The Best Internet Service for Your Business

internet service business plan

Searching the web, processing customer payments, telephone services or cloud storage, internet access has become a very fundamental necessity to contemporary business for daily operations.  Over 1,000 different internet service provider (ISP) are available, and business owners have to select the one that best fits their needs. Some factors should be considered before choosing an ISP such as availability and reliability of the ISP,  bandwidth, speed, customer service and contract terms.

Here is a list of five best business internet service providers you need to check out.

AT&T offers Fiber, DSL and IPBB connections with internet service plans that suit all types of businesses and download speeds of 6Mbps for DSL and 1000Mbps for fiber users.

AT&T beats its competitors regarding transparency of their plans and pricing. The plans are outlined clearly on their website with laying and installation charges upfront. This eliminates the need to visit a salesperson. The customer service is responsive and scores very well regarding customer service according to ratings from the American Customer Satisfaction Index (ACSI) and JD Power.

AT&T offers only two-year contracts and they charge a substantial fee (75% of the remaining amount) when you terminate it beforehand. The contract terms also state that you will be compensated with one day in case of downtime lasting more than 24 hours.

Verizon offers a wide range of service plans to support small, medium and large businesses and are their branches are spread across the USA. Verizon has three main inclusive services; Verizon Fios (Fiber connection) located in 10 northern states, Verizon High-Speed Internet (DSL) in 10 east coast states and Verizon Business (copper connection) in 47 states.

With speeds ranging from 1Mbps to 940Mbps, Verizon provides stable and reliably fast internet access and also superb customer service. Verizon has flexible contract terms, with users choosing between month-to-month or a two-year plan. A fee of 35% of the remaining balance is to be paid, in case you cancel the two-year contract prematurely.

Comcast Xfinity

Comcast boasts of being the most widespread ISP, with a coverage of over 35 states in America and the fastest advertised speeds in the market ranging from 25 to 1,000 Mbps. Its data service plans have an option to add a phone line, which syncs your phone to your business at a monthly cost of $115. They, however, offer customers only a two-year contract plan, and in case of contract termination, you will have to pay 75% of the remaining amount.

Charter Spectrum

Are you in need of an ISP with no long-term contract commitments? Try out Charter Spectrum. It offers month-to-month plans only and no fee charges when you cancel the contract making it an ideal ISP for small and growing businesses.

Its actual fiber-optic speeds go up to 940Mbps meaning few downtime circumstances, and in case it happens Charter Spectrum compensates you fully. They have above-average customer service scores according to JD Power and ACSI.


Century link offers both DSL and fiber connections with businesses opting for speeds ranging from 3Mbps to 100Mbps for DSL. Those in need of speeds of up to 1000Mbps can opt for the fiber connection. You will findall the available service plans and charges upfront when you search them online.

Centurylink stand out with their compensation terms. For every 30 minutes of downtime, you are compensated with one full day. But, early termination of either the month-to-month or two-year contract will result in a $200 fee. Centurylink has bundling options, where you can bundle phone or TV with any data plan offered.


internet service business plan

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Internet Service Provider Business Plan

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The internet service market in this internet world is tremendous. With a recurring revenue model and extensive target market, it truly offers a rewarding business opportunity.

Starting an Internet Service Provider (ISP) business requires substantial initial investments. However, with an actionable business plan, you can easily secure funds for the business and grow it to its full potential.

Need help writing a business plan for your ISP business? You’re at the right place. Our internet service provider business plan template will help you get started.

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How to Write An Internet Service Provider Business Plan?

Writing an internet service provider business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Products & services:.

Highlight the internet service provider services you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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internet service business plan

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of internet service company you run and the name of it. You may specialize in one of the following Internet service businesses:

  • Broadband ISP
  • Wireless ISP
  • Fiber optic ISP
  • Satellite ISP
  • Describe the legal structure of your ISP company, whether it is a sole proprietorship, LLC, partnership, or others.
  • Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established internet service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

Market size and growth potential:

Describe your market size and growth potential and whether you will target a niche or a much broader market.

Competitive Analysis:

Market trends:.

Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your internet service provider business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

ISP services:

Mention the internet service provider services your business will offer. This list may include services like,

  • Broadband service
  • DSL service
  • Cable service
  • Fiber optic service
  • Satellite service

Technical support:

Service level agreements (slas), value-added services.

In short, this section of your internet service provider plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

Pricing Strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your internet service provider business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your ISP business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for an internet services business, such as routers, switches, firewalls, modems, DNS and web servers, cable testers, power meters, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your internet service business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.


Key managers:.

Introduce your management and key members of your team, and explain their roles and responsibilities.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your internet provider services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the internet service industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your internet service provider business plan should only include relevant and important information supporting your plan’s main content.

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This sample internet company business plan will provide an idea for writing a successful internet service provider plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our internet service provider business plan pdf .

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Frequently asked questions, why do you need an internet service provider business plan.

A business plan is an essential tool for anyone looking to start or run a successful Internet service business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your ISP company.

How to get funding for your internet service provider business?

There are several ways to get funding for your internet service business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

  • Bank loan – You may apply for a loan in government or private banks.
  • Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
  • Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
  • Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your internet service provider business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your internet service provider business plan and outline your vision as you have in your mind.

What is the easiest way to write your internet service provider business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any internet service provider business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How detailed should the financial projections be in my internet service provider business plan?

The level of detail of the financial projections of your internet service business may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

Can a good internet service provider business plan help me secure funding?

Indeed. A well-crafted internet service provider business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

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internet service business plan

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ISP Business Plan

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Web Solutions, Inc.

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Web Solutions, Inc. (Web Solutions) is an Internet Service Provider (ISP) based in Phoenix, Arizona. The company offers the following services to its customers:

  • Dialup and dedicated Internet access (up to 64 Kbps).
  • High bandwidth Internet access (128 Kbps).
  • Integrated Services Digital Network (ISDN).
  • Digital Subscriber Line (DSL).
  • Website and virtual domain hosting.
  • Server co-location.
  • Network design, installation, and administration services.
  • Web design (currently outsourced).

Web Solutions is a company driven to provide customers with a complete solution to their entire current and future Internet and private network needs. The company’s customer base includes all consumers and all small- to medium-sized businesses, including start-ups.

Web Solutions benefits from several strategic alliances by receiving very competitive pricing on most services, allowing the company to offer competitive pricing on its services to customers.

ISPs offer a way for people to enter the Internet. According to International Data Corporation (IDC), an information technology research and consulting firm located in Framingham, Massachusetts, the consumer ISP market will expand from $10.7 billion in 1998 to $37 billion in 2003.

Competitive threats come from other ISPs located in or around Phoenix, including the following companies: Jump.Net, Arizona.Net, EarthLink, and Mindspring. Most competitors offer solutions for Windows, and perhaps Macintosh, but ignore all other operating systems. With the rise of Linux and other alternative operating systems, there is potential for Web Solutions to surpass its competitors.

Web Solutions has a world-class management team with direct knowledge of the industry, extensive research experience, and unique administration skills. Its team includes Mr. Jason Williams, Mrs. Amy Williams, and Ms. Geena James.

Projected revenues for 2000 through 2002 substantial steady growth. The company is seeking a major investment to fund four areas of growth in the company:

  • Increase personnel to handle sales, service, and development efforts.
  • Increase marketing to assure future customers are aware of our offerings and aggressive pricing.
  • Expand our base of operations (using wholesale providers, partnerships, and other mechanisms) to include at least the top 100 U.S. markets for dialup and dedicated Internet access.
  • Perform research and development to bring new products to market.

Isp business plan, executive summary chart image

1.1 Mission

The mission of Web Solutions is to provide customers with a complete solution to all their current and future Internet and private network needs.

