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How to Write a Tourism Business Plan

by Bryan Reynolds | Jul 10, 2023 | Destination Marketing

a person writing a business plan on a computer

Starting a tourism business can be an exciting venture, but it’s vital to have a solid business plan in place. Your business plan will serve as a blueprint for your business, outlining your goals, strategies, and financial projections. Here’s a step-by-step guide on how to write a tourism business plan.

Step 1: Executive Summary

  • Start with an executive summary, which provides a snapshot of your business.
  • It should include your business name, location, and a brief description of the services you offer.
  • This section should also highlight your unique selling proposition – what sets your tourism business apart from the competition.

post it notes on a bulletin board

Step 2: Business Description

  • Provide detailed information about your tourism business.
  • Describe your target market, the types of tours or services you’ll offer, and your business structure (e.g., sole proprietorship, partnership, corporation).
  • Also, discuss any partnerships with local businesses or organizations that will enhance your offerings.

Next up is the market analysis.

Step 3: Market Analysis

  • This section requires research into the tourism industry in your area.
  • Identify your competitors and analyze their strengths and weaknesses.
  • Understand your target customers – their preferences, behaviors, and what they value in a tourism experience.

After understanding your market, it’s time to outline your organization and management structure.

Step 4: Organization and Management

Outline your team structure..

  • Include the roles and responsibilities of each team member, and provide brief bios if possible.
  • If you’re a sole proprietor, describe any outsourced roles (like accounting or marketing).

a pencil on a paper book

Step 5: Services or Products

  • Detail the services or products your tourism business will offer.
  • Whether you’re offering guided tours, travel planning, or other tourism-related services, make sure to describe each offering clearly.
  • Explain the benefits of your services and how they meet the needs of your target market.

Finally, let’s talk numbers in your financial projections.

Step 6: Financial Projections

  • This section should provide a clear picture of your business’s financial outlook.
  • Include sales and revenue projections, a budget, a break-even analysis, and a projection of your cash flow.
  • These figures will be crucial when seeking funding or investment for your tourism business.

people walking outside at a tourism location

Why do I need a business plan for my tourism business? A business plan helps you understand your business better, assists in securing funding, and serves as a roadmap for your business’s growth. A company overview is important in the travel and tourism industry. How long should my business plan be? The length of a business plan can vary significantly depending on the size and complexity of the business. However, typically, a business plan ranges from 20 to 50 pages. Who should write the business plan? As the successful business owner, you are the best person to write the business plan. However, you can also hire a professional business plan writer or use business plan software. How often should I update my business plan? It’s a good idea to update your business plan at least once a year or whenever significant changes occur in your business or industry. What if I’m starting a small tourism business and don’t have a team yet? That’s perfectly fine. In your organization and management section, simply focus on your role and any outsourced functions. Do I need to include all these sections in my business plan? Yes, each section plays a critical role in providing a comprehensive view of your business. However, the depth of detail in each section can vary based on your specific business. Can I use my business plan to secure funding? Absolutely. Investors and lenders will often request to see a business plan to understand the viability and potential of your business. A well-crafted business plan is crucial for the success of your tourism business. By following this guide, you’ll be well on your way to creating a comprehensive and effective business plan.

Best Practices when Writing a Tourism Business Plan Template

Writing a business plan for a tourism business involves several best practices that can increase the likelihood of your venture’s success. Here are some key points to consider:

1. Be Clear About Your Business Idea:

  • Define your tourism business concept clearly.
  • Specify the type of services you will provide, such as guided tours, travel planning, or accommodation booking.

2. Conduct Thorough Market Analysis:

  • Identify your target audience and understand their needs and preferences.
  • Analyze your competitors, their offerings, strengths, and weaknesses.

3. Create a Unique Selling Proposition (USP):

  • Determine what sets your tourism business apart from competitors.
  • Your USP could be unique tour packages, superior customer service, or partnerships with local businesses.

4. Detail Your Marketing Strategy:

  • Develop a marketing and sales strategy to attract and retain customers.
  • This could involve online advertising, social media promotion, collaborations with local businesses, or special offers for repeat customers.

5. Plan Your Operations:

  • Outline how your business will operate on a day-to-day basis.
  • Include details about logistics, staff requirements, equipment needed, and any regulatory compliance issues.

6. Develop a Financial Plan:

  • Prepare a detailed financial plan, including revenue projections, budget, and break-even analysis.
  • This section is crucial if you’re seeking investment or loans.

7. Review and Revise Regularly:

  • A business plan should not be a static document. Review and update it regularly to keep it aligned with your current business situation and future goals.

Remember, your business plan is not just a document for potential investors or lenders; it’s also a roadmap for your business, guiding your decisions and strategies. By adhering to these best practices, you can create a robust business plan that sets your tourism business up for success.

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How to Develop a Tourism Business

Last Updated: February 16, 2024 Approved

This article was co-authored by Jessica Villegas . Jessica Villegas is a Certified Academic Life Coach and the Founder of Hi-Lite Coaching + Consulting in Winter Garden, Florida. Jessica has over 20 years of leadership experience, and she and her team serve teens and young adults through private coaching, group coaching, workshops, and speaking engagements. She uses workbook exercises, coaching planners, and regular check-ins to support young adults in achieving their academic and personal goals. Jessica received her Bachelor’s in Organizational Communications and Leadership Studies from the University of Central Florida and her Professional Coaching certification through Coach Training EDU, an ICF Accredited Institution, as an Academic Life Coach. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article received 23 testimonials and 100% of readers who voted found it helpful, earning it our reader-approved status. This article has been viewed 354,510 times.

A tourism business is a great way to share your passion with others looking to experience a new location or culture, be it in a business or leisure capacity. To develop a tourism business, you need to first decide on your focus and create a business plan. Afterwards, you can move on to marketing and growing your business.

Selecting Your Businesses Focus

Step 1 Choose a geographic location that you know intimately.

  • Don't be afraid to send your customers to other businesses—it shows that you know the area well and are dedicated to ensuring they have the best time possible.
  • Use your chosen geographic region to guide your focus. For example, if your location is secluded from the populace and dense with wineries, then guided winery tours, local bed and breakfasts, and airport transportation services are all viable business options.

Step 2 Explore hotels in the area to determine what makes each successful.

  • Imagine how your hotel would look and how it would stand out.
  • Ask local business owners about their experience in the industry to get a feel for their day-to-day activities and how they succeed.

Step 3 Research local tourism agencies to find out what activities are available.

  • Book a tour with a local agency and get a feel for what they offer. Take note of their pricing and routes.

Step 4 Taste food from local restaurants to see what they have to offer.

  • Compare the busiest restaurants to the slowest. Ask yourself what they are doing differently and how they could improve.

Step 5 List the services offered by the competition.

  • For example, you might find that all hotels offer complimentary breakfast, so be sure to offer this. But if you find that none of them offer complimentary dinner, you can offer this to set yourself apart.
  • Pinpoint a tourism sector that is not overly congested, and one that you can contribute something unique to.

Step 6 Focus on a specific niche in your chosen tourism sector.

  • For example, if you want to focus on providing tours, decide on a location that you know well in terms of its history, food, and entertainment. If you think hospitality is your calling, decide on the type of foods and beverages that you want to provide to tourists.
  • List the contacts that you have within each niche to get a better idea of which one you have the most connections in.

Setting the Foundation for Your Business

Step 1 Obtain all applicable licenses and permits.

  • If you provide tours in natural areas, you will likely need specific permits for each region or park.

Step 2 Apply for the necessary insurance coverage.

  • Determine if you must carry disability, unemployment, or other types of insurance for your employees.

Step 3 Write a business...

  • Include an outline of the products and/or services your business will be providing for tourists.
  • Provide information about your target market and your competition.
  • Describe how you plan on running your business and pricing your product or service

Step 4 Calculate the daily and monthly costs of your business.

  • Employee benefits

Step 5 Procure the necessary funds.

  • Apply for a small business loan or grant if you find that you're low on funds. Visit Grants.gov ( https://www.grants.gov/ ) for a list of grants available around the world, or visit your bank and inquire about loans.

Marketing Your Tourism Business

Step 1 Connect with the local tourism community through events and meetups.

  • Run local promotions for your peers and their family and friends.

Step 2 Develop a marketing...

  • Take out ad space in newspapers, magazines and lifestyle publications.
  • Produce all applicable marketing materials, such as logos, regular newsletters, and business cards.

Step 3 Design a website...

  • Be sure to hire a specialist for search engine optimization (SEO) to maximize your site's online presence.

Step 4 Create relationships with community influencers.

  • Stay connected to local tourism industry councils and relevant media and trade organizations.

Growing Your Business

Step 1 Hire employees to conduct tours and outings.

  • Post ads on classified websites. Be sure to indicate the skills and experience you are looking for.
  • Select employees that are familiar with your business. Remember that you always want to offer your customers a personalized, engaging experience.
  • Plan your staff as far ahead as you possibly can. Be sure to plan extra carefully for busy times of the year.
  • To make your business work, you really need to invest in your employees. It starts with the mission, vision, and values of the company and how those are permeated throughout your employees and how you deliver that and how you show up as that.

Step 2 Keep track of your business costs on a daily basis.

  • Track competitor products, prices, and value regularly.

Step 3 Invest in tour operator software for booking customers.

  • Create gift cards, promo codes, and vouchers for your customers.

Step 4 Pay attention to customer feedback.

  • Make it your primary goal to deliver on your promises and address every customer issue personally.
  • Encourage your customers to leave their feedback on social media services.

Step 5 Create a memorable customer service plan.

  • Always tell your customers about other sights in the area and tourism businesses close to yours that they can experience while in the area.
  • Tell your customers about package deals, sales, and discounts.
  • Send customers a follow-up email to thank them for choosing your business and make them feel welcome to return at any time!

Step 6 Design package plans for tour outings at various times of the year.

  • Plan different packages for different times of the year.
  • Consider your audience when creating packages. Offer them things that make the experience more enjoyable and convenient.
  • Look at packages from competing businesses and try to offer something that they don't.

Community Q&A

Community Answer

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  • ↑ https://smallbusinessbc.ca/article/strategies-start-grow-tourism-business/
  • ↑ https://www.business.qld.gov.au/industries/hospitality-tourism-sport/tourism/starting-up/regulations/licences-permits-legislation
  • ↑ https://www.business.qld.gov.au/running-business/employing/taking-on-staff/find/assess
  • ↑ https://www.rezdy.com/blog/3-costs-you-need-to-consider-when-pricing-your-tourism-product/
  • ↑ https://www.capterra.com/tour-operator-software/
  • ↑ https://www.iti.gov.nt.ca/sites/iti/files/ProductPackaging.pdf

About This Article

Jessica Villegas

Developing a tourism business is a great way to make a profit while sharing your love of different cultures with new people. A tourism business is any business that caters to tourists, like hospitality, food, and local tours. You’ll need to choose a lucrative niche with little competition to make sure there's space in the market for your business. Choose a location you know well and an industry you have experience in. Unless you already have funding for your business, you’ll need to secure a small business loan, grant, or private investment. You'll also need to write a business plan to present to investors and help you plan your next steps. For more tips, including how to market your tourism business, read on! Did this summary help you? Yes No

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Creating an Agritourism Business Plan

Written by Dan Moore, AIANTA’s Agritourism Consultant 

village tourism business plan

Previously, we highlighted key obstacles to overcome and pitfalls to avoid when building an agritourism program. In this article, we will go a bit deeper into the importance and practice of building out a business plan.

