marketing plan mba assignment

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MBA Marketing Plan

Executive summary

When it considers on the business operations and the marketing strategies of the company, the brand of the product has a significant influence on the sales, revenue as well as ultimately to the profit of the company. However, the brand management of the company and the product is important to handle by the marketing team of the company and it can be identified as a responsibility of the marketing department as well as the top management of the company.

To develop a marketing plan, the company must consider on the internal and external environmental factors within the company. Here, the SWOT and the PESTEL analysis can be identified as important. By identifying the internal strengths as well as weaknesses with respect to the external environmental factors, the company can decide and make the future decisions in relation to the future objectives of the company.

Strategic marketing plan development includes the establishment of the marketing objectives and identification of the ways to achieve those objectives with respect to the pre-determined marketing budget as well as well-planned project plan criteria. Here, in this report, it is expected to forecast the marketing budget plan for next two years of the selected brand of the company.

The setting of the key performance indicators to measure the performance of the operations or the marketing effort is another important factor here and it further identifies the KPIs for the selected market plan to measure the performance and the success of the marketing plan of the company.

As such, this is based on one of the most famous brands in Sri Lanka, which is ABC Soap, a brand under the multinational company of Unilever. Here, the report is focusing on developing the marketing plan for the ABC Soap for next two years in Sri Lanka.

Table of Contents

  TOC \o "1-3" \h \z \u Executive summary . PAGEREF _Toc490841298 \h 3 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003200390038000000

List of Tables & Figures . PAGEREF _Toc490841299 \h 6 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003200390039000000

01. Introduction . PAGEREF _Toc490841300 \h 7 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300300030000000

1.1 Brand competition . PAGEREF _Toc490841301 \h 7 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300300031000000

1.2 Market size . PAGEREF _Toc490841302 \h 8 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300300032000000

1.3 Consumer Behavior PAGEREF _Toc490841303 \h 8 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300300033000000

1.4 Competitor analysis . PAGEREF _Toc490841304 \h 8 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300300034000000

1.5 Pricing and Profitability . PAGEREF _Toc490841305 \h 9 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300300035000000

02. SWOT and PESTEL Analysis . PAGEREF _Toc490841306 \h 9 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300300036000000

2.1 SWOT Analysis . PAGEREF _Toc490841307 \h 10 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300300037000000

2.2 PESTEL Analysis . PAGEREF _Toc490841308 \h 11 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300300038000000

03. Quantification of Opportunities by setting objectives . PAGEREF _Toc490841309 \h 12 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300300039000000

04. Strategy development and critical justifications . PAGEREF _Toc490841310 \h 13 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300310030000000

4.1 Segmentation . PAGEREF _Toc490841311 \h 14 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300310031000000

Advantages of segmentation to the company . PAGEREF _Toc490841312 \h 15 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300310032000000

4.2 Targeting . PAGEREF _Toc490841313 \h 15 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300310033000000

4.3 Positioning . PAGEREF _Toc490841314 \h 16 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300310034000000

4.4 Strategies to meet the unmet needs of the customers in the market PAGEREF _Toc490841315 \h 16 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300310035000000

05. Develop execution plan and marketing budget PAGEREF _Toc490841316 \h 17 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300310036000000

5.1 Execution Plan . PAGEREF _Toc490841317 \h 17 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300310037000000

5.2 Marketing Budget PAGEREF _Toc490841318 \h 18 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300310038000000

5.3 Expected sales volume forecast PAGEREF _Toc490841319 \h 19 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300310039000000

5.4 Project financial statement PAGEREF _Toc490841320 \h 19 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300320030000000

06. Identification of KPI to the company &the performance management system .. PAGEREF _Toc490841321 \h 20 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300320031000000

6.1 KPI . PAGEREF _Toc490841322 \h 20 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300320032000000

6.2 Performance management plan for the company . PAGEREF _Toc490841323 \h 21 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300320033000000

Conclusion . PAGEREF _Toc490841324 \h 22 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300320034000000

References . PAGEREF _Toc490841325 \h 22 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300320035000000

List of Tables & Figures

  TOC \h \z \c "Figure" Figure 1 - The STP strategies . PAGEREF _Toc490841356 \h 13 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300350036000000