Web Solutions has established a reputation for quality work and plans to continue to enhance its image in the industry. The company seeks to become a well-known and respected provider of advanced network solutions by:

  • Increasing service offerings.
  • Increasing availability and accessibility to current and future customers.
  • Creating innovative, unique, and cost-effective solutions to problems currently faced by customers.

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internet service business plan


ISP Company Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Technology Sector

Are you about starting an internet service provider company? If YES, here is a complete sample ISP business plan template & feasibility report you can use FREE .

Okay, so we have considered all the requirements for starting an internet service provider company. We also took it further by analyzing and drafting a sample internet service provider company marketing plan template backed up by actionable guerrilla marketing ideas for internet service provider companies. So let’s proceed to the business planning section.

If you are ICT inclined and you have the start – up capital and you are looking towards starting a business in the ICT industry, one of your best bet is to start an Internet Service Provider (ISP) company. There is indeed a huge global market for the services rendered by Internet Service Provider (ISP) companies.

All you need to do to attract client and maximize profits as a newbie in this industry is to ensure that your business is well – publicized, you reduce downtime to the barest minimum and your fees are affordable. To achieve all that is stated above, you should be ready to work hard and smart, hire dedicated and competent employees and above all, have a reliable server and pretty fast internet connection et al.

If you are truly serious about starting your own Internet Service Provider (ISP) company, then the best place to start is to draft a good business plan. The sample Internet Service Provider (ISP) company business plant template below will guide you on how to draft yours with little or no stress.

A Sample ISP Company Business Plan Template

1. industry overview.

Operators in the Internet service providers (ISPs) industry use wired infrastructure to provide clients with internet access and related services such as web hosting, web page designing and hardware or software consulting related to internet connectivity.

Aside from telecommunications companies, ISP companies may also lease out capacity on their networks to support the network infrastructure of other companies (i.e. backbone services). It is important to clearly state that wireless internet and VoIP services are not part of the Internet Services Providers (ISPs) industry.

This industry also includes businesses that act as intermediaries between ISPs, website servers and online content providers; these operators are known as internet backbone providers. It is an undisputable fact that the internet has rapidly developed a universal presence in almost all facets of daily life and business, profiting the Internet Service Providers (ISPs) industry.

In addition, current regulatory overhaul is expected to drive government-subsidized network expansion and increase the number of broadband connections in the united states, driving revenue growth for the Internet Service Providers (ISPs) industry. Going forward, ISPs companies will look towards benefiting from the increased internet traffic from both individual and corporate clients.

A close study of the industry shows that the demand for the Internet Service Providers (ISPs) industry grew substantially over the past five years due to high demand from companies hoping to expand their online activities and presence.

This trend is expected to continue to grow. Most of the employees, management and business owners in industry have worked in complementary information technology industries.

The Internet Service Providers (ISPs) industry is indeed a very large industry and pretty much active in all the parts of the world. Statistics has it that in the United States of America alone, there are about 1,014 registered and licensed Internet service providers (ISPs) companies scattered all across the United States, responsible for employing about 233,886 people.

The industry rakes in about $97 billion annually. The industry is projected to grow at the rate of 4.3 percent annually within 2011 and 2016. The companies with the lion shares of the available market in this industry are AT&T Inc., CenturyLink, Comcast Corporation, Time Warner Cable Inc. and Verizon Communications.

Basically, the Internet Service Providers (ISPs) industry offers only one product to her clients: internet access. Nevertheless, the industry has created reliable methods for delivering that product.

In as much as each internet connection type has various speeds, variations, advantages and disadvantages associated with it, it is mostly useful to distinguish only between broadband and narrowband residential internet access. In addition to connecting consumers ( both residential and commercial ) to the World Wide Web.

Over and above, the Internet Service Providers (ISPs.) industry is still very much open to any aspiring entrepreneur who has the required start – up capital and technical expertise to start his or her own Internet Service Provider (ISP) company and of course make good money from the industry.

As a matter of fact, it was projected that over the next five years, new technology will continue to emerge that will make it easier for more players to come into the industry hence increasing the competition in the industry.

2. Executive Summary

Josh Cain Technologies®, LLC is a U.S based and world class Internet Service Provider (ISP) company. We have been able to secure a standard and well – positioned office facility in a central business district in Columbus, one of the largest cities in Ohio.

We are an internet service provider (ISP) company that is set to compete in the highly competitive Internet Service Providers (ISPs) industry not only in the United States market, but also in the global market.

Josh Cain Technologies®, LLC will provide services such as wired broadband internet access, wired narrowband internet access, internet backbone and carrier services, hardware and software consulting, web hosting, dial up internet access, residential broadband services and business broadband services.

We will ensure that our internet connection is reliable, fast and affordable. Our workers are going to be selected from a pool of talented and highly creative IT experts in and around Columbus – Ohio and also from any part of the United States as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading Internet Service Provider (ISP) companies in the United States and throughout the globe. We have put plans in place to build a state of the art internet server in Columbus – Ohio. Our company will be well equipped and we will ensure that we follow the trend in the industry.

At Josh Cain Technologies®, LLC our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Josh Cain Technologies®, LLC is founded by Joshua Bridgestone and his friend and business partner for many years Cain McGregor. Josh and Cain are products of Silicon Valley and they have combine qualifications and experience in the ICT industry and business management et al that will help them build the business to favorable compete in the Internet Service Providers (ISPs) industry.

3. Our Products and Services

Josh Cain Technologies®, LLC is established with the aim of maximizing profits in the internet service providers (ISPs) industry. We want to compete favorably with leading internet service provider (ISPs) companies such as AT&T Inc., CenturyLink, Comcast Corporation, Time Warner Cable Inc. and Verizon Communications in the United States which is why we have but in place a competent team and equipment that will ensure that meet and even surpass our customers’ expectations.

We will work hard to ensure that Josh Cain Technologies®, LLC is not just accepted nationally in the United States of America, but also in other parts of the world. Our products and services are listed below;

  • Providing wired broadband internet access
  • Providing wired narrowband internet access
  • Providing internet backbone and carrier services
  • Hardware and software consulting
  • Web hosting
  • Dial up internet access
  • Residential broadband services
  • Business broadband services

4. Our Mission and Vision Statement

  • Our vision is to establish a standard and world class internet service provider (ISPs) company whose services and brand will not only be accepted in the United States of America, but also in other parts of the world.
  • Our mission is to provide highly reliable, secure and fast internet services and other related services that will assist businesses, individuals and non-profit organizations in connecting to the internet, promoting their brands and reaching out to a wide range of potential customers all over the globe via the internet.

We want to build an internet service provider (ISPs) company that can favorably compete with other leading brands in the internet service provider (ISPs) industry.

Our Business Structure

Josh Cain Technologies®, LLC is an internet service provider (ISPs) company that intend starting small in Columbus – Ohio, but hope to grow big in order to compete favorably with leading internet service provider (ISPs) companies such as AT&T Inc., CenturyLink, Comcast Corporation, Time Warner Cable Inc. and Verizon Communications et al in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Josh Cain Technologies®, LLC, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

  • Chief Executive Officer
  • General Manager
  • ICT Specialist
  • Human Resources and Admin Manager
  • Sales and Marketing Executive

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

  • Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
  • Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
  • Responsible for fixing prices and signing business deals
  • Responsible for providing direction for the business
  • Responsible for signing checks and documents on behalf of the company
  • Evaluates the success of the organization.

