bbq restaurant business plan

BBQ Business Plan Template

Written by Dave Lavinsky

bbq business plan template

BBQ Business Plan

Over the past 20+ years, we have helped over 3,000 entrepreneurs and business owners create business plans to start and grow their barbecue businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a barbecue business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your barbecue business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a barbecue business, or grow your existing barbecue business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your barbecue business in order to improve your chances of success. Your BBQ business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for BBQ Businesses

With regards to funding, the main sources of funding for a BBQ business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

Personal savings is the other most common form of funding for a barbecue business. Venture capitalists will usually not fund a barbecue business. They might consider funding a barbecue business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.  With that said, personal savings and bank loans are the most common funding paths for BBQ businesses.

How to Write a Business Plan for a BBQ Restaurant

If you want to start a BBQ business or expand your current one, you need a business plan. Below are links to each section of your barbecue business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of BBQ business you are operating and the status. For example, are you a startup, do you have a barbecue business that you would like to grow, or are you operating a chain of barbecue businesses?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the barbecue industry. Discuss the type of barbecue business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of barbecue business you are operating.

For example, you might operate one of the following types of barbecue businesses:

  • BBQ Catering – this type of barbecue business provides individual event-based food services. They specialize in preparing barbecue off-site, and transporting it to events, where they may either serve the food, or simply deliver it.
  • BBQ Food Truck – this type of BBQ business prepares and serves barbecue from a mobile food truck, and may or may not use the same location every day.
  • BBQ Restaurant – this type of business includes chain and franchised restaurants that mainly serve barbecue food. Restaurants may provide this food service in combination with selling alcoholic and other beverages.
  • Korean BBQ – a Korean BBQ business that specializes in preparing beef, pork, and chicken in the method of Korean cuisine.

In addition to explaining the type of barbecue business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

  • When and why did you start the business?
  • What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, amount of monthly revenue, etc.
  • Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the barbecue industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the barbecue industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

bbq industry growth outlook

The following questions should be answered in the industry analysis section of your barbecue business plan:

  • How big is the barbecue industry (in dollars)?
  • Is the market declining or increasing?
  • Who are the key competitors in the market?
  • Who are the key suppliers in the market?
  • What trends are affecting the industry?
  • What is the industry’s growth forecast over the next 5 – 10 years?
  • What is the relevant market size? That is, how big is the potential market for your barbecue business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your barbecue business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: households earning up to $70,000 per year, and households earning more than $70,000 per year.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of barbecue business you operate. Clearly, families on a budget would respond to different marketing promotions than individuals looking for a fine dining experience, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most barbecue businesses primarily serve customers living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other barbecue businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes other restaurants that don’t serve barbecue, as well as those that serve barbecue as part of a larger menu. You need to mention such competition as well.

With regards to direct competition, you want to describe the other barbecue businesses with which you compete. Most likely, your direct competitors will be house flippers located very close to your location.

bbq competitive analysis matrix

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

  • What types of customers do they serve?
  • What types of dining options do they offer (sit-down, take-out, catering)?
  • What is their pricing (premium, low, etc.)?
  • What are they good at?
  • What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

  • Will you provide larger portions, or a wider selection of sauces?
  • Will you provide menu items that your competitors don’t offer?
  • Will you provide better customer service?
  • Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a barbecue business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of barbecue company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to barbecue, will you provide other smoked or roasted meats or retail a special bottled sauce?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your barbecue company. Document your location and mention how the location will impact your success. For example, is your barbecue business located in a busy retail district, shopping plaza, mall, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your barbecue marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

  • Advertising in local papers and magazines
  • Reaching out to local websites
  • Social media marketing
  • Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your barbecue business, including sourcing meat and produce, cooking, providing counter service / table service, keeping the kitchen and restaurant clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000 th customer, or when you hope to reach $X in revenue. It could also be when you expect to expand your barbecue business to a new city.

Management Team

To demonstrate your barbecue business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing barbecue businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in the restaurant business or successfully running small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 50 customers per day, or 100? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

bbq sales forecast

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your barbecue business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a barbecue business:

  • Location build-out including design fees, construction, etc.
  • Cost of equipment and supplies
  • Payroll or salaries paid to staff
  • Business insurance
  • Taxes and permits
  • Legal expenses

business costs

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your restaurant location lease or a menu mock-up.

Putting together a business plan for your barbecue business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and be well-prepared to craft a business plan for your bbq business or a bbq food truck business plan; download it to PDF to show banks and investors. You will really understand the barbecue industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful barbecue business.

BBQ Business Plan FAQs

What is the easiest way to complete my bbq business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your BBQ Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of BBQ business you are operating and the status; for example, are you a startup, do you have a BBQ business that you would like to grow, or are you operating a chain of BBQ businesses?

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BBQ Restaurant Business Plan Example

FEB.13, 2018

BBQ Restaurant Business Plan Example

Do you want to start bbq restaurant business?

Do you want to start a BBQ business ? Well, this business can be immensely profitable provided that you make delicious BBQs and market your business successfully. BBQs are loved by millions of people in the United States so the market for this business has undoubtedly a lot of potential. Secondly, this business can be started with any extent of investment. You can even start a small setup and expand it later or if you have sufficient savings you can start a high-class restaurant. In both cases, you have to make a comprehensive plan covering all aspects of your business. You have to plan everything including the tiniest details to make this business successful. So, before you move on to start this venture, develop a detailed business plan for it. The business plan will not only help you in startup but it will also help you in taking important decisions for your business over the next years. In case you don’t know how to write a good business plan, we are providing a detailed business plan of a startup ‘Jim’s BBQ’ to help you avoid the trouble of making a plan yourself.

Executive Summary

2.1 the business.

Jim’s Stop will be a licensed and ensured BBQ restaurant located in Tribeca, a neighborhood in the Manhattan borough of the New York City. We will be strategically located in the most suitable place to start a BBQ business . The business will be solely owned and operated by Jim Pert who is a famous American Chef and has been working at executive positions in various fast food restaurants for the last 20 years.

2.2 Management

Jim’s BBQ will be managed by Jim himself and he will be assisted by his younger brother Nick who holds a degree in finance from Harvard University. Initially, Jim will hire a small team comprising of chefs, waiters, assistants, cleaners and drivers for the startup. To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs.