No matter how great the prospective market, available resources, or the people in your community, without a comprehensive and nimble business plan, the most effective and efficient path to creating a successful agritourism business can be hard to find. While most agritourism programs are diversifications of existing businesses, it is still necessary to create a separate plan for the agritourism venture. Building out a solid business plan upon inception will ensure that you start on the correct path and “cross bridges” early on while you still have the opportunity to turn back without too much loss. Potential hidden costs and other obstacles will also become more apparent when planning.

When writing your business plan, consider the following:

Always Start with the Story

Gather together everyone you plan to work with on building your business – your family, business partner(s), community. First, define who you are; what is your story? What is your core purpose, or mission? Who do you want to serve? Then determine what success looks like. What do you hope to accomplish by opening this business? Identify a clear understanding of your goals and how you expect to achieve them. Work to refine these down to one statement that you keep handy and refer to for both marketing and operations. This statement will help keep you on track, and serve as a guide to achieve your long-term goals & objectives.

Capture the Overview of Your Business and Business Needs

To create an overview of your business, first concisely describe your agritourism idea including the products and / or services you will be offering. Then, write a description of your operation with more specifics. What is the size and location of the operation(s)? What activities will take place on the land? What facilities will be used? Do you currently have enough acreage to carry out your vision, or will you need to acquire more land? Then match up your current and needed assets with your financial resources. Will you have the money needed to open your business right away or will you need to borrow money? You will also need to determine your time and labor needs. Building a new business takes a lot of work, and it likely will require learning new skills and multitasking. Finally, at this stage, it will be important to examine safety, legal and accessibility concerns. For example, are their dangerous areas to which you will need to restrict access? How do you plan to address sanitation needs (restrooms, hand-washing, etc.)? What are the local regulations in relation to the activities you plan to offer? Do you need special permits or licenses? Is what you want to offer legal? What insurance do you need to obtain? It is your responsibility to address these issues prior to opening up your property to visitors.

Goals and Objectives

Goals and objectives allow you to define your vision further. When considering this vision, think of goals as broad accomplishments you hope to achieve; and objectives as the measurable steps you need to take to achieve those goals.

Here’s a simple tribal agritourism example:

Goal: To develop an agritourism program that builds local interest in learning how to harvest traditional foods that will be incorporated in the menus of local restaurants.

Objective: By August have 10 youth sign up and participate in a foraging club that will gather traditional foods.

In the example above, the goal is a bigger picture outcome. It helps guide our program development. The objective on the other hand is measurable – 10 youth signed up by August harvesting traditional foods. The outcome of your objective should give you a clear idea of your successes. Keep in mind that your goals and objectives need to be attainable. Saying you will have your entire program up and running in six months is unlikely, while completing stage one in six months is doable. Setting goals and objectives will help you determine what those stages are.

Conduct a Market Analysis

You are not the first to start an agritourism business. It is important to learn about who else is out there, and what you can learn from their experience. What businesses are doing well and why? What trends in the industry are you responding to with your business and how will you differentiate? Researching other agritourism businesses in your area is important in getting to know your competition, and also to find potential partners. Note, your “competition” could actually be potential partners, as you both have a similar objective of attracting customers to your area. Competition is actually a good thing if you offer complimentary services. You can team up with other businesses to market to a larger customer base and create an attraction that inspires people to travel from further away and to stay longer.

Build out an Operation and Management Plan

After you determine what your business or program is, and you define what success looks like, it is now a good time to create a plan for how you will run, or operate, this business. In creating this plan, consider the following questions: What is the legal structure of the enterprise? Will you need additional insurance than what you currently have? Who do you plan to hire and for which positions will you hire them? What are the skills and responsibilities required for the personnel involved in the operation? How will you find and attract these people? It is important at this stage to consider how the business might scale. You may not need as many people to assist you when you first begin, but in the middle of a growth phase you will not want to go back and rewrite your operation plan.

Identify Your Marketing Strategy

Your marketing strategy is where you harness the story you outlined in step one, and determine how you are going to disseminate this story to prospective customers. The first step here is to determine who your desired customer will be. Will they be from nearby towns or cities, or will they be coming from out of state? Will they be traveling with families, or are you hoping to attract only adults? Once you know what kind of traveler you are seeking you can delve into determining this customer’s general needs and interests, and make sure what you are offering meets these needs and interests. Next, determine how you plan to reach this traveler. There are plenty of paths to take: online, print, travel agents (resellers), media. Not all channels are going to work for all demographics, and choosing incorrectly can be a costly mistake. One way to reduce this cost is to collaborate with other local businesses that offer a similar or complimentary experience. It can also be useful to be a part of marketing efforts carried out by DMO’s (Destination Marketing Organizations) or associations (Chambers of Commerce, trade groups). This strategy will provide the blueprint for a Marketing Plan, which you (and your marketing team) will create prior to getting your business off the ground.  Here’s a helpful resource for creating your agritourism marketing plan: https://www.uvm.edu/~snrvtdc/agritourism/agchecklists/AgritourismMarketing.pdf . The U.S. Small Business Administration (SBA) also offers a helpful guide and sample template for when you are ready to create your marketing plan ( https://www.sba.gov/business-guide/manage/marketing-sales-plan-payment#section-header-0 ).

Develop Your Financial Strategy

Your financial strategy is basic to making management decisions and obtaining financing. In this section, you will identify sources of existing debt and financing needs. You will also develop financial statements including a profit-loss statement, a balance sheet and a cash flow projection that includes sales projections. It is important to understand what your costs will be, and have a projection for where your break-even point is. To get up and running there will likely be some upfront costs. How do you plan to finance the operation? If you do not have the cash on hand are there sources that you could seek funding from – loans, grants, assets? For example, USDA offers value-add grants as well as loans. If your program has community development aspects (job training, youth employment, sustainability, cultural perpetuation) consider researching foundations with programs in these areas. You could also reach out to your current financial institution to see what kind of assistance they could provide.

This section especially highlights the diverse knowledge required and might seem more foreign to those without a business background. While extremely important, the learning curve is quite attainable, compared to the much more difficult task of coming up with a great idea to base your business on. There are plenty of resources available to get you up to speed on these terms and concepts.

First Nations has an Indian Agriculture Curriculum that might be helpful.  The first four Modules of the Participant Workbook provide a useful guide ( http://www.firstnations.org/knowledge-center/foods-health/biz-of-indian-ag ).

Create an Executive Summary

At the completion of all the components of your business plan, create a one page summary of your venture that includes the business description; mission statement; the market and it’s potential; an overview of your management team; and your financial analysis. This summary will be useful when seeking investors / funders, partners, employees, etc., who may be less likely to read your entire report.

A successful agritourism program has great potential to positively impact your community while also providing you with financial benefits. Few to none of these outcomes will be achieved if there is not a solid business plan to back up the program. Answering these questions early will save a lot of time and energy by avoiding foreseeable issues, and offering the time to develop a successful and valuable product.

This project was funded by the Food and Farm Communications Fund

Bureau of Indian Affairs

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Juan Bautista de Anza National Historic Trail

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Native American Agriculture Fund

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Lewis & Clark National Historic Trail

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Bureau of Land Management

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National Endowment of the Arts

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National Park Service

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United States Forest Service

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best village business ideas for rural areas

Best 30 Profitable Village Business Ideas in 2024

Villages and rural areas offer unique opportunities for entrepreneurship. They are often rich in resources, traditions, and untapped potential. If you have the right business idea, there is a huge opportunity to not only positively impact the economy of villages, but also make serious money. Here in this article, we have explored the most profitable village business ideas that are well-suited for rural areas, along with frequently asked questions (FAQs) to guide aspiring entrepreneurs.

Table of Contents

30 Village and Rural Business Ideas

1. agri-tourism.

India’s agrarian terrain provides a wider range of agri-tourism ventures. You need to determine the specific aspects of agriculture you want to showcase. It could be organic farming, traditional crop cultivation, or livestock rearing. Here are some specialized niches within the agro-tourism business:

  • Organic Farm Tours
  • Vineyard Tourism
  • Herb and Medicinal Plant Gardens
  • Floral Farm Experiences
  • Agro-forestry Retreats
  • Tea Plantation Tours
  • Spice Farm Experiences
  • Culinary Farm Stays
  • Host Agricultural Fairs and Festivals
  • Livestock Farm Experiences

You can promote your agro-tourism business through word-of-mouth, regional tourism boards, social media, and other channels to advertise your agri-tourism business.

2. Start an Online Business

Several online businesses can help villagers reach a larger customer base and generate income while promoting local products and services. Some of them are listed below:

  • E-Commerce Store for Local Products: Create an online shop to showcase and sell locally-made handicrafts, agricultural produce, and other unique products from the village.
  • Online Grocery Delivery: Set up an online grocery store that allows villagers to order essential items and have them delivered to their doorstep.
  • Online Tutoring Services: Offer online tutoring in subjects like mathematics, languages, or vocational skills to students in the village and nearby areas.
  • Start a Blog: If you have expertise in a specific area, consider starting a blog and making money online from home.

3. Start a Small Manufacturing Unit

If you have some additional space in your home or backyard in your village, consider starting a home-based manufacturing business . There are plenty of manufacturing businesses you can start in rural areas. Some of them are listed below:

  • Agro-Processing Units
  • Handloom and Textiles
  • Food Processing
  • Herbal and Ayurvedic Products
  • Clay and Pottery
  • Bamboo and Cane Products
  • Soap and Detergent Manufacturing
  • Brick and Tile Making
  • Herbal Cosmetics
  • Biofuel Production

4. Poultry Farming

Start a small-scale poultry farm to supply fresh eggs and meat to local markets and households. It is one of the most lucrative village business ideas at present.

5. Dairy Farming

The demand for milk is growing. You can establish a dairy farm to produce and sell milk, yoghurt, and other dairy products to nearby towns and villages.

6. Handicrafts Business

You can work together with regional craftspeople who are experts in traditional crafts. Try to create a workshop or studio where the goods can be produced and shown. To reach a larger audience, establish an online presence through a website or social media. Also,  take part in regional craft fairs, shows, and events to display your handmade creations.

7. Goat Farming

There is a big demand for Meat and dairy products from goats in India. If you are short in budget, consider beginning with a small herd and scaling up as profit comes in.

8. Rural Retail Store

Open a retail store offering daily essentials, groceries, and household items in areas with limited access to such facilities. If you have a space with a good frontage, consider starting a retail shop. A retail shop is without saying one of the most popular village business ideas across the world.

9. Solar Products Business

There is a considerable shortage of electricity in most villages. Nowadays, solar energy has become a solid alternative to traditional electricity sources. You can open a solar shop and sell solar lamps, panels, and other renewable energy solutions to address rural energy needs.

10. Medicinal Herbs Farming

There is no shortage of land in village areas. You can cultivate medicinal herbs and plants for sale to pharmaceutical companies and herbal medicine practitioners.

11. Livestock Feed Production

You can consider starting a business producing nutritious livestock feed for local farmers and animal rearers.

12. Beekeeping

The profit margin of honey is good. You can tap this market by initiating a beekeeping venture in your village to produce and sell honey and other bee-related products.

13. Mobile Repair Shop

The sales of mobile phones have increased hugely in the last few years. Hence, there is a huge demand for repair services. If you have the necessary experience, consider opening a mobile phone and gadget repair service shop in your village.