General Manager:

  • Serves as project manager of the organization; works directly with employees
  • Responsible for designing concepts and contracts
  • Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
  • Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
  • Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
  • Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
  • Maintains quality service by establishing and enforcing organization standards.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
  • Makes certain that ICT and development department perform efficiently, coordinate employee efforts, and facilitate communications between management and ICT experts
  • Ensures that the organization work in line with international best practices.

ICT Specialists

  • Responsible for handling services such as wired broadband internet access, wired narrowband internet access, internet backbone and carrier services, hardware and software consulting, web hosting, dial up internet access, residential broadband services and business broadband services
  • Liaises with clients to determine their requirement and budget
  • Handles website hosting services
  • Responsible for Optimizing Website Functionality for owners of existing websites
  • Responsible for Search Engine Optimization Services and Code Writing Services

Admin and HR Manager

  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Designs job descriptions with KPI to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily office activities.

Sales and Marketing Manager

  • Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
  • Models demographic information and analyze the volumes of transactional data generated by customer
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Creates new markets cum businesses for the organization
  • Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for one or more properties.
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for Josh Cain Technologies®, LLC
  • Serves as internal auditor for Josh Cain Technologies®, LLC
  • Welcome clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
  • Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
  • Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
  • Manages administrative duties assigned by the HR manager in an effective and timely manner
  • Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to potential clients when they make enquiries
  • Receives parcels / documents for the company
  • Distributes mails in the organization
  • Handles any other duties as assigned by the human resources and admin manager.

6. SWOT Analysis

Because of our drive for excellence when it comes to running a standard and world – class internet service provider (ISP) company, we were able to engage some of the finest business consultants in the United States of America to look through our business concept and together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard and world – class internet service provider (ISP) company.

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Columbus – Ohio and throughout the United States. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Josh Cain Technologies®, LLC;

Our core strength lies in the power of our team; our workforce. We have a team of creative and highly proficient ICT experts, a team with excellent qualifications and experience various niche areas in the internet service providers (ISPs) industry.

Aside from the synergy that exists in our carefully selected ICT experts, our fast, secured and highly reliable internet connection, we have state of the art internet server that will guarantee minimal downtime and our services will be guided by international best practices in the industry.

As a new internet service provider (ISP) company in Columbus – Ohio, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive internet service providers (ISPs) industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

  • Opportunities:

No doubt, the opportunities available in the internet service providers (ISPs) industry is massive considering the number of individuals and corporate organizations whose businesses depends on the services of internet service provider (ISP) companies. As an internet service provider company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new internet service provider (ISP) company in same location where our target market exists and who may want to adopt same Business model like us.


  • Market Trends

It is obvious that as more big players move in to the internet service providers (ISPs) industry; it now becomes pretty important for smaller internet service provider (ISP) companies to have strong partnerships. So also, competitive pricing, niche specific approaches, and excellent service will all play a key role in this industry as smaller internet service provider (ISP) business continue to compete and grow.

Going forward, prices are likely to increase as internet service provider (ISP) companies lay differentiation and additional services on top of existing hosting plans. Another important trend in this industry is the degree to which individual website hosting providers are able to do so in an automated way that minimizes the need for human intervention.

The more automated this process is, the higher margins will be on individual accounts. As a consumer, it’s helpful to understand how efficient your potential host’s processes are in this respect – it will save you tremendous amounts of aggravation when an issue does occur.

Like every other IT related services, internet service provider (ISP) services are continually evolving. Technologies are changing and improving with rapid astonishment, and as a result the technological boundaries for internet services are being pushed as well to meet the ever-changing demand.

This creates opportunities for consumers: not just to search for the cheapest internet service provider, but to think about what kinds of business models they want to support and whether or not they need specific features in their packages.

Lastly, customers are also becoming savvier with respect to potential security issues connected with the cloud. As a result, internet service provider (ISP) companies are developing stronger communications around this issue in the form of copy, collateral, and training et al for their sales and marketing teams.

8. Our Target Market

Before starting our internet service provider (ISP) company, we are certain that there is a wide range of both corporate and individual clients who cannot successfully run their businesses without the services of internet service provider (ISP) companies.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that our internet service provider (ISP) company is well accepted in the market place.

Below is a list of the people and organizations that we have specifically market our products and services to;

  • Website Designers and IT Specialists
  • Banks, Insurance Companies and other related Financial Institutions
  • Blue Chips Companies
  • Corporate Organizations
  • Manufacturers and Distributors
  • Real Estate Owners, Developers, and Contractors
  • Research and Development Companies
  • The Government (Public Sector)
  • Schools (High Schools, Colleges and Universities)
  • Celebrities, Politicians, Public Figures and Public Speakers
  • Sport Organizations
  • Religious Organizations
  • Political Parties
  • Television Stations
  • Printing Press (Publishing Houses) and Authors
  • Branding and Advertising agencies
  • Entrepreneurs and Start – Ups

Our competitive advantage

Surviving in the business world as an internet service provider (ISP) company requires more than, your expertise, knowing how to deliver standard website hosting jobs but also how to network with key people that matters; decision makers that can decide who will get internet service provider (ISP) services contract.

Without a shadow of doubt, there are loads of big time investors, that have a stake in the internet service providers (ISPs) industry; but one thing is certain, there is room big enough to accommodate both the big internet service provider (ISP) companies and the small internet service provider (ISP) companies.

All smaller internet service provider (ISP) companies need to do to survive in the industry is to concentrate on providing internet connections cum services to small to medium scale businesses and individual clients.

We are quite aware that to be highly competitive in the internet service providers (ISPs) industry means that you are not only expected to be able to offer fast and highly reliable and pocket friendly internet connection, but you must be able to meet set targets. No one would want to continue to buy your products or hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient ICT experts, a team with excellent qualifications and experience various niche areas in the internet service providers (ISPs) industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups internet service provider (ISP) companies in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.


  • Sources of Income

Josh Cain Technologies®, LLC is established with the aim of maximizing profits in the internet service providers (ISPs) industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

Josh Cain Technologies®, LLC will generate income by offering the following ISP related services;

10. Sales Forecast

One thing is certain; there would always be corporate organization and individual who would need the services of internet service provider (ISP) companies.

We are well positioned to take on the available market in the internet service providers (ISPs) industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our internet service provider (ISP) company to enviable heights.

We have been able to critically examine the internet service providers (ISPs) market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Columbus – Ohio.

Below are the sales projections for Josh Cain Technologies®, LLC it is based on the location of our business and of course the wide range of our services and products we offer and target market;

  • First Fiscal Year-: $240,000
  • Second Fiscal Year-: $550,000
  • Third Fiscal Year-: $950,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same ISP services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

  • Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competitions in the internet service providers (ISPs) industry hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the internet service provider (ISPs) industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Josh Cain Technologies®, LLC.

Our corporate goal is to grow Josh Cain Technologies®, LLC to become one of the top 10 internet service provider (ISP) brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

Josh Cain Technologies®, LLC is set to make use of the following marketing and sales strategies to attract clients;

  • Introduce our internet service provider (ISP) company by sending introductory letters alongside our brochure to individuals, website designers, corporate organizations, religious organizations and key stake holders in Columbus – Ohio.
  • Promptness in bidding for internet service provider (ISP)contracts from the government and other cooperate organizations
  • Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
  • List our business on yellow pages ads (local directories)
  • Attend relevant international and local expos, seminars, and business fairs et al
  • Create different packages for different category of clients in order to work with their budgets and still deliver excellent and reliable internet connections cum services
  • Leverage on the internet to promote our business
  • Engage direct marketing approach
  • Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with our in-house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our internet service provider (ISP) company.