2.3 Customers

Our customers will primarily be the residents living in the Tribeca neighborhood and people working in the commercial and businesses center of the city. We will offer BBQ meat by pound, sandwiches, desserts, sides and drinks to our customers. We will provide dine in, takeaway as well as free home delivery services to our esteemed customers. The community living nearby is very diverse and comprises of teens and adults, single as well as married people, most of which love fast foods. There are also a number of commercial and business centers in the vicinity of our restaurant so we can easily attract the employees working in them.

2.4 Target of the Company

Our main goal is to provide healthy, delicious as well as economical BBQs to our customers. Our primary target is to become the best BBQ restaurant in the New York City within next 5 years of our launch and to recover the initial investment within next 2 years of launch. Our secondary target is to achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year.

BBQ Restaurant Business Plan - 3 Years Profit Forecast

Company Summary

3.1 company owner.

Jim is a famous American Chef and has been working at executive positions in various fast food restaurants for the last 20 years. He is famous for creating unique and juicy BBQs which are loved by all and sundry.

3.2 Why the Business is being started

The main motive behind Jim starting a barbecue business is his intense passion about BBQs. Jim is known for making unique BBQs by combining recipes from various localities and his unique mixed recipes are the reason behind his fame. By starting this venture, he aims to give everyone a taste of his unique BBQs.

3.3 How the Business will be started

BBQ Restaurant Business Plan - Startup Cost

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by company’s analysts, is given below:

Services for customers

It is wiser to plan your services or menu before you think about how to start a BBQ business. You can only plan subsequent things after you know what you will be providing to your customers. Jim’s BBQ will offer following delicious meals to its esteemed customers:

  • Meat by pound: Chopped beef brisket, pork spare ribs, turkey breast, giant beef rib, sausages
  • Sandwiches: Chopped beef brisket, pork spare ribs, turkey breast, giant beef rib
  • Sides: Potato salad, slaw, pinto beans
  • Deserts: Pecan, lemon chess, bourbon banana, key lime
  • Drinks: Bottled water, sodas, juices, iced tea
  • Beers & Wines: Mimosa, blue owl, hops & grain

Our customers can dine in, takeaway or even get free delivery on their doorstep.

Marketing Analysis of bbq restaurant business

The most important component of an effective BBQ business plan is its accurate marketing analysis that’s why Jim acquired the services of marketing experts to help him through this phase. It is only after this stage that good business plan for a restaurant could have been developed. After identifying the local market trends in Manhattan, the marketing experts and analysts also helped him to select the best site to start a barbecue business . The success or failure of a startup totally depends upon its marketing strategy which can only be developed on the basis of accurate marketing analysis. There are four main steps to carry out an accurate marketing analysis of a BBQ business which are to identify the current market trends of BBQ restaurants in Manhattan, identify your target audience and potential customers, set out the business targets to achieve, and finally set the prices of the menu. Marketing analysis is a must-do thing before you even think how to open a BBQ restaurant . It must be considered before developing the BBQ restaurant business plan template .

5.1 Marketing Segmentation

As for a general trend, the market demand for BBQ businesses is on the rise. BBQ is one of the most popular American fast foods that’s why the number of BBQ restaurants has been increasing during the last few years. According to a recent report, there has been a staggering 21% increase in the restaurants offering BBQs in the Manhattan just in the last 4 years. As of now, there are thousands of established restaurants which provide high quality and delicious BBQ meals. This increase is credited to the fact that American citizens love BBQs and the second reason is that starting a BBQ restaurant has become very easy. In fact, the small BBQ setups and BBQ stands are selling more BBQs as compared to the established high-class residents. It is due to their greater accessibility and comparatively lower rates. Nevertheless, this industry has a lot of potential and a BBQ business, regardless of its magnitude, can yield immense profit provided that you successfully plan it and target your customers.

5.2 Marketing Segmentation

Our target market is the community living nearby at the 10 minutes’ drive from our restaurant. The community consists of all types of people from varying backgrounds. As per the financial position, nearly half of the community has a monthly income ranging from $40k to $50k while nearly 10% people have incomes even around $100,000. There are also a lot of working-class people who are extremely tight up with their busy routines and prefer to grab a bite of delicious BBQs while on their way home. Our marketing experts have identified following type of target audience which can become the potential customers of our restaurant.

BBQ Restaurant Business Plan - Market Segmentation

The detailed marketing segmentation comprising of the company’s target audience is as follows:

5.2.1 Working Community:

The first category includes the workers and employees who work in the businesses or offices located in the vicinity of our restaurant. Most of these workers live singly and depends on restaurants like us for their daily food needs. Secondly, many working-class people have a tight routine and they prefer to eat something as fast as they can without compromising on their busy schedule. That’s why this group will become the biggest consumer of our services. This customer group will drive the most number of sales so our marketing strategy will be specifically built to attract this group towards us.

5.2.2 Residential Community:

The second group of our target customers will be the community residing in the vicinity of our restaurant. BBQ is one of the favorite foods of American teens so we hope to have a lot of sales due to them. Not only teens, adults and middle-aged people also love BBQ. To attract this target group towards us, we will also offer various promotional packages.

5.2.3 Passers-by:

The third category includes those people who do not live or work near our restaurant but have come to the area for any business purpose or commercial activity. We also hope to attract these passers-by with our economical and delicious BBQ. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our business targets are as follows:

  • To become the best BBQ restaurant in Manhattan within next 5 years of our launch
  • To recover the initial investment in the form of earned profits within next 2 years of launch
  • To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year

5.4 Product Pricing

Product pricing is one of the most important factors in deciding the sales and marketing strategy. Selecting the price for products is a difficult task because startups have to attract customers while yield profit at the same time. These two things cannot be achieved at the same time and the only way out is to select a compromised trade-off or balance between the two. After considering the market demands, we have priced all our products in the similar ranges as of our competitors. Our menu is priced as follows:

  • Meat by pound: $16.99 per pound
  • Sandwiches: $6.99 per single meat and $9.99 per double meat sandwich
  • Sides: $1.99 per single serving, $4.99 per medium serving and $8.99 per large serving
  • Deserts: $2.99 per single serving, $5.99 per medium serving and $9.99 per large serving
  • Drinks: $1.99 per serving
  • Beers & Wines: $3.99 per serving

Sales strategy is also an important component of a BBQ restaurant business plan and hence it must be developed with great care and attention must be paid to every detail.

