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3+ SAMPLE Event Planning Business Plan in PDF

Event planning business plan, 3+ sample event planning business plan, what is an event planning business plan, is event planning a profitable business, what is the best thing about event planning, what is the downside of event planning, 5 essential elements of event planning:, what should be in the refund and cancellation policy, how much do event planners cost, what are the skills that an event planner should have, is it possible to create an event in 7 days, how do you keep budgets on track, how early do we need to start planning an event, can you cope with last minute changes of plan.

Personal Event Planning Business Plan

Event Planning Business Plan Template

Event Planning Business Plan Example

Printable Event Planning Business Plan

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Event Planning Business Plan Template [Updated 2024]

Event Planning Business Plan Template

If you want to start an Event Planning business or expand your current Event Planning or Event Management business, you need a business plan.

The following Event Planning business plan template gives you the key elements to include in a winning event planner business plan or event management business plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a free Event Planning business plan template:

Event Business Plan Template I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Event Planning Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Event Planning Business Plan Sample

JAN.15, 2018

Event planning business plan for starting your own agency

Are you thinking about starting an event planning business ? Well, if you have what it takes to properly plan and manage an event, you can certainly jump in this field. The biggest benefit of starting this business plan event planner is that it requires the least capital investment as compared to many other businesses. You can start a business plan for an event planner in a small office with a small team and a little inventory comprising of mostly office and stationery products.

Secondly, a  business plan for an event planner starts yielding a profit as soon as it is launched as compared to most of the businesses which need months or even years to yield the desired rate of return. Another important aspect is that, unlike other businesses, an event planning business has the least amount of risk associated with it provided that you plan and market it successfully.

So before you move on to starting this venture, you will have to prepare a comprehensive event management business plan which will establish the basis of your company’s future operations and decisions. If you are wondering how to write a business plan for event planning then here we are providing you the event management business plan company business startup named ‘Godi Events’.

Executive Summary

2.1 the business.

Godi Events will be a bonded, insured and licensed event management business plan , located in the Manhattan borough of the New York City. We aim to serve the nearby residential community and the corporate sector of Manhattan by proving them the best services for managing their important and memorable events of life.

Godi Events will be owned and operated by Anna Godi. Anna has been associated with the hospitality industry for more than 6 years. She has been working at executive positions in various event planning companies and premium brands throughout the United States to create memorable and unique events. She wanted to establish a name for herself in this industry that’s why she thought, ‘why not starting my own event planning business ’? Hence, she decided to start this venture.

2.2 Management

The main office of Godi Events will be located in Manhattan borough of the New York City. A 200 square feet office has already been acquired on lease in the center of the main commercial district of downtown Manhattan. Anna will manage the overall operations of the company while she will be assisted by some of her friends for the startup.

The success of a startup heavily depends on its staff and management. Likewise, management will play a great role in making this venture successful, so make sure to plan it before thinking about how to start a business in event planning .

2.3 Customers

Our target market is the corporate sector located in the Central Business District of the Manhattan and the community living nearby at the 10 minutes’ drive from our office. This residential community will need our services for planning and managing their weddings, birthdays, anniversaries, and parties. On the other hand, companies and businesses also need to organize work sessions, retreats, team meetings, seminars, workshops, and conferences multiple times in a year.

Our biggest competitive edge over other competitors will be our mobile app business plan which can be used for online booking, selection of food plans and venues, making payments and much more. We have strategically built this app to facilitate the ever-busy working class of the society. Our second competitive edge will be our unparalleled customer service which will be the best in town. We will treat every customer with utmost respect and make sure that they get more than what they had expected from us.

2.4 Target of the Company

The target of the company is to become the best business plan for event planning company  in the New York City within next five years of our startup. This target can only be achieved by growing the sales at the forecasted rate. We also aim to balance the initial cost of the startup with earned profits by the end of the first year, to achieve the net profit margin of $10k per month by the end of the first year, to open up two more offices in different cities of the United States by the end of five years.

Company Summary

3.1 company owner.

Godi Events will be owned and operated by Anna Godi. Anna has been associated with the hospitality industry for more than 6 years after completing her Masters in Human Resources Management from Loyola Marymount University – College of Business Administration. Since then, she has been working at executive positions in various event planning companies throughout the United States, working primarily with premium companies and brands for creating memorable and unique events.

Anna is a philanthropist and celebrated Event Planner, best known for planning some of the New York City’s most important events. Stylish and discriminating, she believes in working only with the very best. From photographers and set designers to budgeting and booking artists, she has formed an exceptionally collaborative team for her venture.

3.2 Why the event planning business is being started

Anna has always been a planner. Since her high school days, she has been planning, organizing and executing school events. Afterwards, she started her own event management business plan society in college to plan and manage the college events organized by the student body. She was born to be a planner and her planning skills are praised by all and sundry.

After completing her studies, Anna pursued her passion by serving in some of the biggest event organizers of the United States but soon she realized that she can establish her name in the hospitality business only by her own setup. That’s when she decided to start business plan event planner  completely by herself. She knows that she can bring radical changes in the hospitality industry by following her natural instincts.

3.3 How the event planning business will be started

You have to consider many aspects before you think about how to start your own party planning business . Fortunately, during her 5 years’ experience in the hospitality industry, Anna made many friends some of whom will join her in this venture and will help her through every step.

The main office of Godi Events will be located in Manhattan borough of the New York City. A 200 square feet office has already been acquired on lease in the center of the main commercial district of downtown Manhattan. The place was formerly used as an office for a small IT firm. Some changes and interior designing woodwork are also required and a contractor has been hired for this purpose.