Below are the platforms we intend to leverage on to promote and advertise Josh Cain Technologies®, LLC;

  • Place adverts on both print (newspapers and magazines) and electronic media platforms
  • Sponsor relevant community based events / programs
  • Leverage on the internet and social media platforms like; Instagram, Facebook, Twitter, YouTube, Google + et al to promote our services
  • Install our Bill Boards on strategic locations all around Columbus – Ohio
  • Engage in road show from time to time in targeted neighborhoods
  • Distribute our fliers and handbills in target areas
  • Contact corporate organizations by calling them up and informing them of Josh Cain Technologies®, LLC and the services and products we offer
  • List our internet service provider (ISP) company in local directories / yellow pages
  • Advertise our internet service provider (ISP) company in our official website and employ strategies that will help us pull traffic to the site.
  • Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At Josh Cain Technologies®, LLC we will keep the prices of our internet connections and similar services and products below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations that would hire our services or purchase our products. In addition, we will also offer special discounted rates to all our customers at regular intervals.

We are aware that there are some one – off jobs or government contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

  • Payment Options

The payment policy adopted by Josh Cain Technologies®, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Josh Cain Technologies®, LLC will make available to her clients;

  • Payment via bank transfer
  • Payment with cash
  • Payment via Point of Sales Machines (POS Machines)
  • Payment via mobile money platform
  • Payment via online bank transfer
  • Payment via check
  • Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for our internet connections and other related services and products without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our ISP services.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.

The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting an internet service provider (ISP) company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Josh Cain Technologies®, LLC in the United States of America;

  • The total fee for registering the business in the United States of America – $750.
  • Legal expenses for obtaining licenses and permits – $1,500.
  • Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of – $10,000.
  • The total cost for hiring business consultant – $5,000.
  • The amount needed for the purchase of insurance policy covers (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
  • The total cost for the purchase of accounting software, CRM software and Payroll Software – $3,000
  • The total cost for leasing facility for the business – $150,000.
  • The total cost for facility remodeling – $50,000
  • Other start-up expenses including stationery, business cards and signage et al – $2000
  • Phone and utility deposits – $3,500
  • Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
  • The cost for purchase of standard and world – class reliable internet server- $100,000
  • The cost for the purchase of furniture and gadgets (Computers, Printers, Projectors, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
  • The cost of Launching a Website – $600
  • The cost for our grand opening party – $15,000
  • Miscellaneous – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about three hundred and fifty thousand ( 350,000 ) U.S. dollars to successfully set – up a medium scale but standard internet service provider (ISP) company firm in the United States of America.

Generating Funds / Startup Capital for Josh Cain Technologies®, LLC

No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as internet service provider (ISP) company. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.

Josh Cain Technologies®, LLC is a private – partnership business that is solely owned and financed by Joshua Bridgestone and his friend and business partner for many years Cain McGregor. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

Since they are the sole financier of the business, they have decided to adopt the following means to generate start – up capital for the business;

  • Generate part of the start – up capital from personal savings and sale of his stocks
  • Generate part of the start – up capital from friends and other extended family members
  • Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $150,000 ( Personal savings $100,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $200,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Josh Cain Technologies®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our internet connections and other related products and services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Josh Cain Technologies®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

  • Business Name Availability Check: Completed
  • Business Incorporation: Completed
  • Opening of Corporate Bank Accounts various banks in the United States: Completed
  • Opening Online Payment Platforms: Completed
  • Application and Obtaining Tax Payer’s ID: In Progress
  • Securing a standard office facility for our company: Completed
  • Application for business license and permit: Completed
  • Purchase of All form of Insurance for the Business: Completed
  • Conducting Feasibility Studies: Completed
  • Generating part of the start – up capital from the founders: Completed
  • Writing of Business Plan: Completed
  • Drafting of Employee’s Handbook: Completed
  • Drafting of Contract Documents: In Progress
  • Design of Logo for the business: Completed
  • Secure trademark for our products: In Progress
  • Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
  • Recruitment of employees: In Progress
  • Purchase of the needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
  • Building a standard and world – class internet server: In Progress
  • Creating Official Website for the business: In Progress
  • Creating Awareness for the business: In Progress
  • Health and Safety and Fire Safety Arrangement: In Progress
  • Establishing business relationship with vendors and key players in various industries: In Progress

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internet service business plan

Internet Company Business Plan Template

Written by Dave Lavinsky

internet cafe business plan

Internet Company Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their internet companies.

If you’re unfamiliar with creating an internet business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write an internet business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your internet business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start an internet business or grow your existing internet company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your internet business to improve your chances of success. Your internet business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Internet Businesses

With regards to funding, the main sources of funding for an internet business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for internet companies.

    Finish Your Business Plan Today!

How to write a business plan for an internet business.

If you want to start an internet business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your internet business plan.  

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of internet business you are running and the status. For example, are you a startup, do you have an internet business that you would like to grow, or are you operating a chain of internet businesses?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the internet industry.
  • Discuss the type of internet business you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of internet business you are operating.

For example, you might specialize in one of the following types of internet businesses:

  • WISP (wireless internet service provider): This type of internet business is often used to provide internet service to meet basic household needs in rural communities.
  • Wholesale internet provider: This type of internet business involves buying white label internet lines from large internet service providers (ISPs) such as AT&T or Frontier to then rebrand and resell to end-users.
  • Fiber broadband internet provider: This type of internet business specializes in providing service through fiber optic cables. Many customers prefer fiber over other types of internet because it is faster and supports heavy use.
  • Digital Subscriber Line (DSL): This type of internet provider connects users to the internet through a phone line. A significant portion of the U.S. population has access to this type of service.
  • Satellite internet provider: This type of internet business provides internet service via satellite and, although it is slower and less reliable than other types, it is often the only option for customers in very rural areas.

In addition to explaining the type of internet business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, the number of geographical locations served, and reaching $X amount in revenue, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the internet industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the internet industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your internet business plan:

  • How big is the internet industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your internet business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your internet business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, schools, families, and corporations.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of internet business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other internet businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes other types of internet service providers and large corporations that provide internet service such as AT&T or T-Mobile. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of internet business are they?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you make it easier for customer to acquire your product or service?
  • Will you offer products or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a internet business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of internet company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide cable, satellite, or fiber internet?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your internet company. Document where your company is situated and mention how the site will impact your success. For example, is your internet business located in a busy retail district, a business district, a standalone office, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your internet marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your internet business, including answering calls, planning marketing and sales campaigns, billing customers and collecting payments, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to acquire your Xth customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your internet business to a new city.

Management Team

To demonstrate your internet business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing internet businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing an internet business or successfully running a small WISP.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you use a three-tiered subscription model, and will you offer a free month to new subscribers? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your internet business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a internet business:

  • Cost of equipment and office supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or testimonials from happy customers.  

Writing a business plan for your internet business is a worthwhile endeavor. If you follow the business plan outline above, by the time you are done, you will truly be an expert. You will understand the internet industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful internet business.  

Internet Business Plan FAQs

What is the easiest way to complete my internet business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your internet business plan.

How Do You Start an Internet Business?

Starting an internet business is easy with these 14 steps:

  • Choose the Name for Your Internet Business
  • Create Your Internet Business Plan
  • Choose the Legal Structure for Your Internet Business
  • Secure Startup Funding for Your Internet Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Internet Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Internet Business
  • Buy or Lease the Right Internet Business Equipment
  • Develop Your Internet Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Internet Business
  • Open for Business

Finish Your Internet Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your Internet business plan?

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How To Write a Business Plan for ISP in 9 Steps: Checklist

By henry sheykin, resources on isp.

