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How To Write the Operations Plan Section of the Business Plan

Susan Ward wrote about small businesses for The Balance for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.

Stage of Development Section

Production process section, the bottom line, frequently asked questions (faqs).

The operations plan is the section of your business plan that gives an overview of your workflow, supply chains, and similar aspects of your business. Any key details of how your business physically produces goods or services will be included in this section.

You need an operations plan to help others understand how you'll deliver on your promise to turn a profit. Keep reading to learn what to include in your operations plan.

Key Takeaways

• The operations plan section should include general operational details that help investors understand the physical details of your vision.
• Details in the operations plan include information about any physical plants, equipment, assets, and more.
• The operations plan can also serve as a checklist for startups; it includes a list of everything that must be done to start turning a profit.

In your business plan , the operations plan section describes the physical necessities of your business's operation, such as your physical location, facilities, and equipment. Depending on what kind of business you'll be operating, it may also include information about inventory requirements, suppliers, and a description of the manufacturing process.

Keeping focused on the bottom line will help you organize this part of the business plan.

Think of the operating plan as an outline of the capital and expense requirements your business will need to operate from day to day.

You need to do two things for the reader of your business plan in the operations section: show what you've done so far to get your business off the ground and demonstrate that you understand the manufacturing or delivery process of producing your product or service.

When you're writing this section of the operations plan, start by explaining what you've done to date to get the business operational, then follow up with an explanation of what still needs to be done. The following should be included:

Production Workflow

A high-level, step-by-step description of how your product or service will be made, identifying the problems that may occur in the production process. Follow this with a subsection titled "Risks," which outlines the potential problems that may interfere with the production process and what you're going to do to negate these risks. If any part of the production process can expose employees to hazards, describe how employees will be trained in dealing with safety issues. If hazardous materials will be used, describe how these will be safely stored, handled, and disposed.

Industry Association Memberships

Show your awareness of your industry's local, regional, or national standards and regulations by telling which industry organizations you are already a member of and which ones you plan to join. This is also an opportunity to outline what steps you've taken to comply with the laws and regulations that apply to your industry. 

Supply Chains

An explanation of who your suppliers are and their prices, terms, and conditions. Describe what alternative arrangements you have made or will make if these suppliers let you down.

Quality Control

An explanation of the quality control measures that you've set up or are going to establish. For example, if you intend to pursue some form of quality control certification such as ISO 9000, describe how you will accomplish this.

While you can think of the stage of the development part of the operations plan as an overview, the production process section lays out the details of your business's day-to-day operations. Remember, your goal for writing this business plan section is to demonstrate your understanding of your product or service's manufacturing or delivery process.

When writing this section, you can use the headings below as subheadings and then provide the details in paragraph format. Leave out any topic that does not apply to your particular business.

Do an outline of your business's day-to-day operations, including your hours of operation and the days the business will be open. If the business is seasonal, be sure to say so.

The Physical Plant

Describe the type, site, and location of premises for your business. If applicable, include drawings of the building, copies of lease agreements, and recent real estate appraisals. You need to show how much the land or buildings required for your business operations are worth and tell why they're important to your proposed business.

The same goes for equipment. Besides describing the equipment necessary and how much of it you need, you also need to include its worth and cost and explain any financing arrangements.

Make a list of your assets , such as land, buildings, inventory, furniture, equipment, and vehicles. Include legal descriptions and the worth of each asset.

Special Requirements

If your business has any special requirements, such as water or power needs, ventilation, drainage, etc., provide the details in your operating plan, as well as what you've done to secure the necessary permissions.

State where you're going to get the materials you need to produce your product or service and explain what terms you've negotiated with suppliers.

Explain how long it takes to produce a unit and when you'll be able to start producing your product or service. Include factors that may affect the time frame of production and describe how you'll deal with potential challenges such as rush orders.

Explain how you'll keep  track of inventory .

Feasibility

Describe any product testing, price testing, or prototype testing that you've done on your product or service.

Give details of product cost estimates.

Once you've worked through this business plan section, you'll not only have a detailed operations plan to show your readers, but you'll also have a convenient list of what needs to be done next to make your business a reality. Writing this document gives you a chance to crystalize your business ideas into a clear checklist that you can reference. As you check items off the list, use it to explain your vision to investors, partners, and others within your organization.

What is an operations plan?

An operations plan is one section of a company's business plan. This section conveys the physical requirements for your business's operations, including supply chains, workflow , and quality control processes.

What is the main difference between the operations plan and the financial plan?

The operations plan and financial plan tackle similar issues, in that they seek to explain how the business will turn a profit. The operations plan approaches this issue from a physical perspective, such as property, routes, and locations. The financial plan explains how revenue and expenses will ultimately lead to the business's success.

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Operational Planning: How to Make an Operations Plan

The operations of your business can be defined as the sum of all the daily activities that you and your team execute to create products or services and engage with your customers, among other critical business functions. While organizing these moving parts might sound difficult, it can be easily done by writing a business operational plan. But before we learn how to make one, let’s first understand what’s the relationship between strategic and operational planning.

Operational Planning vs. Strategic Planning

Operational planning and strategic planning are complementary to each other. This is because strategic plans define the business strategy and the long-term goals for your organization, while operational plans define the steps required to achieve them.

What Is a Strategic Plan?

A strategic plan is a business document that describes the business goals of a company as well as the high-level actions that will be taken to achieve them over a time period of 1-3 years.

What Is an Operational Plan?

Operational plans map the daily, weekly or monthly business operations that’ll be executed by the department to complete the goals you’ve previously defined in your strategic plan. Operational plans go deeper into explaining your business operations as they explain roles and responsibilities, timelines and the scope of work.

Operational plans work best when an entire department buys in, assigning due dates for tasks, measuring goals for success, reporting on issues and collaborating effectively. They work even better when there’s a platform like ProjectManager , which facilitates communication across departments to ensure that the machine is running smoothly as each team reaches its benchmark. Get started with ProjectManager for free today.

What Is Operational Planning?

Operational planning is the process of turning strategic plans into action plans, which simply means breaking down high-level strategic goals and activities into smaller, actionable steps. The main goal of operational planning is to coordinate different departments and layers of management to ensure the whole organization works towards the same objective, which is achieving the goals set forth in the strategic plan .

How to Make an Operational Plan

There’s no single approach to follow when making an operation plan for your business. However, there’s one golden rule in operations management : your strategic and operational plans must be aligned. Based on that principle, here are seven steps to make an operational plan.

• Map business processes and workflows: What steps need to be taken at the operations level to accomplish long-term strategic goals?
• Set operational-level goals: Describe what operational-level goals contribute to the achievement of larger strategic goals.
• Determine the operational timeline: Is there any time frame for the achievement of the operational plan?
• Define your resource requirements: Estimate what resources are needed for the execution of the operational plan.
• Estimate the operational budget: Based on your resource requirements, estimate costs and define an operational budget.
• Set a hiring plan: Are there any skills gaps that need to be filled in your organization?
• Set key performance indicators: Define metrics and performance tracking procedures to measure your team’s performance.

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Operational Plan Template

Use this free Operational Plan Template for Word to manage your projects better.

What Should be Included in an Operational Plan?

Your operational plan should describe your business operations as accurately as possible so that internal teams know how the company works and how they can help achieve the larger strategic objectives. Here’s a list of some of the key elements that you’ll need to consider when writing an operational plan.

Executive Summary

An executive summary is a brief document that summarizes the content of larger documents like business plans, strategic plans or operation plans. Their main purpose is to provide a quick overview for busy stakeholders.

Operational Budget

An operational budget is an estimation of the expected operating costs and revenues for a given time period. As with other types of budget, the operational budget defines the amount of money that’s available to acquire raw materials, equipment or anything else that’s needed for business operations.

It’s important to limit your spending to stay below your operational budget, otherwise, your company could run out of resources to execute its normal activities. You can use our free operating budget template for Excel to track your operating costs.

Operational Objectives

It’s essential to align your operational objectives with your strategic objectives. For example, if one of your strategic objectives is to increase sales by 25 percent over the next three years, one possible operational objective would be to hire new sales employees. You should always grab your strategic plan objectives and turn them into one or multiple action items .

Processes & Workflows

Explain the various business processes, workflows and tasks that need to be executed to achieve your operational objectives. Make sure to explain what resources are needed, such as raw materials, equipment or human resources.

Operational Timeline

It’s important to establish a timeline for your operational plan. In most cases, your operational plan will have the same length as your strategic plan, but in some scenarios, you might create multiple operational plans for specific purposes. Not all operational plans are equal, so the length of your operational timeline will depend on the duration of your projects , workflows and processes.

Hiring Plan

Find any skills gap there might be in your team. You might need to hire a couple of individuals or even create new departments in order to execute your business processes .

Quality Assurance and Control

Most companies implement quality assurance and control procedures for a variety of reasons such as customer safety and regulatory compliance. In addition, quality assurance issues can cost your business millions, so establishing quality management protocols is a key step in operational planning.

Key Performance Indicators

It’s important to establish key performance indicators (KPIs) to measure the productivity of your business operations. You can define as many KPIs as needed for all your business processes. For example, you can define KPIs for marketing, sales, product development and other key departments in your company. This can include product launch deadlines, number of manufactured goods, number of customer service cases closed, number of 5-star reviews received, number of customers acquired, revenue increased by a certain percentage and so on.

Risks, Assumptions and Constraints

Note any potential risks, assumptions and time or resource constraints that might affect your business operations.

Free Operational Plan Template

Leverage everything you’ve learned today with our template. This free operational plan template for Word will help you define your budget, timeline, KPIs and more. It’s the perfect first step in organizing and improving your operations. Download it today.

What Are the Benefits of Operational Planning?

Every plan has a massive effect on all team members involved, and those can be to your company’s benefit or to their detriment. If it’s to their detriment, it’s best to find out as soon as possible so you can modify your operational plan and pivot with ease.

But that’s the whole point of operational planning: you get to see the effect of your operations on the business’s bottom line in real time, or at every benchmark, so you know exactly when to pivot. And with a plan that’s as custom to each department as an operational plan, you know exactly where things go wrong and why.

How ProjectManager Can Help with Operational Planning

Creating and implementing a high-quality operational plan is the best way to ensure that your organization starts out a project on the right foot. ProjectManager has award-winning project management tools to help you craft and execute such a plan.

Gantt charts are essential to create and monitor operational plans effectively. ProjectManager helps you access your Gantt chart online so you can add benchmarks for operational performance reviews. You can also create tasks along with dependencies to make the operation a surefire success.

Whether you’re a team of IT system administrators, marketing experts, or engineers, ProjectManager includes robust planning and reporting tools. Plan in sprints, assign due dates, collaborate with team members and track everything with just the click of a button. Plus, we have numerous ready-made project reports that can be generated instantly, including status reports, variance reports, timesheet reports and more.

Related Operations Management Content

• Operational Strategy: A Quick Guide
• Operations Management: Key Functions, Roles and Skills
• Operational Efficiency: A Quick Guide
• Using Operational Excellence to Be More Productive

Operational planning isn’t done in a silo, and it doesn’t work without the full weight of the team backing it up. Ensure that your department is successful at each benchmark. ProjectManager is an award-winning pm software dedicated to helping businesses smooth out their operational plans for a better year ahead. Sign up for our free 30-day trial today.

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How to Write an Operations Plan Section of your Business Plan

Free Operations Plan Template

Ayush Jalan

• December 14, 2023

Your business plan is an elaborate set of instructions stating how to run your business to achieve objectives and goals. Each section describes a part of the process of reaching your desired goal. Similarly, the operations plan section of your business plan explains the production and supply of your product.

An operations plan is formed to turn plans into actions. It uses the information you gathered from the analysis of the market , customers, and competitors mentioned in the previous parts of your business plan and allows for the execution of relevant strategies to achieve desired results.

What Is an Operations Plan?

An operations plan is an in-depth description of your daily business activities centered on achieving the goals and objectives described in the previous sections of your business plan. It outlines the processes, activities, responsibilities of various departments and the timeframe of the execution.