14. Food Processing

Rural areas are ideal for starting a food processing venture. You can establish a food processing unit for products such as pickles, jams, dairy products, etc. 15. Handloom and Weaving Business

If you have the requisite knowledge of handloom and weaving art, consider reviving traditional handloom and weaving practices to create unique fabrics and clothing.

16. Rural Health Clinic

The healthcare facilities in most villages and rural areas are still inadequate. You can establish a health clinic providing basic medical services and healthcare products.

17. Bio-Fertilizer Production

There has been significant growth in the bio-fertilizer industry. You can manufacture organic bio-fertilizers to support sustainable farming practices and make a good profit.

18. Rural Education Center

Education is yet another sector that requires improvement in villages. You can launch an education center offering vocational training, literacy programs, and skill development courses.

19. Rural Tourism Guide

Many villages have unexplored and attractive destinations. You can become a tour guide showcasing local attractions, heritage sites, and cultural experiences.

20. Vermicomposting Business

It is observed that, unlike chemical fertilizers, the nutrients in earthworm compost are very easily absorbed by the roots of plants. There is a good demand for vermicompost among farmers. You can Start a vermicomposting unit in your village to recycle organic waste into nutrient-rich compost and make good money selling to farmers.

21. Cottage Industry Products

A village is an ideal place to start a cottage industry. You can manufacture cottage industry products like candles, incense sticks , and handmade soap and make a good profit.

22. Rural Catering Services

The catering industry is growing in villages and rural areas. You can start a catering business and provide services for weddings, festivals, and other social events, showcasing traditional cuisine.

23. Fish Farming

One of the most traditionally profitable village business ideas is fish farming. You can utilize ponds and water bodies for fish farming to meet the local demand for fresh fish.

24. Organic Farming

If you have vacant land, organic farming can be an ideal business to start at present. You can grow organic fruits, vegetables, and crops and ensure that your produce is free of chemicals. You can sell your produce to neighbourhood shops, farmers’ markets, and local eateries.

25. Farm-to-Table Service Restaurant

You can start a farm-to-table restaurant by procuring fresh vegetables and making delicious local cuisine for visitors and tourists.

26. Local Food Truck

There is a good demand for food trucks in rural areas. You can start a food truck serving traditional and regional delicacies to both locals and tourists.

27. Papad Business

The demand for Papad as a snack item remains throughout the year. Hence, you can consider starting a papad-making unit using locally available ingredients.

28. Rural Internet Cafe

More and more people in villages are exploring the online space. However, not everyone has computers at their house. You can set up an Internet cafe that offers digital services and basic computer literacy training.

29. Rural Transportation Services

Most rural areas face challenges in commuting from one place to another. You can offer transport services, such as bike rentals, auto-rickshaws, or small-scale public transport to improve local mobility.

30. Community Radio Station

Launching a community radio station in a village is a powerful way to amplify local voices, share stories, and foster community engagement. To start you will need to Obtain licenses, set up a studio, and involve the community in content creation.

Frequently Asked Questions

What are the benefits of starting a business in rural areas.

Some of the key advantages of starting a business in village and rural areas are as follows:

  • Job creation
  • Economic growth
  • Skill utilization
  •  Sustainable growth

How do I identify the right village business idea for a rural area?

Research local needs, available resources, and the demand for specific products or services. Speak to local communities and analyze the market potential.

What funding options are available for rural entrepreneurs?

Explore government schemes, rural development programs, microfinance institutions, and crowdfunding platforms.

How can I market my village business effectively?

Utilize word-of-mouth marketing, community engagement, and social media. Leverage the local network to reach potential customers.

Can I run an online business in rural areas?

Yes, many online businesses, such as e-commerce stores, content creation, and digital services, can be operated from rural areas.

How important is sustainability in village businesses?

Sustainability is vital as it ensures the preservation of natural resources, supports the local ecosystem, and fosters long-term growth.

Next What Business Research Team

Next What Business Research Team

The Editorial Staff at NextWhatBusiness is a team of Business Consultants having years of experience in small and medium-scale businesses.


How to Create a Business Plan for Your Tour or Travel Company


Do you have the next great tour business or travel company idea, but don’t know how to turn it into reality? You’ve found your niche and even come up with the best tour company name ever, but who do you tell and how do you get started? 

Table of Contents

Why your tour company needs a business plan.

We’ve previously covered topics on how to build your business, but one beneficial, even crucial, practice before you start is to write up a small business plan, one that compiles all the important aspects of your brand in a single 15-20 page document. Having a simple tourism business plan will help you plan for the future and even discover new things about your brand. 

Whether you’re a young entrepreneur building a tour startup in search of investors, or you’re an established tour operator looking to better understand your business and take it to the next level, a tour operator business plan can help guide you in the right direction. 

The Benefits of a Business Plan

As mentioned above, a tour company business plan is a document that outlines all the important aspects of your tour business. From your company goals and objectives, to your team members, and even your financial statements, a business plan is an effective tool for analyzing the ins and outs of your business.


It is the ultimate document used to convince investors and lenders to support your tour company. If you’re not looking for investors, writing a simple business plan for your tour business is still useful practice to align the leaders in your company, discover any shortcomings you might have missed, and plan for future growth.

How to Create a Tourism Business Plan

Now that you understand why having a small business plan is important, you’re probably wondering how to write one. You can use a business plan template, but it’s good to know why you’re including the information it asks for. It’s also acceptable to cater the content of your business plan to suit your unique company, but there are certain sections that investors expect to see, making them beneficial for you to include.

Here is what you need to include in your company’s business plan: 

Executive Summary

One of the most important sections of your business plan will be your executive summary, which serves as a high-level overview of your business, providing highlights of the fundamentals of your brand.

You’ll notice that most, if not all, of the topics covered within your executive summary will have their own dedicated section later on in your business plan. Because the executive summary is typically limited to a single page, leave the nitty-gritty details for their respective sections and use the executive summary as a way to simply introduce the topics to your reader. 

Executive summary topics:

  • What is your business and what does it do? Do you host walking tours or provide bicycle rentals? Are you a tour guide or do you run a themed hotel experience? Give the reader a clear understanding of your business concept.
  • What are your business goals and where do you envision your company in the future? How do you want to see your business grow?
  • What makes your business different from your competitors? Whether you’re renting out a specific product like Segways or providing a service like guided tours, discuss what sets you apart from (and makes you better than) similar businesses in your industry.
  • Who is your target audience? Who are you selling to and why are they interested?
  • What is your marketing strategy? How do you plan to connect with and convert your customers?
  • What is your current financial state? What is your projected financial state?
  • What is the purpose of your business plan? Are you looking to secure investors and/or lenders? If so, how much are you asking for? You won’t need to discuss this if your business plan is strictly for your own planning purposes.
  • Who is on your team, what are their job titles, and what do they do?

Again, like your business plan as a whole, not all of the topics listed above may be applicable to your business or your specific needs, so include only what you see fit. 

Company Overview

Your company overview should give your reader a detailed understanding of who you are and what you do. This includes technical topics like your business description, structure, and model, but should also cover the heart and soul of your company. That is, not only what you do, but why you do it. Developing your brand story is an important step to branding in the travel and tourism industry .

village tourism business plan

What is it about running a bungee jumping business, wine tasting tour, or spelunking course that inspires you? What is your company’s mission, vision, purpose, and USP (unique selling proposition)? What are your business goals and objectives, both short-term and long-term? Defining these aspects of your business helps readers, whether investors or your own employees, connect with your business at a deeper level.

Market Analysis

Another important section to include in your business plan for your tour company is a detailed market analysis. Even if you’re creating your business plan for internal use only, conducting market analysis and research is an excellent way to gauge your position within your industry, identify areas of concern, and create an effective marketing strategy using the 7 Ps of Travel and Tourism Marketing .

village tourism business plan

Things to consider in your market analysis include your target market and demographic, whether your marketing strategy is aligned with your target market, where you want to position yourself in the industry in relation to your competitors, and where you have room to improve. 

Try conducting a SWOT analysis for your tour business to explore your:

  • Strengths – what do you do well?
  • Weaknesses – what could you do better?
  • Opportunities – are there gaps in your industry that you can take advantage of?
  • Threats – what external factors affect your chance of success?

Team Summary

Use your team summary section to outline the leaders and key players in your tour company. An organizational chart works well to display this information and will usually explore members of management and other key personnel, their job titles, and their roles and responsibilities. Be sure to address how each person plays/will play an integral role in the success of your tour business or travel company.

village tourism business plan

Even if your business is very small or you run a sole proprietorship, it’s still worth including a team summary section so that potential investors can get to know who they’re investing in. A team summary adds a human element to your business plan and can help build your readers’ confidence by showing them that they can trust the leaders (even if it’s just you) to bring the company to success.

Financial Plan

Discuss your finances. What is your current financial state, what is your future financial projection, and how do you plan on getting there? If you’re looking for an investment, how much do you need? Include relevant documents, paperwork, statements, calculations, etc. to back up the numbers you’re sharing.

Marketing Plan

Needless to say, tour marketing is one of the most important aspects of your tour business.

Your business plan should have a detailed marketing strategy and promotional tactics, including pricing strategy, advertising channels, and innovative tactics. It should also leverage social media and other tourism-related technology to reach your target market effectively.

Your Business Plan Can Set You Up For Success

Investing the time up front to create a simple business plan for your tour company is worth the effort, and is crucial to becoming a successful tour operator. Going into anything without a plan can be risky, and starting a tour business is no different. 

Once you know how to write a business plan and understand the main components that make one effective, you’ll have an invaluable tool for securing investors and planning your company’s growth in the competitive tourism and travel industry. There’s really no better time than now, so go out there, write a killer business plan, and start the tour business of your dreams .

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Written By | Edward Nieh

Edward Nieh is a freelance writer and copy editor working across multiple mediums for clients from various industries. He has a degree in creative writing with a focus on screenwriting for feature films.

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How To Start A Tourism Business: Actionable Insights For 2021 & Beyond

  • Business Management

Are you researching how to start a tourism business?

Since COVID, there are considerations that didn’t exist previously for travel businesses looking to enter the market. For example, you will have to put careful thought into how you approach safety, insurance, branding, and marketing for your company.

To take some of the unknown out of the process, we have gathered some helpful insights for you. As with any start-up, there are many moving parts to bring together before you reach the point of lift-off.

Overall, you need to have a clear strategy, a good business idea, and be willing to put in the work.

village tourism business plan

How To Start A Tourism Business: Step-By-Step Instructions

1. formulate a plan for your business.

First, you need to develop a clear business plan .

Before setting the entity up, you’ll need a concise vision and understanding of what the business will look like and the direction it is going in. Here are some important aspects to cover:

Consider Your Unique Selling Proposition (USP)

Why will people sign-up with your company? What makes you great and stands you out from the competition? Is there something that you are going to do differently that travelers should know about?

Consider the answers to these questions and proudly claim them in your marketing materials to attract your ideal customers.

Mull Over Your Target Audience

You have a passion that is driving you to start a travel business.

It's this passion that is going to shine through and attract your ideal clients. Walk in knowing precisely who these clients are and what drives them to you, in particular.

From there, you can work on creating marketing messaging to reach them and draw them to your company.

Design Your Tours For Post COVID-19 Travel

How To Start A Travel Business In 2021

As we emerge from the pandemic, safety while traveling will be top of mind for your clients.

Reconnection is going to be another aspect that travelers will be chasing. After months apart, there is lost time with family and friends to make up for.