Figure 2 - Segmentation . PAGEREF _Toc490841357 \h 15 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300350037000000

  TOC \h \z \c "Table"

Table 1 - Execution Plan . PAGEREF _Toc490841360 \h 18 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300360030000000

Table 2 - Marketing Budget PAGEREF _Toc490841361 \h 18 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300360031000000

Table 3 -   sales volume forecast PAGEREF _Toc490841362 \h 18 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300360032000000

Table 4 - Project financial statement PAGEREF _Toc490841363 \h 19 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300360033000000

Table 5 - The Key Performance Indicator PAGEREF _Toc490841364 \h 20 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300360034000000

Table 6 - Performance management plan . PAGEREF _Toc490841365 \h 21 08D0C9EA79F9BACE118C8200AA004BA90B02000000080000000E0000005F0054006F0063003400390030003800340031003300360035000000

01. Introduction                                              

ABC Soap can be identified as a brand which is famous in the soap industry of Sri Lanka since 1900 and incorporate the operations by manufacturing in the country in 1940. Since then the ABC Soap brand has developed by adding changes to the products for providing more convenience to the consumers.

When it comes to consider on the commencement or the starting point of this new brand, it can be identified as in the year 1884 by William Lever. He created a soap which is mainly for the purpose of washing clothes, with the ability of rinsing the dirty spots more cleanly than other soaps. Here, it focuses on marketing with low prices to be more affordable to the customers while giving protection against the diseases and improvement in hygiene.

As such, in today’s market, it can be identified that the ABC Soap has enjoyed more than 75% of the market share as the No. 1 product in the FMCG industry in Sri Lanka. The Brand of ABC Soap has offered with the people’s bands of the year in 2011 and Brand Icon of the year in 2004. It can also be identified as the most recalled Brand in FMCG industry in Sri Lanka more than 12 consecutive months.

1.1 Brand competition

As per competition for the ABC Soap from the other soap types in the market, it can be identified that the current market has considerable market competition with the brand such as Lifebouy , Wonder light, Diva, and etc. However, the brand with the customer’s mind over 115 years ABC Soap has achieved a considerable market share over the competitors through the loyal customers to the brand as well.

According to competition in the market, ABC Soap has to make more efforts to attract more customers through differentiating the product by adding more changes, smells, cleaning agents and etc. As the result of increasing the competition, ABC Soap has further motivated to use more strategies to compete with the competitive firms in the market as well.

1.2 Market size

As per the market size of the ABC Soap, it can be identified that the ABC Soap has currently achieved more than 75% of the total market share from the market in Sri Lanka. However, the customers in the market who use the soap and detergent powder to wash the clothes will have a considerable interest on the price as well as the ability of the soap to clean the dirty spots in the cloths .

As such the market size of the ABC Soap is significant with respect to the other products in the soap industry. According to that, ABC Soap has significant promotional strategies which they use in order to make the product more familiar to the customers. Further, strategies can be undertaken by the company by considering the promotional techniques by the company for the future progress of the company.

1.3 Consumer Behavior

With respect to the brand under the well-established company of Unilever, it can be identified that the ABC Soap has a considerable market share due to its loyal customer base in the market. However, as per the detergent powder market, it can be identified that the Wonderlight has also had a completing position in the market, where the customers are also preferred for the quality of the powder as to clean the clothes well.

The consumers highly consider and attract to the advertisements and the ideas which are generated through those different media to attract the customers to purchase the products more. As in such a case, the customers can be highly influenced through using promotional campaigns in the market of the soap industry. ( Mark, Glynn & Arch, 2012)

1.4 Competitor analysis

When it considers on the competitors of the soap industry, it can be identified that there are different types of soaps in the market such as beauty soap, herbal soap, baby soap as well as for the cloths washing soap. As such, from all these types of soap, there is a significant effect on the ABC Soap in its market to develop more with the competitors’ dynamic changes and aggressive competitive strategies in the market.

However, when it considers on the soap for cloth cleaning, the more customers use ABC Soap and on the other hand, in the detergent powder industry, it affects with the high competition from the Surf Excel detergent powder, which is also a product of Unilever. However, as a well-established brand, ABC Soap still have obtained a considerable market share in the market with respect to the other competitive firms in the industry.