  • Financial Model
  • Business Plan
  • Value Proposition
  • One-Page Business Plan

Are you interested in starting your own internet service provider (ISP) business in the US? With the growing demand for high-speed internet access and bundled services, this industry offers great potential for success. According to recent statistics, the ISP market is projected to reach a value of $105.3 billion by 2026, with a compound annual growth rate of 7.8%. Now is the perfect time to take advantage of this lucrative opportunity and establish your own ISP business.

Before diving headfirst into this venture, it is crucial to have a well-thought-out business plan in place. This ensures that you have a roadmap for success and helps you stay focused on your goals. In this blog post, we will walk you through the nine essential steps to create a comprehensive business plan for your ISP business. By following this checklist, you can lay down a strong foundation and increase your chances of achieving long-term profitability and sustainability.

Below is an overview of the steps involved in creating a successful business plan for your ISP:

  • Research the market and assess the demand for internet services
  • Identify and analyze the target audience and their specific needs
  • Determine the scope and scale of the ISP business
  • Conduct a comprehensive competitor analysis
  • Define the unique selling proposition and key differentiators
  • Establish the technical requirements and infrastructure needed
  • Develop a solid financial plan and projections
  • Create a strategic marketing and customer acquisition plan
  • Evaluate and secure the necessary resources, including capital and manpower

Each of these steps is crucial in creating a business plan that positions your ISP for success. We will delve into the specifics of each step in upcoming blog posts, so stay tuned for more detailed insights and tips.

By preparing a well-researched and comprehensive business plan, you can lay the groundwork for your ISP business and set yourself up for success in this competitive industry. Remember to stay true to your unique vision and continually adapt to the evolving demands of your target market. With determination, perseverance, and effective execution of your business plan, you can seize the opportunity and build a thriving ISP business.

Research The Market And Assess The Demand For Internet Services

Before diving into the process of starting an ISP, it is crucial to thoroughly research the market and assess the demand for internet services. This step lays the foundation for a successful business plan and ensures that you are entering a market with potential for growth and profitability.

Here are some important factors to consider when conducting market research:

  • Demographics: Understand the demographics of the area where you plan to operate your ISP. Identify the target audience and their specific needs. Determine if there is a growing population or businesses that require reliable and high-speed internet services.
  • Competition: Analyze the existing ISPs in the market and their current offerings. Identify any gaps or opportunities that can be exploited in terms of pricing, packages, or service quality. This analysis will help in defining your unique selling proposition and differentiating your ISP from the competition.
  • Demand: Determine the level of demand for internet services in the market. Are there any underserved areas or specific customer segments that have unique needs? Understanding the demand will help in defining the scope and scale of your ISP business.
  • Technological Advancements: Stay updated on the latest technological advancements in the internet service industry. Research the availability and feasibility of offering high-speed and reliable internet access in the target area.

Tips for researching the market and assessing demand:

  • Utilize online surveys, focus groups, or interviews to gather insights from potential customers and businesses.
  • Review industry reports and statistics to understand the overall market trends and growth prospects.
  • Engage with local organizations, businesses, or chambers of commerce to gain further insight into the demand and potential customers in the target area.

By thoroughly researching the market and assessing the demand for internet services, you can identify the opportunities and challenges that lie ahead. This knowledge will enable you to develop a comprehensive business plan that is tailored to meet the needs of your target audience and stand out in a competitive market.

Identify And Analyze The Target Audience And Their Specific Needs

In order to create a successful business plan for your ISP, it is crucial to identify and analyze your target audience and their specific needs. Understanding who your potential customers are and what they require from an internet service provider will allow you to tailor your offerings to meet their demands.

Here are some steps to help you identify and analyze your target audience:

  • Research demographics: Start by gathering demographic information such as age, gender, location, and income level. This data will give you insights into the characteristics of your target audience and help you tailor your marketing efforts.
  • Segment your audience: Once you have gathered demographic data, segment your target audience into smaller groups based on their specific needs and preferences. For example, you may have different packages or pricing options for households with heavy internet usage versus those who only require basic browsing capabilities.
  • Conduct market research: Use surveys, focus groups, and interviews to gather feedback directly from your target audience. This will help you understand their pain points, desires, and expectations when it comes to internet services.
  • Analyze competitors: Study your competitors' customer base and offerings to identify gaps in the market that you can fill. Look for opportunities to differentiate your ISP by providing unique services or catering to underserved demographics.
  • Consider emerging trends: Stay updated on emerging technology and internet usage trends that may impact your target audience's needs. For example, the rise of remote work and online streaming services may drive demand for faster and more reliable internet connections.
  • Segment your audience based on their specific internet usage patterns, such as gamers, streamers, or small businesses.
  • Utilize social media analytics and online platforms to gather insights about your target audience's preferences and behaviors.
  • Consider partnering with local businesses or organizations to gain access to their customer base and expand your reach.

By thoroughly analyzing your target audience and their specific needs, you can develop a business plan that addresses their pain points and positions your ISP as the preferred provider in the market. This will increase your chances of attracting and retaining customers, ultimately leading to the success of your ISP venture.

Determine The Scope And Scale Of The ISP Business

Determining the scope and scale of your ISP business is crucial for its success. This step involves considering various factors that will help you establish the size and reach of your operations.

First, analyze the geographical area you plan to serve. Consider the population density, competition, and existing infrastructure in that area. This analysis will help you gauge the demand for internet services and identify potential challenges.

Next, decide on the range of services you want to offer. Will you focus solely on providing high-speed internet access, or will you also bundle television and phone services? Understanding the needs and preferences of your target audience will help you determine which services to include in your offerings.

Once you have a clear idea of the services you will provide, define the scale of your operations . This includes determining the number of customers you aim to serve, the size of your workforce, and the extent of your infrastructure. Consider whether you plan to serve residential customers, businesses, or both, and evaluate the resources you will need to meet their demands.

By determining the scope and scale of your ISP business, you can align your resources, investments, and marketing efforts effectively. This step allows you to set realistic goals and establish a strong foundation for future growth and success.

Conduct A Comprehensive Competitor Analysis

When starting an ISP business, it is crucial to conduct a comprehensive competitor analysis to understand the competitive landscape and identify opportunities for differentiation. This analysis will help you gain insights into your competitors' strengths, weaknesses, pricing strategies, service offerings, and customer satisfaction levels.

1. Identify your direct competitors: Start by identifying the ISPs that are operating in your target market. Look for companies that offer similar services to what you plan to offer, including internet access, television, and phone services. Take note of their market share, customer base, and any unique features or benefits they provide.

2. Analyze their service offerings: Dive deeper into your competitors' service offerings. Examine the different package options they provide, the internet speeds they offer, and the pricing structure. Assess whether there are any gaps in the market that you can fill or areas where you can provide a better value proposition.

3. Assess their pricing strategies: Evaluate how your competitors price their services and determine whether their pricing is competitive or if there is an opportunity for you to offer more attractive pricing options. Consider factors such as introductory offers, contract terms, and bundled services that may impact the perceived value of their offerings.

4. Evaluate customer satisfaction: Look for customer reviews, ratings, and feedback on your competitors' services. Assess the strengths and weaknesses of their customer support, installation process, and overall customer satisfaction levels. This will help you identify areas where you can provide a superior customer experience.

5. Identify gaps and opportunities: Use the insights gained from your competitor analysis to identify any gaps or opportunities in the market. Determine how you can differentiate your ISP business by offering unique features or services that your competitors are not providing. This could include specialized packages for specific demographics, innovative technology, or superior customer service.

  • Consider conducting a SWOT analysis to assess your competitors' strengths, weaknesses, opportunities, and threats.
  • Regularly monitor your competitors' activities and stay updated on any new offerings or promotions they launch.
  • Seek feedback from potential customers to understand their perception of your competitors and what they are looking for in an ISP.