When designing your tours, keep these two factors top of mind. Travelers will want reassurance that they can travel with peace of mind while having a great experience with their loved ones. As a travel company or tour operator, they will be looking to your expertise to guide them through the unknown terrain of traveling post-COVID.

Work Out Details For The Day-To-Day Operations

It’s essential to figure out the small print around how you will operate day-to-day.

Establish things like your operating hours, who you need to appoint to your team, and where you will work from. Also, consider your asset and equipment requirements and when and how you plan to go to market.

Estimate Your Costs

Naturally, you want your operation to be viable so that you can make a living off doing what you love. To get an idea of where you will be money-wise, you need to draw up a financial plan.

Steps To Start A Travel Company

Work out exactly what your business costs will be. Keep in mind that you might have start-up and day-to-day running expenses, as well as costs related to suppliers and vendors once you're operating.

With this information, you can establish how much you need to charge clients for your service or offering.

Take a minute to check whether this is relative to what your competitors charge and suited to the market you are targeting?

As you will likely have start-up costs initially, you may not make a profit right away. See if you can put a number on how many tours or how much revenue it will take to get you to this point. Make a note of this and allow a little wiggle room for the unexpected.

2. Sort Out The Legal Stuff

The next big step in how to start a tourism business is to set up your operation to trade legally.

Register Your Business

First, you need to pin down a name and register your company.

Some of the different legal business structures include sole proprietors, partnerships, limited liability companies (LLC), and corporations. Select a suitable one based on your expected annual turnover, whether you are operating alone or with a partner, and whether you wish to carry liability personally.

Open A Bank Account

What Do You Need To Start A Business

Open up a dedicated company bank account so that you can keep your personal and business finances separate.

Complete Your Tax Registration

The next step is to register your business for state and federal tax.

The type of taxes and date you’re liable to pay will depend on what legal entity you operate as. Business tax returns can get pretty complicated. So, it’s a good idea to appoint a professional tax practitioner who can ensure that you are registered correctly and prepare your returns.

Get Liability Insurance

All companies face unknown risks. To operate legally, lawfully, and safely, you need to get liability insurance at a minimum. This will protect you in the case a guest or employee has an accident.

Other insurance types to look into include Workman’s Compensation, Accounts Receivable, Property, and Errors and Omissions insurance.

Apply For Your Local Permits and Licenses

Depending on what kind of company you are starting, you may need local permits or licenses to operate, for example, a tour operator license.

Check in with your local tourism body or nearest government office to see what the requirements are.

Note that these can differ from state to state, so if you work in a state other than the one you are registered in, you may need to factor this into the equation too.

Permits and licenses required for travel businesses

3. Develop Your Branding and Marketing

When researching how to start a tourism business, you’ll hear how critical it is to establish a brand image. It should represent who you are and speak to your audience.

On top of that, you need a clear marketing strategy to grow your customer base and get your brand online. Some of the first things to focus on are to:

  • Put up a website
  • Sign up to a bookings and payment platform provider, like WeTravel
  • Design a company logo
  • Start an online blog
  • Set up social media accounts
  • Claim your Google My Business profile
  • Create profiles on review platforms
  • Sign up with OTAs, travel agents, or vendor partners
  • List on local directories

From there, it helps to know how to really sell your tours . Also, take a look at how your competitors market and sell their products. You can use the information to do even better.

4. Get The Right Tools, Technology, Team, and Equipment

Before you launch your business, be fully prepared with everything you need on the ground and to make things happen behind the scenes.

How To Put Together A Business Team

We’ve just mentioned some of the most important digital and technological considerations, including having a website, payment platform, social media accounts, and more.

Of course, you need computers, phones, and to furnish an office. You’ll need software and apps, like social media management or remote working tools.

You might also require equipment to host your tours or carry out your service, such as vehicles, radios, bicycles, and so on.

The last thing here is to hire a top-notch team. The people who work for you make or break your client experience, so choose them wisely.

5. Square Up Your Accounting

Finally, put your accounting systems in place. Keeping track of finances is vital to your business’s success, so having a formal process from the get-go is a must.

You’re Now Ready To Launch

From your research on how to start a tourism business, you'll know that it's no easy feat. But, after running through the points above, you’re now ready to launch and set up for success. Congratulations and good luck; let the real work begin.

Are you interested in finding out more about WeTravel’s booking and payment platform for your business? Watch the short clip below, or get in touch with us for a demo .

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Resort Business Plan Template

Written by Dave Lavinsky

resort business plan

Resort Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their resorts.

If you’re unfamiliar with creating a resort business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a resort business plan step-by-step so you can create your plan today.

Download our Ultimate Resort Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your resort as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a resort or grow your existing resort company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your resort to improve your chances of success. Your resort business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Resort Businesses

With regards to funding, the main sources of funding for a resort are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for resort companies.

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How to write a business plan for a resort business.

If you want to start a resort or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your resort business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of resort you are running and the status. For example, are you a startup, do you have a resort that you would like to grow, or are you operating a chain of resorts?

Next, provide an overview of each of the subsequent sections of your plan.

  • Give a brief overview of the resort industry.
  • Discuss the type of resort you are operating.
  • Detail your direct competitors. Give an overview of your target customers.
  • Provide a snapshot of your marketing strategy. Identify the key members of your team.
  • Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of resort you are operating.

For example, you might specialize in one of the following types of resorts:

  • Health Spa Resort : this type of resort provides individual spa services and helps visitors develop health habits.
  • Ski Resort: this type of resort includes downhill, cross-country, or similar skiing areas with ski lifts and tows. These resorts often provide food and beverages, equipment rentals, and ski instruction, as well as accommodation.
  • Eco-tourism Resort: this type of resort focuses on environmental sustainability, offering programs to minimize their eco footprint. Some eco-tourism resorts offer an immersive experience such as living among animals in a jungle.
  • Destination Resort: this type of resort contains everything needed, such as accommodation, food service, attractions, shopping, etc.
  • All-Inclusive Resort : this type of resort charges one fixed price that includes lodging, unlimited food, drink and sports activities, and entertainment.

In addition to explaining the type of resort you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of overnight guests, the number of conventions hosted, reaching and/or maintaining X percent occupancy rate, etc.
  • Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the resort industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the resort industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your resort business plan:

  • How big is the resort industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential target market for your resort? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your resort business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: domestic leisure travelers, international leisure travelers, business travelers, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of resort you operate. Clearly, business travelers would respond to different marketing promotions than international leisure travelers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other resorts.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes hotels, short-term rentals, or even relatives who live in the area. You need to mention such competition as well.

For each such competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

  • What types of customers do they serve?
  • What type of resort do they operate?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide extended stay options?
  • Will you offer amenities or services that your competition doesn’t?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a resort business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of resort company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide accommodation-only options, all-inclusive packages, accommodation/service packages, day visitor packages, etc.?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your resort. Document where your resort is situated and mention how the site will impact your success. For example, is your resort located in a busy tourist town, near a tourist attraction, or is it a remote destination? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your resort marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

  • Advertise in local papers, radio stations and/or magazines
  • Advertise in trade publications or on national TV
  • Reach out to websites
  • Distribute flyers
  • Engage in email marketing
  • Advertise on social media platforms
  • Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your resort, including answering calls, booking rooms and services, cleaning between guests, providing concierge services, customer service, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth guest, or when you hope to reach $X in revenue. It could also be when you expect to expand your resort to a new city.  

Management Team

To demonstrate your resort’s potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing resorts. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a resort or successfully running a boutique hotel.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you have 25 or 100 guest rooms? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your resort, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a resort:

  • Cost of furnishing each guest room
  • Cost of building out common areas and/or service facilities (spa treatment rooms, etc.)
  • Payroll or salaries paid to staff
  • Business insurance
  • Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your resort blueprint or a list of amenities and services you offer.  

Writing a business plan for your resort is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the resort industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful resort.  

Resort Business Plan Template FAQs

What is the easiest way to complete my resort business plan.

Growthink's Ultimate Resort Business Plan Template allows you to quickly and easily write your resort business plan.

How Do You Start a Resort Business?

Starting a resort business is easy with these 14 steps:

  • Choose the Name for Your Resort Business
  • Create Your Resort Business Plan
  • Choose the Legal Structure for Your Resort Business
  • Secure Startup Funding for Your Resort Business (If Needed)
  • Secure a Location for Your Business
  • Register Your Resort Business with the IRS
  • Open a Business Bank Account
  • Get a Business Credit Card
  • Get the Required Business Licenses and Permits
  • Get Business Insurance for Your Resort Business
  • Buy or Lease the Right Resort Business Equipment
  • Develop Your Resort Business Marketing Materials
  • Purchase and Setup the Software Needed to Run Your Resort Business
  • Open for Business

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Tourism Website Services Business Plan

Start your own tourism website services business plan

Spanish Resources

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Internet is changing the World. Before our eyes, the World Wide Web is systematically transforming industry after industry. To an increasing extent, a company does not exist if it is not present on the Internet.

Spanish Resources plans to exploit this trend. The tourism industry is in the early stages of being transformed by the Internet. Spanish Resources will passionately focus on the Mexican tourism segments of this industry. The company will bring Mexican resorts and tourist destinations onto the World Wide Web. By creating websites for our clients, we will establish them on the Web at a key moment in the transformation of the tourism industry.

The company will use its marketing resources to define a new niche in the Mexican tourism market. This niche focus will include website design and overall Web strategy for resort operators and other tourist destinations in Mexico. We will then define ourselves as the leader in this niche.

Spanish Resources expects revenue of $751,350 in the first year, $1,441,500 in the second year and $1,807,550 in the third year. Profits for the same time periods will increase steadily.

We expect employee headcount to grow from four to eleven over the first year and to hold steady there after. The company expects paid-in capital of $300,000 to provide more then adequate working capital for the duration of the plan.

The company will provide a turn-key solution to its clients. However, we will rely on multiple outside vendors to supply website implementation and hosting. The company will provide all other aspects of the service.

Tourism website services business plan, executive summary chart image

1.1 Objectives

Our most important objectives are:

  • Three major referenceable accounts in the first six months.
  • An annual revenue of $1,441,500 in the second year.
  • In the first year, at least fifteen mentions of the company in tourism industry magazines and newsletters.

1.2 Mission

Spanish Resources will remove the language and technology barriers to travel destination operators in Mexico through the use of the Internet in order to reach perspective english-speaking tourists.

We will provide a dynamic and fun work environment with stable, long-term job opportunities that will include exotic travel for some employees and incentive bonuses for all key personnel.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Spanish Resources will be incorporated in the state of Connecticut as a general corporation (Subchapter C).

The company will provide website development services to tourism destinations in Mexico. Although the company has no operating history, the founders, Carolyn and Jerry, have extensive experience in the competencies required for the company to succeed. The company will have a more than adequate amount, with $300,000 investment.

2.1 Start-up Summary

There are three features of the start-up expenses that are worth noting.

First, the research and development expense involves the founders traveling to appropriate destinations to gather first-hand information about the market and market conditions.

Second, the company is investing heavily in sales collateral because of the need to project a strong quality image from the company’s inception.

Third, the company is assuming the need for only a single base of operations.

Tourism website services business plan, company summary chart image

The company will offer two basic services: creating a basic website, and creating an in-depth website.

The company’s core competencies are an understanding of cultural and linguistic issues and the infrastructure of the World Wide Web. The company intends to partner with firms that are proficient in website implementation, rather than building such an operation internally.