The operations section of your business plan explains in detail the role of a team or department in the collective accomplishment of your goals. In other words, it’s a strategic allocation of physical, financial, and human resources toward reaching milestones within a specific timeframe.

A well-defined operational plan section of your business plan should be able to answer the following questions:

• Who is responsible for a specific task or department?
• What are the tasks that need to be completed?
• Where will these operations take place?
• When should the tasks be completed? What are the deadlines?
• How will the tasks be performed? Is there a standard procedure?
• How much is it going to cost to complete these tasks?

How to Write an Operations Plan Section?

Creating an operational plan has two major stages, both addressing different aspects of your company. The first stage includes the work that has been done so far, whereas the second stage describes it in detail.

1. Development Phase

In this stage, you mention what you’ve done to get your business operations up and running. Explain what you aim to change and improvise in the processes. These are the elements your development section will contain:

Production workflow

: Explain all the steps involved in creating your product. This should be a highly informative, elaborate description of the steps. Here, you also mention any inefficiencies that exist and talk about the actions that need to be taken to tackle them.

Supply chains

Quality control, 2. manufacturing phase.

The development stage acquaints the reader with the functioning of your business, while the manufacturing stage describes the day-to-day operation.

This includes the following elements:

Outline of daily activities:

Tools and equipment:, special requirements:, raw materials:, productions:, feasibility:, why do you need an operations plan.

An operations plan is essentially an instruction manual about the workings of your business. It offers insight into your business operations. It helps investors assess your credibility and understand the structure of your operations and predict your financial requirements.

An operations plan reflects the real-time application of a business plan.

Internally, an operations plan works as a guide, which helps your employees and managers to know their responsibilities. It also helps them understand how to execute their tasks in the desired manner—all whilst keeping account of deadlines.

The operations plan helps identify and cut the variances between planned and actual performance and makes necessary changes. It helps you visualize how your operations affect revenue and gives you an idea of how and when you need to implement new strategies to maximize profits.

Advantages of Preparing an Operations Plan:

• Offers Clarity: Operational planning, among other things, makes sure that everyone in the audience and team are aware of the daily, weekly, and monthly work. It improves concentration and productivity.
• Contains A Roadmap: Operational planning makes it much easier to reach long-term objectives. When members have a clear strategy to follow: productivity rises, and accountability is maintained.
• Sets A Benchmark: It sets a clear goal for everyone about what is the destination of the company and how to reach there.

Operations Plan Essentials

Now that you have understood the contents of an operations plan and how it should be written, you can continue drafting one for your business plan. But before doing so, take a look at these key components you need to remember while creating your operational plan.

• Your operations plan is fundamentally a medium for implementing your strategic plan. Hence, it’s crucial to have a solid strategic plan to write an effective operations plan.
• Focus on setting SMART goals and prioritizing the most important ones. This helps you create a clear and crisp operations plan. Focusing on multiple goals will make your plan complicated and hard to implement.
• To measure your goals, use leading indicators instead of lagging indicators. Leading indicators is a metric that helps you track your progress and predict when you will reach a goal. On the other hand, lagging indicators can only confirm a trend by taking the past as input but cannot predict the accomplishment of a goal.
• It is essential to choose the right Key Performance Indicators (KPIs) . It is a good practice to involve all your teams while you decide your KPIs.
• An operations plan should effectively communicate your goals, metrics, deadlines, and all the processes.

Now you’re all set to write an operations plan section for your business plan . To give you a headstart, we have created an operations plan example.

Operations Plan Example

Operations plan by a book publishing house

Track and Accomplish Goals With an Operations Plan

Drafting the operations plan section of your business plan can be tricky due to the uncertainties of the business environment and the risks associated with it. Depending on variables like your market analysis, product development, supply chain, etc., the complexity of writing an operations plan will vary.

The core purpose here is to put all the pieces together to create a synergy effect and get the engine of your business running. Create an effective operations plan to convey competence to investors and clarity to employees.

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Frequently Asked Questions

What role does the operations plan play in securing funding for a business.

The operations plan defines the clear goals of your business and what actions will be taken on a daily basis to reach them. So, investors need to know where your business stands, and it will prove the viability of the goals helping you in getting funded.

What are the factors affecting the operations plan?

• The mission of the company
• Goals to be achieved
• Finance and resources your company will need

Can an operations plan be created for both start-up and established businesses?

Yes, both a startup and a small business needs an operations plan to get a better idea of the roadmap they want for their business.

About the Author

Ayush is a writer with an academic background in business and marketing. Being a tech-enthusiast, he likes to keep a sharp eye on the latest tech gadgets and innovations. When he's not working, you can find him writing poetry, gaming, playing the ukulele, catching up with friends, and indulging in creative philosophies.

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Updated: 08/10/23

Published: 08/10/23

A service operations department that focuses on the strategy and alignment of customer success, customer support, and customer experience is vital for scaling companies.

This team is focused on engaging and delighting customers so that your company can continue to grow.

In this guide, we‘ll give you an introduction to service operations, why it’s critical for your service organization, and how to build your own service ops team.

What is service operations?

What does Service Operations do?

Why do service operations, service operations roles and responsibilities, service operations team structure, what is service operations.

Service operations is responsible for developing a service strategy and working with customer success, customer support, and customer experience teams. The goal of the team is to help scale a business's customer service organization.

As we discussed above, many companies don‘t have a dedicated team. However, we think that’s a mistake because it's important to align customer success and customer support teams with the overall service strategy and business objectives.

A few of the key roles on this team include data analysts, customer operations strategy, and customer analysts who make sure the service organization and infrastructure are set up for success.

The service operations team will be responsible for equipping the right tools and systems for internal team members to provide a positive customer experience, monitor customer feedback, and track customer engagement. Many of these roles are analyst roles that ensure the customer service department is running smoothly.

Additionally, service operations will own metrics such as time resolution, tickets closed, customer support efficiency, and more service KPIs.

When it comes to infrastructure, this team is responsible for making sure all people in the customer service organization can deliver value in their day-to-day tasks.

The main reason to have a service operations team is to provide the support and alignment between customer service strategy and frontline customer service reps. Customer success, customer support, and customer strategy teams need to work closely together to deliver the most value and achieve business objectives.

• Measure success of customers through feedback surveys and ticketing metrics.
• Ensure infrastructure and technology stack are optimized for the customer support teams.
• Manage technology for self-service support, knowledge base, messaging, and chat platforms.
• Develop new and manage existing data required to make strategic business decisions.
• Own annual calendar for strategic planning for customer service.
• Stay close to the day-to-day operations and front line reps, gathering feedback on process improvement.
• Take care of customer onboarding and support the customer success team.
• Run the service desk.

1. Measure success of customers through feedback surveys and ticketing metrics.

One of the main roles of the service operations team is to measure customer feedback. This means that service operations managers own NPS surveys , CSAT surveys , etc.

When customers respond, a service operations manager will gather the data, analyze it, and strategize how to improve the customer experience with the customer experience, customer support, and customer success teams.

These teams will all work together to align on the company's service strategy and deliver value to their customers.

2. Ensure infrastructure and technology stack are optimized for the customer support teams.

Another responsibility of the service operations team is to support the frontline customer representatives through technology management. These team members will test, manage, and refine the technology stack and infrastructure.

Additionally, the service operations team will work closely with the product team to discuss customer feedback and the IT team to explore service rep feedback on whether the technology is optimized for performance.

3. Manage technology for self-service support, knowledge base, messaging, and chat platforms.

On top of the internal technology management, it's also important for service operations to manage the external technology, such as self-service support, messaging, chat, etc.

As technology is the main way that companies communicate with customers, it's important that this operates at 100% efficiency.

A service operations manager will analyze the success of the external-facing customer service technology and strategize to fix any bugs.

4. Develop new and manage existing data required to make strategic business decisions.

When the customer service organization wants to make strategic decisions, they need data. Service operations own this. The service operations team will report on customer data so that the organization can strategize business decisions.

Service operations report on all customer service data so the executive team can scale the organization as a whole.

5. Own annual calendar for strategic planning for customer service.

Again, the strategy for customer service lives with the service operations team. This is the team that's responsible for customer journey planning, customer journey mapping, and any workflows that improve the customer experience.

When your company goes to plan its customer service strategy, service operations will work with the entire customer service department to analyze data, discuss points of improvement, and strategize for the future.

6. Stay close to the day-to-day operations and front line reps, gathering feedback on process improvement.

Essentially, service operations needs to make sure that all systems and processes for the customer service organization are running smoothly and functioning. This means internally as well. So service operations will stay close to the day-to-day operations of the front line reps and gather employee feedback to improve the process.

7. Take care of customer onboarding and support the customer success teams.

Another responsibility of the service operations team is to manage customer success. Customer success managers, who own the onboarding process with customers, will work closely with service operations to complete the bridge between sales operations to service operations.

The service ops team will help provide that internal contact information and integrate the necessary tools for the customer success team.

8. Run the service desk.

When you think about customer service, you probably think of a customer service help desk, right? Well, service operations need to maintain the help desk so that the customer service organization runs smoothly.

Ultimately, it's important for your service operations team to make sure that the customer journey is seamless from beginning to end and that the customer service organization runs efficiently.

Now, with all this information, you might be wondering, “What does this team look like?” Let's dive into the team structure of the service ops team below.

With so many complex and critical responsibilities, forming the right team can make or break the impact of service operations.

Here's a simplified example of what a service operations organization might look like.

Since the main responsibility of the service operations team is to support the customer support team, customer experience team, and customer success team, service ops need to focus on customer service strategy, technology, business capabilities, and analyzing the data.

Types of Service Operations Jobs

A great service ops team structure will include several positions, all of whom play a very important role. Besides these roles, remember that the customer support, customer experience, and customer success teams are also supported through these roles.

VP of Service Ops

The VP of service operations will work with the directors to make sure the entire team is running smoothly. This person is in charge of developing the strategy, disseminating that information to all necessary teams, and leading the charge with the customer service organization.

Director of Services Strategy & Operations

The director of service strategy and operations will manage several roles and ensure that the planning and revenue team and customer operations analyst teams are functioning effectively.

Planning and Revenue

A planning and revenue analyst will review the target budget and revenue metrics of the customer service organization. Additionally, they'll forecast retention and churn rates and analyze customer service performance as well.

This role works closely with the director of services strategy to discuss how revenue and planning might impact the overall service strategy.

Customer Operations Analyst

A customer operations analyst is responsible for analyzing the customer success and customer experience team metrics. This person will review the productivity of all teams, strategize incentives and performance metrics, and then work with the director to come up with strategies to improve the customer operations experience.

Director of Business Capabilities

The director of business capabilities is responsible for owning the automation and technology of the business. This person will make sure that the business is operating efficiently and is capable of handling the automation and technology that runs the business.

Automation Analyst

An automation analyst will analyze data on workflows and ensure that the automated customer service components run effectively.

Technology Analyst

The technology analyst will analyze how the technology in the customer service department is running. This includes internal and external-facing technologies such as knowledge bases, chatbot functionality, messenger requests, etc.

Service Ops Tools

Service operations teams employ many tools to help them stay on track and simplify workflows. Some of the common types include:

Project Management Tools

Service teams are often juggling many projects at once — from internal budgets, and onboarding new team members, to tracking initiatives — software is needed to help keep everything and everyone organized. Project management software can be used to delegate and track assignments while ticketing software can help teams manage customer service issues.

Satisfaction Tools

Customer satisfaction tools help brands gauge a customer’s overall satisfaction as well as collect valuable data about their experience. These could take the form of surveys given after customers take a specific action on your site or calculating your Net Promoter Score to determine how they feel about your brand and its products.

Billing Tools

Making payments should be a frictionless experience for customers. This is why it’s important for both service ops and accounts payable teams to collaborate on choosing the right payment software. The type of software will depend on your business type. For example, if you have a brick-and-mortar location, you may want to go with a point-of-sale system that not only accepts multiple forms of payment but also tracks inventory across stores.

Customer Self-Service Tools

Another overlooked service strategy is to help customers help themselves with a self-service option like a knowledge base , FAQ page, or providing a simple way for customers to submit tickets to report an issue. The service operations team would oversee the creation and upkeep of these resources.