6.1 Competitive Analysis:

We have a really tough competition because BBQs restaurants are nearly everywhere in Manhattan but none of our competitors is offering as much high quality and delicious BBQs as ours. This is our main competitive advantage over other established businesses. Jim is known for making unique BBQs by combining recipes from various localities and his unique mixed recipes will give us an unparalleled edge over other BBQ restaurants.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

  • We will ensure at least a 20% increase in website traffic each month and will ensure at least an 80% conversion rate, i.e. to turn 80% of our website visitors into our customers.
  • We will get featured in the local news or on a certain website by a popular blogger to increase our brand awareness in people.
  • We will advertise our restaurant in food magazines, newspapers, TV stations, and social media.
  • We will offer a 20% discount on all meals for the first three months of our launch.

6.3 Sales Monthly:

Our monthly sales, as forecasted by the company’s financial experts, are as follows:

BBQ Restaurant Business Plan - Sales Monthly

6.4 Sales Yearly:

Our yearly sales, as forecasted by the company’s financial experts, are as follows:

BBQ Restaurant Business Plan - Sales Yearly

6.5 Sales Forecast

Considering the quality of our food and our exceptional marketing strategy, our sales pattern is expected to increase with years. By analyzing our market segmentation strategy, our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

BBQ Restaurant Business Plan - Unit Sales

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

The success of a company heavily depends on its staff, the number and type of which should be determined in the initial stages. That’s why a detailed personnel plan is needed before starting a BBQ business . The personnel plan of Jim’s BBQ is as follows:

7.1 Company Staff

Jim will act as the Head Chef of the restaurant. The company will initially hire following people:

  • 1 Manager to manage the overall operations of the restaurant
  • 1 Cashier to receive cash from the people
  • 2 Accountants to maintain financial records
  • 4 Sales Executives responsible for marketing and advertising the restaurant
  • 15 Chefs for preparing meals
  • 10 Waiters to serve the customers
  • 8 Cleaners to clean dishes and other facilities at the restaurant
  • 7 Delivery Drivers to deliver BBQs to the local residents

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for next three years.

Financial Plan

The final thing to do before you think about how to start a barbecue business is to develop a comprehensive financial plan which will cover the detailed costs of startup.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of following assumptions.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

BBQ Restaurant Business Plan - Brake-even Analysis

The following table shows the company’s Brake-even Analysis.

8.3 Projected Profit and Loss

The following charts show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

BBQ Restaurant Business Plan - PROFIT MONTHLY

8.3.2 Profit Yearly

BBQ Restaurant Business Plan - PROFIT YEARLY

8.3.3 Gross Margin Monthly

BBQ Restaurant Business Plan - GROSS MARGIN MONTHLY

8.3.4 Gross Margin Yearly

The following table shows detailed information about profit and loss, and total cost of sales.

BBQ Restaurant Business Plan - GROSS MARGIN YEARLY

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

BBQ Restaurant Business Plan - Projected Cash Flow Diagram

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.

8.5 Projected Balance Sheet

The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, net worth.

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BBQ Business Plan Template

Bbq business plan.

You’ve come to the right place to create your BBQ business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their BBQ businesses.

Below is a template to help you create each section of your barbecue business plan.  

Sample BBQ Restaurant Business Plan

Executive summary, business overview.

Mobile BBQ is a new BBQ food truck located in Mobile, Alabama. We provide our customers with delicious, authentic BBQ entrees that they can enjoy while working or walking around downtown Mobile. Some of the offerings on our menu include brisket, pulled pork, and BBQ chicken. We aim to be the #1 BBQ restaurant in Mobile by serving authentic southern BBQ cuisine that everyone will enjoy.

Mobile BBQ is led by Chad Anderson who has worked at another BBQ restaurant for several years as a chef and a manager. His experience in the industry has given him the knowledge, skills, and expertise needed to make his dream food truck business a success.

Product Offering

Mobile BBQ will offer a delicious variety of BBQ entrees for the residents of Mobile to enjoy, such as brisket, pulled pork, ribs, and chicken. We will also serve sides with every entree as well as beverages for an additional cost.

Customer Focus

Mobile BBQ will serve the residents of Mobile, Alabama. The residents of Mobile enjoy quality southern cuisine, including authentic BBQ, so they will be eager to try out our food truck. Mobile BBQ will also be a convenient location for tourists who want to try out local cuisine and local workers who need a quick and convenient lunch option.

Management Team

Chad Anderson has been working at a local BBQ restaurant for several years, operating as both a chef and a manager. As such, he not only has in-depth knowledge of BBQ cuisine but also knows how to run a restaurant business. This has made him highly equipped with the knowledge, skills, and expertise needed to make this food truck venture a success.

Success Factors

Mobile BBQ will be able to achieve success by offering the following competitive advantages:

  • Mobile BBQ will be located in a convenient downtown location, giving us access to commuters, local office workers, students, and passersby.
  • The food truck offers high-quality southern BBQ cuisine for a moderate price.
  • Chad has lived in Mobile his entire life, and knows several influencers and local leaders who can help build awareness for Mobile BBQ.

Financial Highlights

Mobile BBQ is seeking $275,000 in debt financing to launch. The breakout of the funding is below:

  • Food truck purchase and maintenance: $100,000
  • Kitchen supplies and equipment: $100,000
  • Opening inventory: $25,000
  • Working capital (to include 3 months of overhead expenses): $25,000
  • Marketing: $25,000

The following graph outlines the pro forma financial projections for Mobile BBQ:

Mobile BBQ Financial Projections

Company Overview

Who is mobile bbq.

  Mobile BBQ is the dream of Chad Anderson. He has been a chef at a local BBQ restaurant for several years, and has spent that time experimenting and creating new delicious BBQ recipes. He recently completed the initial menu for the business and is now ready to buy a truck and find a convenient downtown location.

Mobile BBQ’s History

After spending several years in the restaurant industry, Chad Anderson gained the knowledge, skills, and expertise to start his own food truck. In April 2023, he quit his job as a chef and incorporated Mobile BBQ as an LLC.