In order to provide a high level of service, the company will have operations in both Stamford, Connecticut and in Mexico. The Stamford operation will serve as headquarters and the point of contact for partner Web design firms. The Mexican operation will support direct sales, after sales support and account management.

3.1 Service Description

The company offers two basic categories of service.

The basic service, which is sold to small resorts and travel destination, provides a simple website. This website will typically include photographs, location and contact details for the destination. In addition, the website will be submitted to all of the Web search engines and be provided to travel- oriented websites.

The basic website is designed to inform Web users about the existence of resorts and travel destinations. This basic level of service is provided for people whose primary goal is establishing a presence on the Web. This service will cost $2,000 to $3,000 dollars.

The in-depth website is designed for large resorts. This site provides everything included in the basic website and adds more depth and interactivity. This form of website will provide more detailed description and images of the resort and its facilities.

In addition, the website will allow users to make bookings, ask for promotional literature to be mailed to them and make other requests directly of the resort operators. The in-depth website goes beyond a presence on the Web, by using the Web to establish the initial relationship with potential guests. We will make the in-depth website available to smaller resorts and other destinations if requested. This service cost $8,500.

We intend to provide ongoing services to basic and in-depth website customers that will include updates and expansions of their site, as well as brokerage for Web hosting services. We expect ongoing services to account for approximately the same dollar amounts as the initial contracts.

3.2 Fulfillment

Fulfillment for the company relies on both internal resources and our Web designer partners. The company will establish relations with at least two Web design firms.

The company will handle the direct relationships with the clients including all linguistic and cultural issues as well as a collection of imagery, identification of key resort facilities, and a high-level design concept for the website.

The Web design firm will be responsible for converting imagery to computer form, typesetting of text, and other technical website implementation issues. For basic website work, the Web design firm will be paid from $1,000 to $1,500 and for in-depth website work, they will be paid from $3,000-$3,500 dollars.

Market Analysis Summary how to do a market analysis for your business plan.">

The tourism market in Mexico is enormous. In 1998, according to The Bank of Mexico, 19.8 million international tourists traveled to Mexico and spent over six billion dollars.

350 major hotels and thousands of smaller travel destinations serviced these tourists. Increasingly tourists are researching and booking travel using the Internet.

There are 20 travel websites already and this number is projected to increase by 100% by the end of 2001.

The company plans to target the large resorts that don’t yet have a website and expand into the thousands of smaller destinations as the business develops.

The company will approach this market primarily through advertising. Our advertising will serve two different functions.

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Second, we will use advertising through trade publications and direct mail to establish a brand that the Mexican tourism industry will associate with high-quality professional services.

4.1 Market Segmentation

We broadly divide our market between resort hotels and other travel destinations. Within resort hotels we segment between 1, 2, 3, 4, and 5 star hotels.

Within other travel destinations we include apartments, bed and breakfast, suits, villas, condos, trailer parks, and bungalows.

Within the category of resort hotels, we define large resorts as being 4 or 5 star hotels.

We define smaller resorts as 3 or 4 star hotels. Please note this analysis counts 4 star hotels twice.

In addition, we have excluded 1 and 2 star hotels entirely. Furthermore the company believes these estimates are conservative because they exclude the major beach resort areas such as Acapulco, Puerto Vayarta, Cancun, Zihuatenejo, Ixtapa, etc.

Tourism website services business plan, market analysis summary chart image

4.2 Target Market Segment Strategy

The company’s market strategy is to focus on resort hotels and tourist travel destinations in Mexico that meet two important criteria.

First, we are targeting the segments of the market that can afford Web-based promotion.

Second, we are targeting those segments of the market that can benefit from a presence on the World Wide Web.

The company has gathered market data from the official Mexican tourism website. To be conservative, we gathered data that excludes the major beach resort areas.

Many of the major beach resorts already have websites. Although we intend to target those areas as well, for purposes of this analysis, we have left them out of the numerical totals. If they were included, these resorts would approximately double the number of large resorts. Smaller resorts and other travel destinations would also be affected, but by a smaller amount.

Although there are many more 1 and 2 star hotels then any other category, the company decided to exclude them because their segment can neither afford nor benefit from a presence on the World Wide Web.

We decided to include 4 star hotels in both large and small resort segments because we predict that 4 star operators will divide themselves between large and small service offerings.

It is also important to note that many of the 4 and 5 star hotels are controled by resort chains, where as the smaller hotels tend to be individually owned.

Furthermore, 5 star hotels often have affiliations with other travel destinations such as golf courses. Also note that the predicted 10% growth rate was estimated by the company, not by the tourism board.

Strategy and Implementation Summary

The company will focus on the Mexican tourism market. By using the company’s services, our clients will either establish, or improve, their presence on the World Wide Web. By using this Web presence, they will be able to reach ten of millions of consumers who use the Web regularly.

Our marketing strategy is based on testimonial and reference advertising. We will use trade publications and direct advertising to establish our brand as the high quality source for Web design and infrastructure services in the Mexican tourism industry.

Our strategy involves creating a niche for Web services in our industry and then positioning ourselves as the leader in this new niche.

Our sales strategy will begin by supporting marketing’s need for reference accounts.

Subsequently sales will focus in two areas. First, the sales force will work leads generated by advertising and word of mouth to establish new customer accounts. Second, the sales force will work with existing customers to renew and improve their website.

5.1 Competitive Edge

There are four principal things that will differentiate Spanish Resources from the competition.

First, the company will have a blend of both Mexican cultural understanding, and World Wide Web infrastructure.

Second, the company will build a strong brand through advertising and promotion.

Third, the company intends to define its business activities as a new niche blending website design with Mexican tourism.

Fourth, the company will use its position as an early entrant in this new niche to create opportunities for a word of mouth reputation based on quality and a high level of service.

Taken together, these four differentiators represent a proven World Wide Web competitive strategy.

As Web markets move from the early stages of experimentation into more mainstream usage, an opportunity is created to aggressively define a new service niche targeted specifically on the peculiar needs of a specialized market.

The company’s research indicates that several resorts are experimenting with websites. As tourism booking move online, this market is a natural target for such a strategy.

5.2 Sales Strategy

The company’s sales strategy has two distinct phases.

In the first phase the company will identify direct sales opportunities in Mexican regions that have a high concentration of resorts. The direct sales force will approach these sales opportunities in one-on-one meetings.

The primary goals in this first phase are locating accounts that appear to be good candidates for advertising references (for example a famous Acapulco resort), improving the quality of the sales presentation and refining sales technique. Meeting revenue targets are secondary consideration in the first phase.

In the second phase, the company expects to generate sales leads from advertising promotion and word of mouth. This should make the direct sales force more efficient, and therefore capable of making revenue targets the primary sales goal. Furthermore, the sales force will be operating on a steadily increasing client base from whom new orders can be taken.

The company expects the first phase to take approximately six months and the second phase to begin thereafter.

The company’s compensation plan for salespeople is based on a combination of base salary and sales commissions.

5.2.1 Sales Forecast

The sales forecast is based on several assumptions.

First, that the potential market is very large, in particular there is significant pent-up demand for an Internet presence among travel destination operators.

Second, that initial sales will come from sales calls on potential clients.

Third, that establishing reference accounts are the most important early sales targets.

Fourth, that advertising and promotion, in the presence of referenceable accounts, will generate most of the sales leads starting in the third quarter of operation and extending into the steady state.

The principal limiter of sales volume is the company’s capacity. We expect advertising to generate more sales leads then the company can fulfill.

Therefore, we have projected approximately 25% year-on-year sales growth based roughly on the growth and size of operation. Furthermore, we anticipate the ability to be selective about clientele due to the excess demand for the company’s services.

Tourism website services business plan, strategy and implementation summary chart image

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Carolyn’s general responsibilities will be: overseeing client relationships, supervising all cultural and linguistic issues, and insuring that the final design meets the customer’s expectations.

Carolyn will also provide overall management for the company by supervising the sales and marketing manager and the production manager (yet to be hired).

Carolyn was born in Mexico City and grew up completely bilingual and bicultural. She has an undergrad degree from the University of Notre Dame and a masters in Spanish and education from the University of Connecticut. She has had the wonderful opportunity of working as director of human resources for Palo Alto Software, Inc.. In that role Carolyn has gained experience hiring, training and managing people.

Jerry’s overall responsibilities will include: finance, legal, accounting, and general business guidance. Jerry will also negotiate and oversee the partnering relationships with Web design firms.

Jerry has been a founder or cofounder of six businesses including Spanish Resources. One of his companies, Intertrust Technologies Corp, is publicly traded on the NASDAQ exchange. He has thirteen years experience in all areas of general business including technology, management, finance, legal and general administrative functions.

The sales and marketing manager will report to Carolyn and be responsible for overseeing both the account managers in sales and the company’s marketing efforts.

The marketing activities will involve extensive contact with the press, as well as overseeing outside contractors for the development of sales collateral and other materials. The sales and marketing manager will also be responsible for developing corporate identity materials.

The account managers serve a dual role: they provide the direct sales force as well as a point of customer care after the sale. The first account manager will be located in Mexico to provide the cultural familiarity necessary to make sales. The account managers report to the sales and marketing manager.

The production manager will oversee the day to day flow of information between customers, Spanish Resources, and the outside Web design firms. The production manger will insure that the high-level design is carried out, that production schedules are met, and that standards of quality are maintained. The production manager reports to Carolyn.

6.1 Personnel Plan

The initial team consists of the founders, Carolyn and Jerry, an office assistant and an account manager.

Carolyn and Jerry will be production, sales and marketing management for the initial team. After the reference accounts are established, the team will be expanded to include a half-time bookkeeper, a second account manger, and both the sales and marketing manager and the production manager.

As sales ramp up, the bookkeeper will move to full time, and an additional account manager will be added as well as assistants for both the sales and marketing manager and the production manager.

Financial Plan investor-ready personnel plan .">

The company plans to raise $300,000 in paid-in capital.

As the following tables indicate, this will provide a substantial working capital reserve. This reserve can be used either to finance unexpected short falls in sales or to exploit new market opportunities as the plan unfolds.

Each of the tables contains additional explanatory materials related to the details of our plan.

7.1 Important Assumptions

In addition to general assumption in the table below, the company has made additional assumption about the state of the ecomony, the tourism industry, and the Internet.

The company assumes the economy remains strong, and in particular that the tourism industry continues to experience moderate growth.

The company assumes that the Internet will continue to expand into mainstream of everyday life and particularly that the Internet is increasingly important to the tourism industry.

The company assumes that significant and increasing demand exists for the company’s services.

7.2 Break-even Analysis

Note that break-even is expected in the second year of operations.

Tourism website services business plan, financial plan chart image

7.3 Projected Profit and Loss

There are several features of the company’s Profit and Loss statement that merit explanation.

First, note the 90% increase in sales between year one and year two and the 25% increase between year two and year three.

The dramatic difference is explained by examining fourth quarter sales numbers in year one. If the fourth quarter numbers in year one were extended for an entire year, the sales growth between that year and year two would be approximately 25%.

Second, the dramatic growth in overall marketing budget (60% from year one to year two) is explained by the company’s strategy of using advertising generated sales leads as the most important source of new clients.

Third, it is worth noting that the increase in profit from year two to year three is much greater then the corresponding increase in sales. This is due to the need to both hire and train personnel ahead of increased sales expected in year three and the need to spend heavily in marketing in year two to achieve those sales.