Service Ops Keeps Companies Running Smoothly

While many customer service teams might not have a service operations team, it‘s a very important department to develop in a growing company. When you’re planning to scale your customer service department, a service operations team will help make that possible.

Editor's note: This article was originally published in July 2021 and has been updated for comprehensiveness.

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Operations Plan

• Lesson Materials Operations Plan Worksheet
• Completion time About 40 minutes

The operations section of your business plan is where you explain – in detail – you company's objectives, goals, procedures, and timeline. An operations plan is helpful for investors, but it's also helpful for you and employees because it pushes you to think about tactics and deadlines.

In the previous course, you outlined your company's strategic plan, which answers questions about your business mission. An operational plan outlines the steps you'll take to complete your business mission.

Your operations plan should be able to answer the following:

• Who – The personnel or departments who are in charge of completing specific tasks.
• What – A description of what each department is responsible for.
• Where – The information on where daily operations will be taking place.
• When –The deadlines for when the tasks and goals are to be completed.
• How much – The cost amount each department needs to complete their tasks.

In this session, we explain each item to include in your operations plan.

Goals and Objectives

The key to an operations plan is having a clear objective and goal everyone is focused on completing. In this section of your plan, you'll clearly state what your company's operational objective is.

Your operational objective is different than your company's overall objective. In Course One , you fleshed out what your strategic objective was. Your operational objective explains how you intend to complete your strategic objective.

In order to create an efficient operational objective, think SMART:

• Specific – Be clear on what you want employees to achieve.
• Measurable – Be able to quantify the goal in order to track progress.
• Attainable & Realistic – It's great to be ambitious but make sure you aren't setting your team up for failure. Create a goal that everyone is motivated to complete with the resources available.
• Timely – Provide a deadline so everyone has a date they are working towards.

Different departments will have different operational objectives. However, each department objective should help the company reach the main objective. In addition, operational objectives change; the objectives aren't intended to be permanents or long term. The timeline should be scheduled with your company's long-term goals in mind.

Let's look at the following example for a local pizza business objective:

• Strategic objective : To deliver pizza all over Eastern Massachusetts.
• Technology department operational objective : To create a mobile app by January 2017 to offer a better user experience.
• Marketing department operational objective : To increase website visitors by 50% by January 2017 by advertising on radio, top local food websites, and print ads.
• Sales department operational objective : To increase delivery sales by 30%, by targeting 3 of Massachusetts's largest counties.

Sales department operational objective: To increase delivery sales by 30%, by targeting 3 of Massachusetts's largest counties.

Production Process

After you create your objectives, you have to think strategically on how you're going to meet them. In order to do this, each department (or team) needs to have all the necessary resources for the production process.

Resources you should think about include the following:

• Suppliers – do you have a supplier (or more) to help you produce your product?
• Technology team: app developing software
• Marketing team: software licenses for website analytical tools
• Sales team: headsets, phone systems or virtual phone system technology
• Cost – what is the budget for each department?

In addition to the production process, you'll also need to describe in detail your operating process. This will demonstrate to investors that you know exactly how you want your business to run on a day-to-day basis.

Items to address include:

• Location – where are employees working? Will you need additional facilities?
• Work hours – will employees have a set schedule or flexible work schedule?
• Personnel – who is in charge of making sure department tasks are completed?

Creating a timeline with milestones is important for your new business. It keeps everyone focused and is a good tracking method for efficiency. For instance, if milestones aren’t being met, you'll know that it's time to re-evaluate your production process or consider new hires.

Below are common milestones new businesses should plan for.

When you completed your Management Plan Worksheet in the previous course, you jotted down which key hires you needed right away and which could wait. Make sure you have a good idea on when you would like those key hires to happen; whether it’s after your company hits a certain revenue amount or once a certain project takes off.

Production Milestones

Production milestones keep business on track. These milestones act as "checkpoints" for your overall department objectives. For instance, if you want to create a new app by the end of the year, product milestones you outline might include a beta roll out, testing, and various version releases.

Other product milestones to keep in mind:

• Design phase
• Product prototype phase
• Product launch
• Version release

Market Milestones

Market milestones are important for tracking efficiency and understanding whether your operations plan is working. For instance, a possible market milestone could be reaching a certain amount of clients or customers after a new product or service is released.

A few other market milestones to consider:

• Gain a certain amount of users/clients by a certain time
• Signing partnerships
• Running a competitive analysis
• Performing a price change evaluation

Financial Milestones

Financial milestones are important for tracking business performance. It's likely that a board of directors or investors will work with you on creating financial milestones. In addition, in startups, it's common that financial milestones are calculated for 12 months.

Typical financial milestones include:

• Funding events
• Revenue and profit goals
• Transaction goals

In summary, your operations plan gives you the chance to show investors you know how you want your business to run. You know who you want to hire, where you want to work, and when you expect projects to be completed.

Download the attached worksheet and start putting your timelines and milestones together on paper.

Talk about this lesson

How to Write the Operations Section of Your Business Plan

2 min. read

Updated January 3, 2024

The operations plan covers what makes your business run. It explains the day-to-day workflows for your business and how you will deliver the product or service that you offer. As part of your plan, it’s your chance to describe what you’ve set up so far and that you understand what is still left to make your business fully operational.

• How to write about business operations

Like some of the other sections in your plan, the information you include fully depends on your type of business. If you run a subscription box service you’ll need to cover how you source and fulfill each order. If it’s a service-oriented business (like a mechanic or coffee shop) you’ll need to go into more detail about your location as well as the tools and technology you use.

The important thing is that the information here fully addresses how your business runs.

What to include in your operations plan

The components of your operations plan fully depend on what’s necessary to produce your product or service. For most, you’ll be adding details about your location and facilities, the technology being used, and any equipment or tools.

Location and facilities

The information you include about your business location fully depends on the state, city, and neighborhood you’ve chosen. This will determine the specific taxes, registration, licenses, permits, zoning laws, and other regulations you’ll be subjected to.

Once you’ve legally established your business be sure to reference the relevant paperwork and legal documentation in this section. You may also want to point to mockups of the building, copies of legal agreements, and any other supporting documentation for how valuable the property is and how it helps your business function.

Sourcing and fulfillment

How will you create your product/service and what will it cost? You’ll include detailed breakdowns in your financial plan, but here you’ll talk about what it will take, who you will work with, and any alternatives.

How and when to write about technology

Is your product or service driven by a specific technology or process? Let investors, banks, or other necessary parties know why it’s a valuable part of your business.

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• Why you need an operational plan

Understanding your business operations makes your processes real. It ensures that you have organized steps in place to produce a product or service.

For investors, this helps prove that you know what you’re doing and can back up the rest of your plan with actual work that makes it happen. For you as a business owner, it’s a starting point for optimization. You have a blueprint for how things work. And as you run your business, can begin to identify opportunities for improvement.

If you don’t cover operations as part of your business plan, then you’re flying blindly. There’s no documented process for how things should work and no connection to the other strategic elements of your business.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Kody Wirth is a content writer and SEO specialist for Palo Alto Software—the creator's of Bplans and LivePlan. He has 3+ years experience covering small business topics and runs a part-time content writing service in his spare time.

Table of Contents

• What to include

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How to write an operational plan for your business

Table of Contents

What is an operational plan? 

What should your business’s operational plan include , objectives , production , finances , simplify your operational finances and more with countingup.

If you plan to start a small business, you’ll need to prepare for success. A business plan will help you organise your services and structure to set up and earn funding. But an operational plan is essential to managing your day-to-day. 

This guide will cover how to write an operational plan for your business, including: 

• What is an operational plan?
• How can an operational plan help your business? 
• What should your operations plan include?

An operational plan outlines the physical requirements of running your business and how you’ll function daily. It can be its own document or a section of your business plan. Either way, the operational plan answers essential questions about how you’ll make your business earn a profit. 

This plan covers your business’s who, what, where, when, and how much, similar to a company description . But your operational plan dives into the nitty-gritty details and outlines exactly how you’ll achieve them. 

Writing an operational plan for your business will help you determine the essential materials to set up. The more detailed it is, the easier it will be to organise your business and increase productivity. As your operations grow, you can update the plan to fit your needs, so check in with it regularly. 

If you wonder how to write an operational plan for your business, you’ll need to know some key components. We’ll outline the essentials. 

The first step to outlining your operations is considering your objectives . Objectives are the specific things you want to achieve for your business in a particular time frame. For example, you may want to achieve profitability within the first six months. Or you might aim to use paid advertising to double your client base in a year. 

Create different objectives based on the departments or sectors of your business. For example, you can form financial, marketing, sales, and development objectives. To develop effective plans, use the SMART method, short for specific, measurable, achievable, relevant, and time-based. 

Next, you’ll have to consider the logistics of where you’ll run your business. Are your operations home-based or will you need an office or shop? If you need to find a space, outline where it will be and how you plan to do it. You may need to use a real estate or letting agency to purchase or let a space. 

So, discuss that process, when you plan to have a location, and how much you’ll spend. Costs will include things like rent, electricity, water, and any other elements you’ll need to include. For example, you might need to fit a cafe with kitchen equipment or decorate the space. 

If you already have an office or shop, provide the address. For a customer-facing shop or office, outline the working hours. 

Once you decide where you’ll run your business, you’ll need to consider the how. In this part, outline daily operating procedures. Which products or services will you provide? How will you offer them? Outline your structure and how you’ll achieve your objectives day-to-day.  

But your business procedures won’t be effective without a reliable production plan. If you need to develop a supply chain or keep an inventory , you’ll discuss that here. First, list which supplies, equipment, and technology you’ll need to run your business. Then, include which suppliers you’ll use to keep a stock of your products. 

Finally, detail what your production will cost by breaking it into sections. How much will you spend on your inventory each month as you start your business? What other regular expenses will you have?  

For example, if you run a coffee shop, you would outline which coffee supplier you’ll use and how much you’ll order at what cost. Then, you might include the cost of ordering baked goods for your shop and other things necessary for your business. Additional production costs might consist of shop rent, disposable cups, stirrers, milk etc. 

As you outline each aspect of your operations, consider the cost of running that aspect. Then, in the finances sections, bring each cost together. This section will help you get a broader picture of how much you’ll need to spend to run your business. 

This section also outlines where you’ll get the money to keep up these operations. Similarly, list prices for your products or services, plus the profit margin and sales goals. Then, touch on how you’ll accept payments and organise your finances. 

You might discuss what business current account you’ll use and how you’ll maintain your financial accounting . For example, you could explain how you’ll use Countingup , the business current account with built-in accounting software. 

The Countingup app offers valuable features that simplify your finances, automate processes, and help track your performance. Using a unique tool like this will make your operations more efficient and allow you to maintain accurate records. 

When writing your operational plan, it’s also important to consider your timeline. Consider outlining a daily working schedule and attaching times to different functional tasks. For example, how often will you reorder inventory? When do you plan to achieve your short-term, medium-term, and long-term objectives?

By organising your calendar, you can stay on top of what you need to do and when you need to do it. Plus, consider how you’ll manage your time well , which will help you run your business smoothly.  

Once you know how to write an operational plan for your business, you can earn money. But, financial management can be stressful and time-consuming when you run a business. That’s why thousands of business owners use the Countingup app to make their financial admin easier. 

Countingup offers features that help you stay on top of your operations. With automatic expense categorisation and receipt capture, you can stay on top of your business spending and maintain accurate records. Plus, the app lets you create and send invoices on the go, helping you receive the money you earn. The app will even notify you when the invoices are received and match them to payments. 

Start your three-month free trial today. 

Find out more here .

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Business Plan Operational Plan - Everything You Need to Know

Welcome to our comprehensive guide on the business plan operational plan. A fundamental component of any effective business plan and a key component of growth  As a business owner, executive, or manager, you understand that a well-articulated strategy is crucial for the success and growth of your venture. But have you ever stopped to ponder how this strategy is executed on a day-to-day basis? How do we transform those lofty goals into tangible, everyday actions? This is where an operational plan comes into play. An operational plan outlines the practical details of how your business will operate and deliver on its strategic goals. It describes the inner workings of your business, detailing everything from your daily operations and production processes to your team's roles and responsibilities.  In this guide we will delve into the purpose and scope of an operational plan, its essential elements, and how to develop one effectively. We'll also share valuable tips, best practices, and common pitfalls to avoid. 

