Bar is a private business that is owned by Mr. Barnabas Duke and he intends to finance the business alone. Although he has plans to make the nightclub and bar manager part owner of the business after 3 or 5 years of services, but that does not stop him from reserving well over 80 percent stake of the business for himself and his family.
Since he is the sole financier of the business, he has decided to adopt the following means to generate start – up capital for the business;
- Generate part of the start – up capital from his personal savings and sale of his stocks
- Source for soft loans from family members and friends
- Apply for loan from my Banks
N.B: Mr. Barnabas Duke has been able to generate $250,000 the breakdown shows that he generated $150,000 from his personal savings and sale of his stocks and he generated $100, 000 soft loans from his family members and friends. The balance of $250,000 will be generated as loan facility from his bank.
14. Sustainability and Expansion Strategy
Part of the grand plan of sustaining Banner & Bunny® Nightclub and Bar is to make the nightclub and bar manager a part owner of the business. The truth is that if the owner of the nightclub and bar is not going to be active in the running of the business, the chances of his or her staff members defrauding him or her will be higher.
From our findings, another factor that kills new business is financial leakages. In order to plug financial leakages, the management of Banner & Bunny® Nightclub and Bar will adopt the use of payment machine and accounting software to run the business.
In the bid to building a successfully business, we will ensure that all our employees are comfortable and we will provide them with the best of facilities and welfare package that will help them achieve peak performance in all their duties and in turn help the organization achieve its goals and business objectives.
Check List / Milestone
- Business Name Availability Check:>Completed
- Business Registration: Completed
- Opening of Corporate Bank Accounts: Completed
- Securing Point of Sales (POS) Machines: Completed
- Opening Mobile Money Accounts: Completed
- Opening Online Payment Platforms: Completed
- Application and Obtaining Tax Payer’s ID: In Progress
- Application for business license and permit: Completed
- Purchase of Insurance for the Business: Completed
- Renting of facility and remodeling the facility: In Progress
- Conducting Feasibility Studies: Completed
- Generating capital from family members: Completed
- Applications for Loan from the bank: In Progress
- Writing of Business Plan: Completed
- Drafting of Employee’s Handbook: Completed
- Drafting of Contract Documents and other relevant Legal Documents: In Progress
- Design of The Company’s Logo: Completed
- Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
- Recruitment of employees: In Progress
- Purchase of the Needed furniture, electronic appliances, office appliances and bar accessories: In progress
- Creating Official Website for the Company: Completed
- Creating Awareness for the business both online and in the neighborhood: In Progress
- Health and Safety and Fire Safety Arrangement (License): Secured
- Opening party / launching party planning: In Progress
- Establishing business relationship with vendors – suppliers of all our needed drinks, tobacco and small chops: In Progress.
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