A comprehensive competitor analysis is essential for developing a strong business strategy and positioning your ISP for success in the market. By understanding your competition, you can identify opportunities to differentiate your business and offer unique value to your target audience.

Define The Unique Selling Proposition And Key Differentiators

When starting an ISP business, it is crucial to define your unique selling proposition (USP) and key differentiators that set you apart from competitors. Your USP is what makes your ISP business stand out in the market and convinces customers to choose your services over others.

To determine your USP, first, consider the specific needs and preferences of your target audience. Research their pain points, frustrations, and desires when it comes to their internet and bundled service experiences. This will help you identify gaps in the market that you can fulfill with your offerings, whether it's providing faster internet speeds, superior customer service, or innovative pricing plans.

  • Analyze customer reviews and feedback from existing ISPs to identify areas where improvement is needed.
  • Consider conducting surveys or focus groups to gather direct insights from your target audience.

Once you have a clear understanding of your target audience's needs, define how your ISP business will address those needs uniquely and better than competitors. This could involve offering special features or services that competitors do not provide, such as personalized customer support or exclusive content partnerships.

  • Highlight any partnerships or collaborations that give you a competitive advantage.
  • Focus on your strengths, whether it's lightning-fast internet speeds, a reliable network, or top-notch customer care.

In addition to your USP, it is essential to identify your key differentiators. These are the aspects of your ISP business that clearly differentiate you from competitors and give you a competitive edge. Create a list of specific features, services, or benefits that only your ISP business can offer. This could include innovative technology, exclusive content packages, or unique pricing structures.

  • Research what competitors offer and identify gaps or areas for improvement.
  • Emphasize the benefits customers will experience by choosing your ISP over others.

By defining your unique selling proposition and key differentiators, you position your ISP business as a compelling and attractive choice for customers. It allows you to clearly communicate your value proposition and gives you a competitive advantage in the market.

Establish The Technical Requirements And Infrastructure Needed

When starting an ISP business, establishing the technical requirements and infrastructure is a critical step to ensure the delivery of reliable and high-speed internet services. Here are some key considerations to keep in mind:

  • Internet Backbone: Ensure that your ISP has access to a robust and reliable internet backbone. This backbone will serve as the foundation for your network and allow you to connect with other networks and internet service providers.
  • Bandwidth Capacity: Determine the amount of bandwidth you will need to provide to your customers based on the projected demand. Consider factors such as the number of subscribers, their usage patterns, and the types of services (e.g., streaming, gaming) they are likely to access.
  • Network Infrastructure: Build or lease the necessary network infrastructure, including routers, switches, and servers, to support the delivery of internet services. Choose reliable equipment that can handle the expected traffic volume and provide sufficient capacity for future growth.
  • Connectivity Options: Decide on the connectivity options you will offer to customers, such as fiber optic, cable, or wireless. Each option has its advantages and limitations, so research the feasibility and cost-effectiveness of each before making a decision.
  • Network Security: Implement robust network security measures to protect your infrastructure, customer data, and sensitive information from potential cyber threats. This may include firewalls, intrusion detection systems, and encryption protocols.
  • Redundancy and Failover: Plan for network redundancy and failover mechanisms to ensure uninterrupted internet services in case of equipment failures or network outages. Consider implementing backup power systems and redundant connections to minimize downtime.
  • Consult with experienced network engineers or technology consultants to help design and implement the technical infrastructure.
  • Consider scalability when designing your network to accommodate future growth and increased demand.
  • Regularly monitor and update your network infrastructure to ensure optimal performance and security.

By carefully establishing the technical requirements and infrastructure needed, you can lay a solid foundation for your ISP business and deliver reliable and high-quality internet services to your customers.

Develop A Solid Financial Plan And Projections

Developing a solid financial plan is crucial for the success of your ISP business. It serves as a roadmap that outlines your financial goals, strategies, and projections for the future. A well-crafted financial plan provides essential information for potential investors, lenders, and stakeholders, and helps you make informed decisions to ensure the financial health of your business.

To create a comprehensive financial plan, start by examining your initial costs , such as the investment required for infrastructure setup, equipment purchase, and personnel hiring. Consider the ongoing costs, including utilities, maintenance, employee salaries, and marketing expenses.

  • Estimate your revenue streams, taking into account the number of subscribers you expect to attract, the average revenue generated per customer, and potential additional revenue from bundled services.
  • Consider pricing strategies that are competitive and appealing to your target audience, while still allowing you to attain profitability.
  • Identify your fixed costs and variable costs , and calculate your break-even point to determine how many customers you need to reach to cover your costs.

Tips for developing a solid financial plan:

  • Conduct thorough market research to understand the financial landscape of the ISP industry, including industry benchmarks and revenue potential.
  • Regularly review and update your financial plan to reflect changing market conditions, technological advancements, and customer demands.
  • Consider seeking assistance from financial experts, such as accountants or business consultants, to ensure accuracy and completeness in your financial projections.
  • Include contingency plans in your financial projections to account for potential setbacks or unexpected events that may impact your revenue and expenses.

Remember, a solid financial plan serves as a foundation to guide your business decisions and secure the necessary funding for your ISP. By thoroughly analyzing your costs, revenue streams, and pricing strategies, you can optimize your financial outlook and position your business for long-term success.

Create A Strategic Marketing And Customer Acquisition Plan

Once you have identified your target audience and understand their specific needs, it is essential to develop a strategic marketing and customer acquisition plan to effectively reach and attract potential customers. This plan will outline the steps and tactics you will undertake to promote your ISP services and convert leads into loyal customers.

1. Determine your marketing channels: Research and identify the most effective marketing channels for your target audience. This could include online advertising, social media marketing, search engine optimization (SEO), content marketing, email marketing, and traditional advertising methods.

2. Craft your messaging: Develop a compelling and unique value proposition that highlights the benefits and advantages of choosing your ISP services. Clearly communicate how your offerings solve customer pain points and differentiate your business from competitors.

3. Create engaging content: Generate high-quality content that educates and engages your target audience. This can include blog articles, videos, infographics, and social media posts that provide valuable information about internet services, technology trends, and customer experiences.

4. Utilize targeted advertising: Develop targeted advertising campaigns through online platforms such as Google Ads, social media ads, and display networks. Leverage customer data to reach the right audience and optimize your campaigns based on conversion rates and customer acquisition costs.

5. Implement referral programs: Encourage satisfied customers to refer your ISP services to their friends and family by offering incentives or discounts. Word-of-mouth referrals can be a powerful tool in acquiring new customers and building trust in your brand.

6. Build strategic partnerships: Collaborate with complementary businesses, such as real estate agencies or local service providers, to cross-promote your services. This can help you tap into their customer base and gain visibility in relevant networks.

Quick Tips:

  • Regularly monitor and measure the effectiveness of your marketing efforts through key performance indicators (KPIs) such as website traffic, conversion rates, and customer acquisition costs.
  • Stay updated with industry trends and adjust your marketing strategies accordingly. Technology and consumer preferences evolve rapidly, so it's important to stay ahead of the curve.
  • Personalize your marketing messages to resonate with different customer segments. Tailor your content and offers based on demographics, interests, and browsing behavior.

By creating a strategic marketing and customer acquisition plan, you can maximize your outreach efforts, generate leads, and ultimately convert them into loyal customers. Regularly evaluate and refine your plan to adapt to market changes and ensure ongoing success in the highly competitive ISP industry.

Evaluate And Secure The Necessary Resources, Including Capital And Manpower

Once you have thoroughly planned your ISP business and determined the strategies to succeed in the market, it is crucial to evaluate and secure the necessary resources to bring your plans to fruition. This involves assessing the capital requirements and addressing the manpower needs of your venture.