Table of Contents

• Operational Plan - The Purpose
• The Essential Elements
• Description of Operations
• Steps for Creating Operational Plan
• Tips & Best Practices

Real-Life Case Study

• Common Pitfalls
• Final Thoughts

Business Plan Operational Plan - The Purpose

The role of an operational plan in a business cannot be overstated. This fundamental document is a strategic guide that outlines the direction, timelines, and resources necessary to achieve specific objectives within an organisation. An operational plan is the driving force behind the execution of your business strategy. It allows you to map out clear and attainable operational goals that align with your overall strategic objectives, breaking them down into manageable, actionable steps.  Whilst acting as a map for your business you can also use to track performance via measurable objectives.

Scope of an Operational Plan in Day-to-Day Operations

The business plan operational plan should detail key elements such as the operational processes, resource allocation, tasks, and timelines. From personnel and location to inventory, suppliers, and operating hours - the operational plan touches every aspect of your business. It's a living document, evolving and changing as your business grows and adapts to market dynamics and industry trends.

Remember, the opening of your Executive Summary sets the tone for the entire document. Make it memorable and compelling to encourage the reader to continue exploring.

Business Plan Operational Plan - The Essential Elements

Creating an operational plan requires thoughtful consideration of several vital components that collectively represent the full breadth of your company's operations. Each one plays a crucial role in defining the day-to-day activities that will lead to the fulfilment of your strategic objectives.

Description of the Business Operations

Every operational plan starts with a comprehensive description of the business operations. This includes outlining your production process, operations workflow, and supply chain management. Defining these processes in clear terms provides a concrete vision of how products or services will be created and delivered, identifying the necessary resources and potential bottlenecks along the way.

People are the lifeblood of your business, and it's essential to define their roles and responsibilities within the operational plan. This involves outlining the team's structure, detailing who is responsible for what, and defining key performance indicators (KPIs) for each role. By assigning clear responsibilities, you ensure the efficient use of human resources and promote accountability.

Your business location and the physical resources at your disposal play a crucial role in your operational plan. Detail the premises your business will operate from, the equipment required, and any associated costs. Whether you're operating from a single office, managing multiple retail outlets, or running a home-based online business, defining your operational space is crucial.

Effective inventory management is crucial for maintaining smooth operations, particularly for businesses dealing with physical products. Your operational plan should outline how you will manage your supplies, including how often you'll restock, which vendors you'll use, and how you'll handle storage and distribution. Remember, balancing supply with demand is key to avoiding unnecessary costs or stockouts.

Your operational plan needs to address your suppliers - who they are, what terms and agreements you have with them, and how you will manage these relationships. The reliability and quality of your suppliers can greatly affect your operations, making this a critical consideration in your planning process.

When constructed effectively, these elements come together to form an operational plan that is clear, comprehensive, and actionable. In the next section, we'll explore the steps to develop such a plan, and later, we'll offer some tips and best practices for bringing your operational plan to life. Stay tuned! Looking an industry specific guide to business plans, then check out our business plan guides homepage .

Steps for Developing an Operational Plan

Creating a comprehensive and effective operational plan involves careful planning, clear communication, and continuous monitoring and evaluation. Let's explore these steps in detail:

• 1. Setting Clear Operational Goals and Objectives: The first step towards developing an operational plan is defining what you want to achieve operationally within a given period. These goals should align with your strategic business objectives and be specific, measurable, attainable, relevant, and time-bound (SMART).For instance, if your strategic goal is to increase market share, your operational objective might be to ramp up production by a certain percentage within the next quarter. Or, if you aim to improve customer satisfaction, you might focus on improving the quality and durability of the product.
• Regular Monitoring and Evaluation: With your operational goals in place, the next step is to monitor progress and evaluate performance regularly. Key Performance Indicators (KPIs) and metrics should be set for each operational goal. These could range from production volumes and delivery times to quality measures and cost efficiency.Consistently monitoring these metrics allows you to measure progress, identify any potential issues or bottlenecks early on, and adjust your operational plan as necessary.
• Communication: This is a crucial when implementing your operational plan. Ensure all stakeholders, including team members, suppliers, and partners, are aware of the plan and understand their roles within it.Hold regular meetings to update everyone on progress and address any challenges or changes in the plan. Remember, your operational plan should be a living document, flexible enough to adapt to changes and updates as required.

Business Plan Operational Plan - Tips and Best Practices

Creating an operational plan that works requires more than just defining goals and setting performance metrics. There are nuances and best practices that can significantly enhance the effectiveness of your operational plan. Here are a few tips to guide you:

• Involve Your Team : The people responsible for executing the operational plan should also contribute to its creation. Encourage your team to share their ideas, challenges, and insights. Their first-hand experience can lead to more practical, achievable operational plans. Besides, team involvement promotes ownership and commitment to the plan's execution.
• Keep It Flexible : Operational plans need to be adaptable to accommodate changes in the business environment, such as market dynamics, customer preferences, or new regulations. Regularly review and update your plan to ensure it remains relevant and effective. Remember, the operational plan is a guide, not a set-in-stone document.
• Be Specific : Avoid ambiguity in your operational plan. Use clear, concise language and provide detailed action plans, including what needs to be done, by whom, when, and with what resources. This clarity reduces misunderstanding and keeps everyone on the same page.
• Use Technology : Leverage the power of technology to enhance your operational efficiency. There are numerous tools and software available that can help with project management, process automation, data analysis, and more. Use these tools to streamline your operations, track performance, and improve communication.
• Consistency with the Business Plan : Ensure your operational plan aligns with your broader business strategy. This alignment ensures that your day-to-day operations contribute effectively to achieving your long-term business objectives.

By applying these tips and best practices, you can create an operational plan that's not only effective but also fosters a culture of continuous improvement and strategic alignment in your organisation.

To further illustrate the importance of a well-executed operational plan, let's look at a real-life case study - the global tech giant, Apple Inc. Apple's operational plan is a testament to the company's relentless focus on precision, quality, and groundbreaking innovation. One key operational strategy that Apple uses is its tight control over its supply chain.

• Description of Business Operations: Apple's business operations are highly integrated and efficient. They manufacture and market a variety of products, including iPhones, iPads, Macs, and services like iCloud and Apple Music. Their production process is complex, involving design, prototyping, manufacturing, and distribution, often happening across different continents.
• Personnel: Apple's workforce is highly specialised. Each team and department has clearly defined roles and responsibilities, whether it's designing new products, managing supplier relationships, or ensuring quality control. Employees at Apple are encouraged to think differently, fostering a culture of innovation.
•  Location: Apple operates in multiple locations worldwide, including its iconic headquarters, Apple Park, in Cupertino, California. The company also has a network of retail stores across the globe and contracts with manufacturing facilities, primarily in Asia.
•  Inventory: Apple's inventory management is legendary for its efficiency. Through just-in-time inventory practices, Apple reduces storage costs and minimises the risk of stock obsolescence, contributing to its streamlined operations and impressive profit margins.
• Suppliers: Apple has a vast network of suppliers from around the world. It maintains strong relationships with these suppliers and holds them to strict standards of quality and ethical business practices, ensuring the integrity and excellence of its products.

Apple's operational plan aligns seamlessly with its business strategy, focusing on innovation, quality, and customer experience. This has allowed the company to maintain its status as a market leader and pioneer in the tech industry. This case study illustrates how an effective operational plan can turn a strategic vision into a successful reality. In the next section, we'll delve into common pitfalls to avoid when creating your operational plan.

Common Pitfalls to Avoid

As you embark on developing an operational plan for your business, it's crucial to be aware of some common pitfalls that can hinder your plan's effectiveness. Here, we outline these potential obstacles and provide advice on how to avoid them.

• Lack of Alignment with Strategic Goals: One of the most common mistakes is a disconnect between the operational plan and the company's strategic goals. Your operational plan should directly support and drive towards achieving these objectives. Ensure all operational goals, processes, and tasks align with your overarching business vision.
• Overly Complex or Unrealistic Plans: While an operational plan needs to be comprehensive, it also needs to be practical and achievable. Avoid creating overly complex plans that your team cannot implement or that require resources beyond your means. Strike a balance between thoroughness and simplicity for a more manageable plan.
• Neglecting to Involve the Team: Your team members are the ones who will execute the operational plan, and neglecting to involve them in its creation can lead to resistance or confusion. Make sure your team is part of the planning process, understands the plan, and is committed to its implementation.
• Ignoring Market Changes: A business doesn't operate in a vacuum. Failing to consider external factors such as market trends, customer behaviour, and economic conditions can derail your operational plan. Ensure your plan is flexible and adaptable to respond to changing circumstances.
• Insufficient Monitoring and Evaluation: An operational plan is not a set-and-forget document. Regular monitoring and evaluation are critical to assess progress, identify bottlenecks, and make necessary adjustments. Make sure you set measurable KPIs and allocate resources to track and review them.Avoiding these common pitfalls will significantly enhance the effectiveness of your business plan operational plan. With a solid operational plan in place, your business is well-positioned to achieve its strategic objectives, driving growth, and success.

Wrapping It All Up

Operational planning plays a vital role in any business, acting as a roadmap to direct daily operations and align them with the strategic goals of the company. As we have seen in this blog post, creating an operational plan involves several important components and steps, from defining clear goals to continuous monitoring and evaluation. Remember, the key to an effective operational plan is to keep it flexible, involve your team and maintain alignment with your business plan. If you implement those principles and regularly review and update you will have set a solid foundation for future business growth. We wish you all the best on your operational planning journey, and remember - every step you take towards detailed and thoughtful planning is a step towards long-term success and growth for your business. If you require any further help on other sections of your business plan, visit our Learning Zone for several in-depth guides.

Business Plan Operational Plan - Frequently Asked Questions (FAQs)

To wrap up this guide, let's address some frequently asked questions about operational plans in business.

• What is the difference between a strategic plan and an operational plan? A strategic plan outlines a company's long-term vision, objectives, and strategies for achieving those objectives. It's a high-level roadmap for the direction the company intends to go. On the other hand, an operational plan details the day-to-day activities and resources necessary to achieve the strategic goals. It's the 'action plan' that brings the strategic plan to life.
• How often should an operational plan be reviewed? The frequency of review may vary depending on your business size, type, and industry, but generally, it is a good idea to review your operational plan at least quarterly. The regular review ensures that the plan is still relevant and effective, allowing for adjustments as business conditions change.
• How long should an operational plan be? There is no set length for an operational plan, as it will depend on the complexity of the operations. It needs to be comprehensive enough to cover all operational aspects of the business but concise enough to be understandable and manageable.
• Who is responsible for creating an operational plan? While the business owner or top management usually leads the creation of an operational plan, it should involve input from all levels of the organisation. Each department or team can provide valuable insights into their operations, challenges, and opportunities, leading to a more realistic and effective plan.
• How can I measure the success of my operational plan? The success of an operational plan is measured by how effectively it helps achieve the strategic objectives. Regular monitoring of Key Performance Indicators (KPIs) related to your operational goals will provide a clear indication of your plan's success. If these KPIs are consistently met, your operational plan is likely successful. If not, adjustments may be needed.

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Blog Business

10+ Operational Planning Examples to Fulfill your Strategic Goals

By Danesh Ramuthi , Oct 25, 2023

An operational plan is a comprehensive, action-driven document that maps out how daily activities within an organization fuel the journey towards achieving strategic objectives.

Essentially acting as the nexus between high-level strategy and practical execution, this plan ensures that every department, from human resources to specific departments, operates in synchrony, aligning their day-to-day activities with the broader strategic goals.

By streamlining processes, it fosters cohesive efforts amongst diverse cross-functional teams, ensuring that both individual team members and entire departments work together harmoniously towards the company goals.

Ready to sculpt your organization’s future? Start your journey with venngage business plan maker and leverage their expertly crafted operational plan templates . 

Click to jump ahead: 

Why is an operational plan important?