Anna has planned everything about her event management business plan including the required personnel and inventory and has hired experts from various fields to help her craft a detailed map about it. The financial experts have forecasted following costs for expenses, assets, investment, and loans for the Start-up.

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by experts, is given below:

Services for customers

The success or failure of a party planner business entirely depends on how it provides its services to the customers. A party plans business must be extremely customer-oriented and should provide a wide variety of services to survive in the modern day competitive environment. So before you start your own event planning business , do some research about what kind of event management business plans are most in demand nowadays. In order to excel in the competitive field of event planning, Godi Events will provide the following event planning services to its esteemed customers:

• Corporate Event Planning: We will provide a majority of services to the corporate sector. Some of those services include but are not limited to corporate event planning, corporate retreat planning, team meetings planning, training and work sessions planning, conferences and workshops planning.
• Party Planning: We will provide a majority of party planning services which include but are not limited to anniversaries planning, birthday events planning, graduation and other parties planning.
• Wedding Planning: We will also provide wedding planning services and other inclusive events such as reception and shower planning.
• Social Events Planning: We will provide a wide range of social events planning which include but are not limited to social gatherings planning, banquets and social dinners planning, award ceremonies and other similar events planning.

Our events will be completely customized, reflecting the brand personality of every client. Whether we will act for a product, a family, or a company, our work will integrate innovative designs with the finest in wine and cocktails, dining, music, entertainment and—most important of all—that intangible element of surprise.

Our group of seasoned professionals understands that breakthrough ideas are only as good as the discipline supporting them. At Godi Events we believe that there is a sublime connection between the mastery of logistics and the creation of astonishment. Specializing in the creation of exceptional events for private and corporate clients, we will design, plan and manage every project from conception to execution.

We will be responsible for planning, executing and managing everything needed to make an event successful. We pay great attention to even the tiniest bit of details as this is the key to the success of any event. Whether we are planning a company retreat, a social event or a wedding, we will be responsible for planning and managing of its every aspect such as audio / visual, budget planning, catering consultation, décor selection, entertainment, evening program, floral, guest gifts, hotel room blocks, invitations, lighting and sound, on-site management, photography, rentals, stationery, tenting, timelines, transportation, venue selection & management, videography etc.

In addition, to provide the planning services, we will also sell resource manuals and step-by-step guides. These resource manuals and step-by-step guides can be either purchased directly from our office in Manhattan or they can be downloaded from your official website by making an online payment via PayPal and Payoneer.

The resource manual is a compilation of various services providers such as caterers, decorators, bands, and disc jockeys located in the surrounding area. A ranking is given to them along with their contact details. This manual gives the client the freedom of making a choice based on experience.

Similarly, the step-by-step guides include the detailed guidelines for planning out the birthdays, meetings, retreats, parties, vacations, and special occasion celebrations such as graduations, holidays, showers, weddings, and receptions event. It will guide the readers on what is needed for and how to put together a successful, worry-free and successful event with popular refreshments, recipes, games. By using these resource manuals and step-by-step guides, anyone can easily plan the small-scale events for themselves.

Marketing analysis of business plan for event planning company

The most important component of an effective event planning business plan template  is its accurate marketing analysis that’s why Anna acquired the services of marketing experts to help her through this phase. It is only after this stage that a good event management business plan could have been developed. After identifying the local market trends in the New York City, the marketing experts and analysts also helped her to select the best site for establishing the main office of the company.

The success or failure of a event management business plan totally depends upon its marketing strategy which can only be developed on the basis of accurate marketing analysis. There are four main steps to carry out an accurate marketing analysis which are to identify the current market trends, identify your target audience and potential customers, set out the event management business plan targets to achieve, and finally set the prices of your products and services. Marketing analysis is a must-do thing before you move on to event planner business plan because the planning of many subsequent components depends on it. Therefore, it must be considered before developing a party planner business plan .

Immigration Business Plan

5.1 market trends.

The event management industry is hardly a couple of decades old and has already experienced unprecedented growth. It is estimated that it is experiencing an unprecedented growth of more than 25% per year making it one of the fastest growing industries today, along with the travel and hospitality sectors. Today, event management business plan is not just limited to planning and organization but much more.

Moreover, this industry is one of the few industries which have seen a constant increase in revenue along with the increase in business plan event planner locations with time. It has been estimated that event industry contributes more than a hundred billion dollars to the annual GDP of the United States. The number of event planners has increased exponentially over the past few years. After identifying these market trends, it is clearly evident that the party planner business plan industry is always blooming and can be immensely profitable provided you plan your business plan event planner successfully.

5.2 Marketing Segmentation

Our target market is the corporate sector located in the Central Business District of the Manhattan and the community living nearby at the 10 minutes’ drive from our office. The community consists of all types of people from varying backgrounds. As per the financial position, nearly half of the community has a monthly income ranging from $40k to $50k while nearly 10% people have incomes even around $100,000.

The corporate sector also provides many opportunities to us since the Downtown Manhattan houses many local, national and multinational businesses and companies. On average, these businesses make millions of dollars every year and can easily spend extravagantly on their events for the sake of promoting their brands. That’s why they present many prospects for event planners like us.

In order to develop a good event planning business plan sample it was crucial to analyze the market segmentation of the future customers of our services. A successful and efficient marketing strategy can only be developed after we completely know our potential customers. Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.1.1 Corporate Sector:

The biggest consumer of our services will be the corporate sector located in Downtown Manhattan. There are hundreds of local, national and multinational businesses and companies located within 15 km radius of our office. These corporations organize company retreats once or twice a year to increase team building between their employees and to take a break from the hectic and monotonous office routine. Similarly, these companies need to organize work sessions, team meetings, seminars, workshops, and conferences multiple times in a year.