Since incorporation, Chad has achieved the following milestones for Mobile BBQ:

  • Developed the company’s name, logo and website
  • Finished the menu
  • Determined equipment and inventory requirements
  • Found a potential food truck and location

Mobile BBQ’s Services

Mobile BBQ will offer a delicious variety of BBQ entrees for the residents of Mobile to enjoy. Some of the entrees we will serve include:

  • BBQ Chicken
  • Pulled Pork
  • Chicken Skewers

All meals are served with a side of french fries, cole slaw, beans, or potato salad. Customers will also have a select list of sodas and other non-alcoholic beverages to choose from.

Industry Analysis

The BBQ restaurant industry is expected to grow substantially over the next five years. This is primarily due to rising consumer spending in various food industries, including the BBQ industry. BBQ has been a staple cuisine in America for centuries and there is no sign that demand for BBQ cuisine will slow down anytime soon.

One challenge to the industry is a recent change in American diets. In recent years, Americans have not only become more health-conscious, but they also have switched to plant based diets. This has led many Americans to stop eating out and avoid meat altogether. BBQ restaurants that can offer healthy and plant based alternatives are more likely to adapt to this change.

The way operators use technology will also become increasingly important to the industry’s performance as consumers increasingly use their smartphones or tablets to order. BBQ restaurants that offer order ahead options or a seamless register experience are more likely to keep a consistent customer base.

Customer Analysis

Demographic profile of target market.

Mobile BBQ will serve the residents of Mobile, Alabama as well as tourists. Both residents who live in Mobile and tourists who are just visiting love authentic southern BBQ and will be excited to see a convenient BBQ food truck located in the heart of downtown Mobile.

The demographics of Mobile, Alabama are as follows:

Customer Segmentation

Mobile BBQ will primarily target the following customer profile:

  • Local workers
  • Pedestrians

Competitive Analysis

Direct and indirect competitors.

Mobile BBQ will face competition from other companies with similar business profiles. A description of each competitor company is below.

BBQ Haven has been a local favorite since its opening in 1988. This competitor offers the best local inspired BBQ cuisine and is currently the #1 BBQ restaurant in the region. Since opening, BBQ Haven has opened three more locations, ensuring residents from all corners of Mobile, Alabama have easy access to their menu.

BBQ Haven’s menu features a range of BBQ entrees, including brisket, pork, and chicken sandwiches. They also offer a kid’s menu, a diverse beverage list, and non-BBQ entrees.

BBQ Garden is a new restaurant on the scene that only just opened last year. It is a unique BBQ restaurant, as it offers a completely plant-based menu for those who enjoy BBQ but want to be more health-conscious. Some of their offerings include bbq vegan chicken sandwiches, tofu skewers, and veggie burgers. BBQ Garden has already seen great success, with critics and residents alike leaving raving reviews.

Chuck’s BBQ

Chuck’s BBQ is a regional BBQ restaurant chain with three locations in Mobile. This restaurant offers the atmosphere and menu you would expect from a BBQ restaurant and typically has several television sets tuned to local sports or news to entertain their customers. Residents can easily relax and have a good time at Chuck’s while indulging in either a delicious burger, brisket, ribs, or BBQ chicken sandwich.

Competitive Advantage

Mobile BBQ will be able to offer the following advantages over their competition:

  • Location : Mobile BBQ is located downtown, giving us access to commuters, local office workers, students, and passersby.
  • Great BBQ at an affordable price : Mobile BBQ offers the best southern BBQ cuisine in the area for a moderate price that everyone can afford.
  • Relationships : Having lived in Mobile his entire life and having worked in the restaurant industry for the past 10 years, Chad has connections with local leaders, important people in the restaurant industry, and other influencers. As such, it will be relatively easy for us to build branding and awareness of our food truck.

Marketing Plan

Brand & value proposition.

Mobile BBQ’s marketing plan is centered around its unique value proposition:

  • Quality southern BBQ
  • Moderate pricing
  • Convenient downtown location
  • Excellent customer service

Promotions Strategy

The promotions strategy for Mobile BBQ is as follows:

Mobile BBQ will initially give free samples to passersby to enable them to taste the quality of our products and learn about us.


Mobile BBQ will develop a professional website that showcases pictures of our most popular menu offerings. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media

Chad Anderson will create the company’s social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of the truck and popular items on the menu. He will use targeted marketing to appeal to our target demographics.

Word of Mouth & Referrals

Mobile BBQ is confident that its existing loyal clients will spread the word and refer the truck to residents who may not be familiar with it. The food we serve speaks for itself and word will quickly spread around town of the delicious BBQ entrees that Mobile BBQ has to offer.

Mobile BBQ’s pricing will be moderate so customers feel they are receiving great value when buying from our menu.

Operations Plan

The following will be the operations plan for Mobile BBQ. Operation Functions:

  • Chad Anderson will be the Owner of Mobile BBQ. He will have a hand in all aspects of the business, including cooking the food, processing payments, providing customer service, marketing the business, and taking care of the company’s accounting.
  • At the start, Chad will work by himself. If he gets enough consistent business, he will hire another person to help him take orders and cook the food.


Mobile BBQ aims to achieve the following goals in the next six months.

  • 6/1/202X – Purchase the food truck
  • 7/1/202X – Finalize menu
  • 8/1/202X – Begin marketing campaign
  • 9/1/202X – Grand opening of Mobile BBQ
  • 10/1/202X – Reach break-even

Mobile BBQ is the dream of Chad Anderson. He has been a chef at a local BBQ restaurant for several years, and has spent that time experimenting and creating new delicious BBQ meals. Throughout his career, Chad has learned all aspects of running and working in a restaurant, including the management and operations aspects of the business. This has made him highly equipped with the knowledge, skills, and expertise needed to make this food truck venture a success.

Financial Plan for a Barbecue Business

Key revenue & costs.

The key revenues of Mobile BBQ will come from the sale of our entrees, side dishes, and drinks.

The major cost drivers for the company will include truck maintenance costs, supplies and inventory, and marketing expenses.

Funding Requirements and Use of Funds

Mobile BBQ is seeking $275,000 in debt financing to launch. The funding will be dedicated for the purchase of the food truck, supplies and equipment, working capital, three months worth of working capital, and opening inventory. The breakout of the funding is below:

Key Assumptions

The following table outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the business loan.