1.5 Pricing and Profitability

The management of the Unilever and the ABC Soap Brand managers mainly consider in pricing the product with respect to the competitive pricing strategies in the market. Here, the competitor’s prices are relatively same as the prices of ABC Soap. As the most of the soaps are under the Unilever, they prefer to offer based on the similar pricing strategies compared with the other products in the market.

As such the pricing can be identified as competitive pricing with comparing to the other product prices where ABC Soap prices are more affordable to the customers which is Rs.50/= for 100g bar.

When it considers on the profitability of the market for the ABC Soap, it can also be considered that the increment in the sales led the company to increase the profit of the product as well. Here, ABC Soap has continued its production with a lower cost and supply it to the market for near Rs.50/=. As such, profitability of the brand is relatively higher with comparing to the other brands of the company.

02. SWOT and PESTEL Analysis

When it concerns on the brand ABC Soap, it can be identified that the brand has significant market share in the clothing soap industry. However, to analyze about the brand, further, it is important to identify and get to know about the SWOT factors as well as the PESTEL factors which affect to the company internally as well as externally. ( Robert, David & Bruce, 2012)

2.1 SWOT Analysis

SWOT analysis considers on the internal strengths and weaknesses as well as the external opportunities and threats of the market. Here, the following table identified the SWOT factors related to the ABC Soap brand and its products in the soap or the FMCG industry.

According to the all the above factors, it can be identified that the Brand ABC Soap has a significant effect on it's internal as well as the external environment of the company. However, to analyze about the external environment, further, it is important to identify the PESTEL factors of the company in detail as follows. ( Kotler & Keller, 2009)

2.2 PESTEL Analysis

Political Factors

Here, it considers on the political influence on the soap industry in Sri Lanka. Here the special regulations and laws relating to the industry are considered as the political factors, further, the price ceiling and price floor situations in the industry is important in this regards.

Economic Factors

Here, the economic factors considered on the factors such as expendable income of the consumer, the proportion of expenses incurred by the customer from the income they received. Further, it considers on the consumer behavior and the other economic factors related to the soap and the FMCG industry.

Social Factors

Here, the social factors consider on the customs rituals and the other cultural and social effect on the buying pattern of the customers. Further, the habits of the customers to make the purchases are also considered, based on that the life patterns of the customers of the soap market is also influenced to the sales of the ABC Soap in the soap industry.

Technological factors

Here the changes in the technology, the advancement in the production systems, the use of new techniques to the production process of the company are considered. As such, the technological factors also influence to the reduction of the cost of manufacturing as well as increase the productivity of the company in its operations other than the competitive firms in the industry.

Environmental factors

When it considers on the environmental factors, it identifies the effect of the environment due to the changes in the operations of the production in the soap industry or how the soap industry and its related elements affect to the environment, which is in a good way or an adversely.

Legal factors

Legal factors refer to the laws and regulations related with the soap and FMCG industry and with the consumer buying behavior to its operations. Here, the legal factors are also combined with the political factors in the country. However, the company must confirm with the laws and regulations of the country which can be affected in the future of the company.

When it is considering on all the above PESTEL factors the company, it can be identified the effect of the soap or the FMCG industry how linked with the ABC Soap brand and how the environmental changes affect to the future operations of the company in detail.

03. Quantification of Opportunities by setting objectives

According to the previous section, it can be identified that there are many opportunities in the market to improve the product as well as use different promotional techniques to improve the sales revenue of the company further.   ( Robert, David & Bruce, 2012)

According to the identified opportunities, the following set of objectives can be set by the company in order to improve the brand image and future success of its operations.

However, by considering the above opportunities, the company can consider on creating new ways and methods to achieve the long term success within the company. Here, the objectives must be in lined with the vision and mission of the company which facilitated to contribute and underpin the future strategies of the company in its future operations.

04. Strategy development and critical justifications

When it considers on developing the business strategies for the identified brand ABC Soap, it can be identified that the company must mainly consider about the STP strategies which is about the Segmentation, Targeting and positioning the brand in the market. As such, these STP strategies must be cleared identified in relation to the ABC Soap as follows.   ( Mark, Glynn & Arch, 2012)

Figure   SEQ Figure \* ARABIC 1 - The STP strategies

4.1 Segmentation

Segmentation refers to the division of the total market into separate small markets & then, the company can serve the market with identifying the needs and wants of the segment and satisfy their needs as required by them. Here in this scenario, the segmentation can be identified based on different aspects and variables. As such, in common the segmentation variables can be identified as follows.