Most of these businesses make millions of dollars every year and can easily spend extravagantly on their events for the sake of promoting their brands and for entertaining their high-profile guests. They will contribute the biggest portion of our revenue and hence our marketing strategy will be specifically tailored to attract this customer group.

5.1.2 Government Institutions:

The second category comprises of various government institutions in addition to schools, colleges, and universities located in Manhattan. These institutions frequently host many public events and gatherings such as award ceremonies, educational events, conferences and seminars, alumni meet up events etc.

5.1.3 Residential Community:

The third category includes the community residing in the residential zones of the city at a 10 minutes’ drive from our office. The residential community is extremely diverse comprising of people belonging to various age groups and varying needs. This customer group will need our services for weddings, birthdays, anniversaries, and parties. As discussed earlier, we are strategically located in one of the richest neighborhoods in the United States where the residents have monthly incomes up to a hundred thousand dollars. That’s why this group will contribute the second biggest chunk of revenue after the corporate sector.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

We aim to become the best event planners of the New York City within next five years of our startup. Our main event management business plan  targets to be achieved as milestones over the course of next three years are as follows:

• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year
• To open up a second company office by the end of three years in San Francisco, and a third office by the end of five years in Los Angeles

5.4 Product Pricing

Product and service pricing is one of the most important factors in deciding the strategy for a business plan for event planning company . Selecting the price for the services is a difficult task, especially for the startups, because one has to attract customers while yielding a profit at the same time. These two things cannot be achieved at the same time and the only way out is to select a compromised trade-off or balance between the two.

After considering the market demands, we have priced all our services in the similar ranges as of our competitors. The reason behind our pricing policy is to achieve the minimum attractive rate of return which would not be possible in case of offering our services at low prices.

The strategy of business plan for event planning company

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Like marketing analysis, sales strategy is also an important component of an event planning business . After identifying the market trends, the market demand, and the potential customers of the startup, the next step is to develop an ingenious strategy to attract those customers toward us. Anna carried out an extensive research about various marketing and advertising strategies before she moved to start a party planning business .

6.1 Competitive Analysis:

Event planning industry is one of the biggest industries of the United States contributing $115 Billion to the annual GDP of the United States. According to the US Bureau of Labor Statistics, there is over 100,000 party planner business plan  in the United States and their numbers are increasing exponentially. Likewise, there are hundreds of established event planners in the New York City that’s why we have a really tough competition ahead of us. Considering the immense competition in this field, one has to introduce something innovative before even thinking about how to start event planning business .

That’s why we have already made preparations for entering the competitive industry of event management. Our biggest competitive edge over other competitors will be our mobile app which can be used for a variety of purposes such as online booking, choosing a venue from different venues, selection of different menu plans or create a customized one for your event, selection of different activities for the event, making online payments, and much more.

We have strategically built this app to facilitate the ever-busy working class of the society. Our second competitive edge will be our unparalleled customer service which will be the best in town. We will treat every customer with utmost respect and make sure that they get more than what they had expected from us.

6.2 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

• We will carry out a large-scale social media campaign for our advertisement.
• We will introduce a smartphone app which you can use for online booking, selection of food delivery by business plans and venues, making payments and much more.
• We will offer a 25% discounts on our services for the first three months of our launch.

6.3 Sales Forecast

Considering our innovative app, the quality of our services, and our unparalleled customer service, our sales pattern is expected to increase with years. By analyzing our market segmentation strategy, our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

Personnel plan

Personnel plan, like all other plans, is an important component of an effective event planning business plan example . Its importance is due to the fact that success of any business plan event planner significantly depends upon its employees. It is never easy to estimate the number and type of staff needed for a company before it is even launched therefore it is always better to seek the help of HR experts to get through this phase. Anna acquired the services of experts to help her develop the following personnel plan for her company.

7.1 Company Staff

Anna will act as the General Manager of the company while Carl John will serve as the Chief Executive Officer of the company. The company will initially hire following people:

• 1 Accountants to maintain financial records
• 2 Sales Executives responsible for marketing and discovering new ventures
• 1 Venue coordinator to procure the venues
• 4 Decorators to decorate the venues
• 3 Caterers for preparing food for the event
• 2 Photographers to capture the beautiful moments of the memorable events of our customers
• 1 Inventory Manager to manage the merchandise needed for events
• 2 Drivers for moving the event managing team between different places
• 1 Front Desk Officer to act as a receptionist
• 1 Security Officer

To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs.

7.2 Average Salary of Employees

The following table shows the forecasted data about employees and their salaries for next three years.

Financial Plan

After deciding the strategy and personnel plan of the company, the next step is to develop a detailed map about the financial projections covering all aspects of the company. Just like the planning of other aspects, you must also prepare a financial plan before you start thinking about how to start your own event planning business . The financial plan should craft a detailed map about the cost of startup, inventory, payroll, equipment, rent, utilities and how these costs will be covered by the earned profits.

Before getting to think about starting an event planning company business plan , make sure to carry out a detailed profit and loss analysis. The Godi Events financial plan outlines the development of the company over the next three years and is specifically developed to achieve both the company’s short-term and long-term objectives.

8.1 Important Assumptions

The company’s financial projections are forecasted on the basis of following assumptions. These assumptions are quite conservative and are also expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected.

8.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

8.3 Projected Profit and Loss

The following charts show the company’s expected Profit and Loss situation on the monthly and yearly basis.

8.3.1 Profit Monthly

The following graph shows the monthly profit, as forecasted by the company’s financial experts.

8.3.2 Profit Yearly

The following graph shows the yearly profit, as forecasted by the company’s financial experts.