  • Number of Customers Per Day: 50
  • Average Order Value Per Customer: $15.00
  • Annual Truck Maintenance Costs: $20,000

Financial Projections

Income statement, balance sheet, cash flow statement, bbq business plan faqs, what is a bbq business plan.

A BBQ business plan is a plan to start and/or grow your BBQ business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your BBQ business plan using our BBQ Business Plan Template here .

What are the Main Types of BBQ Businesses?

There are a number of different kinds of bbq businesses , some examples include: BBQ Catering, BBQ Food Truck, BBQ Restaurant, and Korean BBQ.

How Do You Get Funding for Your BBQ Business Plan?

BBQ businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a BBQ Business?

Starting a BBQ business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A BBQ Business Plan - The first step in starting a business is to create a detailed BBQ   business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your BBQ   business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your BBQ   business is in compliance with local laws.

3. Register Your BBQ Business - Once you have chosen a legal structure, the next step is to register your BBQ   business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your BBQ   business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary BBQ Equipment & Supplies - In order to start your BBQ   business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your BBQ   business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Barbecue Business Plan In 2023- A Success Recipe

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how to start Barbecue business plan

The Barbecue restaurant business is extremely hot right now- especially in India! Groups of family, friends, or employees are often spotted at bbq restaurants, making this their primary clientele. Especially with colder months now approaching, the bbq business is set to boost, with more people wanting to eat instant hot and grilled food. That makes it the perfect time to open up a restaurant or chain of bbq outlets, and start building a Barbecue Business plan accordingly.

But, it isn’t an easy feat to open and run a bbq restaurant. The first challenge comes from it being a little bit of foreign cuisine in our country. Due to this, not everyone might be as familiar with the concept. A Barbecue Business plan will also require special grills, usually installed on the tables of the customer, or in the kitchen sometimes, making the restaurant model behave differently from other cuisines. There are multiple things to do differently and keep in mind while opening a bbq business successfully. Enclosed in this blog are a few pointers to take note of to tactically plan and successfully open and run a bbq restaurant business!

5 Pointers to Take a Note of Before Starting a BBQ Restaurant Business

1. select the best location.

BBQ isn’t a cheap delicacy. In fact, it falls under a fancy or luxurious model of restaurants. Thus, while scouring for a location, you must make sure you select an area the clientele of your restaurant can access easily. For example, downtown areas where offices are located, urban areas, or huge housing societies are prime locations to set up your restaurant. If you are thinking of starting a chain, make sure the spots you select are all located in areas where people from the middle to higher class reside.

2. Research the Market and Put Together a Team With Passionate People

Before starting any project, it’s essential to have a domain understanding of the market you are entering. This starts from the start-up costs, to who your clientele is, to your competition, and obviously, the complete knowledge of BBQ and its types.

Most importantly, it’s important to identify who your customers are and what they want, as your restaurant would not run without them! Over here an able team enters the picture. Your team must consist of people who can come together to create a perfect BBQ menu, that will leave people wanting to come back for more! It’s impossible to succeed without a passionate and efficient team, especially in a food service business. A Barbecue Business plan generally requires a constantly moving team, so make sure you are hiring the best of the best!

3. Get the Right Equipment

Yes, you could use normal equipment like gas and pans to make and serve BBQ to your customers, if you want to lose them! What makes Barbecue special is its slow cooking on grills that are particularly made to cater to the barbecue taste! These are operated with the help of charcoal, which give out a smokey and delicious flavour to your BBQ creations! To find the most high-performance barbecue grills , Restaurant.Store is the place! Coming along with a bunch of accessories like skewers , gloves, and steel net (jali), these grills are perfect to fit into the tables or interior of any successful BBQ restaurant!

4. Carve Your Own Niche

With barbecue, the possibilities are endless. Apart from having the basic menu, explore the ingredients and find out more dishes to enhance your menu. Many restaurants specialize in serving BBQ, which is why you must find a way to stand out to attract the right customers. Research, develop, and test out bbq dishes that hit the mark!

5. Social Media is your Friend!

No one is going to find out about your restaurant without some proper marketing! One of the surest ways to create awareness for your BBQ restaurant business is through social media. Talk about your uniqueness and the unmatchable experience your customers will get at your establishment.

For example, you could turn your BBQ restaurant opening into a grand event! Invite people to taste your dishes for free, with music and other exciting affairs. Social Media is the perfect platform to plan, execute, and also brag about the event after it’s done, all to promote a fun, lively, and delicious experience that no one should be missing out on!

Barbecue is often associated with fun and exciting times when a large group of people comes together to celebrate something. Apart from tasting delicious, BBQ is mostly grilled on your own, making it an entertaining group activity to bond over! This makes it the perfect business to launch in our country. If you understand the core reason behind why people really enjoy Barbecue, you will be able to plan and execute the ideal Barbecue Business plan and strategy to open and run a fruitful bbq restaurant!

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How to Start a BBQ Business | BBQ Restaurant Business Plans

U.S. barbecue restaurants have recently reported overall revenues approaching the $3 Billion mark. Wisebusinessplans, a long-time leader in the global business planning industry, is now partnering with BBQ hotel’s business growth, restaurant owners, and caterers to increase earnings and secure sustained profits with effective business strategies and quality bbq restaurant business plans.

1. Write a Business Plan for a BBQ Restaurant

2. purchase the equipment and supplies you need, 3. develop a full menu for your restaurant.

  • 4. Choose a Suitable Legal Entity For Your Business

5. Choose a Service Delivery Method

6. obtain licenses and permits, 7. open a business bank and 30 accounts and get credit card, 8. hire customer-oriented employees, how much does it cost to open a bbq restaurant, bbq restaurant business plan by wisebusinessplans, other major business services for bbq business.

If you love to grill, why not turn your passion into a business? Starting a BBQ business is a great way to share your love of grilling with others, and there are plenty of ways to make it successful. In this post, we’ll give you a few tips on how to get started. So fire up the grill and let’s get started!

8 Proven Steps to Start a BBQ Business

If you want to start a BBQ business, you need a clear bbq business plan. Almost every successful business today began with a business plan.

The business plan will clearly explain how you intend to serve your clients and how your business will operate.

Do You Need Help in Creating a BBQ Business Plan?