Fourth, the lack of an advertising and promotion budget for the first quarter in year one is due to the company’s strategy of using reference account in company’s advertisements. The first reference accounts will be established in the first quarter of year one with advertising based on those accounts starting in the second quarter.

Tourism website services business plan, financial plan chart image

7.4 Projected Cash Flow

Note that the company uses a significantly portion of its working capital to manage cash requirements.

Also note that accounts receivable vs. accounts payable is well within manageable limits relative to the company’s monthly cash flow.

Tourism website services business plan, financial plan chart image

7.5 Projected Balance Sheet

Due to the $300,000 of paid-in capital and the company’s turn to profitability in the second year, the company’s balance sheet is robust.

7.6 Business Ratios

The following table outlines some of the more important ratios from the Administrative Management and General Management industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 8742.

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Guía turística de Moscow

Planning a trip to Moscow? Our travel guide contains up-to-date, personal information on everything from what to see , to when to visit , where to stay , and what to eat !

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  • What to see
  • How to get to Moscow
  • Where to stay
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Why visit Moscow?

Majestic churches, impressive historic fortresses, and palatial buildings: Moscow is a fascinating city whose emblematic architecture reflects the turbulent history that has defined Russia throughout the centuries.

The traces of the USSR can be found around every corner of the city , side by side with the iconic relics of Imperial Russia , like the mythical Red Square , the imposing Kremlin , and the beautiful  St Basil's Cathedral . 

Discover a fascinating world of Cold War bunkers, golden-domed basilicas, world-class art museums, and the legendary "palace of the people,"  as the Moscow Metro has been nicknamed. Whether you fancy watching a classical Russian ballet at the Bolshoi Theatre , perusing the fine arts at the Pushkin Museum , or marveling at the sheer size of the monuments to the Soviet state's achievements at the  All-Russia Exhibition Centre , this travel guide will help you on your way!

Where to start?

If you're going to travel to Moscow and you don't know much about the city yet, the first thing to do is to dive into its legendary history - understanding the past will help you understand the present. Next, check out our practical hints and tips on traveling to the city before discovering which of its most important museums , monuments , and attractions pique your interest.

Looking for a place to stay?

Booking your accommodation in advance is the best way to get great discounts. Our detailed guide on where to stay in Moscow  will help you decide which neighborhood you'd like to look for hotels or apartments in, and our hotel search engine will find you the best deals!

Why is our Moscow travel guide the best?

Introducing Moscow is a  city guide written by travelers for travelers  and contains personalized advice to help you make the most of your trip to the city.

All the information in this guide is valid as of December 2022. If you find any errors or have any comments, please feel free to contact us .

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Travel Itinerary For One Week in Moscow: The Best of Moscow!

I just got back from one week in Moscow. And, as you might have already guessed, it was a mind-boggling experience. It was not my first trip to the Russian capital. But I hardly ever got enough time to explore this sprawling city. Visiting places for business rarely leaves enough time for sightseeing. I think that if you’ve got one week in Russia, you can also consider splitting your time between its largest cities (i.e. Saint Petersburg ) to get the most out of your trip. Seven days will let you see the majority of the main sights and go beyond just scratching the surface. In this post, I’m going to share with you my idea of the perfect travel itinerary for one week in Moscow.

Moscow is perhaps both the business and cultural hub of Russia. There is a lot more to see here than just the Kremlin and Saint Basil’s Cathedral. Centuries-old churches with onion-shaped domes dotted around the city are in stark contrast with newly completed impressive skyscrapers of Moscow City dominating the skyline. I spent a lot of time thinking about my Moscow itinerary before I left. And this city lived up to all of my expectations.

7-day Moscow itinerary

Travel Itinerary For One Week in Moscow

Day 1 – red square and the kremlin.

Metro Station: Okhotny Ryad on Red Line.

No trip to Moscow would be complete without seeing its main attraction. The Red Square is just a stone’s throw away from several metro stations. It is home to some of the most impressive architectural masterpieces in the city. The first thing you’ll probably notice after entering it and passing vendors selling weird fur hats is the fairytale-like looking Saint Basil’s Cathedral. It was built to commemorate one of the major victories of Ivan the Terrible. I once spent 20 minutes gazing at it, trying to find the perfect angle to snap it. It was easier said than done because of the hordes of locals and tourists.

As you continue strolling around Red Square, there’s no way you can miss Gum. It was widely known as the main department store during the Soviet Era. Now this large (yet historic) shopping mall is filled with expensive boutiques, pricey eateries, etc. During my trip to Moscow, I was on a tight budget. So I only took a retro-style stroll in Gum to get a rare glimpse of a place where Soviet leaders used to grocery shop and buy their stuff. In case you want some modern shopping experience, head to the Okhotny Ryad Shopping Center with stores like New Yorker, Zara, and Adidas.

things to do in Moscow in one week

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To continue this Moscow itinerary, next you may want to go inside the Kremlin walls. This is the center of Russian political power and the president’s official residence. If you’re planning to pay Kremlin a visit do your best to visit Ivan the Great Bell Tower as well. Go there as early as possible to avoid crowds and get an incredible bird’s-eye view. There are a couple of museums that are available during designated visiting hours. Make sure to book your ticket online and avoid lines.

Day 2 – Cathedral of Christ the Saviour, the Tretyakov Gallery, and the Arbat Street

Metro Station: Kropotkinskaya on Red Line

As soon as you start creating a Moscow itinerary for your second day, you’ll discover that there are plenty of metro stations that are much closer to certain sites. Depending on your route, take a closer look at the metro map to pick the closest.

The white marble walls of Christ the Saviour Cathedral are awe-inspiring. As you approach this tallest Orthodox Christian church, you may notice the bronze sculptures, magnificent arches, and cupolas that were created to commemorate Russia’s victory against Napoleon.

travel itinerary for one week in Moscow

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Unfortunately, the current Cathedral is a replica, since original was blown to bits in 1931 by the Soviet government. The new cathedral basically follows the original design, but they have added some new elements such as marble high reliefs.

Home to some precious collection of artworks, in Tretyakov Gallery you can find more than 150,000 of works spanning centuries of artistic endeavor. Originally a privately owned gallery, it now has become one of the largest museums in Russia. The Gallery is often considered essential to visit. But I have encountered a lot of locals who have never been there.

Famous for its souvenirs, musicians, and theaters, Arbat street is among the few in Moscow that were turned into pedestrian zones. Arbat street is usually very busy with tourists and locals alike. My local friend once called it the oldest street in Moscow dating back to 1493. It is a kilometer long walking street filled with fancy gift shops, small cozy restaurants, lots of cute cafes, and street artists. It is closed to any vehicular traffic, so you can easily stroll it with kids.

Day 3 – Moscow River Boat Ride, Poklonnaya Hill Victory Park, the Moscow City

Metro Station: Kievskaya and Park Pobedy on Dark Blue Line / Vystavochnaya on Light Blue Line

Voyaging along the Moscow River is definitely one of the best ways to catch a glimpse of the city and see the attractions from a bit different perspective. Depending on your Moscow itinerary, travel budget and the time of the year, there are various types of boats available. In the summer there is no shortage of boats, and you’ll be spoiled for choice.

exploring Moscow

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If you find yourself in Moscow during the winter months, I’d recommend going with Radisson boat cruise. These are often more expensive (yet comfy). They offer refreshments like tea, coffee, hot chocolate, and, of course, alcoholic drinks. Prices may vary but mostly depend on your food and drink selection. Find their main pier near the opulent Ukraine hotel . The hotel is one of the “Seven Sisters”, so if you’re into the charm of Stalinist architecture don’t miss a chance to stay there.

The area near Poklonnaya Hill has the closest relation to the country’s recent past. The memorial complex was completed in the mid-1990s to commemorate the Victory and WW2 casualties. Also known as the Great Patriotic War Museum, activities here include indoor attractions while the grounds around host an open-air museum with old tanks and other vehicles used on the battlefield.

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The hallmark of the memorial complex and the first thing you see as you exit metro is the statue of Nike mounted to its column. This is a very impressive Obelisk with a statue of Saint George slaying the dragon at its base.

Maybe not as impressive as Shanghai’s Oriental Pearl Tower , the skyscrapers of the Moscow City (otherwise known as Moscow International Business Center) are so drastically different from dull Soviet architecture. With 239 meters and 60 floors, the Empire Tower is the seventh highest building in the business district.

The observation deck occupies 56 floor from where you have some panoramic views of the city. I loved the view in the direction of Moscow State University and Luzhniki stadium as well to the other side with residential quarters. The entrance fee is pricey, but if you’re want to get a bird’s eye view, the skyscraper is one of the best places for doing just that.

Day 4 – VDNKh, Worker and Collective Farm Woman Monument, The Ostankino TV Tower

Metro Station: VDNKh on Orange Line

VDNKh is one of my favorite attractions in Moscow. The weird abbreviation actually stands for Russian vystavka dostizheniy narodnogo khozyaystva (Exhibition of Achievements of the National Economy). With more than 200 buildings and 30 pavilions on the grounds, VDNKh serves as an open-air museum. You can easily spend a full day here since the park occupies a very large area.

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First, there are pavilions that used to showcase different cultures the USSR was made of. Additionally, there is a number of shopping pavilions, as well as Moskvarium (an Oceanarium) that features a variety of marine species. VDNKh is a popular venue for events and fairs. There is always something going on, so I’d recommend checking their website if you want to see some particular exhibition.

A stone’s throw away from VDNKh there is a very distinctive 25-meters high monument. Originally built in 1937 for the world fair in Paris, the hulking figures of men and women holding a hammer and a sickle represent the Soviet idea of united workers and farmers. It doesn’t take much time to see the monument, but visiting it gives some idea of the Soviet Union’s grandiose aspirations.

I have a thing for tall buildings. So to continue my travel itinerary for one week in Moscow I decided to climb the fourth highest TV tower in the world. This iconic 540m tower is a fixture of the skyline. You can see it virtually from everywhere in Moscow, and this is where you can get the best panoramic views (yep, even better than Empire skyscraper).

top things to do in Moscow

Parts of the floor are made of tempered glass, so it can be quite scary to exit the elevator. But trust me, as you start observing buildings and cars below, you won’t want to leave. There is only a limited number of tickets per day, so you may want to book online. Insider tip: the first tour is cheaper, you can save up to $10 if go there early.

Day 5 – A Tour To Moscow Manor Houses

Metro Station: Kolomenskoye, Tsaritsyno on Dark Green Line / Kuskovo on Purple Line

I love visiting the manor houses and palaces in Moscow. These opulent buildings were generally built to house Russian aristocratic families and monarchs. Houses tend to be rather grand affairs with impressive architecture. And, depending on the whims of the owners, some form of a landscaped garden.

During the early part of the 20th century though, many of Russia’s aristocratic families (including the family of the last emperor) ended up being killed or moving abroad . Their manor houses were nationalized. Some time later (after the fall of the USSR) these were open to the public. It means that today a great many of Moscow’s finest manor houses and palaces are open for touring.

one week Moscow itinerary

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There are 20 manor houses scattered throughout the city and more than 25 in the area around. But not all of them easily accessible and exploring them often takes a lot of time. I’d recommend focusing on three most popular estates in Moscow that are some 30-minute metro ride away from Kremlin.

Sandwiched between the Moscow River and the Andropov Avenue, Kolomenskoye is a UNESCO site that became a public park in the 1920’s. Once a former royal estate, now it is one of the most tranquil parks in the city with gorgeous views. The Ascension Church, The White Column, and the grounds are a truly grand place to visit.