10 operational plan examples, what should an operational plan include, how to write an operational plan.

• Strategic plan vs operational plan: What is the difference? 

In summary 

An operational plan is crucial because it serves as a bridge between a company’s high-level strategic planning and its day-to-day activities, ensuring that the business operations align with the strategic goals. 

While a strategic plan provides a long-term vision, outlining the company’s objectives and goals to gain competitive advantages in the business environment, the operational plan outlines the specific actions, key elements and resource allocation required to achieve those objectives. 

For example, while the strategic plan might set a goal for revenue growth over the fiscal year, the operational plan provides a detailed roadmap, breaking down major projects, assigning responsibilities to individual team members or specific departments and setting key performance indicators to monitor progress and ensure the entire organization works together effectively.

Operational planning, in essence, transforms the strategic objectives into actionable plans, ensuring that the entire team, from department heads to diverse cross-functional teams, is aligned and works in tandem to support revenue growth, increase productivity, and achieve the desired outcomes. 

Operational plans, through a well-structured operational planning process, also provide a clear understanding of the day-to-day activities, allowing team members to know their roles, leading to better collaboration and synergy. 

Moreover, by having clear operational plan examples or templates, businesses can ensure realistic expectations, manage their operating budget effectively and track progress through key performance metrics, thus ensuring that the company stays on course to realize its long-term vision.

Operational plans play a pivotal role in the business landscape, bridging the gap between strategic vision and tangible actions. They translate the overarching goals of an organization into detailed procedures, ensuring that daily operations are in line with the desired strategic outcomes. 

In the section below, I will explore a few operational plan examples, shedding light on their structure and importance.

Business operational plan example

A business operational plan is a comprehensive document that elucidates the specific day-to-day activities of a company. It presents a detailed overview of the company’s organizational structure, management team, products or services and the underlying marketing and sales strategies. 

For businesses, irrespective of their size, an operational plan can prove invaluable. By laying down the business goals and objectives, it acts as a blueprint, guiding entrepreneurs through the creation and implementation of strategies and action plans. The planning process also incorporates mechanisms to track progress and performance. 

Additionally, for startups or companies looking to scale, a meticulously crafted operational plan can be pivotal in securing funds from potential investors and lenders.

Layered on this are details about the company’s organizational structure, its products or services and its marketing and sales strategies. 

The document also delineates the roles and responsibilities of each team member, especially the management and key personnel. Given the dynamic nature of the business environment, it is imperative to revisit and update the operational plan regularly.

Related: 15+ Business Plan Templates for Strategic Planning

Simple operational plan example

A simple operational plan, often used by startups or smaller enterprises, emphasizes the basics, ensuring that the fundamental aspects of the business operations are captured succinctly. While it might not delve into the intricacies of every operation, it provides an overview of day-to-day activities, highlighting the goals and objectives the business aims to achieve in the short term.

In essence, this plan revolves around core elements like the company’s main objectives for the fiscal year, key responsibilities assigned to individual team members and basic resource allocation. A straightforward market analysis might also be included, offering insights into customer needs and competitive advantages the business hopes to leverage.

Though simple, this operational plan example remains pivotal for the organization. It provides a roadmap, guiding team members through their daily responsibilities while ensuring that everyone is working together towards shared goals. It becomes especially essential for diverse cross-functional teams, where clarity of roles can lead to increased productivity.

Modern operational plan example

In today’s fast-paced business environment, the emphasis on efficiency and innovative processes is paramount. The modern operational plan example caters precisely to this demand. Ideal for organizations aiming to streamline processes and highlight workflow, this type of operational plan emphasizes a more dynamic approach to planning. 

It not only reflects the evolving nature of business operations but also provides a modern backdrop for content, ensuring that the presentation resonates with the current trends and technological advancements. The use of modern tools and platforms within this plan enables diverse cross-functional teams to work together seamlessly, ensuring that day-to-day activities are synchronized with the company’s long-term vision.

Furthermore, such an operational plan helps the entire organization stay agile, adapting rapidly to changes in the business environment and ensuring alignment with strategic goals.

Minimalist operational plan example

The minimalist operational plan example champions simplicity and clarity. By focusing on clear and concise business strategies, it eliminates any potential ambiguity, ensuring that team members and stakeholders have an unclouded understanding of the company’s objectives and goals. 

The minimalist design not only promotes easy comprehension but also aligns with the modern trend of decluttering, ensuring that only the most vital components of the operational planning process are highlighted. 

This approach leaves no room for confusion, streamlining the planning process and making sure that individual team members and departments are aligned with the business’s key objectives. 

Moreover, the flexibility offered by a minimalist design allows businesses to craft an operational plan template that is not only functional but also accurately reflects their brand image and core values, ensuring cohesion across all aspects of the business strategy.

Clean operational plan example

The clean operational plan example stands as a testament to this principle. Ideal for businesses that prioritize clarity and directness, this format seeks to convey goals and strategies without overwhelming stakeholders. 

While maintaining a neat and organized layout, it ensures that tasks are managed effectively, helping team members grasp their roles and responsibilities without getting lost in excessive details.

One of the primary advantages of a clean operational plan is its ability to eliminate distractions and focus solely on the critical aspects of operational planning. 

Such a design aids in making sure that diverse cross-functional teams can work together harmoniously ensuring that day-to-day activities align seamlessly with the company’s long-term vision. 

The simplicity of the clean operational plan not only supports revenue growth by ensuring efficiency but also reinforces the company’s strategic goals, making it an excellent tool in the arsenal of businesses that believe in clear communication and precise execution.  

An effective operational plan acts as a roadmap, directing how resources should be allocated and tasks should be performed to meet the company’s objectives. Here’s what a comprehensive operational plan should encompass:

• Goals and objectives : Whether short-term or long-term, the operational plan should define clear goals and objectives that align with the company’s strategic plan. This gives direction to the entire organization, ensuring everyone is working towards a common aim.
• Clear responsibilities for team members : It’s essential that team members understand their roles within the operational plan. By outlining who is responsible for what, the plan ensures that there are no overlaps or gaps in duties and that everyone has clarity on their day-to-day activities.
• Assigned tasks: Alongside responsibilities, specific tasks need to be allocated to individual team members or specific departments. This granularity in assignment ensures that every aspect of the operational plan is covered.
• Timeline: This provides a clear schedule for when each task or objective should start and finish. A well-defined timeline assists in monitoring progress and ensures that the plan stays on track.
• Budget and resources : Every operational plan needs to factor in the budget and resources available. This includes everything from the operating budget to human resources, ensuring that the business has everything it needs to execute the plan effectively.

Read Also: 6 Steps to Create a Strategic HR Plan [With Templates]

As businesses evolve, it’s essential to have a comprehensive and adaptive operational plan in place to navigate the complexities of the business environment. Here’s a step-by-step guide to help you craft an effective operational plan:

Step 1: Define your goals and objectives

Begin with a clear understanding of your strategic goals and objectives. This will act as a foundation for your operational plan. Ensure that these goals are in alignment with your company’s strategic plan and provide both short-term and long-term visions for the business.

Step 2: Determine roles and responsibilities

Identify the key stakeholders, department heads and team members who will play pivotal roles in executing the plan. Assign responsibilities to ensure that everyone knows their part in the planning process and day-to-day activities.

Step 3: Develop a timeline and milestones

Establish a clear timeline that breaks down the operational planning process. Include key milestones to track progress and ensure the plan remains on target.

Step 4: Allocate budget and resources

Determine the resources required to achieve your goals and objectives. This includes estimating the operating budget, identifying human resources needs and other resource allocations, ensuring you have everything in place to support revenue growth and other business needs.

Step 5: Outline day-to-day operations

Detail the day activities that are integral to the business operations. This will provide clarity on how different tasks and functions work together, ensuring efficiency across diverse cross-functional teams.

Step 6: Monitor and measure performance

Integrate key performance metrics and indicators to regularly monitor progress. Using both leading and lagging indicators will provide a comprehensive view of how well the operational plan is being executed and where improvements can be made.

Step 7: Review and adjust regularly

The business environment is dynamic and as such, your operational plan should be adaptable. Regularly review the plan, comparing actual outcomes with desired outcomes and adjust as necessary to account for changes in the business environment or company goals.

Step 8: Document and communicate

Create an operational plan document, potentially using operational plan examples or an operational plan template for guidance. Ensure that the entire team, from individual team members to the entire organization, is informed and aligned with the plan.

Related: 7 Best Business Plan Software for 2023

Strategic plan vs operational plan: What is the difference?

When running an organization, both strategic and operational planning play pivotal roles in ensuring success. However, each has a distinct purpose, time horizon and scope. Here’s a breakdown of the differences between these two essential business plans:

• Strategic plan : This plan sets the course for the organization’s future. It embodies the long-term vision and mission, detailing the objectives necessary to achieve it. The essence is how everyone, from C-suite executives to individual team members, collaborates towards realizing this vision.
• Operational plan : This is the roadmap for the day-to-day activities of the organization. While the strategic plan looks at the bigger picture, the operational plan hones in on the tactics and execution. It is crafted to support organizational goals with a focus on short-term activities specific to departments or functions.

Time horizon :

• Strategic plan : Long-term in nature, usually spanning three to five years.
• Operational plan : Concentrates on the short-term, with plans laid out yearly, quarterly, or even monthly.

Modification and updates :

• Strategic plan : This evolves over longer intervals, typically three to five years. There might be minor adjustments year over year based on changing business needs and the external business environment.
• Operational plan : Due to its short-term focus, it requires frequent assessments. Plans might be adjusted yearly, quarterly or even monthly to ensure alignment with the strategic objectives and current business environment.

Created by :

• Strategic plan : Crafted by the upper echelons of management – think CEO, CFO and other C-suite members.
• Operational plan : These plans come to life through mid-level management and department heads, ensuring alignment with the broader strategic vision while catering to specific departmental needs.
• Strategic plan : Broad in its outlook, it takes into account external factors like market trends, competition, customer needs and technological innovations.
• Operational plan : This narrows down the focus to the internal workings of the organization. It revolves around technology in use, key performance indicators, budgeting, projects, tasks and the allocation of responsibilities among team members.

As we’ve traversed through the importance of operational planning to various operational plan examples, it becomes evident that having a detailed and efficient operational plan is pivotal. 

From the business-centric to the minimalist approach, every operational plan serves as the backbone, guiding team members and ensuring that day-to-day activities align with the long-term vision and strategic goals.

By knowing what should be included in these plans and how to craft them, businesses can navigate the complexities of their operational environment with greater confidence.

For those looking to refine their planning process or start from scratch, the world of digital tools has made it significantly easier. Venngage offers business plan maker and operational plan templates designed to simplify the process. 

Whether you need to create an operational plan or draft a business strategy, their intuitive platform can guide you every step of the way.

What Is the Operational Plan Section of the Business Plan?

Learning what an operation plan is and learning how to make it is something critical to any business. 3 min read updated on February 01, 2023

An operation plan section of the business plan is an essential part of any business. Learning what an operation plan is and learning how to make it is something critical to any business. Here are the main things you need to know about an operation plan.

Definition of an Operation Plan

An operation plan is a guiding path for the business to follow in order to achieve all of its goals and objectives described in the general business plan.

The operation plan mainly includes details about the people responsible for completing the required actions, and all the costs and KPIs (key performance indicators) for these actions to be accomplished.

In order for any business to be stable in the long run, the operation plan must be updated regularly in order to ensure the stability of the business.

What Is the Operations Plan Section and How to Properly Make It

The section of the operations plan which is included in the business plan mainly specifies all the physical requirements for the operation of the business. These physical requirements mainly include equipment, facilities, and location.

In order to make a complete business plan , three things need to be clarified to the reader:

• Everything was done for the business from the start to reach its current position
• Acknowledgment that you know exactly what should be done for any business to get off the ground
• Full awareness and understanding of the delivering and manufacturing processes of the service or the product you offer.