Evaluating the capital requirements:

To evaluate the capital requirements of your ISP business, consider factors such as the cost of infrastructure setup, equipment and technology expenses, licensing fees, legal and regulatory compliance costs, marketing and advertising expenditures, and operational expenses. Conduct a detailed analysis of your financial projections and identify the amount of capital needed to fund these requirements.

Securing capital:

Securing the necessary capital is vital for successfully launching and sustaining your ISP business. Explore various funding options, such as approaching investors, applying for business loans, seeking government grants or subsidies, or considering crowdfunding platforms. Prepare a comprehensive business plan that showcases the potential profitability and feasibility of your ISP business to attract potential investors or lenders.

Addressing manpower needs:

Identify the human resources required to operate your ISP business efficiently. Determine the number of skilled technicians, customer service representatives, sales personnel, and administrative staff needed to handle various aspects of your operations. Consider whether you will need to hire full-time employees, part-time workers, or outsource certain tasks to specialized service providers.

  • Tips for evaluating and securing resources:

Create a detailed budget and financial plan: A comprehensive budget will help you accurately assess your capital requirements and identify areas where you may need to cut costs or seek additional funding. Build relationships with potential investors or lenders: Network with industry professionals, attend entrepreneurial events, and actively seek out potential investors or lenders who may be interested in supporting your ISP business. Consider collaborating with strategic partners: Partner with businesses or organizations that align with your ISP business model, as this can provide access to additional resources and expertise. Develop a strong recruitment and training strategy: Ensure you have a clear plan for attracting and retaining skilled personnel who can contribute to the growth and success of your ISP business. Regularly review and adapt your resource allocation: Continuously monitor your capital and manpower needs, and adjust your plans accordingly to ensure optimal efficiency and effectiveness in your business operations.

By thoroughly evaluating and securing the necessary resources, including capital and manpower, you will be better positioned to launch and sustain a successful ISP business.

In conclusion, writing a business plan for an ISP is crucial for its success in the competitive market. By conducting thorough research, analyzing the target audience, defining unique selling propositions, and developing a solid financial and marketing plan, ISPs can effectively position themselves in the market and attract customers. Additionally, securing the necessary resources and investing in reliable infrastructure are key to providing high-quality services and ensuring customer satisfaction. With a well-executed business plan, ISPs can thrive and differentiate themselves in the industry.

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Included Router Rental Fee: Available only to Fios Internet customers on the Gigabit Connection plan (up to 940/880 Mbps) or 2 Gigabit Connection plan (up to 2048/2048 Mbps) where available. Qualifying customers will receive a monthly bill credit for the applicable monthly router rental fee for as long service with qualifying plan is on the account.  Promo credits end when eligibility requirements are no longer met.  If your Fios service is cancelled, you must return the Fios router subject to Verizon’s standard return policy. 

Fios Switching Allowance Offer: Offer for new business customers in select areas only who sign up for qualifying Fios internet service with a two year agreement (subject to credit review) and who terminated their prior internet service and incurred an early termination fee (ETF). To redeem offer, you must email documentation of the ETF from your prior service provider w/in 30 days after receipt of final bill. Offer fulfilled via a bill credit to your Verizon account in the amount of the billed ETF, up to $1,500. Credit will be issued starting after 30 days of service, and will appear on your Verizon bill within 2-3 billing cycles. You remain solely responsible for paying the ETF to your prior service provider. Offer is non-transferable, has no cash or refund value, and may not be combined with all offers. Other terms apply. Offer ends 12.31.23.

Visa Prepaid Card Offers:  Businesses who sign up for qualifying Fios Internet with our mid-tier or high-tier speeds with a two-year agreement will receive a Visa Prepaid Card, with the Visa Prepaid Card amount based on speed tier purchased, as follows: (i) $100 Visa Prepaid Card for Fios 500/500 Mbps Internet; or (ii) $500 Visa Prepaid Card for Fios 940/880 Mbps Internet (Gigabit Connection) or 2048/2048 Mbps Internet (2 Gigabit Connection). May only be combined with select offers. Only available in select locations, including the Philadelphia metro area, parts of New York state and parts of central Massachusetts. Verizon Visa Prepaid Card issued by Pathward, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Use everywhere Visa debit cards are accepted. This optional offer is not a Pathward product or service and Pathward neither endorses nor sponsors it. Must register for card online and keep qualifying Verizon service for 60 days from install, with no past-due balance 65 days from install. Card mailed within 90 days of install date. Limit one card per account. Other card terms and conditions apply. Offers end 12.10.23.

Holiday Speed Upgrade Offer:  Businesses who activate new qualifying Fios Internet (standalone and bundle) at our mid-tier speed (500/500 Mbps) with a 2-year term will receive a complimentary speed upgrade to 1 Gig speed (up to 940/880 Mbps).  Offer applies to speed only and is not a plan upgrade.  Upgrade to 1 Gig speed will be effective for as long as Verizon provides & business maintains the speed tier at the qualifying level.  May not be combined with all offers, including prepaid card offers.  Not available in all locations, including the Philadelphia metro area, parts of New York state and parts of central Massachusetts. Call or visit the website to confirm availability.  Offer ends 12.10 23.

Fios Business Internet/Business Unlimited Offer: Offer available to new and existing business customers in select areas only who sign up for both: (i) a qualifying Fios Business Internet plan & (ii) a qualifying Verizon Wireless Business Unlimited plan (eligible smartphone required, device payment purchase or bring your own device). Existing customers are eligible with Fios Business Internet plan upgrade or Business Unlimited plan upgrade or a new line, as applicable. Customers with Fios Gigabit Connection (speeds up to 940/880 Mbps) or Fios 2 Gigabit Connection (speeds up to 2048M/2048M), where available, and Verizon Wireless Business Unlimited Pro plan (at least 1 line) are eligible for a total credit of $80/mo, all other combinations of service plans are eligible for a total credit of $40/mo. Offer fulfilled as a credit of $20/mo. or $40/mo. each to your Fios and Verizon Wireless bills, for a total credit of $40/mo or $80/mo as applicable. Credit is fulfilled at an account level and only one promotional credit per account. Discounts are applied once both services are activated. All discounts apply as long as Verizon provides & business maintains both services at the qualifying levels. Limited time offer.

$100 One-Time Discount:  Offer available only to business customers who are new to Verizon and who sign up for a qualifying Fios Business Internet plan and a qualifying Verizon Wireless Business Unlimited plan. Existing Verizon customers are not eligible. One time $100 discount offer fulfilled as a bill credit to your Verizon Wireless account and will appear within 1-2 billing cycles. May only be combined with select offers. Limited time offer.

Fios Internet Only: $49 activation fee applies based on speed tier.  Wireless Verizon Router is available for $399.99 purchase and $18/mo rental (except in Maryland, where the wireless Fios Router is available for $299.99 purchase and $15/mo rental).  Wireless router models and prices are subject to change.

Basic Internet Only: $49.00 activation fee applies with 2 year contract; $99.00 activation fee applies with no annual contract. Wireless router available for $49.00, subject to change. Verizon Basic Internet will be provisioned at up to 1Mbps, 3Mbps, 5Mbps, 7Mbps or 10–15Mbps based on VZ line qualifications requirements. Availability subject to final confirmation by Verizon.

Preferred Voice Only: Offer available to new and existing customers. Requires 2-yr term agreement. Includes unlimited direct-dialed voice calls to anywhere in the US. Selected activation and installation charges are waived. Additional charges may apply for inside wiring and/or other installation services. Additional Universal Service Fee, taxes and other charges apply. Call detail is not provided for unlimited calling.