You could easily spend a full day here, exploring a traditional Russian village (that is, in fact, a market), picnicking by the river, enjoying the Eastern Orthodox church architecture, hiking the grounds as well as and wandering the park and gardens with wildflower meadows, apple orchards, and birch and maple groves. The estate museum showcases Russian nature at its finest year-round.

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If my travel itinerary for one week in Moscow was a family tree, Tsaritsyno Park would probably be the crazy uncle that no-one talks about. It’s a large park in the south of the city of mind-boggling proportions, unbelievable in so many ways, and yet most travelers have never heard of it.

The palace was supposed to be a summer home for Empress Catherine the Great. But since the construction didn’t meet with her approval the palace was abandoned. Since the early 1990’s the palace, the pond, and the grounds have been undergoing renovations. The entire complex is now looking brighter and more elaborately decorated than at possibly any other time during its history. Like most parks in Moscow, you can visit Tsaritsyno free of charge, but there is a small fee if you want to visit the palace.

Moscow itinerary

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Last, but by no means least on my Moscow itinerary is Kuskovo Park . This is definitely an off-the-beaten-path place. While it is not easily accessible, you will be rewarded with a lack of crowds. This 18th-century summer country house of the Sheremetev family was one of the first summer country estates of the Russian nobility. And when you visit you’ll quickly realize why locals love this park.

Like many other estates, Kuskovo has just been renovated. So there are lovely French formal garden, a grotto, and the Dutch house to explore. Make sure to plan your itinerary well because the estate is some way from a metro station.

Day 6 – Explore the Golden Ring

Creating the Moscow itinerary may keep you busy for days with the seemingly endless amount of things to do. Visiting the so-called Golden Ring is like stepping back in time. Golden Ring is a “theme route” devised by promotion-minded journalist and writer Yuri Bychkov.

Having started in Moscow the route will take you through a number of historical cities. It now includes Suzdal, Vladimir, Kostroma, Yaroslavl and Sergiev Posad. All these awe-inspiring towns have their own smaller kremlins and feature dramatic churches with onion-shaped domes, tranquil residential areas, and other architectural landmarks.

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I only visited two out of eight cities included on the route. It is a no-brainer that Sergiev Posad is the nearest and the easiest city to see on a day trip from Moscow. That being said, you can explore its main attractions in just one day. Located some 70 km north-east of the Russian capital, this tiny and overlooked town is home to Trinity Lavra of St. Sergius, UNESCO Site.

things to do in Moscow in seven days

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Sergiev Posad is often described as being at the heart of Russian spiritual life. So it is uncommon to see the crowds of Russian pilgrims showing a deep reverence for their religion. If you’re traveling independently and using public transport, you can reach Sergiev Posad by bus (departs from VDNKh) or by suburban commuter train from Yaroslavskaya Railway Station (Bahnhof). It takes about one and a half hours to reach the town.

Trinity Lavra of St. Sergius is a great place to get a glimpse of filling and warming Russian lunch, specifically at the “ Gostevaya Izba ” restaurant. Try the duck breast, hearty potato and vegetables, and the awesome Napoleon cake.

Day 7 – Gorky Park, Izmailovo Kremlin, Patriarch’s Ponds

Metro Station: Park Kultury or Oktyabrskaya on Circle Line / Partizanskaya on Dark Blue Line / Pushkinskaya on Dark Green Line

Gorky Park is in the heart of Moscow. It offers many different types of outdoor activities, such as dancing, cycling, skateboarding, walking, jogging, and anything else you can do in a park. Named after Maxim Gorky, this sprawling and lovely park is where locals go on a picnic, relax and enjoy free yoga classes. It’s a popular place to bike around, and there is a Muzeon Art Park not far from here. A dynamic location with a younger vibe. There is also a pier, so you can take a cruise along the river too.

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The Kremlin in Izmailovo is by no means like the one you can find near the Red Square. Originally built for decorative purposes, it now features the Vernissage flea market and a number of frequent fairs, exhibitions, and conferences. Every weekend, there’s a giant flea market in Izmailovo, where dozens of stalls sell Soviet propaganda crap, Russian nesting dolls, vinyl records, jewelry and just about any object you can imagine. Go early in the morning if you want to beat the crowds.

All the Bulgakov’s fans should pay a visit to Patriarch’s Ponds (yup, that is plural). With a lovely small city park and the only one (!) pond in the middle, the location is where the opening scene of Bulgakov’s novel Master and Margarita was set. The novel is centered around a visit by Devil to the atheistic Soviet Union is considered by many critics to be one of the best novels of the 20th century. I spent great two hours strolling the nearby streets and having lunch in the hipster cafe.

Conclusion and Recommendations

To conclude, Moscow is a safe city to visit. I have never had a problem with getting around and most locals are really friendly once they know you’re a foreigner. Moscow has undergone some serious reconstruction over the last few years. So you can expect some places to be completely different. I hope my one week Moscow itinerary was helpful! If you have less time, say 4 days or 5 days, I would cut out day 6 and day 7. You could save the Golden Ring for a separate trip entirely as there’s lots to see!

What are your thoughts on this one week Moscow itinerary? Are you excited about your first time in the city? Let me know in the comments below!


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Ann Snook-Moreau

Moscow looks so beautiful and historic! Thanks for including public transit information for those of us who don’t like to rent cars.

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Yup, that is me 🙂 Rarely rent + stick to the metro = Full wallet!

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Mariella Blago

Looks like you had loads of fun! Well done. Also great value post for travel lovers.

Thanks, Mariella!

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I have always wanted to go to Russia, especially Moscow. These sights look absolutely beautiful to see and there is so much history there!

Agree! Moscow is a thousand-year-old city and there is definitely something for everyone.

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Tara Pittman

Those are amazing buildings. Looks like a place that would be amazing to visit.

village tourism business plan

Adriana Lopez

Never been to Moscow or Russia but my family has. Many great spots and a lot of culture. Your itinerary sounds fantastic and covers a lot despite it is only a short period of time.

What was their favourite thing about Russia?

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Gladys Parker

I know very little about Moscow or Russia for the\at matter. I do know I would have to see the Red Square and all of its exquisite architectural masterpieces. Also the CATHEDRAL OF CHRIST THE SAVIOUR. Thanks for shedding some light on visiting Moscow.

Thanks for swinging by! The Red Square is a great starting point, but there way too many places and things to discover aside from it!

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Ruthy @ Percolate Kitchen

You are making me so jealous!! I’ve always wanted to see Russia.

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Moscow is in my bucket list, I don’t know when I can visit there, your post is really useful. As a culture rich place we need to spend at least week.

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Looks like you had a great trip! Thanks for all the great info! I’ve never been in to Russia, but this post makes me wanna go now!

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Wow this is amazing! Moscow is on my bucket list – such an amazing place to visit I can imagine! I can’t wait to go there one day!

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The building on the second picture looks familiar. I keep seeing that on TV.

village tourism business plan

Reesa Lewandowski

What beautiful moments! I always wish I had the personality to travel more like this!

village tourism business plan

Perfect itinerary for spending a week in Moscow! So many places to visit and it looks like you had a wonderful time. I would love to climb that tower. The views I am sure must have been amazing!

I was lucky enough to see the skyline of Moscow from this TV Tower and it is definitely mind-blowing.

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Chelsea Pearl

Moscow is definitely up there on my travel bucket list. So much history and iconic architecture!

Thumbs up! 🙂

village tourism business plan

Blair Villanueva

OMG I dream to visit Moscow someday! Hope the visa processing would be okay (and become more affordable) so I could pursue my dream trip!

Yup, visa processing is the major downside! Agree! Time and the money consuming process…

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Discover the World

17 Top Tourist Attractions in Moscow

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The capital of Russia is an incredible place to explore. Visitors to Moscow come away spellbound at all the amazing sights, impressed at the sheer size and grandeur of the city. Lying at the heart of Moscow, the Red Square and the Kremlin are just two of the must-see tourist attractions; they are the historical, political and spiritual heart of the city – and indeed Russia itself.

A fascinating city to wander around, stunning cathedrals, churches, and palaces lie side-by-side with bleak grey monuments and remains from the Soviet state. In addition to its plethora of historical and cultural tourist attractions, Moscow is home to world-class museums, theaters and art galleries.

Renowned for its performing arts, fantastic ballets and amazing circus acts, catching a show while in Moscow is a must. The wealth of brilliant restaurants, trendy bars, and lively nightlife means there is something for everyone to enjoy.

See also: Where to Stay in Moscow

17. Tsaritsyno Palace

Tsaritsyno Palace

Once the summer residence of Catherine the Great, the stunning Tsaritsyno Palace is now a museum-reserve. The architecture is magnificent and there is a lovely park surrounding it for visitors to explore.

Located in the south of Moscow, the palace was commissioned in 1775 and recent renovations mean its lavish interior looks better than ever before with its elegant halls and beautiful staircases.

The exhibits on display look at the life of the empress as well as the history of Tsaritsyno itself. The huge palace grounds are also home to some other delightful buildings with the elegant opera house and wonderful brickwork of the Small Palace being particularly impressive to gaze upon.


Starting out in 1935 as the ‘All-Union Agricultural Exhibition’, VDNKh has slowly morphed over the years into the fascinating open-air museum of today. Remarkably, over 400 buildings can now be found within its confines.

The huge park complex has numerous pavilions representing former Soviet republics on show, such as those of Armenia and Turkmenistan and the distinctive architecture of each of the buildings is always interesting to gaze upon. In addition to this there is the fascinating Memorial Museum of Cosmonautics which is dedicated to space exploration and the fun Moskvarium aquarium even offers you the chance to swim with dolphins.

With lots of eateries scattered about and numerous entertainment options such as horse-riding and zip-lining, there is something for everyone to enjoy; the Friendship of Nations fountain truly is wonderful.

15. Kremlin Armoury

Kremlin Armoury

One of the oldest museums in the city, the Kremlin Armoury has a wealth of treasures; highlights include the ornate Grand Siberian Railway egg, the historic Cap of Monomakh and the stunning Imperial Crown of Russia which often has a crowd of tourists around it, jostling to take a photo.

Once the royal armory, there are loads of fascinating objects on display. Perusing the many sabers, jewelry, armor and more is as interesting as it is educational and entertaining and the swords are so finely crafted that you’ll almost wish you could pick up one and wield if yourself.

Established in 1851, the museum is situated in the Moscow Kremlin.

14. GUM Department Store

GUM Department Store

Standing for ‘Main Universal Store’ in Russian, GUM is stunning. Its wonderful skylights and beautiful facades mean it doesn’t look out of place alongside its illustrious neighbors on Red Square.

With over 200 shops, boutiques and upmarket eateries inside, it is a shopaholic’s heaven and concerned partners will be glad to find more affordable options alongside luxury brands such as Dior and Prada.

The main department store in the city, GUM was opened in 1893. The stunning architecture makes it well worth a visit even if shopping isn’t your thing.

13. Moscow Metro

Moscow Metro

It’s not often that public transport looks like a work of art. So many stops on the Moscow Metro will astound visitors with their beauty and elegance.

Decked in marble and with frescoes covering the walls, the stations are amazing to gaze upon and are part of one of the longest metro systems in the world, with the first stations opened in 1935.

Using the metro is the quickest and easiest way to get around Moscow and braving the crowds of commuters is well worth it for the beauty all around you.