Operating Section of the Business Plan: Stage of Development Section

While you're developing the stage of development section, you should begin with the previous procedures that have been taken so far, along with mentioning what is best to be done in the future, it should be as follows:

• Production workflow : In this, you will describe in detail the exact steps of how your service or your product will be made, along with the acknowledgment of any possible problem that could be faced during the process.
• In addition, you will include details about how to train the employees to solve any upcoming problem and avoid any risks as much as possible. Along with mentioning any dangerous equipment that will be used, and the proper ways of using and storing these pieces of equipment.
• Supply chains: In this section you clarify the identity of the suppliers, the prices they offer, and their terms and conditions, In addition to providing the possible alternatives in case it doesn't work out with the current suppliers
• As an example, in case you are willing to have a specific quality control certificate, like the ISO 9000, you should identify and explain the required procedures.

What Are the Key Components to Include in an Operational Plan Regarding the Business Organization?

Here are the main components to be included in the operational plan:

• Most of the tasks in the operation plan are carried out by the company's managers and the employees under them, so it is essential that to clarify their identity, describe their qualifications, and describe the jobs and tasks which they will be responsible for.
• Providing an organizational chart to describe the structural hierarchy of the business.
• The philosophy and tactics of the company, and the role they play in the development and stability of the business.
• A statistical measurement of the performance of the employees and managers, and the ways of reward and punishment.
• Explain the methods that you will use to find the right employees, putting into consideration the required qualifications needed, the job description of each one, and the compensation rates that you will offer.
• In case the business will need any outside consultants it should be noted, along with the specific functions required from any outsider consultant or employee.

In the end, one could conclude that the success or a failure of a business depends heavily on the quality of the business and operation plan put forward.

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Operational planning: 5 steps to create a better business operational plan

Learn how to conduct operational planning to enhance collaboration, streamline workflows, and unlock peak productivity in all your company’s teams.

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Operational planning enhances collaboration and streamlines workflows to unlock peak efficiency.

Transforming a strategic vision into business success demands meticulous planning. It requires navigating unexpected obstacles, coordinating team activities with long-term goals, and implementing practical steps to realize organizational objectives.

Organizational planning plays a pivotal role in this context by translating high-level strategies into actionable day-to-day tasks.

But an operational plan is more than a structured to-do list — it’s a comprehensive framework that outlines roles, responsibilities, and timelines. By breaking down grand strategies into executable actions, operational planning ensures cohesive teamwork and transforms ambiguous business strategies into achievable realities.

What’s operational planning?

Operational planning is how companies organize day-to-day tasks to align with broader strategic goals. It’s a road map guiding teams through operational decisions about daily operations, ensuring every task contributes to the company’s long-term and high-level objectives. This typically involves setting short-term objectives, defining key activities, and establishing clear timelines.

In practice, operational planning often blends traditional and innovative methods to maximize efficiency. Conventional strategies like Gantt charts and flowcharts help leaders visualize data , tasks, and timelines to make complex projects more manageable. And digital tools like enterprise project management software introduce automation, real-time collaboration, and data analytics into the mix. These platforms enable agile plan adjustments and offer insights through predictive analytics.

By integrating these mixed methodologies, operational planning helps enterprises build a system that’s efficient and responsive to evolving business needs. It bridges the gap between meticulous organization and the agility needed in a fast-paced business environment.

Benefits of operational planning

Operational planning offers a structured approach to decision-making, but its advantages extend beyond planning. Here’s why it’s a crucial tool for achieving organizational goals.

Clarifies goals

Operational planning turns abstract ideas into concrete objectives. It encourages setting explicit goals with definitive timelines. This clarity benefits leadership and the entire team, ensuring everyone understands what needs doing, who’s doing it, and by when.

Enhances productivity

An operational plan enhances productivity by establishing timelines, outlining objectives, and allocating resources. This structure helps team members prioritize their work and manage their time efficiently because they have clear deadlines to guide them.

By defining precise objectives, the plan ensures every team member understands their specific tasks and expected outcomes, preventing unnecessary work and deviations from the plan. And knowing what resources are available helps team members prepare realistically for their taskwork.

Improves efficiency

A well-crafted operational plan boosts efficiency by optimizing workflows and streamlining organizational processes . By mapping out immediate and long-term objectives, the plan establishes a clear blueprint for task execution. As team members better understand their roles, task sequence, and the rationale behind each, they can execute them more seamlessly. This clarity and structure are also invaluable for onboarding new team members and allow them to integrate and understand the workflow with less friction.

Strategic planning vs. operational planning

Both plan types are distinct yet essential components of an organization’s overall planning process. Let’s break down the primary differences:

• A strategic plan defines your company’s “what,” outlines your business’s direction, and sets broad, long-term objectives. It’s a high-level overview that articulates your mission statement, establishes key business objectives, and outlines strategies for achieving them. This plan typically spans several years into the future and aligns the company’s efforts with its overarching vision.
• An operational plan focuses on the “how” by detailing how to execute the strategies and goals laid out in the strategic plan. This is where you get into the specifics — setting milestones, crafting a detailed road map, and establishing short-term, incremental goals that steer your company toward achieving strategic objectives. And at this point, you’ll focus on more immediate factors, like dealing with daily management and task implementation, that are necessary to achieve strategic organizational goals.

Types of operational plans

Departmental goals and needs vary significantly, and tailored operational plans ensure you optimally manage each area. While a sales department might need a plan focused on customer engagement and retention, an IT department might emphasize technology upgrades and cybersecurity . Combining various plan types — like a couple of those that follow — ensures optimal management and effectiveness in each area, aligning departmental activities with broader objectives.

Project operation plans

Project operation plans are indispensable documents for breaking projects into actionable milestones and assigning teams to relevant tasks. A well-developed project plan organizes tasks and anticipates resource requirements such as personnel, infrastructure, and time. By identifying these requirements early on, project operation plans provide planning foresight that helps avoid resource shortages and last-minute scrambles to ensure projects progress smoothly and stay on track.

Say you’re designing a website . Your project operation plan will outline key steps, such as user research , wireframing , user testing , and launch. Each step would have assigned teams, deadlines, and specific objectives, like establishing focus groups by a certain date and finalizing prototypes. The project manager would monitor progress to ensure resource availability and timeline adherence.

Enterprise operation plans

Enterprise operation plans translate broader strategic goals into smaller, manageable milestones. They involve assigning responsibility for these milestones to department directors to ensure accountability for each plan segment.

When creating an enterprise operational plan, it’s vital to identify resource gaps, dependencies, and other potential obstacles to ensure seamless execution. This lets you set realistic, achievable milestones and achieve smooth interdepartmental coordination. Involving directors from the start is also crucial because their insights can reveal critical aspects you might otherwise overlook.

Consider a web design agency planning to expand their service offerings to include mobile app development over the next year. The enterprise operational plan might include milestones such as hiring app developers, training current staff in responsive mobile design , and marketing these new services to potential leads. You might also ask the development head to oversee recruitment and training and involve the marketing director in developing strategies to promote the new services.

IT operation plans

IT departments confront unique challenges due to rapid cybersecurity threats and their critical role in every business sector. Unlike other departments focusing on sales and marketing, IT departments must ensure the organization’s technological structure is robust, secure, and current.

IT operation plans typically outline how the department will adapt to business changes, like scaling up for new hires, migrating from a legacy system to a new one, and safeguarding the organization against evolving cybersecurity threats.

If you’re preparing for a major server infrastructure upgrade, for instance, an IT operation plan will outline steps like evaluating current server and hosting capacities, selecting new hardware and infrastructure, and scheduling website migration to new servers. The plan would include specific timelines — such as completing server evaluations by the end of the first quarter and starting the migration in the second quarter — to ensure minimal downtime and a smooth transition for all hosted websites.

Discover how the right CMS can allow teams to efficiently scale rich, complex content – all without writing code.

Key elements of an operational plan

No matter the type you’re creating, most operational plans include the following core traits.

Operational plans should be clear and to the point. While comprehensive coverage is important, elaborating too much risks misinterpretation and becoming bogged down in the details. Focus on concise, direct explanations and allow the details to unfold during project execution.

Team buy-in is essential for success. Instead of leaving the executive team to dictate the plan exclusively, involve team members in its creation. A collaborative approach helps garner buy-in and fosters feelings of ownership and responsibility toward the plan’s objectives. This involvement translates to increased motivation and commitment because team members feel more likely to invest effort in a plan they helped shape.

Consistency

Consistency in operational plans is crucial for their effectiveness and for establishing organizational trust. It involves applying the same standards and procedures uniformly across all departments and teams. By consistently applying rules and policies, you ensure every organizational element operates under the same guidelines, enhancing fairness and reducing confusion. Consistent execution of your operational plan also streamlines progress and success tracking because the criteria and methods used for each remain uniform.

Specify the processes and methodologies each department should use. If the design team uses an agile, iterative process , for instance, implement similar practices in other departments like IT. This standardization enables smoother collaboration and operational harmony.

Key performance indicators

Every operational plan needs well-defined key performance indicators (KPIs) from the outset. These should include:

• Leading indicators provide early insights into your strategy’s effectiveness by signaling shifts and trends ahead of their full realization. By monitoring these indicators, you can gauge your strategy’s immediate impact and proactively adjust your approach. Indicator examples include customer satisfaction levels, changes in market share, and fluctuations in sales figures.
• Lagging indicators reflect the outcomes of your operational efforts by providing historical data on your plan’s efficacy after execution. Key lagging indicators include metrics like the time taken to complete projects, support ticket volumes, and total expenses incurred. Analyzing these metrics also helps identify improvement areas, like optimizing resource allocation, enhancing customer support processes, and streamlining operational workflows.

Constraints

Acknowledge any assumptions and constraints within your plan, such as technological limitations, tight deadlines, and regulatory requirements. Being upfront about these factors is essential for setting realistic expectations and guiding effective task execution. And it ensures everyone involved understands the framework they’re operating in.

Say you’re building an agency website in the European Union (EU). A critical constraint would be compliance with data protection regulations like the General Data Protection Regulation (GDPR). You must keep this constraint in mind as you develop your operational plan because it affects the technology and processes used for data handling and shapes your website’s design and functionality. For instance, you’ll likely need to integrate clear consent mechanisms for data collection, prominent user data management tools into the website’s layout, and GDPR-compliant technologies for data processing and storage.

The 5 steps of the operational planning process

Enterprises develop operational plans through five strategic steps, each essential for shaping an actionable and effective strategy. Let’s explore what this planning process looks like.

1. Set goals

Establish specific, immediate business goals that align with your strategic plan. This might include launching a redesigned website, increasing online sales by a specific percentage, or reducing digital marketing expenses.

Make these goals ambitious yet adaptable, allowing for flexible responses to unexpected challenges. This step lays the foundation for your operational strategy and aligns every subsequent action toward these well-defined objectives.

2. Allocate resources

After establishing your goals, evaluate your capacity to achieve them. Analyze your current resources and identify what additional expertise, technology, and budget you require. This step isn’t just about highlighting what’s missing — it’s about strategizing how to scale your business to accommodate these needs.

3. Define KPIs

Select KPIs that align closely with your operational goals and ensure they reflect key aspects of your strategy. These KPIs should include leading indicators, like website traffic and user engagement rates for predictive analytics, and lagging indicators, such as satisfaction scores post-launch, to evaluate past performance. Consistently apply these KPIs throughout your project to monitor progress and keep the team focused on core objectives.

Consider using digital analytic platforms like Google Analytics to track KPIs. These tools offer detailed insights into traffic and user behavior. And you can set up dashboards to visually represent these metrics to help spot trends and patterns without combing through data.

Suppose you notice rising bounce rates on a specific webpage — this might indicate user disinterest or navigational issues. In response, you might pivot to revise the page’s copy, restructure its visual hierarchy , or simplify the navigation structure to make it more engaging and user-friendly.

4. Prescribe processes

Develop clear and detailed plans for how your teams should execute tasks. This clarity guides them through each stage, reducing confusion, ensuring consistency, and enhancing productivity.

To communicate these procedures to your team, use tools like flowcharts. They simplify and clarify each operational plan phase and help ensure everyone understands their responsibilities.

For large-scale projects, consider using project management software like Asana, Trello, or Jira. These platforms offer features like task assignment, deadline tracking, and real-time communication, and they provide a centralized platform for monitoring progress and maintaining team alignment.