ü   Geographic segmentation

ü   Demographic segmentation

ü   Psycho- graphic segmentation

ü   Behavioral segmentation

Figure   SEQ Figure \* ARABIC 2 - Segmentation

Advantages of segmentation to the company

·          Help to focus on the segment market

·          Facilitate to increase the competitiveness

·          Help to expand the market

·          Customer retention and improve the loyalty

·          Increase the communication within the segment

·          Increase profitability

4.2 Targeting

Here in this strategy, it considers on the selection of the most suitable market to serve by the company. The targeting considers on the segment that the company can best serve and the segment that the company can full fill the needs and wants of the customer easily and without failing. ( Mark, Glynn & Arch, 2012)

As such, ABC Soap and its brand can choose the target market by considering the different segmentation variables and the sub-segments identified in the previous section of the STP strategies.

4.3 Positioning

Here, in the positioning, it considers on the making the product or the brand of the company more familiar to the customers. This strategy must be carried out by identifying the benefits and values of the product to the customers. In positioning, it identifies the differentiations in the product with other competitive products in the market. As such, it can be identified as an important task to the company as well as to the product in its future portfolio. According to that, the positioning tries to identify the needs and wants of the customers along with the attitudes of them bout the product and the brand.

Usually, the positioning facilitates to guide the customers for making their purchases into a particular brand and build a strong position in the mindset of the customers.

4.4 Strategies to meet the unmet needs of the customers in the market

To identify the unmet customer needs in the market and satisfy those by delivering required services with required product features, the company has a responsibility towards the customers. Here for that purpose, the following strategies can be conducted by the company to identify the unmet needs. ( Mark, Glynn & Arch, 2012)

Focus groups

Focus group helps the company to identify the issues related with the service or the product offered as well as it helps to interact with the customers. This focus group mainly made out with the customers of the company and helps to identify and discuss the problems related with the product of the customers.

Discussions with employees

Here, by discussing with the employees, it helps to get the ideas of the employees about the changes required to the product and the different unmet needs of the customers in the market.

Customer surveys

Through conducting electronic or the written customer surveys, it helps the company to identify the needs and wants of the customers. The customer’s feedbacks can be identified as the most important factor to continue the operations by satisfied and loyal customers. Here the customer's survey helps to identify the unmet needs and wants of the customers as well as the feedback and complaint of the customers in detail.

Development of Market execution plan

To develop the desired market strategies within the company, it is important to have a proper execution plan within the company. Here, the company has the target to improve the market share and the sales further to increase the sales revenue in future operations. However, for that, the following process of activities must be carried out by the company to make the operations successfully. ( Kotler & Keller, 2009)

Develop objectives

To carry out the marketing campaign successfully, it is important to have a certain marketing objectives within the company and then, the company can force the employees to handle the operations and take the best-required outcome from them. The well-informed employees about the targets of the marketing effort will perform effectively to carry out the operations expected by the company.

05. Develop execution plan and marketing budget       

5.1 execution plan.

In here, the objective of the company is to increase the sales and find new customers to the company. As for that, the customers must be achieved by the company by identifying the needs and wants of the customers and develop marketing strategies within the company.

Table   SEQ Table \* ARABIC 1 - Execution Plan

5.2 Marketing Budget

As according to the identified marketing objectives to increase the sales revenue of the company, the following draft marketing budget plan.

Table   SEQ Table \* ARABIC 2 - Marketing Budget

5.3 Expected sales volume forecast

Through the strategic management plan, it is further expected to increase the sales value, volume as well as the profitability of the company. Here, the table shows the drafted amounts that are expected to increase throughout the years of operation in next two years.