Our clients no longer have to worry about the complexities of writing a professional business plan. Our MBA-qualified business plan writers  have written over 15000+ business plans for over 400 industries in over a decade.

Starting a barbecue business requires a lot of equipment. You’ll also need to price out all the equipment necessary to cook and serve your barbecue.

Grills, smokers, utensils of service, refrigerators, and other equipment are among the top items you’ll need for barbecued food.

Prepare a menu for your festival food concession. As a result, planning a menu in which items can be served quickly to your customers will help you make more money. You should select foods that require a minimal number of ingredients and can be prepared in a few simple steps.

4. Choose a Suitable Legal Entity For Your Business

In order to open a barbecue restaurant business, you can form a general partnership, an LLC, or even a sole proprietorship .

As a general rule, a sole proprietorship is the ideal form of business structure for small-scale barbecue restaurants, especially if you are just starting out in a small neighborhood with one store. However, LLCs are preferred for obvious reasons.

If your objective is to grow and have chains across the United States of America and other countries of the world, choosing a sole proprietorship would not be the best choice.

An LLC or general partnership will do the trick for you.

A limited liability company protects you from personal liability. You will only be at risk of losing the money you invested into the limited liability company if something goes wrong. Unlike corporations, limited liability companies are easier to operate and don’t require a board of directors, shareholder meetings, or other formalities.

Recommended: Learn how to start an LLC in any state in our free guide or choose Wisebusinessplans to make your LLC registration hassle-free.

Choosing your preferred service delivery method is the first step in this type of business. Your options for delivering barbecue services to your customers are not limited.

A portable grill or smoker will be ideal for these service delivery methods in a vacant lot or an open space.

A license is a requirement for food businesses as well, just like others. It is important to obtain all the necessary information about food business licensing from your local and state government, including information about serving requirements.

Do You Need a License for BBQ Business?

Licenses for businesses can be complex to obtain. A Wisebusinessplans makes it effortless for you to acquire a BBQ business license.

Let Wisebusinessplans help you to Get your License for the BBQ Business

Personal asset protection is enhanced when you open specialized business banking and credit accounts.

When your personal and professional accounts are mixed, your personal assets (your home, automobile, and other valuables) are vulnerable if your BBQ Business is sued.

Furthermore, learning how to establish business credit may assist you in receiving credit cards and other financial resources in your BBQ company’s name (rather than yours), improved interest rates, greater lines of credit, and more.

Set up a business bank account

Apart from being a requirement when applying for business loans, establishing a business bank account has several benefits.

  • Separates your personal belongings from your BBQ business’s assets, which is critical for personal asset protection.
  • Makes tax preparation and accounting simple.
  • It makes tracking expenses easier and more organized.

Recommended: To discover the greatest bank or credit union, read our Best Banks for Small Business review.

Open net 30 account

Net 30 payment terms are used to establish and develop business credit as well as boost company cash flow.

Businesses purchase products and pay off the whole amount within a 30-day period using a net 30 account.

Net 30 credit vendors are reported to the major business credit bureaus (Dun & Bradstreet, Experian Business, and Equifax Business Credit).

This is the way businesses build business credit to qualify for credit cards and other lines of credit.

Recommended: Read our list of the top net 30 vendors guide to start getting business credit or simply open your net 30 accounts with Wisebusinessplans in seconds.

Get a business credit card

It’s exciting to open a business credit card for your BBQ business. A business credit card can assist you to establish credit, safeguard your company financially, access rewards (such as cashback), and simplify cash flow.

It can also assist you to manage your expenditures.

Recommended: Learn more about the best business cards in our business credit card review .

You can’t probably handle everything that needs to be done alone, regardless of what operating system you pick.

To work the grills and take orders, you’ll probably need to hire extra help. Your BBQ business’ success will be greatly determined by the quality of workers you employ.

How to start a bar.b.q-business

Here are ten key elements for making a barbecue restaurant successful.

  • Management Skills
  • Hygiene and Cleanliness
  • Hospitable Atmosphere
  • Good Seating Capacity
  • Range of Beverages
  • Good Location
  • Reasonable Cost
  • Smart Menu Planning
  • Staff Satisfaction

Key elements for making a bar b q restaurant successful

Looking for more detail? Check out this complete & simple guide to starting your restaurant business.

Average costs to open a bbq restaurant vary from a couple thousand to two or three million.

According to a survey, you will need to invest around $250,000 or $2800 per seat to open your barbecue restaurant.

“Few foods maintain the long-lasting popularity and customer loyalty that barbecue elicits from its fans,” said Joseph Ferriolo, Director of Wisebusinessplans.

“At Wise, we enjoy a barbecue and we understand that any food venue is going to have strong competition. Success takes proper planning, not just in the early years of beginning a company, or near retirement, but throughout the life of a business.”

Wisebusinessplans specializes in custom-crafted, individualized bbq business plans written by accomplished MBA writers and graphic designers, at an affordable price.

Clients do not have to worry about the complexities of becoming an expert business plan writer , as the Wisebusinessplans team of experts takes an entrepreneur’s ideas and goals and puts them into a tangible format that banking institutions and investors require.

Download the bbq business plan pdf or visit our business plan samples  page to view our real sample business plans related to over 400+ industries.

“People work so hard to get a good business going. Wisebusinessplans is here to see that our client’s businesses grow and prosper in the manner that they envision,” said Ferriolo.

Do you want to start a BBQ business? With Wisebusinessplans, you will receive a quick and easy guide to start your BBQ business , as well as assistance in every step along the way from funding to registering or licensing a business entity, branding, and marketing. Following are our main services

  • Logo Business Branding
  • Tax ID Number
  • NonProfit Business Formation
  • S Corporation Registration
  • Business Marketing
  • Small business loan
  • Business Credit Cards
  • LLC Formation

Wisebusinessplans also offer a net 30 account application . A Net-30 account allows you 30 days to pay the bill in full after you have purchased products.

Managing your business finances is also easier with Net 30 accounts.  Apply for your net 30 business accounts now

Starting a BBQ business involves several steps, including creating a business plan, securing necessary permits and licenses, finding a suitable location, acquiring equipment and supplies, developing a menu, and implementing effective marketing strategies.

While prior experience in the food industry can be beneficial, it is not always mandatory. However, having a basic understanding of BBQ cooking techniques, food safety regulations, and business operations can help you succeed.