12. Arbat Street

Arbat Street

An elegant yet lively street, Arbat is full of impressive architecture and was once a popular place to live for aristocrats, artists, and academics.

A historic place, it is down Arbat Street that Napoleon’s troops are said to have headed on their way to capture the Kremlin.

Nowadays, there are many cafes, restaurants, and shops, as well as various monuments and statues to former residents such as Alexander Pushkin who was reputed to be a lover of the Russian Empress due to his massive influence in court.

11. Novodevichy Convent

Novodevichy Convent

Drenched in history, the Novodevichy Convent is located in a striking building that was once a fortress. This captivating place is well worth visiting when in Moscow.

Founded in 1524, the convent houses four cathedrals; Smolensk Cathedral is the undoubted highlight due to its delightful 16th-century frescoes.

Wandering around the grounds is like stepping back in time. The Novodevichy Cemetery is where many famous leaders of the Soviet Union are buried, such as Yeltsin and Khrushchev.

10. Pushkin Museum

Pushkin Museum

Despite its name, the Pushkin Museum of Fine Arts actually has no connection at all to the famous poet other than that it was named in his honor after his death. A delight to visit, its extensive collection focuses on European art with masterpieces by Botticelli, Rembrandt, and van Gogh all featuring.

Sculptures, graphic art, paintings and more can be found in its beautiful galleries; various sections look at themes and epochs such as the Renaissance, the Dutch Golden Age, and Byzantine art.

Among the many highlights are the clownish characters which can be found in Cezanne’s Fastnacht (Mardi Gras) and the twirling ballerinas who look so elegant in Degas’ Blue Dancers. Picasso’s Young acrobat on a Ball is also well worth checking out for its interesting use of shapes and colors.

9. Christ The Savior Cathedral

Christ The Savior Cathedral

This gorgeous Russian Orthodox cathedral is located on the banks of the Moskva River, just a stone’s throw away from the Kremlin.

The church as it stands today was consecrated in 2000, as the original church that stood here was destroyed on the command of Josef Stalin in 1931 due to the anti-religious campaign.

With its delightful golden dome, spires and dazzling white facades, the Christ the Savior Cathedral is stunning. The interior is just as captivating to wander around, with its beautifully tiled floors and impressive altar.

8. Lenin Mausoleum

Lenin Mausoleum

Opened to the public in 1924, Lenin’s Mausoleum is one of the most popular tourist attractions in Moscow. The red granite structure is located at the heart of the city in Red Square.

Lenin’s embalmed body lies in a glass sarcophagus; it is a somewhat eerie experience walking past the former leader of the Soviet Union but is well worth doing as you understandably can’t do it anywhere else in the world.

After visiting the mausoleum, head to the Kremlin wall right next to it for more graves of important communist figures such as Stalin and Brezhnev.

7. Tretyakov Gallery

Tretyakov Gallery

Home to the most extensive and impressive collection of Russian fine art in the world, the State Tretyakov Gallery is definitely worth visiting when in Moscow for the wealth of amazing art pieces that it has on display.

Having started out as the private art collection of the Tretyakov brothers, there are now over 130,000 exhibits. Highlights include the iconic Theotokos of Vladimir which you will almost certainly recognise despite probably not knowing the name and Rublev’s Trinity which is considered to be one of highest achievements in Russian art.

An absolute must for art lovers, the State Tretyakov Gallery will delight visitors with all that is has to offer.

6. Kolomenskoye


Once a royal estate, Kolomenskoye is now a museum-reserve and lies a few kilometers outside of the city center. A captivating place to visit, there is a plethora of history on show and the site overlooks the Moskva River.

Consisting of four historical sites, there are extensive gardens for visitors to explore, as well as loads of interesting old buildings, the former village of Kolomenskoye itself and the impressive Palace of the Tsar Alexey Mikhailovich – once considered the Eighth Wonder of the World by contemporaries.

Among the many stunning sights, it is the brilliantly white Ascension Church that is the undoubted highlight – dating back to 1532.

5. Gorky Park

Gorky Park

Lying alongside the Moskva River, the huge Gorky Park is a lovely place to visit. Its extensive gardens are home to numerous cultural institutions and visitors should definitely check out the Garage Museum of Contemporary Art and while the eclectic exhibits may not always feature such incredible sights as a balloon-covered rider on a zebra; they certainly always succeed in pushing back the boundaries of art.

Pop-up exhibitions and festivals can be found from time to time in the park itself and there is an open-air theatre and numerous eateries alongside a plethora of leisure activities.

Whether it’s cycling, table tennis or yoga that you are after or beach volleyball and rowing, Gorky Park certainly has it. In winter, there is a huge ice rink for visitors to enjoy.

4. Bolshoi Theatre

Bolshoi Theatre

The Bolshoi Theatre is the main theater in the country. The amazing opera and ballet performances it has put on over the centuries go a long way in explaining Russia’s rich history of performing arts.

While the Bolshoi Ballet Company was established in 1776, the theater itself was opened in 1825. The glittering, six-tier auditorium is lavishly and decadently decorated; it is a fitting setting for the world-class performances that take place on its stage.

Spending a night watching a performance of such classics as The Nutcracker or Swan Lake at the Bolshoi Theatre is sure to be a memorable experience and the beauty all around you only adds to the sense of occasion.

3. Moscow Kremlin

Moscow Kremlin

This famously fortified complex is remarkably home to five palaces and four cathedrals and is the historic, political and spiritual center of the city. The Kremlin serves as the residence for the country’s president. It has been used as a fort, and this fact is made clear by its sheer size. The Kremlin’s outer walls were built in the late 1400s.

Under Ivan III, better known as Ivan the Great, the Kremlin became the center of a unified Russian state, and was extensively remodeled. Three of the Kremlin’s cathedrals date to his reign that lasted from 1462-1505. The Deposition Church and the Palace of Facets were also constructed during this time. The Ivan the Great Bell Tower was built in 1508. It is the tallest tower at the Kremlin with a height of 266 feet (81 meters).

Joseph Stalin removed many of the relics from the tsarist regimes. However, the Tsar Bell, the world’s largest bell, and the Tsar Cannon, the largest bombard by caliber in the world, are among the remaining items from that era. The Kremlin Armory is one of Moscow’s oldest museums as it was established more than 200 years ago. Its diamond collection is impressive.

The Kremlin’s gardens – Taynitsky, Grand Kremlin Public and Alexander – are beautiful. The Kremlin has also served as the religious center of the country, and there is a tremendous number of preserved churches and cathedrals here. The collections contained within the museums include more than 60,000 historical, cultural and artistic monuments. Those who enjoy the performing arts will want to consider attending a ballet or concert at the State Kremlin Palace. Completed in 1961, it is the only modern building in the Kremlin.

2. Red Square

Red Square

Lying at the heart of Moscow, Red Square is the most important and impressive square in the city. It is one of the most popular tourist attractions due to its wealth of historical sights and cultural landmarks.

Drenched in history, the huge square is home to incredible sights such as the Kremlin, St. Basil’s Cathedral and Lenin’s Mausoleum, among others. Consequently, it is not to be missed when in Moscow as it really is home to the city’s most stunning monuments.

It is here that many important moments in Russian history took place; the former marketplace has hosted everything from Tsar’s coronations and public ceremonies to rock concerts and Soviet military parades. Wandering around the massive square is a humbling experience and undoubtedly one of the highlights the city has to offer.

1. Saint Basil’s Cathedral

Saint Basil's Cathedral

Located in the impressive Red Square, St. Basil’s Cathedral is gorgeous; its delightful spires appear as if out of a fairytale. The most recognizable building in the country, the cathedral is very much a symbol of Russia. No visit to Moscow is complete without having taken in its unique and distinctive features.

Ivan the Terrible ordered the cathedral’s construction in the mid-16th century, and legend holds that Ivan put out the architect’s eyes so that he would be unable to build another cathedral more glorious than St. Basil’s. Designed to resemble the shape of a bonfire in full flame, the architecture is not only unique to the period in which it was built but to any subsequent period. For various reasons, both Napoleon and Stalin wanted to destroy the cathedral but fortunately did not succeed.

Known for its various colors, shapes and geometric patterns, St. Basil’s Cathedral houses nine different chapels that are all connected by a winding labyrinth of corridors and stairways. On the lower floor, St. Basil’s Chapel contains a silver casket bearing the body of St. Basil the Blessed.

Throughout the cathedral are many beautiful murals, frescoes, wooden icons and other art works and artifacts. Outside the cathedral is a lovely garden with the bronze Monument to Minin and Pozharsky, who rallied an all-volunteer Russian army against Polish invaders during a period of the late 16th century known as the Times of Troubles.

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Thai officials unveil plan to control Lopburi's macaque population after tourists injured by animals

Three macaques climb on a couple trying to take a selfie, with one monkey covering the eyes of the woman

A Thai city battling an out-of-control monkey population that has knocked motorcyclists off bikes and dragged tourists to the ground has unveiled a plan for peace.

After at least a decade of human-monkey conflict, Thai wildlife officials have announced a plan to rein in the macaque population in Lopburi.

The macaques that roam the city are a cultural symbol and a major tourist draw but recent encounters between the animals and visitors have sparked calls for change from locals.

The monkeys frequently try to snatch food from humans, sometimes resulting in tussles that can leave people with scratches and other injuries.

In March, local outrage grew when a woman dislocated her knee after a monkey pulled her off her feet to grab food, and another man was knocked off a motorcycle by a hungry monkey.

Plan to enclose 2,500 monkeys

The director-general of the Department of National Parks, Wildlife and Plant Conservation, Athapol Charoenshunsa, said that authorities hope to round up some 2,500 urban monkeys and place them in massive enclosures.

He said efforts will also be focused on allowing a limited number of monkeys to stay at liberty in the city.

"I don't want humans to have to hurt monkeys, and I don't want monkeys to have to hurt humans," he told reporters during a news conference in Bangkok.

Macaques clamber over a man while eating fruit

An official monkey-catching campaign launched last week, prioritising more aggressive alpha males, has nabbed 37 monkeys so far.

Most of those caught have been placed under the care of wildlife authorities in the neighbouring province of Saraburi, while others were sent to the Lopburi Zoo.

Officials said they plan to capture the rest of the monkeys once the enclosures are complete, especially those in the residential areas. Separate cages will be prepared for different troops of monkeys to prevent them from fighting.

Macaques sit amongst monkey statues and tourists walk between them as they eat

Mr Charoenshunsa said he expects the first phase of the operation to start within weeks, and believes the huge cages will be able to contain thousands of them and "will solve the problem very quickly".

He said work is also underway in other areas of Thailand that are also facing problems with monkeys, such as Prajuab Kiri Khan and Phetchaburi. He said 52 of the country's 77 provinces report frequent problems from monkeys.

The monkeys are a symbol of the province, about 140 kilometres north of Bangkok, where the ancient Three Pagodas temple celebrates an annual "Monkey Buffet" festival, and they're commonly seen throughout the city.

A macaque eats fruit sitting on a statue of a monkey surrounded by other monkeys

Macaques are classified as a protected species under Thailand's wildlife conservation law.

Local officials began threatening fines for feeding monkeys outside a few designated areas around the main tourist attractions in recent years.

Previous control measures have fallen short. From 2014 to 2023, the wildlife authorities neutered about 2,600 Lopburi monkeys.

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  1. PDF Cultural Tourism Business Plan Model

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