Table   SEQ Table \* ARABIC 3 -   sales volume forecast

5.4 Project financial statement

Table   SEQ Table \* ARABIC 4 - Project financial statement

*Assume that all these figures are drafted amounts

06. Identification of KPI to the company &the performance management system

The Key Performance Indicator is a type of measuring tool within the company about the effectiveness and efficiency of the operations to achieve the objectives set by the management. Here the KPI can be set for the different level as well as for the different departments of the company or for the entire organizational operations. As the measurement of the performance of the company, it is expected to achieve a high level of performance and target achievements within the company. As such in relation to ABC Soap, as their main objective to improve the sales revenue of the company, the following KPIs can be identified with the company. ( Kotler & Keller, 2009)

Table   SEQ Table \* ARABIC 5 - The Key Performance Indicator

6.2 Performance management plan for the company

Table   SEQ Table \* ARABIC 6 - Performance management plan

As by developing the performance management criteria within the company, the management can motivate the employees by improving the commission amount and special sales targets to the employees. ( Robert, David & Bruce, 2012)

In this report, it has identified ABC Soap as the selected brand which is one of the most famous brands in Sri Lankan market since last few decades. Through this report, it is expected to identify the marketing strategies which are conducted by the company and by identifying the current operational strategies furthermore.

To develop the marketing strategies, it is important to identify the SWOT and PESTEL analysis within the company and in relation to the brand. In such a case, the company can plan its strategies well by using its strengths and opportunities while minimizing its weaknesses and threats to the company.

Further, it has identified the marketing objectives of the company and identifies the segmentation, targeting as well as positioning strategies to the new set strategies for the company. As to achieve the objectives, the company has also need to develop a proper execution plan and a marketing budget. Here in this report, it has identified an execution plan for the target marketing objectives and the draft marketing budget for the company.

When it considers on the performance management of the company, the KPIs are important to identify and it helps to the company to identify whether the company achieves their targets successfully. As such, the report has analyzed those KPIs for the company and to improve the brand image within the industry successfully.

Ø   Douglas B, Hubert G, K, 2010.  Market Response and Marketing Mix Models: Trends and Research Opportunities . 2nd ed. London: Now Publishers Inc.

Ø   Edd A, Johnson, J, (2007),  Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers . 2nd ed. Southampton: Rowman & Littlefield.

Ø   Kotler P, Keller, J.K, 2011.  Marketing Management . 2nd ed. London: Prentice Hal.

Ø   Kotler P, Keller, J.K, (2009),  Marketing Management: A South Asian Perspective . 3rd ed. India: Pearson Education

Ø   Michael H, Thomas, S, (2012),  Business Marketing Management: B2B . 5th ed. Hereford: Cengage Learning.

Ø   Mark S. Glynn, Arch G., W, (2012),  Business-to-business Marketing Management: Strategies, Cases and Solutions . 1st ed. Durham: Emerald Group Publishing.

Ø   Peattie, K, 2012.  Environmental Marketing Management: Meeting the Green Challenge . 3rd ed. Edinburgh: Pitman Publisher.

Ø   Robert E, David L, Bruce W, S, (2012), Marketing Management: Text and Cases . 3rd ed. Liverpool: Routledge Publisher.

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Indirect Marketing

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This category of Marketing Plan gives Importance to the relationship of buyer and seller as good relations with customers helps in sales and scale fostering of business. The customers are contacted through emails, phone calls, mega-draws for customers, and get together.

Cause Marketing

Cause marketing connects customers and businesses through a social cause. According to this strategy, the organization makes biodegradable and healthy products. The main customers are those linked with such causes.

Niche Marketing

It projects to a particular group of people in the market eager to take up their services or products. These services ultimately develop for these specific customers.

What are the Steps Involved in Making a Marketing Plan?

Students need to be focused on the steps or content involved in making the marketing plan of a small business that has to be to the point and brief.

Below are the explanations of the sections with their primary content.

Current Situation analysis

Current situation analysis involved in marketing plan assignment writing denotes competitor analysis, market analysis, and Macro environment analysis. It also includes internal resources with the objectives of the company.

Situational Analysis and Summary

Situational Analysis and Summary denotes the competitive advantage analysis and SWOT analysis. Our market analysis assignment Help is based on SWOT analysis that defines "strength, weakness, Opportunities and Threats.

The Marketing Research

Marketing Research  includes information requirements and the research methodology.