The equipment and supplies needed may include a commercial-grade smoker or grill, preparation tables, knives, cutting boards, utensils, refrigeration units, storage containers, serving trays, and high-quality ingredients for BBQ recipes.

Creating a unique BBQ menu involves experimenting with different flavors, sauces, and BBQ styles. Offer a variety of meats, sides, and sauces to cater to different tastes. Consider incorporating specialty or signature dishes to stand out from competitors.

Effective marketing strategies can help attract customers to your BBQ business. Utilize social media platforms, create a professional website, offer promotions or discounts, participate in local events or festivals, partner with local businesses, and leverage word-of-mouth marketing.

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Business Funding and Market Research

BBQ Restaurant Business Plan

Mar 29, 2022

BBQ Restaurant Business Plan

In order to write a BBQ Restaurant Business Plan you need to start with executive summary. In order to write an executive summary for a BBQ Restaurant Business Plan you need to mention- what your business is about and what you’ll sell. Explain how you’ll get people to buy it. The executive summary should be written at the end. Then you should write a Business Description mentioning goals, objectives, mission and vision. Some of the major sections or components of a BBQ Restaurant Business Plan involves Fund Usage Plan, Marketing Plan, Industry Analysis, Organizational Overview, Operational Overview and Financials.

This article will provide you a step by step process to write your Business Plan. Get a free BBQ Restaurant Business Plan at the end!

You can spend 3 to 4 weeks trying to write your own Business Plan by browsing through free online resources or hire a professional writer for $2,000. There is a better way to do this-  Download our BBQ Restaurant Business Plan to write a plan in just 2 days .

This depends on various factors including your location, cost of capital, previous experiences and other factors. We have a financial model to input numbers and get a projection of your future revenue and profit.

Executive Summary

Overview : Smoke is thought to have magical characteristics in Kansas City, where barbeque is a way of life. Smoke has the ability to elevate the mundane to the sublime. It has the ability to turn even the most unappealing slices of meat into delightful treats. It may even turn a local petrol station into one of the world’s most popular eateries.

Mission : To establish an atmosphere where complete visitor happiness is our first goal, and to deliver real deep-dish BBQ to the neighborhood.

Vision: Be a well-known restaurant in the community and the go-to spot for those looking to satisfy their BBQ desires.

Industry Overview : Barbecue Restaurants have witnessed an upsurge in demand throughout the five years leading up to 2021. Restaurants have been serving barbecue menu items such as pulled pork, brisket, and ribs. As a consequence, industry revenue climbed by 2.0 percent annually to $4.0 billion during the same time period. External competition has been rising as restaurants from other sectors add industry items to their menus, creating a challenge to industry operators.

Financial Overview:

BBQ Restaurant business plan financial overview

Write your own BBQ restaurant business plan?

BBQ Restaurant Business Plan investment Capex

Industry Analysis

According to Chicago-based Mintel International’s Menu Insights, barbecue is rising steadily in restaurants, with total barbecue menu items increasing 11% between the fourth quarter of 2016 and the fourth quarter of 2019. (MMI). Boneless chicken wings (up 32%), chicken wings (up 13%), barbecue pizza (up 13%), and bacon burgers are among the fasted growing menu items utilizing barbecue sauces (up 4 percent).

In 2018, the worldwide barbeque grill market was valued at USD 4.79 billion, with a CAGR of 4.5 percent predicted during the projected year. Cookouts on weekends and holidays are likely to increase in popularity, particularly among the younger generation. In addition, changing lifestyles, together with the adoption of premium items for home and outdoor culinary activities, are expected to drive product demand in the near future. Porcelain-enameled cast iron, porcelain-enameled steel, and stainless steel are the most common materials used to make barbecue grills. Stainless steel has a longer lifetime than other materials while also being less expensive, which contributes to its widespread use. Depending on the kind of grill material, manufacturers provide a one to ten year guarantee. A lifetime burner warranty is usually included with high-end equipment. Vintage, a premium grill and accessory company located in the United States, for example, offers a lifetime guarantee on burners and certain accessories.

BBQ Restaurant business plan industry analysis

While working on the industry analysis section of the BBQ Restaurant business plan make sure that you add significant number of stats to support your claims and use proper referencing so that your lender can validate the data.

To attract more consumers, companies provide goods with features such a portable gas grill, heavy-duty grates, electronic igniter, LED-light control, fuel gauge, pullout tray, and fuel valves. Natural gas barbeque grills are preferred by a huge number of people in the United States due to their inexpensive cost and ease of availability, as well as their ability to burn cleaner than propane. By 2017, around 70% of adult Americans had a smoker or grill. As outdoor activities become more popular, demand for portable barbeque grills is projected to grow in the region. Outdoor activities are enjoyed by over half of the people in the United States over the age of six at least once a year. Market increase is expected in the next years as a result of these advancements.

In 2018, the gas category had the highest share of the barbecue grill market, with USD 2.67 billion in sales. According to utility providers, this is the most common backyard barbecue product type, with the capacity to operate on natural gas or bottled propane. Product demand is driven by the capacity of gas items to swiftly flare up. Premium gas goods with stainless steel bodies, three to five burners, and the option of a side burner for heating pans and pots are projected to be adopted by a growing percentage of the middle class population.

From 2019 to 2025, the quickest CAGR for electric products is predicted to be 5.6 percent. The industry is expected to develop in response to the growing popularity of home cooking as a hobby and leisure activity. In addition, product demand is expected to be driven by the interior usefulness and convenience afforded by these goods. To meet the growing demand, manufacturers are focusing on product innovation. For example, in 2016, under the George Foreman Grills brand, Spectrum Brands, Inc. released an electric grill with five nonstick plates named Grill & Broil. IntelliKEN Touch, which has a built-in kitchen timer and a touch control system, was released in March 2019 by Kenyon International, Inc.