8.3.3 Gross Margin Monthly

The following graph shows the monthly gross margin, as forecasted by the company’s financial experts.

8.3.4 Gross Margin Yearly

The following graph shows the yearly gross margin, as forecasted by the company’s financial experts.

The following table shows detailed information about profit and loss, and total cost of sales.

8.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

8.5 Projected Balance Sheet

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent.

The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

8.6 Business Ratios

The following table shows data about event management business plan  ratios, ratio analysis, total assets, net worth.

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Wedding Planner Business Plan Template

Written by Dave Lavinsky

Wedding Planning Business Plan

Over the past 20+ years, we have helped over 500 entrepreneurs and business owners create business plans to start and grow their wedding planning companies.

If you’re unfamiliar with creating a wedding planning business plan, you may think creating one will be a time-consuming and frustrating process. For most entrepreneurs it is, but for you, it won’t be since we’re here to help. We have the experience, resources, and knowledge to help you create a great business plan.

In this article, you will learn some background information on why business planning is important. Then, you will learn how to write a wedding planning business plan step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your wedding planning business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategies for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a wedding planning business or grow your existing wedding planning company, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your wedding planning business to improve your chances of success. Your wedding planning business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Wedding Planning Businesses

With regard to funding, the main sources of funding for a wedding planning business are personal savings, credit cards, bank loans, and angel investors. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to ensure that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for wedding planning companies.

Finish Your Business Plan Today!

How to write a business plan for a wedding planning business.

If you want to start a wedding planning business or expand your current one, you need a business plan. The guide below details the necessary information for how to write each essential component of your wedding planning business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your executive summary is to quickly engage the reader. Explain to them the kind of wedding planning business you are running and the status. For example, are you a startup, do you have a wedding planning business that you would like to grow, or are you operating a chain of wedding planning businesses?

Next, provide an overview of each of the subsequent sections of your plan.

• Give a brief overview of the wedding planning industry.
• Discuss the type of wedding planning business you are operating.
• Detail your direct competitors. Give an overview of your target customers.
• Provide a snapshot of your marketing strategy. Identify the key members of your team.
• Offer an overview of your financial plan.

Company Overview

In your company overview, you will detail the type of wedding planning business you are operating.

For example, you might specialize in one of the following types of wedding planning businesses:

• Traditional wedding planning : Wedding planners in this type of business utilize a wide array of skills to plan and execute the wedding rehearsal, the wedding ceremony, the reception, and the after-party. In many cases, the wedding planners will also plan and oversee the bridal shower, the bachelorette party, and the bachelor party, as well.
• Wedding ceremony planning: Wedding planners are often contracted to plan exclusive or small wedding ceremonies without receptions that follow. In this type of wedding planning business, the details of the ceremony and the rehearsal prior to it are the components that require artful design and a composed execution. Wedding planners will often oversee the entire wedding party before the wedding ceremony and direct the flow of the wedding itself, as well.
• Extreme wedding planning: With the growing popularity of unique and over-the-top weddings, extreme wedding planners are called upon to create detailed plans and highly-complex preparations for successful weddings and receptions. A bride who wants to get married in a hot air balloon, a groom who desires to get married on a professional football field, or a couple who desire to get married during an opera onstage all require the highest level of attention for a wedding planning business.
• Destination wedding planning: Wedding planners who specialize in destination weddings have become significantly more popular in recent years. Part travel agent and part wedding planner, the skills required in this type of wedding planning business are extensive. Wedding planners will often accompany the wedding party to the destination, as well as take care of all the details.
• Luxury wedding planning: Wedding planners are often called upon to demonstrate the highest level of luxury for a wedding and reception. This may mean a weekend wedding with guests at multiple events: pre-wedding cocktail parties, pre-wedding golf games, rehearsal dinners, wedding ceremonies, receptions and morning-after buffets are all part of the top-shelf luxuries offered by wedding planners in this type of wedding planning business.
• Budget-saving wedding planning: In addition to brides who want the most exclusive and expensive weddings, there are those who are more practical and resourceful in their wedding plans. Wedding planners in this type of business offer reasonable rates, artful compositions, sustainable features and memorable receptions without breaking the bank for their clients.

In addition to explaining the type of wedding planning business you will operate, the company overview needs to provide background on the business.

Include answers to questions such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of clients served, the number of destination weddings with highly-positive outcomes, reaching X number of clients served, etc.
• Your legal business Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry or market analysis, you need to provide an overview of the wedding planning industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the wedding planning industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your marketing strategy, particularly if your analysis identifies market trends.

The third reason is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your wedding planning business plan:

• How big is the wedding planning industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential target market for your wedding planning business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your wedding planning business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: individuals, bridal couples, families of bridal couples, and friends of bridal couples.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of wedding planning business you operate. Clearly, the mother-of-the-bride would respond to different marketing promotions than young friends of the couple, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can recognize and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other wedding planning businesses.

Indirect competitors are other options that customers have to purchase from that aren’t directly competing with your product or service. This includes church wedding hosts, personal friends of the bride or groom, retail department stores that offer wedding attire.

For each direct competitor, provide an overview of their business and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But, you should be able to find out key things about them such as

• What types of weddings are their specialty?
• Which wedding locations and settings do they frequent?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide optional amenities for the reception?
• Will you offer wedding-related products that your competition doesn’t?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a wedding planning business plan, your marketing strategy should include the following:

Product : In the product section, you should reiterate the type of wedding planning company that you documented in your company overview. Then, detail the specific products or services you will be offering. For example, will you provide 3-4 pre-wedding planning sessions with your client, will you offer a full traditional wedding and reception package, or will you offer to arrange child care for babies and children during the reception?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your plan, you are presenting the products and/or services you offer and their prices.