Business Digital Voice (BDV) Only: Offer available to new customers with 100 voice lines or fewer in select areas only, subject to credit review. BDV requires an existing Internet connection of 5Mbps or higher. $99.99 activation and $200 installation fees apply. Additional charges apply for inside wiring and/or other installation services. Phone equipment purchase req’d, starting at $85.00. Call detail is not provided for unlimited calling.

Fios TV: Wireless Verizon Router is available for $399.99 purchase and $18/mo rental (except in Maryland, where the wireless Fios Router is available for $299.99 purchase and $15/mo rental).  Wireless router models and prices are subject to change.. $99.99 activation and $89.99 installation fees (first three existing TV outlets) apply. Additional charges apply for inside wiring and/or other installation services. $11.99/mo. HD set top box, franchise and regulatory fees, up to $8.89 Regional Sports Network (RSN) fee, $11.49 Broadcast Fee, other taxes and fees apply. Equipment shipping charge may apply. Program availability varies by location. Number of channels is approximation. High Definition (HD) TV with HD STB required for HD programming. Certain TV plans, Pay Per View (PPV) and Subscription or fee-based Video On Demand (VOD) are not permitted for viewing in restaurants, bars or other customer service areas. Channel lineup is subject to change and not all channels will be available at all times. Blackout restrictions apply. Month-to-month service without an annual contract required.

Fios TV Mobile app: Req. compatible device and Fios® TV. Content restrictions may apply. Fios Internet req’d for in-office use. Full channel access and DVR streaming require Fios Multi-Room DVR enhanced or Premium Service. Max. combined 5 simultaneous live TV streams and/or DVR streams per media server. Streaming of TV shows and movies On Demand included in your plan is available to all business customers. Streaming of rented/purchased TV shows and movies On Demand is only available to Private Viewing business customers. Requires acceptance of Terms of Service and Private Viewing conditions at . Early access to Fios TV Mobile app begins with activation & ends upon installation or in 14 days, whichever comes first. Wireless data charges may apply.

Veterans / Active Military offer:  Offer available to eligible and verified members of the U.S. military and U.S. Veterans in select areas with Business Fios Internet with a two year agreement, subject to credit review. Not available in all areas/locations. Upon military service verification through Veterans Advantage, eligible customers will receive a discount in the amount of $5/month for speeds up to 500M/500M; or $10/month for 940/880 Mbps and 2048/2048 Mbps (where available), for as long as that customer maintains qualifying Business Fios Internet service. Not available for month-to-month plans. Eligible customers must complete the military service verification process within 30 days of the order to get the discount.

Business Internet Secure: Available to businesses with 19 employees or less. Requires current Fios Business Internet service. Business Internet Secure licenses are sold in packs of 5, 10, and 25 with one license covering one device (laptop, desktop, smartphone or tablet). One license pack at a time per customer account. Prices are monthly and exclusive of taxes and fees. Terms and conditions apply. System requirements: Windows 7 and above; Mac OSX 10.9 and above; Android OS 5.0 and above, or Apple iOS 10.0 and above.

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Startup Business Idea

Business plan internet service provider isp cost profit.

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How to start a business of Internet Service Provider in India

Table of Contents

To start any kind of business, everybody needs to plan their steps and work towards their goal step by step. For becoming an ISP (Internet Service Provider) in India, a person or a group will have to plan their steps accordingly. The service providers will have to buy some equipment and ensure a hosting center and ensure an alternative system in case of power shortage and they will have to plan the whole process according to their budget.

How to start a business of Internet Service Provider

  • To become an ISP in India, an organization or a person will have to ensure they have their own license. The Indian government has presented Unified License System for the internet service provider. Most of the new businesses with less capital tend to take their license from existing license providers.
  • After that the group will have to find a building to host their data center. They may start with a small room but it should be in a top floor so they will be able to route their cables properly and ensure internet bandwidth.
  • Then the providers will need to find out the local suppliers of the city and they will have to ensure they are buying wholesale bandwidth for the beneficiaries of their targeted city. They may contact more than one wholesale supplier to ensure quality internet service throughout the whole day.
  • The new business group will need to ensure they have a UPS in case of power shortage. They will also need cooling equipment for their data center. Then they will need to connect their data center to the ISP upstream or the leased line in the particular area. A group will be able to do it through a fiber optic cable or a wireless cable.
  • One will need to ensure they have created a pricing plan and they have a proper marketing and monetization strategy for their ISP business. The new business group will need to carefully organize their pricing plan and they will need brochures or sales agents for the marketing sector.
  • If any group wishes to be a new ISP, they will need to ensure a call center or an email ticket system for their services. Only fantastic service quality will ensure more customers.

How to get License

  • There are three categories under Unified License System in India. The first category will allow a group to provide their services across the whole country and the second category will only allow a group to conduct their business in 20 regional telecom circles and 4 metro telephone systems. The third category enables a provider to conduct their business in any Secondary Switching Area within the terrestrial limitations of the providers.
  • Firstly a provider will need to ensure their company is registered under the Companies Act of 1956 in India. The providers can log in to the website of Registrar of Companies website to register their company.
  • After that, the provider will need to ensure they have chosen their preferred type of category under Unified License System. After selecting their preferred category, an individual will need to submit an application. The application fee is RS. 15, 000 for category A and B and RS. 10, 000 for category C. The application fee must be paid from a scheduled bank.
  • The providers will need to send proper documents along with their application and after that they will be contacted within 60 days by the Department of telecom. The Department of telecom will issue a Letter of Intent and after that the providers will need to sign their license agreement and submit the PGB to the concerned office.

  ISP Franchise in India

  If anybody has a small capital and they want to start their own business, they will be able to select a trusted ISP franchise in India and start their business with the help of the ISP franchise. The ISP franchises will enable the new internet service providers with the opportunity to use the trademark of the franchise.

ISP Business Cost in India

The cost of starting an ISP business in India varies according to different categories. Below we will try to provide an estimated idea of the cost.

  • Category A: A group will need RS. 2.4 Crore of Performance Bank Guarantee (PBG) for acquiring their license under category A.
  • Category B: A group will need RS. 20 Lakhof PBG for acquiring their license under category B.
  • Category C: A group will need RS. 3 Lakh of PBG for acquiring their license under category C.

Other Costs

  • Legal Consultant: 1 lakh-2 lakh.
  • Infrastructure Cost: 3-4, 00, 000 INR. (1 km range)
  • Software and Server Cost: 75, 000 each year.
  • Leased Line cost: 2, 25, 000 each year.
  • Connection cost: 18, 000- 40, 000. (1 Mbps internet)

  Cost of Bandwidth in India

  If anybody wishes to buy STM-1 (155 Mbps), they will have to pay 13-18 lakh. Also if the service providers are in category C, they will be able to buy bandwidth for an amount of 2, 25, 000 to 2, 40, 000 INR. The internet service providers will be able to buy internet from Class-A ISPs or renowned telecoms.

The total cost of getting a C category ISP license along with other costs can be up to 8 lakh INR. If a service provider provides their services to 200 customers for a period of 12 months and if the customers pay them Rs. 400 per month for example, the service providers will be able to earn Rs. 7, 20, 000 every year. So, after 15 months, the service providers will be able to get back their invested money and after that they will be able to get profits.

The internet service providers will have to be careful about their business plan. They will need to understand the local business market before buying wholesale bandwidth and they will also need to understand the requirements of their customers. The ISPs will have to consult with a legal consultant for their license procedure and ensure their company is registered and they have proper documents. Also, the ISPs will have to get their bulk bandwidth from a trusted Telecom or renowned ISPs. 

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