The Marketing Strategy

Marketing strategy is a comprehensive section of the marketing plan assignments. It is an extensive area and summarises pricing, Product, delivery, Separation and promotion.

The Financial Summary

The financial summary contains investment and returns breakeven analysis giving an idea of a business's financial repute after one/five years.

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• It assists in controlling the actions of the organization.
• It allows consumers in getting satisfaction.

Marketing Plan Assignment Topics Covered by MBA Experts

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• Marketing Plan Assignment Report With Harvard Referencing

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Marketing Plan Assignment Help

What are the benefits of marketing plan assignment writing, get help with management plan homework at affordable price, what is the content of the marketing plan assignment and how to create it, students can avail online help with other marketing assignments from us.

• Benefits associated with Marketing dissertation help and writing services

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Creating a Marketing plan is a never-ending process. If you are looking to completing your marketing plan overnight, then you need to understand how much effort and work is required for completing a marketing plan assignment. Marketing plan sometimes refers to the business plan as well. However, it is a part of an overall business plan or marketing strategy planning. It is a blueprint that outlines the overall goals of the organization in the area of marketing. Hence, the marketing plan is an essential component of marketing assignment writing . If you find difficulty in making assignments of Marketing then don't worry, AllAssignmentHelp.com is the professional assignment writing service who have the best Management plan experts. They can help you with your management papers.

Creating a marketing plan is the first step to ensuring the success of a marketing campaign. There are many benefits that are linked to the marketing plan. Few of the benefits are mentioned below:

• Success Charts : It is hard to plan everything and determine results after one year or so. However, planning is essential to ensure success. Without a plan, the business will be doomed. Hence, a success chart can be created using the marketing plan. It helps in determining the direction in which business is heading. Also, it facilitates a better market analysis as well. A student who understands the concept of a market plan to a great length can perform better while working on a market analysis assignment as well.
• Operational Instructions for the company : There is a manual associated with all the products. For example, a laptop comes with an operating manual. Likewise, it is necessary to have an operational instruction for the company as well. A marketing plan does it for you.
• It captures the thinking : Businesses are dynamic, and changes are part and parcel of success. However, without any document that captures the initial idea, it is impossible to come up with the changes. With the help of a marketing plan, all the initial thoughts are captured that can be utilized later to expand the business. Once you get well-versed with the marketing plan concepts, you should move to learn the basics such as 4P' of marketing and 5C's of marketing as well.

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Marketing plan for a small business should be concise and to the point. It includes administration description, competitor analysis, and demand for the product and SWOT analysis. Furthermore, there is a section on marketing segmentation and pricing strategy to ensure that the appropriate section is targeted.

Marketing plan for a medium and large organization varies a lot, and it is extensive. It includes an executive summary, situational analysis, SWOT analysis, Marketing strategy, Action program, and financial forecast. The last section is about the controls that deal with controlling marketing. Below are the details of the sections with their major content.

• Current Situation analysis : This section of marketing plan assignment is about market analysis, Macro environment analysis and competitor analysis. It also includes company internal resources and objectives.
• Summary and Situational Analysis : It is basically the SWOT analysis and sustainable competitive advantage analysis. SWOT means strength, weakness, Opportunities and Threats.
• Marketing Research : Information requirements and research methodology are the essential elements of marketing research. It is followed by the research results to conclude the section.
• Marketing Strategy : It is the most detailed section of the marketing plan assignment. Marketing strategy is a broad area, and it has to be outlined for pricing, distribution, Product, market segmentation and promotion.
• Financial Summary : It includes the investment, returns break-even analysis and Monte Carlo method. This gives an idea of the financial standing of business after one year or five years.

Further details of all the sections are even more intensive. AllAssignmentHelp.com has been working with a different type of marketing plans for students from different universities. Marketing strategies for a marketing plan assignment are different for a student based in the UK from the student who is based in Australia. Hence, we have region-specific writers who take care of all the requirements in the first place. It is very easy to avail a marketing assignment assistance by experts who can take care of your university guidelines. As you may already an assignment which does not follow the prerequisites properly is useless. We understand and don't show carelessness towards this aspect at all. Also, we make sure that the structure and format of your assignment are up-to-the-mark as well. All these points are really important to make your marketing assignment a striking draft. 

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