Place : Place refers to the site of your wedding planning company. Document where your company is situated and mention how the site will impact your success. For example, is your wedding planning business located in a busy retail shopping district, is it attached to a major event center, or is it near an exceptional wedding venue? Discuss how your site might be the ideal location for your customers.

Promotions : The final part of your wedding planning marketing plan is where you will document how you will drive potential customers to your location(s). The following are some promotional methods you might consider:

• Advertise in local papers, radio stations and/or magazines
• Reach out to websites
• Distribute flyers
• Engage in email marketing
• Advertise on social media platforms
• Improve the SEO (search engine optimization) on your website for targeted keywords

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your wedding planning business, including answering calls, planning and providing wedding planner services, billing clients and maintaining records, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your Xth wedding, or when you hope to reach $X in revenue. It could also be when you expect to expand your wedding planning business to a new city.

Management Team

To demonstrate your wedding planning business’ potential to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally, you and/or your team members have direct experience in managing wedding planning businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a wedding planning business or successfully running an event planning business.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet, and cash flow statements.

Income Statement

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenue and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you meet with prospective clients three times each day, and/or offer a few, small wedding planner services as a gift to the bride? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your wedding planning business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a lender writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and ensure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

When creating your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a wedding planning business:

• Cost of furnishings, decor items and office supplies
• Payroll or salaries paid to staff
• Business insurance
• Other start-up expenses (if you’re a new business) like legal expenses, permits, computer software, and equipment

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or a list of contracted clients on a 6-month planning calendar.

Writing a business plan for your wedding planning business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will understand the wedding planning industry, your competition, and your customers. You will develop a marketing strategy and will understand what it takes to launch and grow a successful wedding planning business.

Wedding Planning Business Plan FAQs

What is the easiest way to complete my wedding planning business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily write your wedding planning business plan.

How Do You Start a Wedding Planning Business?

Starting a Wedding Planning business is easy with these 14 steps:

• Choose the Name for Your Wedding Planning Business
• Create Your Wedding Planning Business Plan
• Choose the Legal Structure for Your Wedding Planning Business
• Secure Startup Funding for Your Wedding Planning Business (If Needed)
• Secure a Location for Your Business
• Register Your Wedding Planning Business with the IRS
• Open a Business Bank Account
• Get a Business Credit Card
• Get the Required Business Licenses and Permits
• Get Business Insurance for Your Wedding Planning Business
• Buy or Lease the Right Wedding Planning Business Equipment
• Develop Your Wedding Planning Business Marketing Materials
• Purchase and Setup the Software Needed to Run Your Wedding Planning Business
• Open for Business

Learn more about how to start your own wedding planning business .

Where Can I Download a Free Business Plan Template PDF?

Click here to download the pdf version of our basic business plan template.

Our free business plan template pdf allows you to see the key sections to complete in your plan and the key questions that each must answer. The business plan pdf will definitely get you started in the right direction.

We do offer a premium version of our business plan template. Click here to learn more about it. The premium version includes numerous features allowing you to quickly and easily create a professional business plan. Its most touted feature is its financial projections template which allows you to simply enter your estimated sales and growth rates, and it automatically calculates your complete five-year financial projections including income statements, balance sheets, and cash flow statements. Here’s the link to our Ultimate Business Plan Template.

Don’t you wish there was a faster, easier way to finish your Wedding Planning business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how Growthink’s business plan advisors can give you a winning business plan.

Other Helpful Business Plan Articles & Templates

Wedding Planning Business Plan Template

Written by Dave Lavinsky

Wedding Planning Business Plan

You’ve come to the right place to create your Wedding Planning business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Wedding Planning businesses.

Below is a template to help you create each section of your Wedding Planning business plan.

Executive Summary

Business overview.

Elegant Weddings is a wedding planning company founded by Carrie Goode in 2023. It is located in Milford, Massachusetts and the company primarily plans weddings for couples who want a luxurious wedding. Carrie has been a wedding planner since 1999 and uses her decades of experience to offer the most prestigious, elegant surroundings and wedding services available within Massachusetts. Carrie is highly-skilled at communicating extensively with wedding couples, assisting in making selections based on those communications, and recommending the best of every vendor for select weddings.

When Carrie opened her business, she recruited from her former colleague, an assistant wedding planner, Danielle Woods, to support the efforts of the company in meeting the needs of Gen Z couples and those who are looking for “less than traditional” ceremonies and settings. Danielle has ten years of experience and enjoys providing wedding plans that cover every item wedding couples want.

Product Offering

The following are the services that Elegant Weddings will provide:

• Introduction luncheon with wedding planner and couple
• Pre-wedding scheduling and calendar-setting
• Pre-wedding vendor event with selections and tastings
• Pre-wedding honeymoon planning
• Wedding Day and Reception management, coverage and 24/7 attendance
• Post-wedding consultation and luncheon with couple
• Day-to-day management of the wedding and reception processes

Customer Focus

Elegant Weddings will target clients who are considering a wedding or are already planning a wedding. Elegant Weddings will also target couples who are engaged, but have not yet confirmed a season or date for marriage. Secondary targets will include couples who aren’t engaged, but who are considering possibly becoming engaged and marrying. Also, the parents and friends of engaged couples within the Massachusetts region will be targeted.

Management Team

Carrie Goode holds a master’s degree in business development and has been employed as a wedding consultant for over 20 years. Her experience as a wedding planner has earned her hundreds of clients and, as a result, hundreds of recommendations by former clients to engaged couples who are beginning to plan weddings.