5. Determine milestones

Create a road map that outlines clear, measurable goals and specific objectives. This map transforms your operational plan into achievable targets, helping teams visualize where they’re headed and the benchmarks they need to hit. Host regular meetings when outlining your milestones — this consistent evaluation ensures everyone moves forward in sync, maintaining the necessary momentum to achieve the plan’s goals.

In a web development project, for example, these evaluations might reveal if certain phases, like design or development, have too few or surplus resources. Identifying these imbalances lets you efficiently reallocate resources to ensure each department has what it needs to meet its milestones effectively and on schedule.

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• How to Use Your Business Plan Most Effectively
• The Basics of Writing a Business Plan
• 12 Reasons You Need a Business Plan
• The Main Objectives of a Business Plan
• What to Include and Not Include in a Successful Business Plan
• The Top 4 Types of Business Plans
• A Step-by-Step Guide to Presenting Your Business Plan in 10 Slides
• 6 Tips for Making a Winning Business Presentation
• 12 Ways to Set Realistic Business Goals and Objectives
• 3 Key Things You Need to Know About Financing Your Business
• How to Perfectly Pitch Your Business Plan in 10 Minutes
• How to Fund Your Business Through Friends and Family Loans and Crowdsourcing
• How to Fund Your Business Using Banks and Credit Unions
• How to Fund Your Business With an SBA Loan
• How to Fund Your Business With Bonds and Indirect Funding Sources
• How to Fund Your Business With Venture Capital
• How to Fund Your Business With Angel Investors
• How to Use Your Business Plan to Track Performance
• How to Make Your Business Plan Attractive to Prospective Partners
• Is This Idea Going to Work? How to Assess the Potential of Your Business.
• When to Update Your Business Plan
• How to Write the Management Team Section to Your Business Plan
• How to Create a Strategic Hiring Plan
• How to Write a Business Plan Executive Summary That Sells Your Idea
• How to Build a Team of Outside Experts for Your Business
• Use This Worksheet to Write a Product Description That Sells
• What Is Your Unique Selling Proposition? Use This Worksheet to Find Your Greatest Strength.
• How to Raise Money With Your Business Plan
• Customers and Investors Don't Want Products. They Want Solutions.
• 5 Essential Elements of Your Industry Trends Plan
• How to Identify and Research Your Competition
• Who Is Your Ideal Customer? 4 Questions to Ask Yourself.
• How to Identify Market Trends in Your Business Plan
• How to Define Your Product and Set Your Prices
• How to Determine the Barriers to Entry for Your Business
• How to Get Customers in Your Store and Drive Traffic to Your Website
• How to Effectively Promote Your Business to Customers and Investors
• What Equipment and Facilities to Include in Your Business Plan
• How to Write an Income Statement for Your Business Plan
• How to Make a Balance Sheet
• How to Make a Cash Flow Statement
• How to Use Financial Ratios to Understand the Health of Your Business
• How to Write an Operations Plan for Retail and Sales Businesses
• How to Make Realistic Financial Forecasts
• How to Write an Operations Plan for Manufacturers
• What Technology Needs to Include In Your Business Plan
• How to List Personnel and Materials in Your Business Plan
• The Role of Franchising
• The Best Ways to Follow Up on a Buisiness Plan
• The Best Books, Sites, Trade Associations and Resources to Get Your Business Funded and Running
• How to Hire the Right Business Plan Consultant
• Business Plan Lingo and Resources All Entrepreneurs Should Know
• How to Write a Letter of Introduction
• What To Put on the Cover Page of a Business Plan
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• 6 Steps to Getting Your Business Plan In Front of Investors

How to Write an Operations Plan for Retail and Sales Businesses Tips for detailing what has to be done and who does what in service and retail companies.

By Eric Butow • Oct 27, 2023

Opinions expressed by Entrepreneur contributors are their own.

This is part 6 / 11 of Write Your Business Plan: Section 5: Organizing Operations and Finances series.

Investors and other plan readers pay careful attention to the part of your plan describing your operations. Most entrepreneurs are highly expert, interested in operations, and love to talk about it. In fact, one risk is that you'll go into too much detail and wind up with what amounts to a technical treatise in which the essential marketing element seems lost.

David Wheeler recognized that risk when seeking investors for his software startup, InfoGlide Inc. One of his first hires was someone to take on the job of CEO, to interface directly with investors and high-profile prospects so Wheeler could get back to the operations he loved. "That's what I like," he says, "working with database code, not doing product demos."

Related: Use This Worksheet to Write a Product Description That Sells

The basic rule for your operations section is to cover just the major areas—labor, materials, facilities, equipment, and processes—and provide the details that are critical to operations or give you a competitive advantage. If you do that, you'll answer investors' questions about operations without overwhelming them.

How to Break Down Operations

The simplest way to treat operations is to think of it as a linear process that can be broken down into a sequence of tasks. Break down each task into smaller elements.

Related: The Top 4 Types of Business Plans

A task listing chart might include the task and what has to be done daily, weekly, or monthly.

Once the initial task listing is complete, turn your attention to who is needed to do which tasks. Keep this very simple. You don't have to look at minor tasks (who opens the door? who fetches the mail?), but you do have to concentrate on major tasks such as producing a product or delivering a service. Use your judgment.

Related: How to Craft a Business Plan That Will Turn Investors' Heads

Retail and Service Firms

Service and retail firms have different operations requirements from manufacturers. Companies that maintain or repair things, sell consulting, or provide health care or other services generally have higher labor content and lower investments in plants and equipment.

Related: How to Write an Operations Plan for Manufacturers

Another important difference is that service and retail firms have much simpler operational plans than manufacturers. When turning raw materials into finished goods, manufacturers may employ sophisticated techniques in a complex series of operations. By comparison, it's pretty simple for a retailer to buy something, ship it to his store, and sell it to a customer who walks in.

That's not to say operations are any less important for retailers and service firms. But most people already understand the basics of processes such as buying and reselling merchandise or giving haircuts, or preparing tax returns. So you don't have to do as much explaining as, say, someone who's manufacturing microprocessors.

People Matter

For service and retail firms, people are the main engines of production. The cost of providing a service is primarily driven by the cost of the labor it entails. Retail employees' skills and service attitudes drive their employers' productivity and market acceptance to a great degree.

Related: What Technology to Include In Your Business Plan

A service firm plan has to devote considerable attention to staffing. Regional educational attainment data will help readers understand why you can hire sufficient semi- and high-skilled workers for a service or repair operation. You'll want to include background information and, if possible, describe employment contracts for key employees such as designers, marketing experts, buyers, and the like.

You'll want to walk the reader through the important tasks of these employees at all levels so they can best understand how your business works and the customer experience.

Service operations checklist:

• Staffing completed (or staffing plan completed)
• Organization chart completed
• Marketing implemented
• Sales policies
• Customer relations policies
• Service delivery policies
• Administering monitoring and control policies
• Follow-up procedures

Buying Basics

The ability to obtain reliable, timely, and reasonably priced supplies of easily salable merchandise is perhaps the prime skill of any retailer. Buying is both art and science. Knowing the ideal ordering quantities for a given product is mechanical, but knowing which items to stock requires knowing customer desires and demands. Buying is based on your marketing plan. You cannot make wise purchasing decisions without clear knowledge of the marketing environment.

Related: 6 Best Practices to Grow Your Small Business

If you have what consumers want when few competitors do, you're almost guaranteed to have strong sales. If you run out of a hot item, on the other hand, disappointed consumers may leave your store, never to return.

Operations plans for retailers, therefore, devote considerable attention to sourcing desirable products. They may describe the background and accomplishments of key buyers. They may detail long-term supply agreements with manufacturers of in-demand branded merchandise. They may even discuss techniques for obtaining desirable products from manufacturers on the gray market who try to restrict the flow of goods to their stores.

Retail operations checklist

• Marketing (include sales projections, location, promotional efforts, advertising, and online marketing efforts)
• Training sales staff
• Buying procedures (include delivery times, freight-in, reorder points)
• Inventory control
• In-store sales tools
• Customer service policies and procedures
• Backroom operations staffed

Note the importance of training sales staff and customer service representatives. Many retailers omit this due to their economic loss. But consumers often cite a discourteous or unhelpful sales staff as the reason they don't return. Point out that you will train your sales staff so that they will act as a powerful resource for your company.

Related: Business Plan Lingo and Resources All Entrepreneurs Should Know

More in Write Your Business Plan

Section 1: the foundation of a business plan, section 2: putting your business plan to work, section 3: selling your product and team, section 4: marketing your business plan, section 5: organizing operations and finances, section 6: getting your business plan to investors.

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How to create an operations strategy in 8 steps

April 05, 2024

An effective operations strategy is crucial for propelling an organization toward success. After all, it’s been found that organizations that commit to strategic management perform better than those that don’t. 

But, an operations strategy isn’t a one-size-fits-all concept. You really do have to work to find your best fit. Simply taking a process you’ve seen at another company and slapping it on your own is a great way to alienate your team and waste buckets of money on ill-fitting outreach campaigns. 

So what’s a business to do? Take time to learn the ins and outs of operations strategy, get to know why businesses should prioritize thinking about theirs, and follow our guide to creating and maintaining one of your own. Let’s dive in!

What is an operations strategy?

An operations strategy defines how an organization’s resources are allocated to achieve its business objectives. In other words, it’s essentially a blueprint that tells an organization how to go about doing business. It’s crucial for: 

• Optimizing business processes
• Fostering innovation
• Driving sustainable growth

What works for one organization may not work for another, and some businesses may even need to tailor their approach within each department. It only makes sense — processes that work perfectly in customer support may not serve a tech team the same way.  Catering to each team’s preferred way of working will give them room to thrive.

Furthermore, aligning this internal strategy with a market-focused approach is crucial. A coherent go-to-market strategy (GTM strategy) ensures operational efforts meet market demands, strengthening the company’s market position. This integration of internal processes with external market strategies is vital for sustainable growth and competitive advantage.

In essence, a successful operations strategy harmonizes a company’s internal environment with its external goals. And thus effective operations strategy managers should be the all-time experts in balancing internal and external factors.

Comparing strategy and operations

Strategy is high-level, big-picture thinking that involves setting long-term goals that align with the organization’s overall mission and vision.

Strategy looks at market positioning, competitive advantage, target audience, and overall business model. For example, deciding to enter a new market segment, developing a new product line, or implementing a new business model are all strategic decisions that shape the future direction of the company.

Operations is more granular and specific, dealing with the day-to-day implementation of the strategic plan.

Operations focus on optimizing resources, improving processes, and delivering products or services efficiently and effectively. This involves tasks like production scheduling, inventory management, customer service delivery, and continuous monitoring and improvement.

So, for example, once a strategic decision to enter a new market segment is made, operations come into play — by planning and executing marketing campaigns, managing production and distribution channels, and providing customer support tailored to the needs of that market segment.

While strategy sets the direction and long-term goals, operations focus on the daily activities that drive the company toward those goals. Both are essential for business success and effectively coordinating the two ensures an organization’s strategic objectives turn into tangible results. 

Core objectives of operations strategy

At a high level, a successful operations strategy is all about meeting internal needs to achieve business objectives. But more specifically, operations strategies should help optimize workflows, allocate resources, and ensure quality, among other things. Let’s explore each. 

Create and optimize processes

Operations strategy involves designing and refining processes to maximize efficiency, minimize waste, and enhance productivity across the organization. Effective operations strategies: 

• Streamline workflows
• Identify and eliminate bottlenecks
• Foster continuous analysis and improvement

Allocate resources according to cost and risk

Whether we’re talking about human capital, technology, or financial investment — operations managers should heavily guide decisions on resource allocation to support project goals and overall business objectives.

Effective operations strategy also looks at cost optimization and risk management. It’s important to cut costs without sacrificing quality, as well as assess and mitigate risks associated with resource allocation to ensure smooth project execution and business operations.

Control quality

Delivering high-quality products and services is non-negotiable in business. Operations strategy accounts for quality management processes to ensure products meet or exceed customer expectations.