With a revenue of USD 2.66 billion in 2018, the commercial application area was the most profitable. The items are used in a vast number of restaurants. BBQ restaurants’ rising appeal among customers in emerging nations like as China, India, Brazil, and Mexico is expected to boost the segment’s development. The increase in hiking and camping activities is expected to boost product demand even further. Working people are more drawn to spend their weekends and vacations outside due to rising job pressures and a demanding lifestyle. Over the projected period, this aspect is likely to provide new business opportunities for the major players. From 2019 to 2025, the household category is predicted to grow at a 4.8 percent CAGR. To deliver a professional barbecue experience to residential customers, companies provide unique product features. The majority of customers choose to buy portable items with a flat compact top. Portable single burner items are used for both indoor and outdoor cooking. In the next years, this element is expected to help the industry flourish.

In 2018, North America dominated the industry with a market share of over 55%. In places like the United States and Canada, barbeque grilling is a way of life. On most holidays and special events, consumers choose BBQ meals. According to the Hearth, Patio, and Barbecue Association (HPBA), over 70% of consumers participate in weekend BBQ cooking throughout the summer. Cookouts are also popular on national holidays such as Thanksgiving, Independence Day, Christmas, and New Year’s Eve. Barbecue is preferred by over 50% of customers in North America for birthday celebrations and by roughly 24% for camping excursions. To increase income in this increasing sector, businesses are investing in innovative product development. In January 2016, for example, Char-Broil, a business located in the United States, released the SmartChef Smoker app to teach users how to regulate meat temperature, chamber temperature, and cooking time.

From 2019 to 2025, Asia Pacific is expected to grow at the quickest rate of 5.6 percent, thanks to rising street food consumption and significant investments by major companies in emerging countries such as India and China. Furthermore, increased demand for barbecue goods over hot dogs, burgers, and pizza is expected to drive regional market expansion in the future years.

BBQ Restaurant Business Plan Industry Analysis

Marketing Plan

A key part of the marketing plan in a BBQ Restaurant business plan is the marketing budget. The growth in the number of customers is proportional to the budget and dependent on the CAC .

BBQ Restaurant business plan promotional budget

Content Marketing : Create a blog on your Joe’s City Bar-B-Que website that has material that prospective customers.

Discounts : Provide multiple rewards or incentives to Joe’s City Bar-B-Que

Frequent customers, you’ll be more likely to attract them. Create a member referral scheme, for example, where members get a discount if they successfully recommend someone.

Social Media: Engage and promote Joe’s City Bar-B-Que on Twitter, publish news on Facebook, and utilize Instagram to promote curated photos of your space and events. Think about if you have place in your budget for Facebook Marketing or other social media focused ads.

SEO (Search Engine Optimization) Local SEO makes it easier for local consumers to find out what you have to offer and creates trust with potential members seeking for what your place has to offer.

Email Marketing: Joe’s City Bar-B-Que will be sending an automated in-product and website communications to reach out to consumers at the right time. Remember that if your client or target views your email to be really important, they are more likely to forward it or share it with others, so be sure to include social media share buttons in every email.


BBQ Restaurant business plan organogram

Financial Plan

T his s ection of th e BBQ Restaurant business plan helps your lender figure out whether you will be able to pay off the loan, whether the business is sustainable, what are the growth prospects, etc.

BBQ Restaurant Business Plan Financial Plan

Break-Even Analysis:

BBQ Restaurant business plan financial plan

Income Statement:

Cash Flow Statement:

Balance Sheet: 

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BBQ Business Plan

bbq restaurant business plan

Are you a foodie and want to open your own barbecue restaurant? If yes, then put your first foot right with a barbecue business plan, because opening a barbeque business is rewarding.

Need help writing a business plan for your BBQ business? You’re at the right place. Our BBQ business plan template will help you get started.

How to Write A BBQ Business Plan?

Writing a BBQ business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your Business:

Start your executive summary by briefly introducing your business to your readers.

Market Opportunity:

Highlight the BBQ you offer your clients. The USPs and differentiators you offer are always a plus.

Marketing & Sales Strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business Description:

Describe your business in this section by providing all the basic information:

Describe what kind of BBQ business you run and the name of it. You may specialize in one of the following BBQ businesses:

  • BBQ restaurant
  • BBQ catering services
  • Online BBQ retailers
  • BBQ franchise
  • Describe the legal structure of your BBQ business, whether it is a sole proprietorship, LLC, partnership, or others.Explain where your business is located and why you selected the place.

Mission Statement:

Business history:.

If you’re an established BBQ business, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

Future Goals:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

For instance, families and casual diners or tourists & travelers would be an ideal target audience for a commercial BBQ business.

Market size and growth potential

Competitive analysis:, market trends:.

Analyze emerging trends in the industry, such as changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

Regulatory Environment:

Here are a few tips for writing the market analysis section of your BBQ business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your cuisines:

Mention the BBQ cuisines your business will offer. This list may include

  • Smoked meats
  • Barbecue sauces
  • BBQ sandwiches
  • Platters and combo meals

Emphasize your signature dish:

Mention sourcing and quality.

  • Make sure to draw attention to any organic or regionally grown items you use. Talk about how you uphold quality standards all through the cooking and preparation process.

Additional Services:

In short, this section of your BBQ plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP):

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.

For example, authentic regional seasoning, handcrafted artisanal BBQ, or unique flavor combinations, could be some of the great USPs for a BBQ company.

Pricing Strategy

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your barbecue business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your BBQ business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & Training:

Operational process:, equipment & machinery:.

Include the list of equipment and machinery required for BBQ, such as smokers & grills, barbecue utensils & tools, food service equipment, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your BBQ business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.


Key managers:.

  • It should include senior management, and other department managers (e.g. operations manager, hotel manager) involved in the BBQ business operations, including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

Mentioning advisors or consultants in your business plans adds credibility to your business idea.

This section should describe the key personnel for your BBQ business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

Financing Needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

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9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your BBQ business plan should only include relevant and important information supporting your plan’s main content.

This sample BBQ business plan will provide an idea for writing a successful BBQ plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our BBQ business plan pdf .

Frequently Asked Questions

Why do you need a bbq business plan.

A business plan is an essential tool for anyone looking to start or run a successful BBQ business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your BBQ business.

How to get funding for your BBQ business?

There are several ways to get funding for your BBQ business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your BBQ business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your BBQ business plan and outline your vision as you have in your mind.

What is the easiest way to write your BBQ business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any BBQ business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

bbq restaurant business plan

Business Planning Guide & Resources

We have plenty of  free business planning resources  available to help you with your planning. You can download our resources to learn all about business planning.

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