Carrie Goode, president of Elegant Weddings, left her former place of employment in 2022 to begin building her idea for her own company, which is scheduled to open in 2023. She recruited a former associate, Danielle Woods, also a wedding planner, to join her in the new company. Danielle will support Carrie in her business while she grows her own clientele base with her new title of Senior Wedding Planner.

In addition to the above, Janice Parker has joined the company as the Office Manager, assisting with onboarding wedding coordinators and vendors who partner with the company. She will handle phone calls, social media, website updates and other administrative tasks.

Success Factors

Elegant Weddings will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Elegant Weddings.
• A minimum of two private luncheons: initially with engaged couples to determine needs and wants and, second, to analyze at a post-wedding luncheon
• Thorough and extensive attention offered to details determined by wedding couples.
• Wedding software for exclusive use of the wedding party, parents and planner.
• Guaranteed vendor experiences for clients (or refunds are issued).
• Elegant Weddings offers the best pricing in the “luxury” category of weddings. Their pricing structure is the most cost-effective when compared to the competition.

Financial Highlights

Elegant Weddings is seeking $200,000 in debt financing to launch its company. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for Elegant Weddings.

Company Overview

Who is “elegant weddings”.

Elegant Weddings is a newly established, full-service wedding planning business based in Milford, Massachusetts. Elegant Weddings will be the most prestigious, communicative and luxury-oriented wedding planner choice for engaged couples in Massachusetts. Elegant Weddings will provide a comprehensive menu of wedding planning services for any engaged couple to utilize. Their full-service approach includes a pre-wedding, private luncheon with the wedding planner and a post-wedding wrap-up luncheon with their wedding planner.

  Elegant Weddings will be able to plan and prepare for luxurious and elegant weddings to suit all couples. The team of professionals are highly qualified and experienced in luxury weddings and in the most capable and efficient vendors. Elegant Weddings removes all headaches and issues of the wedding and reception and ensures all issues are taken care of expeditiously while delivering the best client service. In addition, if a guaranteed and vetted vendor fails to perform to expectations, refunds are given to the wedding couple.

Elegant Weddings History

Elegant Weddings is owned by Carrie Goode, who is the president of the new company. She has been a wedding planner since 1999 and, while employed formerly in the industry, consulted with hundreds of engaged couples who thought so highly of her services that they recommended her to several hundred additional engaged couples. Carrie is known throughout the east coast as an exemplary wedding planner who brings true “luxury” to the “luxury wedding sector of the industry.” Carrie has recruited former associates, Danielle Woods, to the be Senior Wedding Planner and Janice Parker to be the Office Manager.

Elegant Weddings is founded on the concept that all weddings should include at least a touch of elegance to mark the symbolism of a wedding. This may mean the wedding planner includes a few touches of distinctive beauty to a wedding, or if the engaged couple chooses, the planner can include something whimsical or of special note to the engaged couple, as long as the items add to the “elegance” of the ceremony itself. This practice has built successfully over the years into the development of the concept for Elegant Weddings.

Since incorporation, Elegant Weddings has achieved the following milestones:

• Registered Elegant Weddings, LLC to transact business in the state of Massachusetts.
• Has a contract in place for a 10,000 square foot office at one of the midtown buildings
• Reached out to numerous contacts to include Elegant Weddings in their portfolios.
• Began recruiting a staff of three and two office personnel to work at Elegant Weddings

Elegant Weddings Services

The following will be the services Elegant Weddings will provide:

• Day to day management of the wedding and reception processes

Industry Analysis

The wedding planning industry is expected to grow over the next five years to over $1.6 billion. This growth and increase in the market is based on the east coast region of the U.S., where wedding planners are traditionally employed for all weddings, versus the west coast, where more weddings are viewed as casual affairs to be conducted informally and without a typical reception. The growth has more heavily been in the “luxurious” or “elegant” wedding categories, as those who opt for weddings choose to have memorable and large wedding experiences overall.

Costs will likely be reduced as innovation continues to create more convenience and comfort for the engaged couples, including reservations for honeymoon adventures, software that tracks wedding gift receipts, 3D printing that assists in creating unique invitations, and other inventive touches.

Customer Analysis

Demographic profile of target market, customer segmentation.

Elegant Weddings will primarily target the following customer profiles:

• Engaged couples with a wedding date
• Engaged couples who do not yet have a season or date
• Couples who are not engaged, but are considering marriage
• Parents of engaged couples who are seeking professional counsel

Competitive Analysis

Direct and indirect competitors.

Elegant Weddings will face competition from other companies with similar business profiles. A description of each competitor company is below.

Cherished Moments

Cherished Moments is an established wedding planning company founded in 2010 by Bridgette Inqvist and Lars Solene. Bridgette and Lars were wedding consultants with a national chain bridal store for over ten years when they formed Cherished Moments as a wedding planning company focused on “partial wedding planning.” A partial wedding planner assists with certain elements of the wedding that are especially crucial to the clients, such as the venue selection, vendor coordination, or design and decor. These areas are visible to guests and make or break the wedding overall and, as such, many engaged couples want help in these areas only while they handle the remaining wedding details.

Cherished Moments provides partial wedding planning with event venue selections and design and decor elements of any wedding, including outdoor and themed weddings. Bridgette and Lars do not conduct pre-wedding consultations, preferring to communicate via online conversations and they have engaged couples complete thorough instruction lists for their services that list everything needed or wanted on paper.

Backyard Wedding Planners

Billie Seevers and Jonnie Taylor formed their company, Backyard Wedding Planners, after each had an informal backyard wedding in 2020 and 2021. Their experiences led to conversations and a partnership that focuses strictly on fun, informal backyard weddings. This may mean the wedding couple serves a barbecue meal from the grill or the meal is served by a fast food delivery truck. Events usually include outdoor games for the guests, group singing (with guitar) and informal dancing on the lawn.