In terms of quality, an operations strategy should: 

• Set quality standards : Establish and maintain high-quality standards across all aspects of operations, from product development to customer service.
• Establish a quality assurance (QA) workflow : Implement processes to monitor and check for adherence to quality standards throughout the project lifecycle.
• Ensure customer satisfaction : Make sure all products and services meet or exceed customer expectations, likely through partnership with the customer support department. This will drive customer satisfaction, loyalty, and retention.

Manage the supply chain

Where applicable, an operations strategy should also account for the following when it comes to the supply chain: 

• Supplier relationships : Create and nurture strong relationships with suppliers to ensure timely delivery of materials and components. This also positions them as a partner or collaborator rather than just a vendor. 
• Logistics optimization : Enhance logistics and distribution channels to minimize lead times, reduce costs, and improve overall supply chain efficiency.
• Inventory management : Implement effective inventory management practices to balance supply and demand, minimize stockouts, and reduce carrying costs.

Improve the customer experience

By aligning operations with customer needs and preferences, organizations can deliver personalized experiences, foster customer loyalty, and drive sustainable growth.

Tapping into resources like customer support tickets and product data analytics to gain insights, make informed decisions, and optimize operations will result in better customer experiences and business outcomes.

How to create an operations strategy (8 steps)

Crafting a robust operations strategy is the cornerstone of organizational success. Here’s a step-by-step guide to help business leaders and/or high-achieving operations managers navigate the process effectively:

1. Define your objectives

Like many processes, this one starts with clearly defining your business goals .

What do you aim to achieve through your operations strategy? Whether it’s improving efficiency, enhancing quality, reducing costs, or driving growth, set a few objectives now to serve as your North Star metrics throughout the strategy development process.

Stumped? Here are some ideas: 

• Streamline workflows to reduce process inefficiencies and optimize productivity.
• Enhance product quality standards to exceed customer expectations and drive satisfaction.
• Strengthen supplier relationships to ensure timely delivery of materials and components.
• Optimize logistics and distribution channels to minimize lead times and reduce costs.
• Implement effective inventory management practices to balance supply and demand and minimize stockouts.

Keep reading, we’ll show you how to refine these goal statements just a few steps down!

2. Get to know your audience

Before you go any further, it’s also a good idea to gain a deep understanding of your target audience and their needs, preferences, and pain points.

This is something that operations managers don’t always consider, but think about it — a customer-centric approach will ensure your operations strategy is aligned with market demands and focused on delivering value to your customers.

3. Develop a deep understanding of your team

It’s time to get a lay of the land before you start deciding how to navigate it. That means zooming in on one key internal factor: your team.

Think about the diverse work styles within your team. This will guide you in creating an operational strategy that allows every department and individual to wield their unique strengths to work toward the same goals. 

Here, you might even do a comprehensive SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) or SOAR (Strengths, Opportunities, Aspirations, Results) analysis to assess your organization’s internal and external factors. These analyses will provide valuable insights into areas where your operations strategy can make the most significant impact.

4. Evaluate current processes

Take stock of your current operational processes and workflows. Identify areas of inefficiency, bottlenecks, and waste that are hindering productivity and performance. This evaluation will serve as the foundation for identifying opportunities for improvement.

5. Build actionable strategies and workflows

Based on your objectives, SWOT analysis, customer insights, and process evaluation, develop actionable strategies to address identified challenges and capitalize on opportunities. These strategies should be SMART : specific, measurable, achievable, relevant, and time-bound. 

6. Align operations with go-to-market

It’s vital to synchronize operational strategies with your GTM (go-to-market) plan to align every team and project toward the same growth goals, no matter from which side they’re approaching the product/service or customer market. 

Be sure to apply quality data to your GTM strategy so that it’s built on a strong foundation of up-to-date market information, can make accurate buying predictions, and even helps your team act on these signals at the right time with the right message. 

7. Allocate resources

Determine the resources required to implement your operations strategy effectively. This includes manpower, technology, finances, and anything else necessary to execute your strategies. Ensure that resources are allocated wisely to support your strategic objectives.

8. Implement and monitor

Roll out your operations strategy in phases, starting with pilot projects or small-scale implementations.

Monitor progress closely, track performance against KPIs (more on those shortly!), and make adjustments along the way. Continuous monitoring and evaluation are essential for ensuring your strategy remains aligned with evolving business needs.

Best practices for effective operations strategy

How can you build onto these steps to make your operations strategy performance go above and beyond? Implement these best practices once your groundwork is laid.

An operations strategy doesn’t have to be stiff. In fact, it shouldn’t be.

With a strategy that’s flexible and agile, you’ll be prepared to enact changes quickly instead of wasting time and energy on something that isn’t right. Agile operations strategies allow businesses to respond swiftly to market changes, customer feedback, and emerging opportunities, enabling them to stay ahead of the curve.

Flexibility is part culture — we’ll touch on that next — and part technology. Choose innovative tools, such as modern project management software, with features that allow for automation, analytics reporting, and other functions that give you both the time and data you need to move with agility and increase operational efficiency.

Promote a culture of continuous improvement

Foster a culture of continuous improvement within your organization, where feedback is encouraged, and lessons learned are integrated into future iterations of the operations strategy. This is key to innovation and agility to adapt to changing market dynamics and stay ahead of the competition. Encourage cross-departmental collaboration with tools and systems that allow for it.

KPIs to consider

SMART goals and North Star metrics share something important — they need defined key performance indicators (KPIs) to provide an observable, repeatable way to measure change. 

The KPIs you choose will depend on lots of things, such as your industry and business model, your strategy, your overarching business goals, etc. 

That said, here are a few ideas to help you get to thinking about your own: 

• IT KPIs: total support tickets vs. open tickets, product load time, mean time to detect or resolve bugs, etc. 
• Financial KPIs: operating cash flow, net profit margin, operating profit margin
• Sales and marketing KPIs: customer acquisition cost, lead conversion rate, deals closed YTD, etc. 

Operations strategy software

What are you waiting for? Now you have the knowledge needed to unlock the full potential of your operations. 

Once you’re able to align internal goals with external processes and forces such as market demand, you should have the foundation you need to build a strategy that smooths workflows and resourcing allocation, boosts quality, improves customer experience, and ideally delivers on ultimate business goals!

Backlog , Nulab’s project management tool, offers everything you need to keep operations on track, teams in sync, and goals in sight. From analyzing and visualizing data to keeping track of tasks, bugs, code, and clients in one central hub — project management software is a game-changer in the world of operations strategy. Try it for free today! 

John Marquez is a seasoned digital marketing specialist with eight years of experience working in the trenches with high-growth SaaS startups and leading enterprise companies like Zoominfo . When he’s not busy experimenting with new strategies in SEO, he’s at home sipping coffee with his seven dogs.

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Tree Service Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over two thousand entrepreneurs and business owners create business plans to start and grow their tree service companies.

If you’re unfamiliar with creating a tree service business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a tree service business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your tree service business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a tree service business or grow your existing tree service company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your tree service business to improve your chances of success. Your tree service business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Tree Service Businesses

With regard to funding, the main sources of funding for a tree service business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for tree service companies.

Finish Your Business Plan Today!

How to write a business plan for a tree service business.

If you want to start a tree service business or expand your current tree service business, you need a business plan. The guide below details the necessary information for how to write each essential component of your tree service business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of tree service business you are running and the status. For example, are you a startup, do you have a tree service business that you would like to grow, or are you operating tree service businesses in more than one city?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the tree service industry.
• Discuss the type of tree service business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of tree service business you are operating.

For example, you might specialize in one of the following types of tree service businesses:

• Tree Planting and Transplanting Services: In this type of tree service business, you will offer recommendations for new trees to be placed in compatible surroundings, you will plant new trees of all kinds, and you will move mature trees to new locations.
• Tree Consulting and Assessment: Your company will offer advice and make recommendations regarding tree health, tree care and tree management.
• Emergency Tree Service: This type of tree service business is focused on the removal or transplanting of trees on an emergency basis, such as during storms or harsh weather conditions. Service is typically 24/7.
• Tree Removal Service: Offering tree removal when trees become invasive or roots cause concrete walkways to lift or shift. Tree removal is often offered when new housing starts or commercial construction begins in order to facilitate transplantation, as well.

In addition to explaining the type of tree service business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of customers served, the amount of revenue during the past six months, opening a second tree service location, etc.
• Your legal business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the tree service industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the tree service industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your tree service business plan:

• How big is the tree service industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your tree service business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your tree service business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individual residences, commercial buildings, businesses seeking tree transplants, industrial markets for large municipal projects or highway beautification.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of tree service business you operate. Clearly, individuals would respond to different marketing promotions than would business complex owners, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regard to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Tree Service Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other tree service businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes wholesale tree nurseries, retail tree outlets, transplanted trees from residential locations, and trees that are offered for free in an exchange program. You need to mention such competition, as well.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as

• What types of customers do they serve?
• What type of tree service business are they?
• What is their pricing (premium, low, etc.)?
• What sets their business apart from others?
• What are their weaknesses?

With regard to the last two questions, think about your answers from the customers’ perspective. And, don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide options for tree restoration if the initial planting isn’t successful?
• Will you offer products or services that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a tree service business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of tree service company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide trees that are authentic and traditional to each area your tree service company serves?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your tree service company. Document where your company is situated and mention how the site will impact your success. For example, is your tree service business located near a busy commercial district, a business district, in a standalone nursery location, or purely online? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your tree service marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute direct mail pieces to your target audience
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) with target keywords on your website

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your tree service business, including answering calls, planning and sourcing trees, paying invoices, contacting customers, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to sell your 100th tree, or when you hope to reach $X in revenue. It could also be when you expect to expand your tree service business to a second or third location.

Management Team

To demonstrate your tree service business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing tree service businesses. If so, highlight this experience and expertise. But, also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a tree service business or successfully running a tree service department in a retail department store.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 25 customers per day, and/or offer special tree service in winter weather? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

5 Year Annual Income Statement

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your tree service business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

5 Year Annual Balance Sheet

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit, but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a tree service business:

• Cost of inventory and related upkeep
• Cost of transportation of trees and equipment
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, office supplies and equipment

5 Year Annual Cash Flow Statement

Attach your full financial projections in the appendix of your plan, along with any supporting documents that make your plan more compelling. For example, you might include your tree nursery location lease or a list of friends and associates who are already lined up to buy tree service from your business.

Writing a business plan for your tree service business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the tree service industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful tree service business.

Tree Service Business Plan FAQs

What is the easiest way to complete my tree service business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your tree service business plan.

How Do You Start a Tree Service Business?

Starting a Tree Service business is easy with these 14 steps:

• Choose the Name for Your Tree Service Business
• Create Your Tree Service Business Plan
• Choose the Legal Structure for Your Tree Service Business
• Secure Startup Funding for Your Tree Service Business (If Needed)
• Secure a Location for Your Business
• Register Your Tree Service Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Tree Service Business
• Buy or Lease the Right Tree Service Business Equipment
• Develop Your Tree Service Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Tree Service Business
• Open for Business

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Tree Service business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan professional services can help you create a winning business.

Other Helpful Business Plan Articles & Templates

BEO: Plan Maestro de Desarrollo Ferroviario al 2050

Procurement notice, institution, procurement type, notice type, project name.

Operational Consulting Services – Bank Executed Operation (BEO)

Project Name: Elaboración del Plan Maestro de Desarrollo Ferroviario al 2050

Description: Plan Maestro de Desarrollo Ferroviario al 2050

Deadline: 19 April 2024

For further details, go to: http://beo-procurement.iadb.org/home

and find Selection No. PE-T1592-P001

Deadline (local)

Date posted, attachments, * definition of status type:.

• Open - Procurement notice is open for bidding;
• Closed - Deadline has passed;
• Cancelled - Procurement process is cancelled;
• N/A - Not applicable, for General Procurement Notices with unspecified deadlines.

Please note that due to the difference in time zones, the actual deadline time may be a few hours earlier or later than when the status changes from Open to Closed on the website. Please do not solely rely on the above status and take note of the deadline in local time (found in the body of the text of each procurement notice).

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