The premise of Backyard Wedding Planners is that formal weddings are too difficult and expensive; weddings should be reminiscent of a backyard gathering that is fun. Couples choose from a variety of decor options and settings and vendors are offered for the elements of the wedding that couples choose. The company currently has two employees, Billie and Jonnie.

Destination Dream Weddings

Pat Roberson and Clint Dory formed Destination Dream Weddings while employed as travel agents in 2009. Together they created a format for wedding planning that includes everything destination weddings might require. This means health insurance for the bride and groom are included (in the event of food poisoning, etc), hotels are fully vetted by Destination Dream Weddings, fees are prepaid and costs are set and guaranteed. Destination Dream Weddings often include the wedding parents, grandparents, siblings and friends of the wedding couple, which leads to large-scale planning of multiple people traveling from various points to the destination. Planning is key for Destination Dream Weddings. Pat and Clint have hired one office manager to oversee communication; however, most of their planning services are conducted online and via email communication. They do not travel to the wedding destinations as a rule.

Competitive Advantage

Elegant Weddings will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Elegant Weddings will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who offer personal, detailed planning with wedding couples from pre-wedding parties through to the end of the reception.
• Private luncheons before and after the wedding with the wedding planner.
• Guaranteed results from preferred vendors or money is refunded by Elegant Weddings.
• Wedding software for exclusive use of the engaged couple, parents and planner.
• Unbeatable pricing for their clients in the “luxury wedding” category.

Promotions Strategy

The promotions strategy for Elegant Weddings is as follows:

Word of Mouth/Referrals

Elegant Weddings has built up an extensive list of contacts over the years by providing exceptional service and expertise to their previous clients. Their contacts and clients will follow them to their new company and help spread the word of Elegant Weddings.

Professional Associations and Networking

Networking will take place at industry events, bridal fairs, personal meetings, and professionally-associated organizations. Private events for parents and selected referrals will be hosted by Elegant Weddings.

Print Advertising

Direct mail pieces will be sent to attendees of bridal fairs and other industry events. Special offers will be given in the direct mail pieces when engaged couples meet with Elegant Wedding planners.

Website/SEO Marketing

Elegant Weddings will fully utilize their website. The website will be well organized, informative, and list all the services that Elegant Weddings provides. The website will also list their contact information and offer sample photos of elegant weddings and wedding couples. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “wedding planning company” or “luxury weddings near me,” Elegant Weddings will be listed at the top of the search results.

The pricing of Elegant Weddings will be on the high end of the wedding planning industry; however, it will be on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Elegant Weddings. Operation Functions:

• Carrie Goode will be the owner and President of the company. She will oversee all business development and manage client relations. Carrie has spent the past year recruiting the following staff:
• Danielle Woods will become the Senior Wedding Planner and oversee staff, handle phone calls and social media.
• Janice Parker will also join the staff as the Office Manager, overseeing all scheduling, calendar events and tracking engaged couples through the process of planning. She will onboard new employees, as well.

Milestones:

Elegant Weddings will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office space
• 5/15/202X – Finalize personnel and staff employment contracts for the Elegant Weddings
• 6/1/202X – Finalize contracts for Elegant Weddings clients
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Elegant Weddings office
• 7/1/202X – Elegant Weddings opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Elegant Weddings are the fees they will charge to clients for their services.

The cost drivers will be the overhead costs required in order to staff Elegant Weddings. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of clients per Month: 20
• Average revenue per Month: $27,500.
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, wedding planning business plan faqs, what is a wedding planning business plan.

A wedding planning business plan is a plan to start and/or grow your wedding planning business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Wedding Planning business plan using our Wedding Planning Business Plan Template here .

What are the Main Types of Wedding Planning Businesses? 

There are a number of different kinds of wedding planning businesses , some examples include: Traditional, Extreme wedding planning, Destination, Luxury, and Budget-saving wedding planning.

How Do You Get Funding for Your Wedding Planning Business Plan?

Wedding Planning businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Wedding Planning Business?

Starting a wedding planning business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

• Develop A Wedding Planning Business Plan - The first step in starting a business is to create a detailed wedding planning business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.  
• Choose Your Legal Structure - It's important to select an appropriate legal entity for your wedding planning business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your wedding planning business is in compliance with local laws.
• Register Your Wedding Planning Business - Once you have chosen a legal structure, the next step is to register your wedding planning business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 
• Identify Financing Options - It’s likely that you’ll need some capital to start your wedding planning business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 
• Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 
• Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 
• Acquire Necessary Wedding Planning Equipment & Supplies - In order to start your wedding planning business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 
• Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your wedding planning business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful wedding planning business:

• How to Start a Wedding Planning Business

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How to Write a Nail Salon Business Plan + Free Sample Plan PDF

Elon Glucklich

7 min. read

Updated April 1, 2024

Download: Free one-page nail salon sample business plan

Nail trends are changing faster than ever. With social media fueling endless inspiration, people of all ages are embracing self-expression through their appearance, and their nails are no exception.

With the number of manicurists and pedicurists projected to grow 9% in the next decade, this burst of creativity is opening opportunities for nail technicians who dream of owning their own nail salon.

But just because the market is booming doesn’t mean anyone can start a nail salon and be successful. To build a financially stable business, you’ll need to have a sharp understanding of your ideal client, define the unique services that sets you apart, and develop smart marketing strategies to bring customers in your door.

A well-crafted business plan will help you focus your planning efforts on the tactics and strategies that attract loyal clients. And it’s key for convincing banks or investors if you need funding to get started.

• Nail salon business plan checklist

Here are a few sections we recommend including in a nail salon business plan:

Executive summary

• Products & services

Market analysis

• Marketing & sales plan
• Company overview
• Financial plan & forecasts

Writing a business plan thorough enough to impress lenders typically requires following a standard format. But if you aren’t seeking outside funding, you shouldn’t feel like you have to stick to that structure.

For instance, don’t spend too much time on the products and services section of your business plan if you’re writing it to determine how to market your business. Just include the sections that are relevant to your situation.

Here’s an example of a nail salon business plan outline. Just remember that your business plan might have different sections. It’s all about what you need for your business.

The executive summary is essentially your nail salon’s opening pitch. 

It shouldn’t be more than 1-2 pages, and should be written last, despite going first in the plan. Just outline the objective of your business, and your mission. 

Are you focused on intricate nail art, speedy manicures, or a luxurious spa-like experience? 

Then, describe the issue you solve for clients and your unique value proposition — the factor or factors that make you different from the competition. Some examples include:

• A unique combination of services
• An emphasis on naturally made products
• Partnerships with other beauty service providers (hair, makeup, etc.)

The executive summary is all about being concise, but capturing the reader’s interest so that they’ll want to read more.

Products and services

The products and services section is all about detailing your revenue streams. Start with your core nail services. Maybe you offer:

• Gel/acrylics

Once you’ve written down the basics, expand to emphasize any unique offerings, such as:

• Intricate designs
• Complementary services like aromatherapy
• Plant-based ingredients

You should mention any retail products you plan to sell, such as:

• Nail polishes
• Nail care kits
• Hand creams.

These are potentially additional revenue streams for your business. Use the products and services section to focus on your unique value proposition . Maybe you’re known for your eye-catching nail designs, or have partnerships with complementary businesses like hair salons. Anything that contributes to your sales and profitability is worth including.

This is where you get to know your target market and your competition. What’s the size of the nail salon market in your area? Can your customers be grouped factors like:

• Spending habits

The market analysis section should outline the specific groups in your community that you aim to serve, such as working professionals, students, or individuals seeking luxury treatments.

If you’re already running a nail salon, you likely have a sense of your customer demographics. But studying industry trends (like the growing demand for natural nail care) and whether they can help you understand how your customers’ motivations and desires might change over time.

Use your business plan to compile that research, and zero in on the demographics and desires of your perfect client . Maybe they’re:

• Busy professionals seeking quick lunchtime manicures
• Trend-conscious teens and young adults
• Parents looking for some relaxation

You should also scout out your competition . List other nearby salons in your plan, noting their strengths and weaknesses. How will you stand out and win customers over?

Marketing and sales plan

The marketing and sales plan describes your strategies to turn your target market into paying clients.

Start by detailing your strategies to reach customers. 

We recommend you prioritize social media channels , as they’re a major driver for the beauty industry. Platforms like TikTok and Instagram are ideal for showcasing your nail work. 

Other marketing tactics to consider include:

• Partnerships with local businesses
• Loyalty programs for returning customers
• Incentives for customers who bring friends to your business 

Whichever marketing channels you choose to invest in, remember that your market research and unique value proposition should inform the content you put out to entice consumers. 

For instance, if most of your customers are working professionals, determining other businesses they frequent and seeking our partnership opportunities with them could be a valuable approach. But if your clients are mostly high school and college students, you’re most likely to be successful with an engaging social media campaign.

Make sure to track the results of your marketing efforts as well, so you know which strategies are paying off.

Company Overview

The company overview is where you highlight your team and business history. (If you aren’t seeking a loan or investment, you can likely skip this section).

Outline your business structure . Are you a:

• Sole proprietor
• Partnership
• Corporation

Then, highlight your team. Even if it’s just you, summarize your experience and any special certifications you hold. If you have key employees like nail salon technicians, a manager, or an administrative assistant, list their experience and skills. And if you plan on hiring, briefly mention the skills you’ll be looking for in future team members.

If you already have customers or brand partnerships, mention them in this section as well.

Financial Plan

The financial plan is all about deciding how successful your business can be. You’ll need a few things:

Sales Forecast : How much do you realistically expect to bring in each month? Consider the average price of services and how many clients you can serve.

Profit and Loss (P&L) : This lists your income minus expenses. Don’t forget things like rent, nail polish, and staff salaries.

Cash Flow Statement : This shows when money comes in and goes out, which is crucial for managing bills.

Startup Costs : If you’re seeking a loan, itemize costs like salon equipment, initial inventory, and any renovations.

Detail the assumptions behind your profitability and starting capital projections to provide clarity on your market analysis and expectations. Also, outline any potential risks, such as economic downturns affecting discretionary spending. And if you’re seeking funding, outline here how you will use those funds to support your business operations.

This optional section is where you include extra materials that strengthen your main points, but don’t fit in the actual plan. 

Maybe you surveyed customers about their preferences for a new product line, or researched the demographics of your neighborhood online. 

Include those reports in the appendix, if you think anyone reading the plan will benefit from the additional information. 

Remember, only include items that truly add value to your plan.

• Download your free nail salon one page sample business plan

Download our nail salon sample business plan template right now for free. You can also view other salon and spa business plan templates , or browse Bplans’ gallery of more than 550 sample business plans to find more inspiration. 

In a space as full of entrepreneurs as the nail industry, standing out is crucial, and writing a business plan is one of the best ways to make sure you set yourself apart with a strategy that’s financially viable and built for long-term success.

And remember, you’ll need a plan if you’re looking for a loan or investment to fund your business.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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